{"id":952570,"date":"2026-04-17T13:03:22","date_gmt":"2026-04-17T17:03:22","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\/"},"modified":"2026-04-17T13:03:22","modified_gmt":"2026-04-17T17:03:22","slug":"kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\/","title":{"rendered":"Kaltura to Showcase Agentic Revenue Engagement Platform at Adobe Summit 2026, Demonstrating How Agentic AI Avatars and Content Intelligence Turn Static ABM Pages Into Real-Time Conversations"},"content":{"rendered":"<h2>\nFollowing its recent acquisition and integration of PathFactory, Kaltura debuts a unified platform for intelligent rich content creation, journey orchestration, and agentic avatar-powered revenue engagement at Adobe Summit in Las Vegas<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">New York, New York, April  17, 2026  (GLOBE NEWSWIRE) &#8212; Kaltura, Inc. (Nasdaq: KLTR), the Agentic Digital Experience company, today announced the debut of its Agentic Revenue Engagement platform at Adobe Summit 2026 in Las Vegas. This launch marks a significant milestone following Kaltura\u2019s recent acquisition and integration of\u00a0PathFactory, bringing together market-leading content intelligence and journey orchestration with Kaltura\u2019s renowned AI video creation,\u00a0and Agentic Avatar and digital experiences technology.\u00a0<\/p>\n<p align=\"left\">To learn more about the future of AI-driven engagement, you can watch the video presenting Kaltura\u2019s new Agentic Revenue Engagement platform <a href=\"https:\/\/corp.kaltura.com\/landing_pages\/video\/kaltura-agentic-revenue-engagement-platform\/\" rel=\"nofollow\" target=\"_blank\">here<\/a>.<\/p>\n<p align=\"left\">Kaltura\u2019s mission is to power rich, agentic digital experiences across organizational journeys for customers, employees, learners, and audiences. By adding PathFactory\u2019s AI-powered content intelligence, conversational AI, and journey orchestration capabilities to Kaltura\u2019s rich media infrastructure and conversational multimodal avatar experiences, Kaltura is announcing the first combined offering for customer-oriented journeys, including marketing, sales, customer and partner training, sales enablement and customer care.\u00a0\u00a0<\/p>\n<p align=\"left\">\n        <a href=\"https:\/\/corp.kaltura.com\/landing_pages\/events\/adobe-summit-2026\/\" rel=\"nofollow\" target=\"_blank\">At Adobe Summit<\/a>,\u00a0Kaltura will\u00a0demonstrate\u00a0how Agentic Avatars, generative UI, and unified content intelligence work together inside Adobe Experience Manager (AEM) to replace static marketing pages with experiences that listen, adapt, and respond in real time. In his speaking session on Monday, April 20, at 12:30 PM PDT, Kaltura SVP of Product Yair Neumann will show how Agentic Avatars and generative UI orchestrate content, video, and conversational AI to adapt messaging in real time based on who\u2019s looking,\u00a0without rebuilding pages or fragmenting campaigns, all from within Adobe Experience Manager. Conference attendees can\u00a0also\u00a0have their own custom Agentic Avatar built for them, live, at the Kaltura booth\u00a0(#852).\u00a0\u00a0\u00a0<\/p>\n<p align=\"left\">Kaltura, which has recently achieved Adobe Premier Partner status, the highest tier of Adobe\u2019s Experience Cloud partner program, will also be introducing new native integrations with Adobe Experience Manager and Adobe\u2019s Digital Asset Management capabilities, focused on creating fundamental shifts in how organizations approach account-based marketing.\u00a0Adobe is also a long-time Kaltura customer,\u00a0utilizing\u00a0the platform to power internal events, departmental all-hands, &#8220;Inside Adobe TV,&#8221; and career fests, a\u00a0synergy\u00a0that ensures the new platform is uniquely\u00a0optimized\u00a0for the Adobe ecosystem.\u00a0<\/p>\n<p align=\"left\">ABM teams have spent years perfecting their targeting, content, and campaign architecture. Yet the pages at the center of those efforts\u00a0remain\u00a0largely static,\u00a0with the same message delivered regardless of who is looking. The gap between the sophistication of the data and the rigidity of\u00a0the\u00a0experience points to a deeper structural problem. Content experiences across video, webinars, livestreams, events, and documents are still treated as isolated touchpoints rather than a connected intelligence layer. Every interaction generates intent signals that go\u00a0unused,\u00a0every piece of content sits in a silo, and the buyer journey gets stitched together manually, if at all.\u00a0<br \/>\u00a0<br \/>\u201cThe question we hear from every ABM team is the same: we have the targeting, we have the content, so why does every page feel like a broadcast instead of a conversation? That is the critical problem for marketing, and\u00a0we\u2019ve\u00a0built the answer inside the Adobe stack teams already trust,\u201d said\u00a0Eynav\u00a0(Navi) Azaria, Chief Product &amp; Engineering at Kaltura. \u201cAgentic Avatars combined with AEM\u00a0don\u2019t\u00a0just personalize a\u00a0page,\u00a0they make the page listen. What\u00a0we\u2019re\u00a0demonstrating\u00a0at the Summit is not a prototype, but a live, production-ready experience that marketing teams can deploy today, inside the tools they already use.