{"id":951659,"date":"2026-04-15T10:04:24","date_gmt":"2026-04-15T14:04:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/well-people-celebrates-being-plant-powered-partnering-with-arbor-day-foundation\/"},"modified":"2026-04-15T10:04:24","modified_gmt":"2026-04-15T14:04:24","slug":"well-people-celebrates-being-plant-powered-partnering-with-arbor-day-foundation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/well-people-celebrates-being-plant-powered-partnering-with-arbor-day-foundation\/","title":{"rendered":"Well People Celebrates Being Plant-Powered, Partnering with Arbor Day Foundation"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Well People Celebrates Being Plant-Powered, Partnering with Arbor Day Foundation<\/b><\/p>\n<p><i>With EWG VERIFIED<\/i>\u00ae<i> standards and pregnancy-friendly formulas, Well People turns plant-powered cosmetics and skin care into plant-powered impact.<\/i><\/p>\n<p>OAKLAND, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nWell People, the award-winning, high-performance clean beauty brand, powered by plants from e.l.f. Beauty (NYSE: ELF), today announced it is teaming up with the Arbor Day Foundation. This collaboration brings together two purpose-driven organizations committed to restoring the planet and empowering more conscious consumption.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260415062099\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260415062099\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260415062099\/en\/2774765\/4\/091724_Anna_SPF_3361_RGB_IGF.jpg\" alt=\"Plant-powered beauty meets planet-powered impact: Well People x Arbor Day Foundation partnership plants 25,380 trees in California regions impacted by wildfires.\" \/><\/p>\n<p style=\"font-size:85%\">Plant-powered beauty meets planet-powered impact: Well People x Arbor Day Foundation partnership plants 25,380 trees in California regions impacted by wildfires.<\/p>\n<\/div>\n<p>\nAs a pioneer in the clean beauty movement, Well People has been creating high-performance, clean cosmetics and skin care powered by plants since 2008, long before it was cool. Today, Well People\u2019s commitment continues with the Environmental Working Group (EWG), whose certification represents one of the highest standards of clean in the beauty industry. With more than 100 EWG VERIFIED\u00ae products, Well People is the most EWG VERIFIED\u00ae cosmetics brand in its category.<\/p>\n<p>\n\u201cNature has always been our greatest inspiration. We founded Well People on the belief that high-performance, plant-powered clean beauty should care for both your skin and the planet,\u201d said Shirley Pinkson Manas, Co-founder of Well People. \u201cOur partnership with the Arbor Day Foundation is an extension of that belief\u2014helping us give back in a way that supports a healthier future for all.\u201d<\/p>\n<p>\nWell People together with the Arbor Day Foundation carries that vision beyond beauty products and into reforestation work on the ground. Well People\u2019s donation to the Arbor Day Foundation will support the planting of about 25,380 trees in California regions impacted by wildfires, helping restore forest ecosystems. Well People\u2019s contributions will specifically support restoration efforts following the Dixie Fire to rebuild healthy forests, protect wildlife habitat and water sources.<\/p>\n<p>\n\u201cTrees are one of the most powerful tools we have for restoring balance in nature,\u201d said Dan Morrow, Vice President, Partnerships, Arbor Day Foundation. \u201cThrough this partnership with Well People, we are able to translate everyday consumer choices into meaningful reforestation impact. The trees planted will help restore ecosystems, strengthen biodiversity and rebuild communities.\u201d<\/p>\n<p>\nIn addition to the donation, Well People has teamed up with Arbor Day Foundation to create a limited-edition Well People x Arbor Day Foundation belt bag, offering the community a way to support reforestation in a simple way. Beginning today, consumers who purchase Well People\u2019s best-selling <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wellpeople.com%2Fproducts%2Fdaygleamer-mineral-sunscreen-serum-spf-34%3Fvariant%3D47440965075166%26gad_source%3D1%26gad_campaignid%3D17338885354%26gbraid%3D0AAAAADETG0FVoWtOY6Nmr6h3_C4Kn6B_b%26gclid%3DCj0KCQjwy_fOBhC6ARIsAHKFB7_mj1vTcBeegyPVtVR0Z05CoHeUq6E0wEH1RlUrrYkN9cRKqxh0Dr0aAjQGEALw_wcB&amp;esheet=54510855&amp;newsitemid=20260415062099&amp;lan=en-US&amp;anchor=Daygleamer+Mineral+Sunscreen+Serum+SPF+34&amp;index=1&amp;md5=b00810641d1fc6b3159b6331c6f63e48\">Daygleamer Mineral Sunscreen Serum SPF 34<\/a> on wellpeople.com will receive the limited-edition belt bag for free, while supplies last.<\/p>\n<p>\nDaygleamer Mineral Sunscreen Serum SPF 34 is a mineral sunscreen serum that hydrates, brightens and protects your skin with a radiant finish. Its non-comedogenic, pregnancy-friendly, silky-smooth formula blends effortlessly into skin and wears well under makeup. Daygleamer Mineral Sunscreen Serum SPF 34 is enriched with plant-powered ingredients including antioxidant-rich oil complex and aloe leaf juice along with other science driven ingredients like brightening niacinamide, non-nano zinc oxide, and Vitamin C.<\/p>\n<p>\nThe Well People x Arbor Day Foundation belt bag is crafted from 100% recycled materials and features an adjustable waist strap with a spacious zippered compartment. It\u2019s your hands-free companion for exploring nature. The design celebrates the partnership with co-branded Well People x Arbor Day Foundation detailing.<\/p>\n<p>\nAs the Arbor Day Foundation reminds us, \u201cAll people can be tree people,\u201d and now you can wear a piece of that purpose.<\/p>\n<p>\nPlant trees. Be Well. Discover this limited-edition collaboration on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wellpeople.com%2F&amp;esheet=54510855&amp;newsitemid=20260415062099&amp;lan=en-US&amp;anchor=wellpeople.com.&amp;index=2&amp;md5=095fc85bbc1029f3f08e41891a6da581\">wellpeople.com.<\/a><\/p>\n<p><b>About Well People<\/b><\/p>\n<p>\ne.