{"id":951673,"date":"2026-04-15T10:05:54","date_gmt":"2026-04-15T14:05:54","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\/"},"modified":"2026-04-15T10:05:54","modified_gmt":"2026-04-15T14:05:54","slug":"duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\/","title":{"rendered":"Duracell Partners with Lionel Messi to Reveal Why He\u2019s Built Different"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Duracell Partners with Lionel Messi to Reveal Why He\u2019s Built Different<\/b><\/p>\n<p class=\"bwalignc\"><b><i>Eight-time Ballon D\u2019Or Winner &amp; World Cup Champion, Leo Messi, Joins the Duracell Scientist to Prove that Power Boost\u2122 Ingredients Are the Difference Maker<\/i><\/b><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.duracell.com%2Fen-us%2F&amp;esheet=54510443&amp;newsitemid=20260414049050&amp;lan=en-US&amp;anchor=Duracell&amp;index=1&amp;md5=135b2c656ecbf986859ce020fa920b01\">Duracell<\/a>, one of the world\u2019s leading battery manufacturers, today unveiled its partnership with the undisputed greatest soccer player of all time, Lionel Messi. As the world\u2019s eyes fixate on the pitch for this summer\u2019s most anticipated soccer tournament, Duracell and Messi are teaming up to prove that true greatness isn&#8217;t just born \u2013 it&#8217;s also engineered.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260414049050\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260414049050\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 317px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260414049050\/en\/2774955\/4\/1_DuracellxMessi_Hero.jpg\" alt=\"Duracell Partners with Lionel Messi to Reveal Why He's Built Different\" \/><\/p>\n<p style=\"font-size:85%\">Duracell Partners with Lionel Messi to Reveal Why He&#8217;s Built Different<\/p>\n<\/div>\n<p>\n\u201cAt Duracell, we engineer our products to be the G.O.A.T. of the battery category,\u201d said Javier Hernandez Reta, Chief Marketing Officer at Duracell. \u201cWe wanted to show that Duracell batteries are fundamentally built different. When the world is watching and the pressure is at its highest level, generic power isn&#8217;t an option. You need the best.\u201d<\/p>\n<p>\nThe collaboration is anchored by a cinematic 0:30 creative spot, titled <i>Messi Reboot,<\/i> that shatters the myth that all power \u2013 and batteries \u2013 are created equal. Capturing the high-tension reality of elite soccer, the ad shows how Duracell unlocks Messi\u2019s peak performance, proving that those who endure at the highest level are Built Different and require a battery built to match.<\/p>\n<p>\n\u201cThroughout my career, I\u2019ve learned that being the best isn\u2019t just about how you start; it\u2019s about having the right power to stay strong,\u201d said Lionel Messi, the G.O.A.T. \u201cDuracell understands that to perform at the highest level, you can\u2019t settle for good enough, you have to be disciplined and obsessive about your efforts.\u201d<\/p>\n<p>\nThe partnership extends far beyond the pitch, ensuring fans are fully charged for every moment of this summer\u2019s global tournament. Fans will be able to bring the elite performance of Duracell and Messi into their own homes with limited-edition battery packs hitting retail shelves this summer. The packs will feature imagery of the G.O.A.T himself, including his iconic tattoos on the battery cells. And, unlike generic batteries that settle for the bare minimum, these feature Duracell\u2019s exclusive PowerBoost\u2122 ingredients \u2013 engineered to deliver maximum power \u2013 just like Messi.<\/p>\n<p>\nTo keep fans powered up this summer, Duracell is also launching an exclusive sweepstakes from May 1 through August 30. Any purchase of Duracell brand batteries will qualify consumers for a chance to win merchandise signed by Messi, along with other premium soccer gear. Full details and the sweepstakes entry form will be available at SoccerSweeps.Duracell.com.<\/p>\n<p><b>About Duracell<\/b><\/p>\n<p>\nStarted in the 1920s, the Duracell brand and company was acquired by Berkshire Hathaway Inc. (NYSE: BRK.A, BRK.B) in 2016 and has grown to be the leader in the primary battery market in North America. The iconic Duracell brand is known the world over. Our products serve as the heart of devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Berkshire Hathaway Inc. is a $250B holding company owning subsidiaries that engage in diverse business activities. Visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.duracell.com&amp;esheet=54510443&amp;newsitemid=20260414049050&amp;lan=en-US&amp;anchor=www.duracell.com&amp;index=2&amp;md5=76ed069cddfa40c03fd4bf66c6765c46\">www.duracell.com<\/a> for more information; follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fx.com%2FDuracell&amp;esheet=54510443&amp;newsitemid=20260414049050&amp;lan=en-US&amp;anchor=X.com%2FDuracell&amp;index=3&amp;md5=36038fa166c2d728429aa29c5b321ca1\">X.com\/Duracell<\/a> and like us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Finstagram.com%2FDuracell&amp;esheet=54510443&amp;newsitemid=20260414049050&amp;lan=en-US&amp;anchor=Instagram.com%2FDuracell&amp;index=4&amp;md5=315bd167c83f184d24527d04b1e4b988\">Instagram.com\/Duracell<\/a> &amp; <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Ffacebook.com%2FDuracell&amp;esheet=54510443&amp;newsitemid=20260414049050&amp;lan=en-US&amp;anchor=Facebook.com%2FDuracell&amp;index=5&amp;md5=184914ab7fd9b71b5a21319519ad9de8\">Facebook.com\/Duracell<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260414049050r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260414049050\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260414049050\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"mailto:duracellmedia@citizenrelations.com\">duracellmedia@citizenrelations.