{"id":951573,"date":"2026-04-15T08:58:41","date_gmt":"2026-04-15T12:58:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/rue-gilt-groupe-integrates-riskified-identity-intelligence-into-its-customer-service-experience\/"},"modified":"2026-04-15T08:58:41","modified_gmt":"2026-04-15T12:58:41","slug":"rue-gilt-groupe-integrates-riskified-identity-intelligence-into-its-customer-service-experience","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/rue-gilt-groupe-integrates-riskified-identity-intelligence-into-its-customer-service-experience\/","title":{"rendered":"Rue Gilt Groupe Integrates Riskified Identity Intelligence into Its Customer Service Experience"},"content":{"rendered":"

<\/p>\n

Rue Gilt Groupe Integrates Riskified Identity Intelligence into Its Customer Service Experience<\/b><\/p>\n

\nCo-innovation brings real-time identity risk insights into CX workflows to fast-track trusted customers and reduce fraud and policy abuse<\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–Riskified<\/a> (NYSE: RSKD), a leader in ecommerce fraud and risk intelligence, today announced an innovation-led partnership with Rue Gilt Groupe<\/a> (RGG), a premium and luxury off-price ecommerce company, to implement risk-aware identity intelligence to transform RGG\u2019s customer experiences. By integrating Riskified\u2019s real-time identity risk scores directly into customer service workflows, RGG is enabling agents to instantly distinguish between loyal members and professional abusers, delivering a better experience for trusted customers while surgically mitigating losses from fraud and abuse.<\/p>\n

\nFor years, Customer experience (CX) leaders have faced a difficult compromise: offer instant resolution to drive loyalty or implement rigid rules to stop the rising tide of fraudulent refund claims and return abuse. This challenge is amplified by the rise of Generative AI, which has scaled the opportunity for exploitation through synthetic identities, doctored photos, voice spoofing, and increasingly persuasive social engineering scripts.<\/p>\n

\nRiskified identity intelligence addresses this gap by extending the company\u2019s policy abuse prevention capabilities, including Policy Protect<\/a>, into customer service workflows, directly within the CRM or service console agents use. By leveraging an identity engine that parses more than 5 billion historical transactions across our global merchant network, this identity clustering solution provides a high-confidence view of the unique individual behind every email, order, account, address, claim, and phone number. Of identities with multiple claims, 13% have activity across more than one merchant, and those identities are associated with 7x more accounts on average than identities with no claims. This makes a network view of identity critical for detecting repeat and coordinated abuse.<\/p>\n

\nWhen a customer contacts a service center with a refund claim or a high-risk request such as a package reroute, agents are provided with a real-time identity risk score. This gives agents immediate visibility into risk signals and the trustworthiness of the individual behind the request, helping them make faster and more accurate decisions in the moment. As more large enterprises deploy AI agents on the front lines of customer service, real-time identity risk becomes even more important. It helps prevent manipulation and abuse while reducing false positives that can negatively impact customer satisfaction.<\/p>\n

\n\u201cWhen you know exactly who you\u2019re dealing with, you no longer have to choose between protecting the business and delighting the customer. Riskified\u2019s identity intelligence improves our ability to do both,\u201d said Maria Vargas, SVP of Member Experiences at Rue Gilt Groupe. \u201cBy bringing Riskified\u2019s risk and identity insights directly into our Zendesk service console, we are giving our frontline teams the confidence to fast-track our most valuable members for instant resolution, while applying the necessary friction to deter serial abusers who hide behind fake or stolen accounts.\u201d<\/p>\n

\nRiskified identity intelligence is already delivering significant operational impact. Merchants using Riskified\u2019s Policy Protect<\/a> solution have seen up to a 30% reduction in complaint rates and in several instances a 7-figure reduction in refund and return costs by automating decisions for low-risk identities and providing clear guidance on higher-risk cases.<\/p>\n

\nThis reflects how concentrated policy abuse can be. Using Riskified Policy Protect<\/a>, Ring, Amazon\u2019s smart home security system, was able to determine that 600 individuals were responsible for $4M+ in abuse each year, with some committing as much as $150K annually. This demonstrates how a small group of repeat offenders can drive outsized losses. Read Amazon Ring\u2019s success story here<\/a>.<\/p>\n

