{"id":952499,"date":"2026-04-17T08:10:32","date_gmt":"2026-04-17T12:10:32","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/smithfield-foods-announces-integrated-agency-team-to-drive-next-phase-of-growth\/"},"modified":"2026-04-17T08:10:32","modified_gmt":"2026-04-17T12:10:32","slug":"smithfield-foods-announces-integrated-agency-team-to-drive-next-phase-of-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/smithfield-foods-announces-integrated-agency-team-to-drive-next-phase-of-growth\/","title":{"rendered":"Smithfield Foods Announces Integrated Agency Team to Drive Next Phase of Growth"},"content":{"rendered":"

\nLeo Chicago Named Creative and Strategic Agency of Record and LaForce to Lead Portfolio Communications, Joining Kelly Scott Madison Media and Mars United
\n<\/h2>\n
\n

SMITHFIELD, Va., April 17, 2026 (GLOBE NEWSWIRE) — Smithfield Foods<\/u><\/a> (Nasdaq: SFD), a leader in packaged meats and fresh pork products with a diverse portfolio of iconic brands, today announced a new integrated agency team designed to accelerate market presence, deepen consumer connection and product innovation across its portfolio of brands including Smithfield, Nathan\u2019s, Eckrich, Farmland, Armour, Farmer John, Kretschmar, Carando and Margherita.<\/p>\n

Smithfield has assembled a coalition of best-in-class partners to amplify its industry leading brand strategy. As part of this effort, Leo Chicago<\/strong> joins as creative agency of record and LaForce<\/strong> as lead communications partner, working alongside existing agencies Kelly Scott Madison Media<\/strong> and Mars United Commerce<\/strong>, who will continue leading media and commerce marketing, respectively.<\/p>\n

\u201cThis is an exciting moment for our brands,\u201d said Brendan Smith, chief marketing officer at Smithfield Foods. \u201cWe have long been part of how people prepare, gather and share meals. This partnership builds on that legacy while accelerating creative momentum, expanding how our brands show up where consumers live, play and shop, and strengthening Smithfield\u2019s leadership in innovation across the categories and markets we serve.\u201d<\/p>\n

Building on strong brand momentum and evolving consumer demand, Smithfield is aligning creative, media, communications and commerce under one unified strategy to accelerate growth. This integrated approach expands how its brands connect with consumers, and brings high-quality, center of the plate offerings and delicious ingredients to everyday moments.<\/p>\n

\n About Smithfield Foods\u00a0\u00a0\u00a0<\/strong>
\n
Smithfield Foods (Nasdaq: SFD) is an American food company with a leading position in packaged meats and fresh pork products. With a diverse brand portfolio and strong relationships with U.S. farmers and customers, we responsibly meet demand for quality protein around the world.<\/p>\n

\n About Leo Chicago<\/strong>
\n
Learn more at leo-constellation.com<\/u><\/a> or connect on LinkedIn<\/u><\/a>.<\/p>\n

\n About LaForce<\/strong>
\n
Learn more at www.laforce.nyc<\/u><\/a>.<\/p>\n

\n About Mars United Commerce<\/strong>
\n
Learn more at marsunited.com<\/u><\/a>.<\/p>\n

\n About Kelly Scott Madison<\/strong>
\n
Learn more at ksmmedia.com<\/u><\/a> or connect on LinkedIn<\/u><\/a>.<\/p>\n

\n
\n Media Contact<\/u>
\n <\/strong>
\n
LaForce, smithfieldfoods@laforce.nyc<\/u><\/a><\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Leo Chicago Named Creative and Strategic Agency of Record and LaForce to Lead Portfolio Communications, Joining Kelly Scott Madison Media and Mars United SMITHFIELD, Va., April 17, 2026 (GLOBE NEWSWIRE) — Smithfield Foods (Nasdaq: SFD), a leader in packaged meats and fresh pork products with a diverse portfolio of iconic brands, today announced a new integrated agency team designed to accelerate market presence, deepen consumer connection and product innovation across its portfolio of brands including Smithfield, Nathan\u2019s, Eckrich, Farmland, Armour, Farmer John, Kretschmar, Carando and Margherita. Smithfield has assembled a coalition of best-in-class partners to amplify its industry leading brand strategy. As part of this effort, Leo Chicago joins as creative agency of record and LaForce as lead communications partner, … <\/p>\n

Continue reading “Smithfield Foods Announces Integrated Agency Team to Drive Next Phase of Growth”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-952499","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nSmithfield Foods Announces Integrated Agency Team to Drive Next Phase of Growth - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/smithfield-foods-announces-integrated-agency-team-to-drive-next-phase-of-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Smithfield Foods Announces Integrated Agency Team to Drive Next Phase of Growth - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Leo Chicago Named Creative and Strategic Agency of Record and LaForce to Lead Portfolio Communications, Joining Kelly Scott Madison Media and Mars United SMITHFIELD, Va., April 17, 2026 (GLOBE NEWSWIRE) — Smithfield Foods (Nasdaq: SFD), a leader in packaged meats and fresh pork products with a diverse portfolio of iconic brands, today announced a new integrated agency team designed to accelerate market presence, deepen consumer connection and product innovation across its portfolio of brands including Smithfield, Nathan\u2019s, Eckrich, Farmland, Armour, Farmer John, Kretschmar, Carando and Margherita. 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