\u201d\u00a0<br \/>\u00a0<br \/>Kaltura\u2019s Agentic Revenue Engagement platform addresses this directly. At its core is a unified content intelligence layer that ingests multimodal content (video, webinars, livestreams, PDFs, HTML, images, and more), enriches it with metadata, classifying and vectorizing it so that intent can be inferred before, during, and after every touchpoint. Rather than tracking who attended and for how long, the platform extracts what a buyer\u00a0actually engaged\u00a0with, matches it against account context and CRM signals, and uses that to recommend the next best asset, experience, or action. Driven by\u00a0PathFactory\u2019s\u00a0content intelligence and journey orchestration\u00a0capabilities\u00a0ABM teams now\u00a0have the ability to\u00a0dynamically sequence personalized content journeys and conversational experiences based on real behavioral intent, not static rules.\u00a0\u00a0<\/p>\n<p align=\"left\">On top of that intelligence layer sits a comprehensive suite of engagement capabilities. Kaltura\u2019s AI video generation suite, Webinars and Virtual Events platform, rich media content hubs, and video marketing tools for web experiences give marketing teams the full toolkit for content creation and distribution. Conversational Agents, available as Agentic Avatars for lead generation, customer education, and more, turn any digital surface into a responsive, goal-driven interaction.\u00a0\u00a0\u00a0<\/p>\n<p align=\"left\">Kaltura and\u00a0PathFactory\u00a0already power the\u00a0digital\u00a0engagement\u00a0and customer journey\u00a0strategies for the world\u2019s largest organizations across technology, financial services, healthcare, education, professional services, retail, and manufacturing. The combined entity supports industry leaders such as Bank of America, AWS, Salesforce, Palo Alto Networks, Cisco, LG, AstraZeneca, Vanguard, IBM, and NVIDIA in their content intelligence and activation as well as video, event, and conversational marketing efforts.\u00a0<\/p>\n<p align=\"left\">\u201cThe marketing industry is moving past the era of static content and manual journey stitching,\u201d said Ron Yekutiel, Co-Founder,\u00a0Chairman, President, and CEO of Kaltura. \u201cBy uniting\u00a0PathFactory\u2019s\u00a0deep journey intelligence with Kaltura\u2019s agentic video capabilities, we are providing a strategic foundation for \u2018Agentic Revenue Engagement.\u2019 This\u00a0isn\u2019t\u00a0just about personalization;\u00a0it\u2019s\u00a0about creating an autonomous engagement layer that understands buyer intent and acts on it in real-time, driving measurable revenue growth for the most sophisticated enterprises on the planet.\u201d\u00a0<\/p>\n<p align=\"left\">Following Adobe Summit, the company will kick off the Kaltura Connect on the Road 2026 series. Kaltura and\u00a0PathFactory\u00a0will present the new joint platform to hundreds of industry leaders in New York (May 12th), San Francisco (May 14th), and London (May 19th). Registration and details can be found\u00a0<a href=\"https:\/\/corp.kaltura.com\/landing_pages\/events\/connect-2026\/\" rel=\"nofollow\" target=\"_blank\">here<\/a>.\u00a0<\/p>\n<p>\n        \n      <\/p>\n<p align=\"left\">\n        <b>About Kaltura<\/b>\u00a0<\/p>\n<p align=\"left\">Kaltura\u2019s mission is to power rich, agentic digital experiences across organizational journeys for customers, employees, learners, and audiences. Its platform combines intelligent content creation, enterprise-grade content management and intelligence, and multimodal conversational engagement capabilities. Kaltura serves leading enterprises, financial institutions, educational institutions, media and telecom providers, and other organizations worldwide. For more information, visit\u00a0<a href=\"https:\/\/corp.kaltura.com\/\" rel=\"nofollow\" target=\"_blank\">www.kaltura.com<\/a>.\u00a0<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY5MjE2MCM3NTQyMDgxIzIwOTYzMTc=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/NGUxNzE0YTktNDQ0Zi00YzFlLWI2M2EtZTA3NTFkMjlmM2FlLTExMDc4ODgtMjAyNi0wNC0xNy1lbg==\/tiny\/Kaltura.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Nohar Zmora \r\n\r\nSVP, Head of Marketing \r\n\r\npr.team@kaltura.com <\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Following its recent acquisition and integration of PathFactory, Kaltura debuts a unified platform for intelligent rich content creation, journey orchestration, and agentic avatar-powered revenue engagement at Adobe Summit in Las Vegas New York, New York, April 17, 2026 (GLOBE NEWSWIRE) &#8212; Kaltura, Inc. (Nasdaq: KLTR), the Agentic Digital Experience company, today announced the debut of its Agentic Revenue Engagement platform at Adobe Summit 2026 in Las Vegas. This launch marks a significant milestone following Kaltura\u2019s recent acquisition and integration of\u00a0PathFactory, bringing together market-leading content intelligence and journey orchestration with Kaltura\u2019s renowned AI video creation,\u00a0and Agentic Avatar and digital experiences technology.