{"id":952681,"date":"2026-04-20T04:03:33","date_gmt":"2026-04-20T08:03:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/iqosand-devialet-introduce-soundsorial-design-collaboration\/"},"modified":"2026-04-20T04:03:33","modified_gmt":"2026-04-20T08:03:33","slug":"iqosand-devialet-introduce-soundsorial-design-collaboration","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/iqosand-devialet-introduce-soundsorial-design-collaboration\/","title":{"rendered":"IQOSand Devialet Introduce \u201cSoundsorial Design\u201d Collaboration"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><i><b>IQOS<\/b><\/i><b \/><strong>and Devialet Introduce \u201cSoundsorial Design\u201d Collaboration<\/strong><\/p>\n<p class=\"bwalignc\"><i>Exhibition and capsule collection drop at Milan Design Week 2026<\/i><\/p>\n<p>STAMFORD, CT&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPhilip Morris International (NYSE: PM) today announced a collaboration between <i>IQOS<\/i> \u2013 the number 1 tobacco heating system<sup>1<\/sup>, and Devialet \u2013 the French acoustic engineering company, launching \u201cSoundsorial Design\u201d at Milan Design Week 2026.<\/p>\n<p>\nThe immersive exhibition is an ethereal landscape of water and light, where sound, movement, and voice become visible across an ever\u2011changing immersive canvas. A space to push experiential boundaries, where visitors are invited to explore their own frequency as sound transforms into sight.<i \/>The collaboration celebrates self-expression while connecting a community of over 35 million <i>IQOS<\/i> users who moved away from cigarettes.<\/p>\n<p>\nDevialet\u2019s mission to give sound its rightful place in our lives, achieved through acoustic breakthroughs, meets <i>IQOS<\/i>\u2019s bold spirit of being forever curious \u2013 the force that pushes the brand to continuously innovate and explore new technologies for a better future. Two precision cultures, one pursuit of excellence.<\/p>\n<p>\n\u201c<i>In both houses, design is deeply functional and innovation is the foundation. Patents, products and peer standards are the evidence. United by a relentless commitment to push innovation boundaries, Devialet and IQOS\u2019 collaboration challenges the status quo while redefining the experiences of tomorrow<\/i>,\u201d said Oggie Kapetanovic, President Heat Not Burn, Philip Morris International.<\/p>\n<p>\nBrought to life through innovative technology, the \u2018Soundsorial Design\u2019 exhibition becomes a space to push experiential boundaries &#8211; where Devialet\u2019s sound is alive: seen through the movement of its iconic woofers and felt physically through its powerful infrabass &#8211; inviting us to explore until we find our own frequency and witness the moment when immersive sound transforms into sight.<\/p>\n<p>\n\u201c<i>Driven by a shared ambition to disrupt industry conventions, IQOS and Devialet have designed a truly &#8216;soundsorial&#8217; experience for this exhibition. By bringing Devialet\u2019s savoir-faire to the space, we have ensured that sound is no longer just a backdrop\u2014it becomes a physical presence that completes the journey, embodied by the iconic design and performance of the Devialet Phantom Ultimate speake<\/i>r\u201d, emphasized Jacques Demont, Devialet\u2019s Chief Executive Officer.<\/p>\n<p>\nAlso unveiled as part of the collaboration is the \u2018Soundsorial\u2019 Limited-Edition Capsule Drop. The unique piece by <i>IQOS<\/i> and Devialet is a creation born from the collaboration between the two brands, crafted for those who seek an exceptional union. The exclusive set pairs the <i>IQOS ILUMA i PRIME<\/i> with Devialet\u2019s Gemini II earbuds, featuring sound-wave-inspired patterns.<\/p>\n<p>\n\u201c<i>The sound waves carry a signature rhythm \u2013 a pattern as unique as a fingerprint. Yet waves also belong to the collective, they are energy moving through space, the invisible currents that bind us to one another. This duality mirrors the spirit of the IQOS and Devialet collaboration. Devialet\u2019s sound waves turn emotion into shared experience; IQOS empowers self\u2011expression while connecting a community of over 35 million users<\/i><sup>2<\/sup>\u201d, concluded Oggie Kapetanovic.<\/p>\n<p><b>\u2018IQOS X Devialet: Soundsorial Design\u2019<\/b> will be staged at Opificio 31, inside Tortona Rocks, from April 20 to 27 2026, from 10:00 to 21:00 CEST each day.<\/p>\n<p>\nIMPORTANT INFORMATION: <i>IQOS<\/i> is not risk-free and provides nicotine, which is addictive.<\/p>\n<p>\nFor adult smokers looking for more information on smoke-free alternatives to continued smoking, please visit <a rel=\"nofollow\" href=\"https:\/\/www.iqos.com\">https:\/\/www.iqos.com<\/a>.