{"id":951735,"date":"2026-04-15T12:03:10","date_gmt":"2026-04-15T16:03:10","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/titos-handmade-vodka-joins-t-mobile-arena-as-official-venue-sponsor\/"},"modified":"2026-04-15T12:03:10","modified_gmt":"2026-04-15T16:03:10","slug":"titos-handmade-vodka-joins-t-mobile-arena-as-official-venue-sponsor","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/titos-handmade-vodka-joins-t-mobile-arena-as-official-venue-sponsor\/","title":{"rendered":"Tito\u2019s Handmade Vodka Joins T-Mobile Arena as Official Venue Sponsor"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Tito\u2019s Handmade Vodka Joins T-Mobile Arena as Official Venue Sponsor<\/b><\/p>\n<p class=\"bwalignc\"><i>Multi-year Agreement Features a Signature Hospitality Area and Lounge, Fan-First Activations, and Ongoing Community Engagement Initiatives<\/i><\/p>\n<p>LAS VEGAS&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nT-Mobile Arena, Las Vegas\u2019 world-class sports and live-entertainment venue, and Tito\u2019s Handmade Vodka (Tito\u2019s), America\u2019s Original Craft Vodka, have launched a strategic new agreement. The multi-year deal, brokered by AEG Global Partnerships, makes Tito\u2019s an official venue sponsor of T-Mobile.<\/p>\n<p>\nAs part of the agreement, Tito\u2019s will receive naming entitlement to a newly reimagined hospitality area and lounge on the arena\u2019s upper concourse, now known as The 1997 Lounge \u2013 a nod to the year the first case of Tito\u2019s was sold. The refreshed space will serve as an elevated destination for fans to gather and enjoy custom cocktails and immersive Tito\u2019s brand moments designed to enhance the guest experience during concerts, sporting events, and more.<\/p>\n<p>\n&#8220;We\u2019re excited to join forces with a world-class venue like T-Mobile Arena, creating new ways to connect with fans from around the world while deepening our commitment to community, hospitality, and great experiences,\u201d said Brian Herlihy, Field Sales Director at Tito\u2019s Handmade Vodka. &#8220;We\u2019re proud to launch this collaboration with purpose, supporting both the Las Vegas community and our loyal Tito\u2019s fans in a meaningful way.&#8221;<\/p>\n<p>\nAs an official venue sponsor of the arena, Tito\u2019s will bring its signature spirit to life through activations and immersive fan experiences that celebrate community, craft, and connection. Each year, the brand will collaborate with T-Mobile Arena on custom campaigns, from on-site moments to digital storytelling, that spotlight Tito\u2019s commitment to real moments with real people. These efforts will introduce fresh ways for fans to engage with the brand across the full arena experience and build deeper ties with the Vegas audience in fun, authentic ways.<\/p>\n<p>\nMassimo Bizzarro, T-Mobile Arena\u2019s General Manager, said, \u201cWe look forward to Tito\u2019s joining the T-Mobile Arena family and the opportunity to offer our eventgoers memorable experiences during our future events.\u201d<\/p>\n<p>\nCommunity will be a central focus of the agreement, with Tito\u2019s and T-Mobile Arena joining forces on initiatives designed to drive meaningful local impact. Together, the entities will launch community-driven programs, including an annual donation to a mutually agreed charity. These efforts underscore Tito\u2019s long-standing commitment to service and reflect both organizations\u2019 dedication to making a difference in the communities they serve.<\/p>\n<p>\nWith Las Vegas standing as one of the world\u2019s most dynamic entertainment hubs, this collaboration represents a major milestone for both Tito\u2019s Handmade Vodka and T-Mobile Arena, bringing together two powerhouses committed to celebrating live moments and giving back.<\/p>\n<p><b>ABOUT TITO\u2019S HANDMADE VODKA<\/b><\/p>\n<p>\nTito\u2019s Handmade Vodka was founded by sixth-generation Texan, Bert \u201cTito\u201d Beveridge. In the mid-nineties, on a plot of land in rural Austin, he built a 998 square foot shack, rigged a pot still with spare parts, and created Tito\u2019s Handmade Vodka. Tito\u2019s corn-based vodka is certified gluten free. Tito\u2019s Handmade Vodka is distilled and bottled by Fifth Generation, Inc. in Austin, Texas, and is available in Liter, 1.75L, 750ml, 375ml, 200ml, 100ml, and 50ml sizes. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.titosvodka.com&amp;esheet=54499357&amp;newsitemid=20260415586105&amp;lan=en-US&amp;anchor=www.titosvodka.com&amp;index=1&amp;md5=37b3307b30afea3c2d867f284b37428e\">www.titosvodka.com<\/a>.<\/p>\n<p><b>ABOUT T-MOBILE ARENA<\/b><\/p>\n<p>\nT-Mobile Arena, the 20,000-seat venue located on the Las Vegas Strip between Park MGM and New York-New York, opened April 6, 2016. The arena hosts more than 100 events annually including major headline entertainment, awards shows, UFC, boxing, basketball and other sporting events, family shows and special events. T-Mobile Arena also is the home of the Vegas Golden Knights, a National Hockey League expansion team and the city\u2019s first professional sports team, as well as UFC\u2019s exclusive Las Vegas arena destination. The venue, named the No. 1 venue on <i>Billboard Magazine<\/i>\u2019s 2018 Arena Power List as well as the \u201cBest New Major Concert Venue\u201d by <i>Pollstar Magazine<\/i> in 2016, features 50 luxury suites, more than two dozen private loge boxes, complete broadcast facilities, and other specially designed exclusive