{"id":952737,"date":"2026-04-20T07:03:10","date_gmt":"2026-04-20T11:03:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-brandbank-and-prodx-unite-to-advance-retail-personalization\/"},"modified":"2026-04-20T07:03:10","modified_gmt":"2026-04-20T11:03:10","slug":"niq-brandbank-and-prodx-unite-to-advance-retail-personalization","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-brandbank-and-prodx-unite-to-advance-retail-personalization\/","title":{"rendered":"NIQ Brandbank and Prodx Unite to Advance Retail Personalization"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>NIQ Brandbank and Prodx Unite to Advance Retail Personalization<\/b><\/p>\n<p class=\"bwalignc\"><i>Collaboration unifies product content and real-time data to help retailers deliver smarter digital shopping experiences<\/i><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a strategic collaboration between NIQ Brandbank and Prodx to deliver a unified, end\u2011to\u2011end data foundation that transforms how U.S. retailers power digital shopping experiences.<\/p>\n<p>\nAs retailers face growing pressure to deliver more relevant, seamless online experiences, the collaboration enables faster activation of high-quality product data across search, discovery and retail media. It also reflects NIQ\u2019s broader strategy to help clients turn complex data into actionable, AI-enabled decisioning systems.<\/p>\n<p>\nThe collaboration brings together NIQ Brandbank\u2019s standardized product content with Prodx&#8217;s enriched, highly structured data, creating a unified solution designed to support more intelligent and personalized digital shopping experiences.<\/p>\n<p>\nThrough this collaboration, retailers gain access to a comprehensive data ecosystem that enables:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nStandardized and enriched product content ready for activation<\/p>\n<\/li>\n<li>\nFaster deployment via real-time APIs<\/p>\n<\/li>\n<li>\nImproved search, discovery, and recommendations<\/p>\n<\/li>\n<li>\nStronger retail media performance and shopper conversion<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cThis collaboration represents a significant step forward for retailers seeking to deliver more meaningful and frictionless digital shopping experiences,\u201d said Steve Burdett, Global Group Commercial Director, NIQ Brandbank. \u201cBy combining NIQ Brandbank\u2019s trusted product content with the structured, experience\u2011ready data provided by Prodx, we are enabling retailers to activate personalization and innovation at a scale that was previously difficult to achieve. Together, we are creating a stronger, more intelligent data foundation that directly supports shopper satisfaction, retailer growth, and future\u2011ready digital transformation.\u201d<\/p>\n<p>\nRetailers using Prodx\u2019s structured data have demonstrated significant commercial benefits, including increased add\u2011to\u2011cart revenue, stronger retail media performance, and meaningful improvements in shopper conversion. By integrating NIQ Brandbank\u2019s high\u2011quality product content with Prodx\u2019s proven personalization technology, the collaboration offers a scalable pathway for retailers seeking to enhance e\u2011commerce usability, strengthen customer loyalty, and deliver more relevant, individualized shopping journeys.<\/p>\n<p>\n\u201cRetailers have long recognized the value of personalization, but the lack of clean, structured data has held back their ability to deliver it effectively. Collaborating with NIQ Brandbank allows us to close that gap,\u201d said Matt Vezzani, Co-Founder &amp; CBO, Prodx. \u201cWith NIQ Brandbank\u2019s standardized supplier content and Prodx&#8217;s enrichment and real\u2011time APIs, retailers now have a complete, end\u2011to\u2011end solution that strengthens every digital touchpoint from search and browse to recommendations and retail media performance. We\u2019re excited to bring this combined capability to the U.S. market.\u201d<\/p>\n<p><b>FAQs<\/b><\/p>\n<p><b>What is the NIQ Brandbank and Prodx collaboration?<\/b><\/p>\n<p>\nNIQ Brandbank and Prodx are working together to deliver a unified, end\u2011to\u2011end data foundation that helps U.S. retailers power more intelligent and personalized digital shopping experiences.<\/p>\n<p><b>How do NIQ Brandbank and Prodx work together?<\/b><\/p>\n<p>\nNIQ Brandbank standardizes and governs high\u2011quality supplier product content, while Prodx enriches and structures that data for activation. Prodx\u2019s real\u2011time APIs then enable rapid deployment across digital shopping and retail media experiences.<\/p>\n<p><b>What capabilities does the combined solution enable?<\/b><\/p>\n<p>\nThe solution supports advanced search and discovery, personalized recommendations, intelligent substitutions, product variations, and improved retail media performance across digital channels.<\/p>\n<p><b>Who is this solution designed for?<\/b><\/p>\n<p>\nThe solution is designed for U.S. retailers seeking to enhance ecommerce usability, strengthen customer loyalty, and deliver more relevant, personalized shopping journeys at scale.