\n\u201cThe future of retail hinges on delivering fast, exceptional experiences to loyal customers while protecting against increasingly sophisticated abuse,\u201d said Jeff Otto, Chief Marketing Officer at Riskified. \u201cOur partnership with Rue Gilt Groupe represents the next evolution of CX. With risk-aware identity intelligence, service teams, both human and AI, can instantly reward trusted customers and accelerate resolution, while stopping bad actors. Every interaction is powered by network-scale intelligence to maximize lifetime value and prevent leakage.\u201d<\/p>\n

\nJoin the webinar, The Risk-Aware CX Revolution<\/a>, live on Tuesday, April 23, 2026, or on demand. Learn how Riskified identity intelligence gives customer service teams real-time insight into who they\u2019re interacting with, helping merchants fast-track trusted customers, block serial abusers, and protect revenue, and how Rue Gilt Groupe transformed its customer service workflow.<\/p>\n

About Rue Gilt Groupe<\/b><\/p>\n

\nRue Gilt Groupe is the premier off-price e-commerce portfolio company, connecting more than 35 million members with coveted designers at an exceptional value. Two complementary brands, Rue La La and Gilt, utilize world-class merchandising, technology and marketing to strategically support our brand partners and inspire members daily. Our approach to retail brings excitement to online shopping and the best-in-class experience that today’s customers demand.<\/p>\n

About Riskified<\/b><\/p>\n

\nRiskified (NYSE:RSKD) empowers businesses to unleash ecommerce growth by outsmarting risk. Many of the world\u2019s biggest brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale, and to improve customer retention. Developed and managed by the largest team of ecommerce risk analysts, data scientists, and researchers, Riskified\u2019s AI-powered fraud and risk intelligence platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Learn more at riskified.<\/a>com<\/a>.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260415885217\/en\/<\/a><\/span><\/p>\n

\nCorporate Communications:
\n
Cristina Dinozo
\n
Senior Director of Communications
\n
press@riskified.com<\/a><\/p>\n

\nInvestor Relations:
\n
ir@riskified.com<\/a><\/p>\n

KEYWORDS:<\/b> New York Latin America United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Software Professional Services Luxury Fintech Payments Electronic Commerce Technology Artificial Intelligence Fashion Security Retail Online Privacy<\/p>\n

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Rue Gilt Groupe Integrates Riskified Identity Intelligence into Its Customer Service Experience Co-innovation brings real-time identity risk insights into CX workflows to fast-track trusted customers and reduce fraud and policy abuse NEW YORK–(BUSINESS WIRE)–Riskified (NYSE: RSKD), a leader in ecommerce fraud and risk intelligence, today announced an innovation-led partnership with Rue Gilt Groupe (RGG), a premium and luxury off-price ecommerce company, to implement risk-aware identity intelligence to transform RGG\u2019s customer experiences. By integrating Riskified\u2019s real-time identity risk scores directly into customer service workflows, RGG is enabling agents to instantly distinguish between loyal members and professional abusers, delivering a better experience for trusted customers while surgically mitigating losses from fraud and abuse. For years, Customer experience (CX) leaders have faced a … <\/p>\n

Continue reading “Rue Gilt Groupe Integrates Riskified Identity Intelligence into Its Customer Service Experience”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-951573","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nRue Gilt Groupe Integrates Riskified Identity Intelligence into Its Customer Service Experience - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/rue-gilt-groupe-integrates-riskified-identity-intelligence-into-its-customer-service-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rue Gilt Groupe Integrates Riskified Identity Intelligence into Its Customer Service Experience - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Rue Gilt Groupe Integrates Riskified Identity Intelligence into Its Customer Service Experience Co-innovation brings real-time identity risk insights into CX workflows to fast-track trusted customers and reduce fraud and policy abuse NEW YORK–(BUSINESS WIRE)–Riskified (NYSE: RSKD), a leader in ecommerce fraud and risk intelligence, today announced an innovation-led partnership with Rue Gilt Groupe (RGG), a premium and luxury off-price ecommerce company, to implement risk-aware identity intelligence to transform RGG\u2019s customer experiences. By integrating Riskified\u2019s real-time identity risk scores directly into customer service workflows, RGG is enabling agents to instantly distinguish between loyal members and professional abusers, delivering a better experience for trusted customers while surgically mitigating losses from fraud and abuse. 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