hospitality offerings and fan amenities destined to create a guest experience second to none. Toshiba Plaza, an adjacent two-acre outdoor entertainment space, features performance stages, a variety of video screens and other interactive content and display areas. Designed and built to prioritize environmental sustainability, T-Mobile Arena was awarded Leadership in Energy and Environmental Design\u00ae (LEED) Gold certification by the U.S. Green Building Council in 2016. T-Mobile Arena is a privately funded joint venture between AEG and MGM Resorts International (NYSE: MGM). For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.t-mobilearena.com%2F&amp;esheet=54499357&amp;newsitemid=20260415586105&amp;lan=en-US&amp;anchor=T-MobileArena.com&amp;index=2&amp;md5=5af12d0532c2a7b51e0421dafbd1674d\">T-MobileArena.com<\/a> or follow on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.facebook.com%2Ftmobilearena&amp;esheet=54499357&amp;newsitemid=20260415586105&amp;lan=en-US&amp;anchor=Facebook&amp;index=3&amp;md5=aed5c679fbbb14b1e936e7b857c772f3\">Facebook<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.twitter.com%2Ftmobilearena&amp;esheet=54499357&amp;newsitemid=20260415586105&amp;lan=en-US&amp;anchor=X&amp;index=4&amp;md5=7ce92107096eeea93d24e8c51371e0ea\">X<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.instagram.com%2Ftmobilearena&amp;esheet=54499357&amp;newsitemid=20260415586105&amp;lan=en-US&amp;anchor=Instagram&amp;index=5&amp;md5=01b55373446b3489b3debdd879dc7cac\">Instagram<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260415586105r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260415586105\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260415586105\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts:<\/b><\/p>\n<p><b>T<\/b><b>ito\u2019s Handmade Vodka<br \/>\n<\/b><br \/>Delaney Lightel<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Delaney.Lightel@Zenogroup.com\">Delaney.Lightel@Zenogroup.com<\/a><\/p>\n<p><b>AEG Global Partnerships<br \/>\n<\/b><br \/>Shannon Donnelly<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Shannon.Donnelly@beckmedia.com\">Shannon.Donnelly@beckmedia.com<br \/>\n<\/a><br \/>310-300-4820<\/p>\n<p><b>KEYWORDS:<\/b> Nevada United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Sports General Sports Entertainment Wine &amp; Spirits Advertising Communications Events\/Concerts General Entertainment Food\/Beverage Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260415586105\/en\/2772823\/3\/TMA_x_Titos_Logo_Lockup.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Tito\u2019s Handmade Vodka Joins T-Mobile Arena as Official Venue Sponsor Multi-year Agreement Features a Signature Hospitality Area and Lounge, Fan-First Activations, and Ongoing Community Engagement Initiatives LAS VEGAS&#8211;(BUSINESS WIRE)&#8211; T-Mobile Arena, Las Vegas\u2019 world-class sports and live-entertainment venue, and Tito\u2019s Handmade Vodka (Tito\u2019s), America\u2019s Original Craft Vodka, have launched a strategic new agreement. The multi-year deal, brokered by AEG Global Partnerships, makes Tito\u2019s an official venue sponsor of T-Mobile. As part of the agreement, Tito\u2019s will receive naming entitlement to a newly reimagined hospitality area and lounge on the arena\u2019s upper concourse, now known as The 1997 Lounge \u2013 a nod to the year the first case of Tito\u2019s was sold. The refreshed space will serve as an elevated destination &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/titos-handmade-vodka-joins-t-mobile-arena-as-official-venue-sponsor\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Tito\u2019s Handmade Vodka Joins T-Mobile Arena as Official Venue Sponsor&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-951735","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tito\u2019s Handmade Vodka Joins T-Mobile Arena as Official Venue Sponsor - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/titos-handmade-vodka-joins-t-mobile-arena-as-official-venue-sponsor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tito\u2019s Handmade Vodka Joins T-Mobile Arena as Official Venue Sponsor - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Tito\u2019s Handmade Vodka Joins T-Mobile Arena as Official Venue Sponsor Multi-year Agreement Features a Signature Hospitality Area and Lounge, Fan-First Activations, and Ongoing Community Engagement Initiatives LAS VEGAS&#8211;(BUSINESS WIRE)&#8211; T-Mobile Arena, Las Vegas\u2019 world-class sports and live-entertainment venue, and Tito\u2019s Handmade Vodka (Tito\u2019s), America\u2019s Original Craft Vodka, have launched a strategic new agreement. The multi-year deal, brokered by AEG Global Partnerships, makes Tito\u2019s an official venue sponsor of T-Mobile. As part of the agreement, Tito\u2019s will receive naming entitlement to a newly reimagined hospitality area and lounge on the arena\u2019s upper concourse, now known as The 1997 Lounge \u2013 a nod to the year the first case of Tito\u2019s was sold. 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The multi-year deal, brokered by AEG Global Partnerships, makes Tito\u2019s an official venue sponsor of T-Mobile. As part of the agreement, Tito\u2019s will receive naming entitlement to a newly reimagined hospitality area and lounge on the arena\u2019s upper concourse, now known as The 1997 Lounge \u2013 a nod to the year the first case of Tito\u2019s was sold. 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