{"id":951525,"date":"2026-04-15T08:00:25","date_gmt":"2026-04-15T12:00:25","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-vidaa-set-to-overtake-lgs-webos-in-europe-as-chinese-tv-brands-gain-ground\/"},"modified":"2026-04-15T08:00:25","modified_gmt":"2026-04-15T12:00:25","slug":"omdia-vidaa-set-to-overtake-lgs-webos-in-europe-as-chinese-tv-brands-gain-ground","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-vidaa-set-to-overtake-lgs-webos-in-europe-as-chinese-tv-brands-gain-ground\/","title":{"rendered":"Omdia: VIDAA Set to Overtake LG&#8217;s webOS in Europe as Chinese TV Brands Gain Ground"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Omdia: VIDAA Set to Overtake LG&#8217;s webOS in Europe as Chinese TV Brands Gain Ground<\/b><\/p>\n<p>LONDON&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nOmdia forecasts that V (formerly VIDAA), the smart TV operating system developed by Hisense, is set to overtake LG\u2019s webOS in European shipments in 2025, signaling a significant shift in the competitive dynamics of the smart TV market.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260415032885\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260415032885\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260415032885\/en\/2775116\/4\/Europe_TV_OS_Platform_Share_of_Shipments.jpg\" alt=\"Europe TV OS Platform Share of Shipments\" \/><\/p>\n<p style=\"font-size:85%\">Europe TV OS Platform Share of Shipments<\/p>\n<\/div>\n<p>\nVIDAA\u2019s rapid growth has been driven by the strong momentum of Hisense and its expanding footprint across Europe. The company has significantly increased its market share in recent years, supported by competitive pricing, broader distribution, and high-profile global marketing campaigns.<\/p>\n<p>\nThis growth is now translating into platform scale. Omdia data shows VIDAA steadily closing the gap with LG\u2019s webOS, with shipments expected to surpass it this year.<\/p>\n<p>\n\u201cThe European TV OS market is undergoing a structural shift,\u201d said <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fmaria-rua-aguete&amp;esheet=54511889&amp;newsitemid=20260415032885&amp;lan=en-US&amp;anchor=Maria+Rua+Aguete%2C+Head+of+Media+and+Entertainment+at+Omdia&amp;index=1&amp;md5=8db8d464e7c647ca6ce3c245f4f1c6b0\">Maria Rua Aguete, Head of Media and Entertainment at Omdia<\/a>. \u201cChinese manufacturers like Hisense and TCL are not only gaining share in hardware, but are now scaling their own platforms, challenging the long-standing dominance of Korean players.\u201d<\/p>\n<p>\nWhile Android TV continues to lead the market, benefiting from broad adoption across multiple brands, the competitive landscape is becoming increasingly fragmented. Both LG\u2019s webOS and Samsung\u2019s Tizen have seen gradual declines in share as alternative ecosystems gain traction.<\/p>\n<p>\nThe rise of VIDAA reflects a broader industry trend, with Chinese TV brands gaining ground on Korean manufacturers in both shipment volumes and platform influence, reshaping the smart TV ecosystem in Europe.<\/p>\n<p>\n\u201cSamsung and LG have built large installed bases over the past decade, reaching tens of millions of households,\u201d said <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fomdia.tech.informa.com%2Fauthors%2Fdavid-tett&amp;esheet=54511889&amp;newsitemid=20260415032885&amp;lan=en-US&amp;anchor=David+Tett%2C+Principal+Analyst+at+Omdia&amp;index=2&amp;md5=1787e43ddb23673413779e2b1a77f6da\">David Tett, Principal Analyst at Omdia<\/a>. \u201cHowever, Chinese vendors are rapidly expanding their installed base, driven by strong shipment growth across Europe.\u201d<\/p>\n<p>\nThis increasing fragmentation presents new challenges for advertisers and content providers. As audiences spread across multiple platforms, achieving scale will require more sophisticated, multi-platform strategies.<\/p>\n<p>\nAt the same time, new entrants such as Titan OS are gaining traction, highlighting how quickly the European TV operating system landscape is evolving.<\/p>\n<p><b>ABOUT OMDIA<\/b><\/p>\n<p>\nOmdia, part of TechTarget, Inc. d\/b\/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients\u2019 strategic advantage. From R&amp;D to ROI, we identify the greatest opportunities and move the industry forward.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260415032885r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260415032885\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260415032885\/en\/<\/a><\/span><\/p>\n<p>\nFasiha Khan: <a rel=\"nofollow\" href=\"mailto:fasiha.khan@omdia.com\">fasiha.khan@omdia.com<br \/>\n<\/a><br \/>Eric Thoo: <a rel=\"nofollow\" href=\"mailto:eric.thoo@omdia.com\">eric.thoo@omdia.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> North America United States Asia Pacific United Kingdom Europe<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Software Audio\/Video Hardware TV and Radio Consumer Electronics Technology Mobile\/Wireless Entertainment<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260415032885\/en\/2775116\/3\/Europe_TV_OS_Platform_Share_of_Shipments.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Europe TV OS Platform Share of Shipments<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260415032885\/en\/2526440\/3\/ITTOmdia-Logo-Grad-Indigo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Omdia: VIDAA Set to Overtake LG&#8217;s webOS in Europe as Chinese TV Brands Gain Ground LONDON&#8211;(BUSINESS WIRE)&#8211; Omdia forecasts that V (formerly VIDAA), the smart TV operating system developed by Hisense, is set to overtake LG\u2019s webOS in European shipments in 2025, signaling a significant shift in the competitive dynamics of the smart TV market. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260415032885\/en\/ Europe TV OS Platform Share of Shipments VIDAA\u2019s rapid growth has been driven by the strong momentum of Hisense and its expanding footprint across Europe. The company has significantly increased its market share in recent years, supported by competitive pricing, broader distribution, and high-profile global marketing campaigns. This growth is now translating into platform &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-vidaa-set-to-overtake-lgs-webos-in-europe-as-chinese-tv-brands-gain-ground\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Omdia: VIDAA Set to Overtake LG&#8217;s webOS in Europe as Chinese TV Brands Gain Ground&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-951525","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Omdia: VIDAA Set to Overtake LG&#039;s webOS in Europe as Chinese TV Brands Gain Ground - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-vidaa-set-to-overtake-lgs-webos-in-europe-as-chinese-tv-brands-gain-ground\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia: VIDAA Set to Overtake LG&#039;s webOS in Europe as Chinese TV Brands Gain Ground - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia: VIDAA Set to Overtake LG&#8217;s webOS in Europe as Chinese TV Brands Gain Ground LONDON&#8211;(BUSINESS WIRE)&#8211; Omdia forecasts that V (formerly VIDAA), the smart TV operating system developed by Hisense, is set to overtake LG\u2019s webOS in European shipments in 2025, signaling a significant shift in the competitive dynamics of the smart TV market. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260415032885\/en\/ Europe TV OS Platform Share of Shipments VIDAA\u2019s rapid growth has been driven by the strong momentum of Hisense and its expanding footprint across Europe. The company has significantly increased its market share in recent years, supported by competitive pricing, broader distribution, and high-profile global marketing campaigns. 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This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260415032885\/en\/ Europe TV OS Platform Share of Shipments VIDAA\u2019s rapid growth has been driven by the strong momentum of Hisense and its expanding footprint across Europe. The company has significantly increased its market share in recent years, supported by competitive pricing, broader distribution, and high-profile global marketing campaigns. 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