{"id":951664,"date":"2026-04-15T10:04:56","date_gmt":"2026-04-15T14:04:56","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sofi-kelsea-ballerini-and-cma-launch-amplify-your-ambitions-contest-to-empower-americas-next-generation-of-emerging-artists\/"},"modified":"2026-04-15T10:04:56","modified_gmt":"2026-04-15T14:04:56","slug":"sofi-kelsea-ballerini-and-cma-launch-amplify-your-ambitions-contest-to-empower-americas-next-generation-of-emerging-artists","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sofi-kelsea-ballerini-and-cma-launch-amplify-your-ambitions-contest-to-empower-americas-next-generation-of-emerging-artists\/","title":{"rendered":"SoFi, Kelsea Ballerini, and CMA Launch Amplify Your Ambitions Contest to Empower America\u2019s Next Generation of Emerging Artists"},"content":{"rendered":"

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SoFi, Kelsea Ballerini, and CMA Launch Amplify Your Ambitions Contest to Empower America\u2019s Next Generation of Emerging Artists<\/b><\/p>\n

Emerging artists can win up to $200,000 and take the stage at an exclusive CMA Fest concert, as SoFi helps turn ambitions into financial realities<\/i><\/p>\n

SAN FRANCISCO–(BUSINESS WIRE<\/a>)–
\nSoFi, the one-stop shop for digital financial services, is launching the \u201cAmplify Your Ambitions\u201d Contest, a nationwide search to discover emerging artists as they pursue their ambitions and advance their careers, in partnership with the Country Music Association (CMA) and multi-platinum songwriter, producer, and author Kelsea Ballerini, a five-time GRAMMY\u00ae Award nominee and multiple ACM and CMA Award winner.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260414427860\/en\/<\/a><\/p>\n

\"SoFi<\/p>\n

SoFi Amplify Your Ambitions Contest<\/p>\n<\/div>\n

\nStarting today through April 30, artists can enter for a $200,000 grand prize or one of two $50,000 runner-up prizes. Three finalists will be selected by SoFi. From there, a panel of judges across music and finance will weigh in alongside a public vote to help determine the grand prize winner. Judges include Kelsea Ballerini, Vivian Tu, SoFi\u2019s Chief of Financial Empowerment and New York Times bestselling author, founder and CEO of Your Rich BFF; and Shane McAnally, four-time GRAMMY\u00ae Award-winning singer-songwriter. The winner will be revealed on June 4, when all three finalists perform in front of the judges at an intimate concert in Nashville.<\/p>\n

\n\u201cI know firsthand how much it takes to build a career in music, especially when you\u2019re funding it on your own,\u201d said Kelsea Ballerini. \u201cThat\u2019s why I\u2019m excited to partner with SoFi on this. We\u2019re looking for artists with passion, determination, and a strong sense of who they are, artists who are not only committed to their craft but thoughtful about how they invest in themselves and their music.\u201d<\/p>\n

\nFor many artists, the path to success isn\u2019t defined by talent alone, but by access to resources. Financial barriers remain one of the biggest challenges facing emerging musicians, with 75% self-funding their careers1<\/sup> and more than half carrying debt tied to their creative pursuits.2<\/sup> Through the Amplify Your Ambitions Contest, SoFi is putting a spotlight on the financial tools and resources that can help artists nationwide move forward and achieve financial independence.<\/p>\n

\n\u201cAt SoFi, we\u2019re focused on helping people take control of their financial futures,\u201d said Lauren Stafford Webb, Chief Marketing Officer at SoFi. \u201cOur partnership with Kelsea and CMA reflects a shared commitment to investing in the next generation of artists and the fans who support them. As the presenting sponsor for CMA Fest, we\u2019re extending our commitment by empowering SoFi members with the financial tools and support they need to build stability, grow their money, and make meaningful progress towards their long term goals.\u201d<\/p>\n

How To Enter SoFi Amplify Your Ambitions Contest<\/b><\/p>\n

\nSoFi is inviting members who are aspiring artists to share how they would use the grand prize to elevate their music careers. Entrants will be judged on the originality of their sound, the creativity of their storytelling, the strength of their performance, and how they plan to effectively use this opportunity to grow and advance as artists.<\/p>\n

Artist Submissions:<\/b> Entries must be submitted at AmplifyYourAmbitions.com<\/a> between April 15, 2026 and April 30, 2026 at 11:59 pm ET.<\/p>\n

Requirements: <\/b>Musicians, both soloists and groups, are invited to enter by detailing how they would use $200,000 from SoFi to help them achieve their music career ambitions. All entrants must provide:<\/p>\n