{"id":951467,"date":"2026-04-15T06:03:29","date_gmt":"2026-04-15T10:03:29","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/walmart-unveils-modern-redesign-of-great-value-its-flagship-private-brand\/"},"modified":"2026-04-15T06:03:29","modified_gmt":"2026-04-15T10:03:29","slug":"walmart-unveils-modern-redesign-of-great-value-its-flagship-private-brand","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/walmart-unveils-modern-redesign-of-great-value-its-flagship-private-brand\/","title":{"rendered":"Walmart Unveils Modern Redesign of Great Value, Its Flagship Private Brand"},"content":{"rendered":"

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Walmart Unveils Modern Redesign of Great Value, Its Flagship Private Brand<\/b><\/p>\n

First major refresh in more than a decade enhances shoppability while maintaining the same trusted products at Every Day Low Prices<\/i><\/p>\n

BENTONVILLE, Ark.–(BUSINESS WIRE<\/a>)–
\nWalmart today announced a comprehensive redesign of its flagship private brand, Great Value, reinforcing its commitment to delivering high-quality products customers need, want and love\u2014at an affordable price.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260415660511\/en\/<\/a><\/p>\n

\"Walmart<\/p>\n

Walmart unveils redesign of flagship private brand, Great Value.<\/p>\n<\/div>\n

\nAs Walmart\u2019s largest private brand\u2014and the largest food and consumables consumer packaged goods (CPG) brand in the U.S.\u2014Great Value has been a trusted staple since its launch in 1993. Today, Great Value products can be found in nine out of 10 U.S. households and save an average family 35% per year.1<\/sup> This marks the first full brand refresh in more than a decade.<\/p>\n

\n\u201cAt Walmart, we\u2019re focused on delivering quality and value our customers can count on every day,\u201d said Scott Morris, Senior Vice President, Private Brands, Walmart U.S. \u201cGreat Value has earned customers\u2019 trust over decades, and while the brand is getting a fresh, modern look, what\u2019s inside isn\u2019t changing. Customers will continue to find the same trusted products at the same Every Day Low Prices they rely on.\u201d<\/p>\n

\nThe new design system reflects Walmart\u2019s ongoing investment in its private brands and its commitment to evolving alongside customer preferences. For example, last fall Walmart announced its goal to remove synthetic dyes from its food private brands by January 2027.<\/p>\n

\nThe refreshed Great Value packaging is designed with both form and function in mind. It introduces a more modern visual identity while improving shoppability across stores and digital platforms.<\/p>\n

\n\u201cWe believe great design should be accessible to everyone,\u201d said David Hartman, Vice President, Creative at Walmart. \u201cAt our scale, that means creating something that works clearly and intuitively across thousands of individual items, so customers can find what matters, faster. We\u2019ve built a system that does exactly that, bringing consistency, clarity, and a sense of discovery to every shelf.\u201d<\/p>\n

\nKey features of the new design include:<\/p>\n