{"id":951583,"date":"2026-04-15T09:04:14","date_gmt":"2026-04-15T13:04:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/amc-global-medias-unified-streaming-and-linear-programmatic-buying-capabilities-now-available-through-magnite\/"},"modified":"2026-04-15T09:04:14","modified_gmt":"2026-04-15T13:04:14","slug":"amc-global-medias-unified-streaming-and-linear-programmatic-buying-capabilities-now-available-through-magnite","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/amc-global-medias-unified-streaming-and-linear-programmatic-buying-capabilities-now-available-through-magnite\/","title":{"rendered":"AMC Global Media\u2019s Unified Streaming and Linear Programmatic Buying Capabilities Now Available Through Magnite"},"content":{"rendered":"<h2>\nStrategic partnership makes AMC\u2019s popular and critically acclaimed content accessible to buyers through a single access point<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>NEW YORK, April  15, 2026  (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a collaboration with AMC Global Media to extend the company\u2019s unified linear and streaming offering to buyers programmatically. Enabled by ClearLine, Magnite\u2019s activation and curation solution, advertisers will be able to buy AMC\u2019s TV content through a single access point.<\/p>\n<p>Magnite\u2019s expanded collaboration with AMC Global Media gives buyers a clearer path to reach millions of engaged viewers across the company\u2019s linear networks, FAST channels and AMC+ flagship streaming service. The company, which earlier this year launched TNA Wrestling\u2019s <em>TNA iMPACT! <\/em>as a weekly live event on AMC, is also leveraging Magnite\u2019s Live Scheduler solution to optimize its live linear addressable inventory. Live Scheduler provides a standardized framework to reduce fragmentation in live streaming and helps buyers and media owners plan, execute and track outcomes more effectively across live TV environments.<\/p>\n<p>\u201cAMC Global Media is among the first programming companies to offer its linear inventory programmatically, removing the need for buyers to manage separate workflows for linear and streaming while preserving the unique controls required for each environment,\u201d said Catherine Dale, Vice President, Revenue, SpringServe at Magnite. \u201cThis comes in line with the market trend and buy side mandate to consolidate and simplify access across inventory sources. As the 2026-27 upfront begins, we are partnering to offer our clients unified access to this popular and critically acclaimed content with greater operational efficiency, driving real impact for both media owners and advertisers.\u201d<\/p>\n<p>\u201cMagnite has been an important partner for many years, and we are pleased to make our premium storytelling available to its customers in a way that buyers are increasingly looking for in today\u2019s competitive and outcomes-driven environment,\u201d said Evan Adlman, Executive Vice President of Commercial Sales and Revenue Operations for AMC Global Media. \u201cA consolidated programmatic approach across both linear and streaming supports more streamlined, measurable media executions and simpler access to our content and underscores the value and impact of buying cross-platform.\u201d<\/p>\n<p>&#8220;The ability to access linear TV placements alongside streaming through Magnite has been a game changer for how we strategically plan and execute video activations,\u201d said Sarah Poythress, Campaign Lead at The Basement. \u201cThe simplicity of combining these line items in one place has provided seamless scalability, and allows us to keep our focus where it matters most: execution and outcomes. Reducing the time spent managing tactical complexity gives us more time to focus on driving performance.\u201d<\/p>\n<p>\n        <strong>About Magnite<\/strong>\n      <\/p>\n<p>We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world\u2019s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n<p>\n        <strong>About AMC Global Media<\/strong>\n      <\/p>\n<p>AMC Global Media (Nasdaq: AMCX) is home to many of the greatest stories and characters in TV and film and the premier destination for passionate and engaged fan communities around the world. The Company creates and curates celebrated series and films across distinct brands and makes them available to audiences everywhere. Its portfolio includes targeted streaming services AMC+, Acorn TV, Shudder, Sundance Now, ALLBLK, HIDIVE and All Reality; cable networks AMC, BBC AMERICA (which includes U.S. distribution and sales responsibilities for BBC News), IFC, SundanceTV and We TV; and film distribution label Independent Film Company. The Company also operates AMC Studios, its in-house studio, production and distribution operation behind acclaimed and fan-favorite original franchises including The Walking Dead Universe and the Anne Rice Immortal Universe. AMC Global Media is headquartered in the United States, with international operations in Iberia, Latin America, Central Europe, the U.K., Australia and New Zealand.