\u00a0 To learn more about the future of AI-driven engagement, you can watch the video presenting Kaltura\u2019s new Agentic Revenue Engagement &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Kaltura to Showcase Agentic Revenue Engagement Platform at Adobe Summit 2026, Demonstrating How Agentic AI Avatars and Content Intelligence Turn Static ABM Pages Into Real-Time Conversations&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-952570","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaltura to Showcase Agentic Revenue Engagement Platform at Adobe Summit 2026, Demonstrating How Agentic AI Avatars and Content Intelligence Turn Static ABM Pages Into Real-Time Conversations - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaltura to Showcase Agentic Revenue Engagement Platform at Adobe Summit 2026, Demonstrating How Agentic AI Avatars and Content Intelligence Turn Static ABM Pages Into Real-Time Conversations - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Following its recent acquisition and integration of PathFactory, Kaltura debuts a unified platform for intelligent rich content creation, journey orchestration, and agentic avatar-powered revenue engagement at Adobe Summit in Las Vegas New York, New York, April 17, 2026 (GLOBE NEWSWIRE) &#8212; Kaltura, Inc. (Nasdaq: KLTR), the Agentic Digital Experience company, today announced the debut of its Agentic Revenue Engagement platform at Adobe Summit 2026 in Las Vegas. This launch marks a significant milestone following Kaltura\u2019s recent acquisition and integration of\u00a0PathFactory, bringing together market-leading content intelligence and journey orchestration with Kaltura\u2019s renowned AI video creation,\u00a0and Agentic Avatar and digital experiences technology.\u00a0 To learn more about the future of AI-driven engagement, you can watch the video presenting Kaltura\u2019s new Agentic Revenue Engagement &hellip; Continue reading &quot;Kaltura to Showcase Agentic Revenue Engagement Platform at Adobe Summit 2026, Demonstrating How Agentic AI Avatars and Content Intelligence Turn Static ABM Pages Into Real-Time Conversations&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-17T17:03:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY5MjE2MCM3NTQyMDgxIzIwOTYzMTc=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Kaltura to Showcase Agentic Revenue Engagement Platform at Adobe Summit 2026, Demonstrating How Agentic AI Avatars and Content Intelligence Turn Static ABM Pages Into Real-Time Conversations\",\"datePublished\":\"2026-04-17T17:03:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\\\/\"},\"wordCount\":1063,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTY5MjE2MCM3NTQyMDgxIzIwOTYzMTc=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\\\/\",\"name\":\"Kaltura to Showcase Agentic Revenue Engagement Platform at Adobe Summit 2026, Demonstrating How Agentic AI Avatars and Content Intelligence Turn Static ABM Pages Into Real-Time Conversations - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\/","og_locale":"en_US","og_type":"article","og_title":"Kaltura to Showcase Agentic Revenue Engagement Platform at Adobe Summit 2026, Demonstrating How Agentic AI Avatars and Content Intelligence Turn Static ABM Pages Into Real-Time Conversations - Market Newsdesk","og_description":"Following its recent acquisition and integration of PathFactory, Kaltura debuts a unified platform for intelligent rich content creation, journey orchestration, and agentic avatar-powered revenue engagement at Adobe Summit in Las Vegas New York, New York, April 17, 2026 (GLOBE NEWSWIRE) &#8212; Kaltura, Inc. (Nasdaq: KLTR), the Agentic Digital Experience company, today announced the debut of its Agentic Revenue Engagement platform at Adobe Summit 2026 in Las Vegas. This launch marks a significant milestone following Kaltura\u2019s recent acquisition and integration of\u00a0PathFactory, bringing together market-leading content intelligence and journey orchestration with Kaltura\u2019s renowned AI video creation,\u00a0and Agentic Avatar and digital experiences technology.\u00a0 To learn more about the future of AI-driven engagement, you can watch the video presenting Kaltura\u2019s new Agentic Revenue Engagement &hellip; Continue reading \"Kaltura to Showcase Agentic Revenue Engagement Platform at Adobe Summit 2026, Demonstrating How Agentic AI Avatars and Content Intelligence Turn Static ABM Pages Into Real-Time Conversations\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-17T17:03:22+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY5MjE2MCM3NTQyMDgxIzIwOTYzMTc=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Kaltura to Showcase Agentic Revenue Engagement Platform at Adobe Summit 2026, Demonstrating How Agentic AI Avatars and Content Intelligence Turn Static ABM Pages Into Real-Time Conversations","datePublished":"2026-04-17T17:03:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\/"},"wordCount":1063,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY5MjE2MCM3NTQyMDgxIzIwOTYzMTc=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-to-showcase-agentic-revenue-engagement-platform-at-adobe-summit-2026-demonstrating-how-agentic-ai-avatars-and-content-intelligence-turn-static-abm-pages-into-real-time-conversations\/","name":"Kaltura to Showcase Agentic Revenue Engagement Platform at Adobe Summit 2026, Demonstrating How Agentic AI Avatars and Content Intelligence Turn Static ABM Pages Into Real-Time Conversations - 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