<\/p>\n<p><b>About NIQ Brandbank<\/b><\/p>\n<p>\nNIQ Brandbank, being part of NielsenIQ (NYSE: NIQ), is a leading provider of digital product content solutions enabling more than 52,000+ brands and 700+ retailers and wholesalers across the globe in over 39 countries to deliver the best shopping experience by giving them the ability to capture and share rich digital product content on all channels seamlessly. NIQ Brandbank\u2019s end-to-end solutions connect shoppers to the most up to date and relevant digital product content making consumer goods more discoverable and engaging.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Flanding-page%2Fbrandbank%2F&amp;esheet=54517493&amp;newsitemid=20260420757189&amp;lan=en-US&amp;anchor=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Flanding-page%2Fbrandbank%2F&amp;index=1&amp;md5=23cfe0a95de01251506ea3c27932fb5a\"><b>https:\/\/nielseniq.com\/global\/en\/landing-page\/brandbank\/<\/b><\/a><\/p>\n<p><b>About Prodx<\/b><\/p>\n<p>\nProdx is the leading product data infrastructure and ecommerce optimization company that helps retailers structure, enrich, and activate their product catalog data at scale. Through a suite of experience APIs and the Aisles merchandising platform, Prodx powers search, personalization, and discovery across the digital storefronts of leading grocery retailers.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.prodx.com%2Fbuilt-on-prodx&amp;esheet=54517493&amp;newsitemid=20260420757189&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.prodx.com%2Fbuilt-on-prodx&amp;index=2&amp;md5=500d99321d29bf991077897b150ead92\"><b>https:\/\/www.prodx.com\/built-on-prodx<\/b><\/a><\/p>\n<p><b>Forward Looking Statement<\/b><\/p>\n<p>\nThis press release regarding the collaboration of NIQ Brandbank and Prodx may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as \u201cdesigned to,\u201d \u201cenable(s),\u201d \u201callowing,\u201d \u201ccreating,\u201d \u201care enabling,\u201d \u201coffers,\u201d and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.<\/p>\n<p>\n\u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p>\nNIQ-GENERAL<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260420757189r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260420757189\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260420757189\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:\u00a0<br \/>\n<br \/>NIQ North America Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:NIQ.NACommunications@nielseniq.com\">NIQ.NACommunications@nielseniq.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Other Retail Online Retail Technology Electronic Commerce Marketing Communications Digital Marketing Retail Software Internet<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260420757189\/en\/2777827\/3\/NIQ-logo-bright-blue-web.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NIQ Brandbank and Prodx Unite to Advance Retail Personalization Collaboration unifies product content and real-time data to help retailers deliver smarter digital shopping experiences CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a strategic collaboration between NIQ Brandbank and Prodx to deliver a unified, end\u2011to\u2011end data foundation that transforms how U.S. retailers power digital shopping experiences. As retailers face growing pressure to deliver more relevant, seamless online experiences, the collaboration enables faster activation of high-quality product data across search, discovery and retail media. It also reflects NIQ\u2019s broader strategy to help clients turn complex data into actionable, AI-enabled decisioning systems. The collaboration brings together NIQ Brandbank\u2019s standardized product content with Prodx&#8217;s enriched, highly structured data, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-brandbank-and-prodx-unite-to-advance-retail-personalization\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIQ Brandbank and Prodx Unite to Advance Retail Personalization&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-952737","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ Brandbank and Prodx Unite to Advance Retail Personalization - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-brandbank-and-prodx-unite-to-advance-retail-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ Brandbank and Prodx Unite to Advance Retail Personalization - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIQ Brandbank and Prodx Unite to Advance Retail Personalization Collaboration unifies product content and real-time data to help retailers deliver smarter digital shopping experiences CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today announced a strategic collaboration between NIQ Brandbank and Prodx to deliver a unified, end\u2011to\u2011end data foundation that transforms how U.S. retailers power digital shopping experiences. As retailers face growing pressure to deliver more relevant, seamless online experiences, the collaboration enables faster activation of high-quality product data across search, discovery and retail media. It also reflects NIQ\u2019s broader strategy to help clients turn complex data into actionable, AI-enabled decisioning systems. 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As retailers face growing pressure to deliver more relevant, seamless online experiences, the collaboration enables faster activation of high-quality product data across search, discovery and retail media. It also reflects NIQ\u2019s broader strategy to help clients turn complex data into actionable, AI-enabled decisioning systems. 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