{"id":951223,"date":"2026-04-14T09:03:30","date_gmt":"2026-04-14T13:03:30","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/macys-flower-show-presents-homegrown\/"},"modified":"2026-04-14T09:03:30","modified_gmt":"2026-04-14T13:03:30","slug":"macys-flower-show-presents-homegrown","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/macys-flower-show-presents-homegrown\/","title":{"rendered":"Macy\u2019s Flower Show Presents \u201cHomegrown\u201d"},"content":{"rendered":"

<\/p>\n

Macy\u2019s Flower Show Presents \u201cHomegrown\u201d<\/i><\/b><\/p>\n

Macy\u2019s Flower Show will come to life this spring with spectacular floral displays showcasing America\u2019s gardens, as well as special Mother\u2019s Day celebrations, exclusive deals and curated products in New York City and Chicago<\/i><\/p>\n

NEW YORK–(BUSINESS WIRE<\/a>)–
\nMacy\u2019s Flower Show\u00ae<\/sup> blooms this spring as a vibrant expression of \u201cCelebrations Start at Macy\u2019s,\u201d a year\u2011round platform that puts Macy\u2019s at the heart of customers\u2019 most meaningful celebrations. \u201cHomegrown\u201d will celebrate America’s gardens with floral art, regional botanicals and visual storytelling. In its 51st year, the brand\u2019s Herald Square flagship will present Macy\u2019s Flower Show, featuring Valentino Beauty, transforming the main floor from April 23 to May 10 with dynamic floral displays and Mother\u2019s Day festivities<\/a>. New for 2026, Macy\u2019s State Street will launch a pop-up Flower Show installation in Chicago from April 16 to May 10.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260414818547\/en\/<\/a><\/p>\n

\"Macy's<\/p>\n

Macy’s Flower Show Presents “Homegrown”<\/p>\n<\/div>\n

\n\u201cMacy\u2019s Flower Show is one of the cornerstone events of our year-long campaign, \u2018Celebrations Start at Macy\u2019s\u2019,\u201d said Sharon Otterman, chief marketing officer at Macy\u2019s. \u201cThis year\u2019s \u2018Homegrown\u2019 theme celebrates our country\u2019s floral landscapes through an immersive journey across America brought to life with craftsmanship, artistry and multisensory experiences. From our iconic Herald Square beauty floor in partnership with Valentino Beauty to a new pop\u2011up at Macy\u2019s State Street, we\u2019re creating moments of surprise and delight that only Macy\u2019s can deliver.\u201d<\/p>\n

Valentino Beauty<\/b><\/p>\n

Valentino Beauty<\/a> will create an exclusive exhibit through Valentino Beauty Born in Roma Palazzo, creating a multisensory expression of color and fragrance on Herald Square\u2019s mezzanine. Inspired by Valentino\u2019s Born in Roma fragrance collection, customers will step inside a reimagined palazzo of chromatic storytelling \u2013 a colorful floral voyage unfolding across a series of spaces that reflect each scent and color story. The experience features lush floral installations, interactive fragrance moments and inspiring design details that invite discovery, individuality and self-expression.<\/p>\n

National Mother\u2019s Day Celebrations<\/b><\/p>\n

\nIn celebration of Mother\u2019s Day<\/a>, Macy\u2019s Flower Show at Herald Square will offer a lineup of customer events throughout the show, including storewide beauty and spring fashion events, live styling demonstrations, beauty master classes, gifts with purchase and more.<\/p>\n

\nOn May 9, Macy\u2019s will celebrate moms nationwide with Celebration Saturdays, inviting customers into stores for an afternoon of exclusive experiences and surprises. Eight locations will bring the celebration to life for customers with styled-for-brunch fashion moments, beauty and fragrance consultations, monogramming and engraving services, hands\u2011on activities, and brand\u2011led experiences, alongside free giveaways and gifts with purchase while supplies last.<\/p>\n