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois Mexico United States Canada Central America North America Latin America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Sports Office Products Entertainment Soccer Home Goods Events\/Concerts Other Entertainment Batteries Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260414049050\/en\/2774955\/3\/1_DuracellxMessi_Hero.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Duracell Partners with Lionel Messi to Reveal Why He&#8217;s Built Different<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260414049050\/en\/2774950\/3\/Duracell_Logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Duracell Partners with Lionel Messi to Reveal Why He\u2019s Built Different Eight-time Ballon D\u2019Or Winner &amp; World Cup Champion, Leo Messi, Joins the Duracell Scientist to Prove that Power Boost\u2122 Ingredients Are the Difference Maker CHICAGO&#8211;(BUSINESS WIRE)&#8211;Duracell, one of the world\u2019s leading battery manufacturers, today unveiled its partnership with the undisputed greatest soccer player of all time, Lionel Messi. As the world\u2019s eyes fixate on the pitch for this summer\u2019s most anticipated soccer tournament, Duracell and Messi are teaming up to prove that true greatness isn&#8217;t just born \u2013 it&#8217;s also engineered. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260414049050\/en\/ Duracell Partners with Lionel Messi to Reveal Why He&#8217;s Built Different \u201cAt Duracell, we engineer our products &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Duracell Partners with Lionel Messi to Reveal Why He\u2019s Built Different&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-951673","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Duracell Partners with Lionel Messi to Reveal Why He\u2019s Built Different - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Duracell Partners with Lionel Messi to Reveal Why He\u2019s Built Different - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Duracell Partners with Lionel Messi to Reveal Why He\u2019s Built Different Eight-time Ballon D\u2019Or Winner &amp; World Cup Champion, Leo Messi, Joins the Duracell Scientist to Prove that Power Boost\u2122 Ingredients Are the Difference Maker CHICAGO&#8211;(BUSINESS WIRE)&#8211;Duracell, one of the world\u2019s leading battery manufacturers, today unveiled its partnership with the undisputed greatest soccer player of all time, Lionel Messi. As the world\u2019s eyes fixate on the pitch for this summer\u2019s most anticipated soccer tournament, Duracell and Messi are teaming up to prove that true greatness isn&#8217;t just born \u2013 it&#8217;s also engineered. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260414049050\/en\/ Duracell Partners with Lionel Messi to Reveal Why He&#8217;s Built Different \u201cAt Duracell, we engineer our products &hellip; Continue reading &quot;Duracell Partners with Lionel Messi to Reveal Why He\u2019s Built Different&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-15T14:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260414049050\/en\/2774955\/4\/1_DuracellxMessi_Hero.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Duracell Partners with Lionel Messi to Reveal Why He\u2019s Built Different\",\"datePublished\":\"2026-04-15T14:05:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\\\/\"},\"wordCount\":634,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260414049050\\\/en\\\/2774955\\\/4\\\/1_DuracellxMessi_Hero.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\\\/\",\"name\":\"Duracell Partners with Lionel Messi to Reveal Why He\u2019s Built Different - 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As the world\u2019s eyes fixate on the pitch for this summer\u2019s most anticipated soccer tournament, Duracell and Messi are teaming up to prove that true greatness isn&#8217;t just born \u2013 it&#8217;s also engineered. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260414049050\/en\/ Duracell Partners with Lionel Messi to Reveal Why He&#8217;s Built Different \u201cAt Duracell, we engineer our products &hellip; Continue reading \"Duracell Partners with Lionel Messi to Reveal Why He\u2019s Built Different\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-15T14:05:54+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260414049050\/en\/2774955\/4\/1_DuracellxMessi_Hero.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Duracell Partners with Lionel Messi to Reveal Why He\u2019s Built Different","datePublished":"2026-04-15T14:05:54+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\/"},"wordCount":634,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260414049050\/en\/2774955\/4\/1_DuracellxMessi_Hero.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/duracell-partners-with-lionel-messi-to-reveal-why-hes-built-different\/","name":"Duracell Partners with Lionel Messi to Reveal Why He\u2019s Built Different - 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