{"id":952196,"date":"2026-04-16T12:43:43","date_gmt":"2026-04-16T16:43:43","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/scripps-sports-secures-multi-year-partnership-with-premier-womens-rodeo\/"},"modified":"2026-04-16T12:43:43","modified_gmt":"2026-04-16T16:43:43","slug":"scripps-sports-secures-multi-year-partnership-with-premier-womens-rodeo","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/scripps-sports-secures-multi-year-partnership-with-premier-womens-rodeo\/","title":{"rendered":"Scripps Sports secures multi-year partnership with Premier Women\u2019s Rodeo"},"content":{"rendered":"

\nION and Grit to become exclusive U.S. television home for PWR championship events
\n<\/h2>\n
\n

CINCINNATI, April 16, 2026 (GLOBE NEWSWIRE) — Scripps Sports has entered into a comprehensive multi-year broadcast partnership with Professional Bull Riders (PBR), the global leader in bull riding entertainment, to bring Premier Women\u2019s Rodeo (PWR) exclusively to Scripps\u2019 national television networks ION and Grit beginning in May.<\/p>\n

The partnership will launch with ION and Grit carrying the highly anticipated 2026 PWR Championship, broadcast from Fort Worth, Texas, on Sunday, May 17, at 1 p.m. ET. Building on this foundation, the collaboration will expand significantly in 2027 to include the original series \u201cPWR: Road to the Championship\u201d on Grit, offering all-inclusive coverage of the PWR season\u2019s most compelling storylines and competitions, culminating with the 2027 PWR Championship airing across both ION and Grit. It will culminate with the 2027 PWR Championship airing across both ION and Grit. In 2027, ION and Grit will broadcast a minimum of 18 hours of women\u2019s rodeo programming over 16 broadcasts.<\/p>\n

PWR represents an ambitious new venture from PBR, leveraging the same strategic vision and operational excellence that established PBR as the leading force in Western sports entertainment. PWR is positioned to become the preeminent brand in the rapidly expanding women\u2019s rodeo market, building on the platform established by the Women\u2019s Rodeo Championships (WRC) and its flagship Women\u2019s Rodeo World Championship (WRWC) \u2013 the industry\u2019s richest women-only rodeo championship event, established in 2020.<\/p>\n

\u201cPremier Women\u2019s Rodeo embodies the dynamic, high-energy competition that today\u2019s audiences are actively seeking, and we\u2019re honored to serve as the national platform for this exceptional sport,\u201d said Brian Lawlor, president of Scripps Sports. \u201cThis partnership reinforces our strategic commitment to elevating women\u2019s sports, authentic storytelling and competitive excellence, and we\u2019re excited to introduce this growing sport to viewers nationwide.\u201d<\/p>\n

\u201cPremier Women\u2019s Rodeo further strengthens our leading portfolio of women\u2019s sports and fits in perfectly with the evolution of Grit into a more contemporary Western network,\u201d said Keisha Taylor Starr, general manager of Scripps Networks and Scripps\u2019 chief marketing officer. \u201cGrit is where the spirit of adventure and Western values come alive, and the amazing athletes of PWR are modern trailblazers whose stories, in and out of the arena, will engage a new generation of fans.\u201d<\/p>\n

\u201cPWR represents the next chapter in the evolution of Western sports, and this partnership with Scripps Sports gives us an unprecedented national platform to showcase it at scale,\u201d said PBR CEO and Commissioner Sean Gleason. \u201cWith ION and Grit, we\u2019re expanding the reach of PWR to millions of households while elevating the visibility of some of the most talented and compelling athletes in sports today. This partnership will bring powerful storytelling to the forefront and accelerate the growth of women\u2019s rodeo in a meaningful way.\u201d<\/p>\n

This PWR partnership further bolsters ION\u2019s position as the leader in women\u2019s sports, with a portfolio including national partnerships with the Women\u2019s National Basketball Association (WNBA), National Women\u2019s Soccer League (NWSL), Professional Women\u2019s Hockey League (PWHL), Major League Volleyball (MLV), Pro Cheer League (PCL), ATHLOS women\u2019s track and field and additional marquee properties.<\/p>\n

ION reaches more than 126 million U.S. households through multiple distribution channels, including free over-the-air broadcasting, traditional pay-TV services, connected television platforms and free, ad-supported streaming services. Grit, the widely acclaimed Western and action entertainment network, will incorporate select sports and targeted original programming for the first time in its 12-year history as it evolves into a comprehensive contemporary Western lifestyle destination.<\/p>\n

For more information on how to watch Grit, visit grittv.com<\/a>. For more information on ION, visit iontelevision.com.<\/a><\/p>\n