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. Well People is a clean beauty pioneer leading the way with high-performing, plant-powered formulas. The brand has the most Environmental Working Group (EWG) Verified\u00ae color cosmetic products of any beauty brand and is committed to be free from sulfates, preservatives and synthetic fillers. We are Well People clean and vegan, pregnancy-friendly, dermatologist-developed and double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified\u2122 facilities. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.wellpeople.com%2F&amp;esheet=54510855&amp;newsitemid=20260415062099&amp;lan=en-US&amp;anchor=https%3A%2F%2Fwww.wellpeople.com%2F.&amp;index=3&amp;md5=50e3d07018c1ebbd223fce47371da718\">https:\/\/www.wellpeople.com\/.<\/a><\/p>\n<p><b>About the Arbor Day Foundation<\/b><\/p>\n<p>\nThe Arbor Day Foundation is a global nonprofit inspiring people to plant, nurture, and celebrate trees. They foster a growing community of more than 1 million leaders, innovators, planters, and supporters united by their bold belief that a more hopeful future can be shaped through the power of trees. For more than 50 years, they&#8217;ve answered critical need with action, planting more than half a billion trees alongside their partners. And this is only the beginning.<\/p>\n<p>\nThe Arbor Day Foundation is a 501(c)(3) nonprofit pursuing a future where all life flourishes through the power of trees. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Farborday.org&amp;esheet=54510855&amp;newsitemid=20260415062099&amp;lan=en-US&amp;anchor=arborday.org&amp;index=4&amp;md5=c46b8a91532545353d4489935b2302a6\">arborday.org<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260415062099r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260415062099\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260415062099\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<br \/><\/b>Melinda Fried<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:mfried@elfbeauty.com\">mfried@elfbeauty.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Other Consumer Environment Women Other Retail Men Specialty Sustainability Consumer Cosmetics Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260415062099\/en\/2774765\/3\/091724_Anna_SPF_3361_RGB_IGF.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Plant-powered beauty meets planet-powered impact: Well People x Arbor Day Foundation partnership plants 25,380 trees in California regions impacted by wildfires.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260415062099\/en\/2774766\/3\/ArborDay-Parrhaus-iPhone14_copy.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Plant-powered beauty meets planet-powered impact: Well People x Arbor Day Foundation partnership plants 25,380 trees in California regions impacted by wildfires.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260415062099\/en\/2774843\/3\/WP_LOGO_LOCKUP_DARKGREEN.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Well People Celebrates Being Plant-Powered, Partnering with Arbor Day Foundation With EWG VERIFIED\u00ae standards and pregnancy-friendly formulas, Well People turns plant-powered cosmetics and skin care into plant-powered impact. OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; Well People, the award-winning, high-performance clean beauty brand, powered by plants from e.l.f. Beauty (NYSE: ELF), today announced it is teaming up with the Arbor Day Foundation. This collaboration brings together two purpose-driven organizations committed to restoring the planet and empowering more conscious consumption. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260415062099\/en\/ Plant-powered beauty meets planet-powered impact: Well People x Arbor Day Foundation partnership plants 25,380 trees in California regions impacted by wildfires. As a pioneer in the clean beauty movement, Well People has been creating &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/well-people-celebrates-being-plant-powered-partnering-with-arbor-day-foundation\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Well People Celebrates Being Plant-Powered, Partnering with Arbor Day Foundation&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-951659","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Well People Celebrates Being Plant-Powered, Partnering with Arbor Day Foundation - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/well-people-celebrates-being-plant-powered-partnering-with-arbor-day-foundation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Well People Celebrates Being Plant-Powered, Partnering with Arbor Day Foundation - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Well People Celebrates Being Plant-Powered, Partnering with Arbor Day Foundation With EWG VERIFIED\u00ae standards and pregnancy-friendly formulas, Well People turns plant-powered cosmetics and skin care into plant-powered impact. OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; Well People, the award-winning, high-performance clean beauty brand, powered by plants from e.l.f. Beauty (NYSE: ELF), today announced it is teaming up with the Arbor Day Foundation. This collaboration brings together two purpose-driven organizations committed to restoring the planet and empowering more conscious consumption. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260415062099\/en\/ Plant-powered beauty meets planet-powered impact: Well People x Arbor Day Foundation partnership plants 25,380 trees in California regions impacted by wildfires. 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OAKLAND, Calif.&#8211;(BUSINESS WIRE)&#8211; Well People, the award-winning, high-performance clean beauty brand, powered by plants from e.l.f. Beauty (NYSE: ELF), today announced it is teaming up with the Arbor Day Foundation. This collaboration brings together two purpose-driven organizations committed to restoring the planet and empowering more conscious consumption. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260415062099\/en\/ Plant-powered beauty meets planet-powered impact: Well People x Arbor Day Foundation partnership plants 25,380 trees in California regions impacted by wildfires. 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