\u00a0<\/p>\n<p>Media Contact: <br \/>Charlstie Veith <br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=P3bze2oni25onv2xS4HCwV2Pw9-SXomop2dHf5MAzIW4CCKCZc3vsvtIJ3uGjEG71r35p9Xm92qJgHFh9AztEt0xrgQ61ck6CBkrXC4vzH0=\" rel=\"nofollow\" target=\"_blank\"><u>cveith@magnite.com<\/u><\/a><\/p>\n<p>Investor Contact: <br \/>Nick Kormeluk <br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Cv-MobBQiY83A1UAgyO0JJlsn2efOrE7mKuNlUDVPVdBHlZ3zLw9DPY8FKu11H0XmatbjxjPXxhzxcLaQAKOschV1oVTxolRhLQv4bq3FQM=\" rel=\"nofollow\" target=\"_blank\"><u>nkormeluk@magnite.com<\/u><\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4OTcwMiM3NTM1MzYzIzIwMTc0MzE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/YTBlM2FjODEtZjBjNy00ZTkzLWE0ZmItNzNjMzgzM2FhYzQwLTEwMjkwMDQtMjAyNi0wNC0xNS1lbg==\/tiny\/Magnite-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Strategic partnership makes AMC\u2019s popular and critically acclaimed content accessible to buyers through a single access point NEW YORK, April 15, 2026 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a collaboration with AMC Global Media to extend the company\u2019s unified linear and streaming offering to buyers programmatically. Enabled by ClearLine, Magnite\u2019s activation and curation solution, advertisers will be able to buy AMC\u2019s TV content through a single access point. Magnite\u2019s expanded collaboration with AMC Global Media gives buyers a clearer path to reach millions of engaged viewers across the company\u2019s linear networks, FAST channels and AMC+ flagship streaming service. The company, which earlier this year launched TNA Wrestling\u2019s TNA iMPACT! as a weekly &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/amc-global-medias-unified-streaming-and-linear-programmatic-buying-capabilities-now-available-through-magnite\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;AMC Global Media\u2019s Unified Streaming and Linear Programmatic Buying Capabilities Now Available Through Magnite&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-951583","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AMC Global Media\u2019s Unified Streaming and Linear Programmatic Buying Capabilities Now Available Through Magnite - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/amc-global-medias-unified-streaming-and-linear-programmatic-buying-capabilities-now-available-through-magnite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMC Global Media\u2019s Unified Streaming and Linear Programmatic Buying Capabilities Now Available Through Magnite - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Strategic partnership makes AMC\u2019s popular and critically acclaimed content accessible to buyers through a single access point NEW YORK, April 15, 2026 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a collaboration with AMC Global Media to extend the company\u2019s unified linear and streaming offering to buyers programmatically. Enabled by ClearLine, Magnite\u2019s activation and curation solution, advertisers will be able to buy AMC\u2019s TV content through a single access point. Magnite\u2019s expanded collaboration with AMC Global Media gives buyers a clearer path to reach millions of engaged viewers across the company\u2019s linear networks, FAST channels and AMC+ flagship streaming service. The company, which earlier this year launched TNA Wrestling\u2019s TNA iMPACT! as a weekly &hellip; Continue reading &quot;AMC Global Media\u2019s Unified Streaming and Linear Programmatic Buying Capabilities Now Available Through Magnite&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/amc-global-medias-unified-streaming-and-linear-programmatic-buying-capabilities-now-available-through-magnite\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-15T13:04:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4OTcwMiM3NTM1MzYzIzIwMTc0MzE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amc-global-medias-unified-streaming-and-linear-programmatic-buying-capabilities-now-available-through-magnite\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amc-global-medias-unified-streaming-and-linear-programmatic-buying-capabilities-now-available-through-magnite\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"AMC Global Media\u2019s Unified Streaming and Linear Programmatic Buying Capabilities Now Available Through Magnite\",\"datePublished\":\"2026-04-15T13:04:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amc-global-medias-unified-streaming-and-linear-programmatic-buying-capabilities-now-available-through-magnite\\\/\"},\"wordCount\":708,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amc-global-medias-unified-streaming-and-linear-programmatic-buying-capabilities-now-available-through-magnite\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTY4OTcwMiM3NTM1MzYzIzIwMTc0MzE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amc-global-medias-unified-streaming-and-linear-programmatic-buying-capabilities-now-available-through-magnite\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/amc-global-medias-unified-streaming-and-linear-programmatic-buying-capabilities-now-available-through-magnite\\\/\",\"name\":\"AMC Global Media\u2019s Unified Streaming and Linear Programmatic Buying Capabilities Now Available Through Magnite - 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