\n
\n Media Contacts<\/u>
\n <\/strong>
\n
Scripps \u2013 Jim Weiss – jim.weiss@scripps.com<\/a>
PBR | PWR \u2013 Andrew Giangola \u2013 andrew.giangola@pbr.com<\/a><\/p>\n

\n About Scripps Sports<\/strong>
\n
\n Scripps Sports<\/a> serves professional and college sports leagues, conferences and teams with local market depth and national broadcast reach. Scripps Sports currently has partnerships with the Women\u2019s National Basketball Association (WNBA), the National Women\u2019s Soccer League (NWSL),\u00a0the Professional Women\u2019s Hockey League (PWHL),\u00a0Major League Volleyball\u00a0(MLV),\u00a0Pro Cheer League\u00a0(PCL),\u00a0ATHLOS track-and-field, the National Hockey League\u2019s (NHL)\u00a02020 and 2021\u00a0Stanley Cup champion Tampa Bay Lightning,\u00a02024 and 2025\u00a0Stanley Cup champion Florida Panthers, 2023 Stanley Cup champion Vegas Golden Knights, the Utah Mammoth, the Las Vegas Aces of the WNBA, Denver Summit FC of the NWSL and the NCAA\u2019s Big Sky Conference. Scripps Sports is owned by The E.W. Scripps Company (NASDAQ: SSP).<\/p>\n

\n About PWR (Premier Women\u2019s Rodeo)<\/strong>
\n
PWR is a new women\u2019s rodeo brand owned and operated by PBR \u2013 the global leader in bull riding and part of TKO \u2013 built to become the premier business and competitive platform in women\u2019s rodeo. A rebirth of the Women\u2019s Rodeo Championships, which launched the Women\u2019s Rodeo World Championship in 2020, PWR brings proven momentum, having paid nearly $4.5 million to women athletes, delivered the highest-rated rodeo telecast in history on CBS, and produced the richest women\u2019s rodeo event in the world with $1.25 million in payouts in 2025. PWR is the only all-women, multi-discipline championship featuring Breakaway Roping, Barrel Racing, Team Roping, and Goat Tying, with equal payouts across disciplines and a tiered Pro, Challenger, and Limited classification system that creates true competitive parity and accessibility for athletes ages 13 and up. Through year-round qualification via the Virtual Rodeo Qualifier, championship competition in iconic venues like AT&T Stadium alongside the PBR World Finals, and national broadcast exposure, PWR removes traditional barriers while leveraging PBR\u2019s unmatched marketing, media, and storytelling power to build star athletes and elevate women\u2019s rodeo to a mainstream sports audience.<\/p>\n

A photo accompanying this announcement is available at https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/49ba87c2-c0d8-48e0-b83b-63db4470bf68<\/a><\/p>\n

\"\"
\n
\n \"\"\n <\/div>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

ION and Grit to become exclusive U.S. television home for PWR championship events CINCINNATI, April 16, 2026 (GLOBE NEWSWIRE) — Scripps Sports has entered into a comprehensive multi-year broadcast partnership with Professional Bull Riders (PBR), the global leader in bull riding entertainment, to bring Premier Women\u2019s Rodeo (PWR) exclusively to Scripps\u2019 national television networks ION and Grit beginning in May. The partnership will launch with ION and Grit carrying the highly anticipated 2026 PWR Championship, broadcast from Fort Worth, Texas, on Sunday, May 17, at 1 p.m. ET. Building on this foundation, the collaboration will expand significantly in 2027 to include the original series \u201cPWR: Road to the Championship\u201d on Grit, offering all-inclusive coverage of the PWR season\u2019s most compelling … <\/p>\n

Continue reading “Scripps Sports secures multi-year partnership with Premier Women\u2019s Rodeo”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-952196","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nScripps Sports secures multi-year partnership with Premier Women\u2019s Rodeo - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/scripps-sports-secures-multi-year-partnership-with-premier-womens-rodeo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Scripps Sports secures multi-year partnership with Premier Women\u2019s Rodeo - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"ION and Grit to become exclusive U.S. television home for PWR championship events CINCINNATI, April 16, 2026 (GLOBE NEWSWIRE) — Scripps Sports has entered into a comprehensive multi-year broadcast partnership with Professional Bull Riders (PBR), the global leader in bull riding entertainment, to bring Premier Women\u2019s Rodeo (PWR) exclusively to Scripps\u2019 national television networks ION and Grit beginning in May. The partnership will launch with ION and Grit carrying the highly anticipated 2026 PWR Championship, broadcast from Fort Worth, Texas, on Sunday, May 17, at 1 p.m. ET. 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