{"id":952920,"date":"2026-04-20T10:03:56","date_gmt":"2026-04-20T14:03:56","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-brings-conversational-avatars-and-video-intelligence-to-the-worlds-most-popular-content-management-systems-with-native-integrations-for-adobe-experience-manager-wordpress-and-drupa\/"},"modified":"2026-04-20T10:03:56","modified_gmt":"2026-04-20T14:03:56","slug":"kaltura-brings-conversational-avatars-and-video-intelligence-to-the-worlds-most-popular-content-management-systems-with-native-integrations-for-adobe-experience-manager-wordpress-and-drupa","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-brings-conversational-avatars-and-video-intelligence-to-the-worlds-most-popular-content-management-systems-with-native-integrations-for-adobe-experience-manager-wordpress-and-drupa\/","title":{"rendered":"Kaltura Brings Conversational Avatars and Video Intelligence to the World\u2019s Most Popular Content Management Systems, With Native Integrations for Adobe Experience Manager, WordPress, and Drupal"},"content":{"rendered":"

\nAs video becomes the dominant content format across digital experiences, Kaltura enables organizations to embed AI-powered video, conversational avatars, and intelligent content search directly into the CMS platforms where they already build their websites, portals, and customer journeys
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New York, New York, April 20, 2026 (GLOBE NEWSWIRE) — Kaltura, Inc. (Nasdaq: KLTR), the Agentic Digital Experience company, today announced native integrations for the three most widely adopted enterprise content management systems \u2014 Adobe Experience Manager (AEM), WordPress, and Drupal\u00a0–\u00a0enabling organizations to embed Kaltura\u2019s full suite of video intelligence and agentic experience capabilities directly into their existing digital properties without migration, custom development, or platform changes.\u00a0\u00a0<\/p>\n

Video has become the dominant format for how people consume information, learn, make purchasing decisions, and engage with brands. Enterprise video traffic has surged, with organizations producing and distributing more video content than ever before across marketing, sales, support, training, and internal communications. Yet the content management systems that power\u00a0the majority of\u00a0the world\u2019s digital experiences were not designed for this reality. Most CMS platforms treat video as a second-class citizen – an embedded\u00a0iframe\u00a0or an uploaded file sitting inside a text-based page – with no intelligence, no interactivity, no analytics, and no way to make video content searchable, conversational, or adaptive.\u00a0<\/p>\n

The result is a growing gap between what audiences expect and what organizations can deliver through their CMS. Users expect to watch, interact, ask questions, and get personalized guidance. What they get instead is a static video player dropped into a static page. Organizations cannot search inside their video content. They cannot measure what viewers engaged with or dropped off from. They cannot embed a conversational AI avatar that answers visitor questions in real time. They cannot turn a product video into an interactive learning experience with quizzes and chapters. The CMS becomes the bottleneck \u2014 not because it lacks content, but because it lacks the intelligence to make that content work.\u00a0<\/p>\n

Kaltura\u2019s new CMS integrations remove that bottleneck. Organizations running AEM, WordPress,\u00a0and\u00a0Drupal can now embed any Kaltura experience directly into their pages as a native\u00a0component\u00a0\u2014 with the same ease as adding an image or a text block.\u00a0Those\u00a0integrations are\u00a0powered by\u00a0Kaltura\u2019s\u00a0agentic\u00a0component\u00a0–\u00a0Unisphere\u00a0– a\u00a0micro-frontend framework, which delivers lightweight, responsive, no-iframe\u00a0embeds that inherit the site\u2019s design system and load only what is needed.\u00a0<\/p>\n

What organizations can now bring into their\u00a0CMS:\u00a0<\/p>\n