<\/p>\n<p><b>Philip Morris International: A Global Smoke-Free Champion<\/b><\/p>\n<p>\nPhilip Morris International is a leading international consumer goods company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company\u2019s current product portfolio primarily consists of cigarettes and smokefree products, including heat-not-burn, nicotine pouch and e-vapor products. Our smoke-free products are available for sale in over 105 markets, and as of December 31, 2025 PMI estimates they were used by over 43 million legal-age consumers around the world, many of whom have moved away from cigarettes or significantly reduced their consumption. The smoke-free business accounted for 41.5% of PMI\u2019s full year 2025 total net revenues. Since 2008, PMI has invested over $16 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of worldclass scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. Following a robust science-based review, the U.S. Food and Drug Administration has authorized the marketing of Swedish Match\u2019s General snus and ZYN nicotine pouches and versions of PMI\u2019s IQOS devices and consumables &#8211; the first-ever such authorizations in their respective categories. Versions of IQOS devices and consumables and General snus also obtained the first-ever Modified Risk Tobacco Product authorizations from the FDA. With a strong foundation and significant expertise in life sciences, PMI has a long-term ambition to expand into wellness areas. References to \u201cPMI\u201d, \u201cwe\u201d, \u201cour\u201d and \u201cus\u201d mean Philip Morris International Inc., and its subsidiaries. For more information, please visit <a rel=\"nofollow\" href=\"http:\/\/www.pmi.com\">www.pmi.com<\/a> and <a rel=\"nofollow\" href=\"http:\/\/www.pmiscience.com\">www.pmiscience.com<\/a>.<\/p>\n<p><i><sup>1<\/sup><\/i><i> PMI global estimate of total In-Market Sales of Heated Tobacco Units as of December 2024.<\/i><\/p>\n<p><i><sup>2<\/sup><\/i><i> Source: PMI Q4 2025 Earnings Release<\/i><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260420850763r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260420850763\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260420850763\/en\/<\/a><\/span><\/p>\n<p>\nPhilip Morris International<br \/>\n<br \/>Corey Henry<br \/>\n<br \/>T. <b>+1 (202) 679 7296<br \/>\n<\/b><br \/>E. <a rel=\"nofollow\" href=\"mailto:corey.henry@pmi.com\">corey.henry@pmi.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Connecticut Europe United States Italy North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Arts\/Museums Entertainment Engineering Tobacco Manufacturing Audio\/Video Events\/Concerts Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260420850763\/en\/328938\/3\/PMI_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>IQOSand Devialet Introduce \u201cSoundsorial Design\u201d Collaboration Exhibition and capsule collection drop at Milan Design Week 2026 STAMFORD, CT&#8211;(BUSINESS WIRE)&#8211; Philip Morris International (NYSE: PM) today announced a collaboration between IQOS \u2013 the number 1 tobacco heating system1, and Devialet \u2013 the French acoustic engineering company, launching \u201cSoundsorial Design\u201d at Milan Design Week 2026. The immersive exhibition is an ethereal landscape of water and light, where sound, movement, and voice become visible across an ever\u2011changing immersive canvas. A space to push experiential boundaries, where visitors are invited to explore their own frequency as sound transforms into sight.The collaboration celebrates self-expression while connecting a community of over 35 million IQOS users who moved away from cigarettes. Devialet\u2019s mission to give sound its &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iqosand-devialet-introduce-soundsorial-design-collaboration\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;IQOSand Devialet Introduce \u201cSoundsorial Design\u201d Collaboration&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-952681","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IQOSand Devialet Introduce \u201cSoundsorial Design\u201d Collaboration - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/iqosand-devialet-introduce-soundsorial-design-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IQOSand Devialet Introduce \u201cSoundsorial Design\u201d Collaboration - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"IQOSand Devialet Introduce \u201cSoundsorial Design\u201d Collaboration Exhibition and capsule collection drop at Milan Design Week 2026 STAMFORD, CT&#8211;(BUSINESS WIRE)&#8211; Philip Morris International (NYSE: PM) today announced a collaboration between IQOS \u2013 the number 1 tobacco heating system1, and Devialet \u2013 the French acoustic engineering company, launching \u201cSoundsorial Design\u201d at Milan Design Week 2026. The immersive exhibition is an ethereal landscape of water and light, where sound, movement, and voice become visible across an ever\u2011changing immersive canvas. A space to push experiential boundaries, where visitors are invited to explore their own frequency as sound transforms into sight.The collaboration celebrates self-expression while connecting a community of over 35 million IQOS users who moved away from cigarettes. 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The immersive exhibition is an ethereal landscape of water and light, where sound, movement, and voice become visible across an ever\u2011changing immersive canvas. A space to push experiential boundaries, where visitors are invited to explore their own frequency as sound transforms into sight.The collaboration celebrates self-expression while connecting a community of over 35 million IQOS users who moved away from cigarettes. 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