{"id":952009,"date":"2026-04-16T10:07:33","date_gmt":"2026-04-16T14:07:33","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/get-busy-run-busy-and-stay-busy-toast-brand-celebrates-what-it-takes-to-succeed-in-business-today\/"},"modified":"2026-04-16T10:07:33","modified_gmt":"2026-04-16T14:07:33","slug":"get-busy-run-busy-and-stay-busy-toast-brand-celebrates-what-it-takes-to-succeed-in-business-today","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/get-busy-run-busy-and-stay-busy-toast-brand-celebrates-what-it-takes-to-succeed-in-business-today\/","title":{"rendered":"Get Busy, Run Busy, and Stay Busy: Toast Brand Celebrates What It Takes To Succeed in Business Today"},"content":{"rendered":"

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Get Busy, Run Busy, and Stay Busy: Toast Brand Celebrates What It Takes To Succeed in Business Today<\/i><\/b><\/p>\n

New “Built For Busy” campaign spotlights successful customers\u2014and gives back to them with unique-out-of-home activation<\/i><\/p>\n

BOSTON–(BUSINESS WIRE<\/a>)–
\nFor over a decade, Toast (NYSE: TOST) has proven its ability to perform in the fast-paced, high-pressure world of restaurants, while serving as a trusted partner to those running complex and challenging businesses. Today, drawing on those years of experience, Toast proudly announces its next chapter with its evolving brand, Built For Busy<\/b>.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260416902872\/en\/<\/a><\/p>\n

\nLaunching with an omnichannel brand campaign including live out-of-home activations, Built For Busy is a new positioning rooted in the hard work, dedication, and pride at the heart of business ownership, and an expression of Toast\u2019s commitment to helping each of its customers grow and thrive.<\/p>\n

\n“For business owners, being busy is the point\u2014it\u2019s the proof of progress. This dedication to building products designed to help our customers succeed in a rapidly-changing world is at the heart of Built For Busy, and shapes the way Toast builds technology,\u201d said Kelly Esten, Chief Marketing Officer and Chief Operating Officer of Enterprise at Toast. “As we continue to unlock new innovation and the potential of AI, we\u2019re doing it with ‘busy’ in mind. Every innovation seeks to make a Friday night rush more manageable or help an owner fill an empty sales floor with new faces\u2014and we\u2019re going to keep building as the industry and its challenges continue to evolve.\u201d<\/p>\n

\nFrom iconic fine-dining concepts to high-traffic enterprise brands and the most popular local bakeries and shops, running a business today means managing more complexity than ever before. Toast’s platform is purpose-built for that challenge. Working with 164,000+ businesses and powering millions of daily transactions, Toast has developed an understanding of what it takes to run busy, successful businesses. Every product is built from that knowledge, including Toast IQ<\/a>\u2014Toast\u2019s AI assistant, which supported Toast\u2019s recent recognition by Fast Company<\/a> as one of the most innovative restaurant tech companies of 2025, for its AI-powered, personalized insights designed to serve as an operator\u2019s \u201cright hand.\u201d<\/p>\n

Windows to Success: Spotlighting the Art of Busy<\/b><\/p>\n

\nToday, Toast will also launch Windows to Success, <\/b>a unique out-of-home activation that puts the people and products behind great hospitality front and center, and puts Toast\u2019s marketing budget right back in the pockets of those who matter most\u2014Toast customers operating some of the busiest businesses in NYC.<\/p>\n

\nToast partnered with high-traffic restaurants and retailers across the city, turning their windows into “living billboards” to spotlight the people who drive their success. Developed in partnership with creative agency partner, Arnold<\/a>, the campaign will frame each businesses\u2019 front windows with custom graphics that turn their storefronts into stages, showcasing the behind-the-scenes bustle that goes into creating iconic hospitality experiences while highlighting the incredible scale they serve\u2014from thousands of daily covers to daily sold-out croissants. Rather than investing in traditional media for this campaign, Toast is putting that budget where it matters most: back into each of the NYC businesses on display.<\/p>\n

\nParticipating businesses* include:<\/p>\n