Macy\u2019s Flower Show Pop-Up at State Street<\/b><\/p>\n

\nA Macy\u2019s Flower Show pop-up experience will come to Chicago at Macy\u2019s State Street, with stunning florals blooming on the main floor between April 16 and May 10. Inspired by \u201cHomegrown\u201d, this year\u2019s pop-up will invite customers to explore aromatic, lavish floral vignettes that evoke spring, celebrate the art of handcraft and reflect timeless State Street iconography, including \u201cMeet Me Under the Clock,\u201d a classic Chicago meeting place and tradition.<\/p>\n

\nAs customers embark on their cross\u2011country floral journey, they will have the opportunity to explore an exclusive, multisensory activation and curated product assortment presented by Coach<\/a> and FOSSIL<\/a> alongside limited\u2011time menu offerings at The Marshall Field\u2019s Walnut Room to celebrate the start of the spring season.<\/p>\n

Macy\u2019s Flower Show Exclusive Collection<\/b><\/p>\n

\nGuests will have an opportunity to shop a limited\u2011edition curated assortment designed to extend the magic of this year\u2019s showcase, inviting customers to bring home a meaningful keepsake from this year\u2019s Macy\u2019s Flower Show celebration. The collection features fan favorites, alongside new commemorative items \u2013 including apparel, printed tote bags, key chains, magnets, a watercolor paint set, specialty Frango chocolates<\/a> and an exclusive candle from Apotheke \u2013 reflecting the show\u2019s vibrant storytelling.<\/p>\n

\nSelect prix\u2011fixe Mother\u2019s Day brunch offerings will be available at Stella34 at Macy\u2019s Herald Square and The Marshall Field\u2019s Walnut Room at Macy\u2019s State Street.<\/p>\n

\nMacy\u2019s Flower Show floral displays at Herald Square will come to life in partnership with landscape artists ManscapersNY with fresh flowers provided by The Bouqs Co. Macy\u2019s Herald Square will also feature partnerships including LEGO\u00ae<\/sup> Blooms & Beyond, EFFY Fine Jewelry and Sunglass Hut.<\/p>\n

\nFor additional information on Macy\u2019s Flower Show, please visit www.macys.com\/flowershow.<\/a><\/p>\n

About Macy\u2019s<\/b><\/p>\n

\nMacy\u2019s, the largest retail brand of Macy\u2019s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation\u2019s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy\u2019s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy\u2019s gives customers even more ways to shop through an off-price assortment at Macy\u2019s Backstage and at our highly curated Macy\u2019s small format stores. Each year, Macy\u2019s provides millions with unforgettable experiences through Macy\u2019s 4th of July Fireworks\u00ae<\/sup> and Macy\u2019s Thanksgiving Day Parade\u00ae<\/sup> and helps our customers celebrate special moments, big and small. We\u2019re guided by our social commitment\u2014to create a brighter future for all that empowers voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260414818547\/en\/<\/a><\/span><\/p>\n

\nMacy\u2019s External Communications
\n
Christine Nealon, Ryan Gannon, Gabriella Boresi
\n
communications@macys.com<\/a><\/p>\n

KEYWORDS:<\/b> New York United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Jewelry Other Consumer Fashion Home Goods Cosmetics Retail Toys Footwear Catalog Bridal Online Retail Luxury Consumer Department Stores Other Natural Resources Office Products Natural Resources Other Retail<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Macy’s Flower Show Presents “Homegrown”<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Macy\u2019s Flower Show Presents \u201cHomegrown\u201d Macy\u2019s Flower Show will come to life this spring with spectacular floral displays showcasing America\u2019s gardens, as well as special Mother\u2019s Day celebrations, exclusive deals and curated products in New York City and Chicago NEW YORK–(BUSINESS WIRE)– Macy\u2019s Flower Show\u00ae blooms this spring as a vibrant expression of \u201cCelebrations Start at Macy\u2019s,\u201d a year\u2011round platform that puts Macy\u2019s at the heart of customers\u2019 most meaningful celebrations. \u201cHomegrown\u201d will celebrate America’s gardens with floral art, regional botanicals and visual storytelling. In its 51st year, the brand\u2019s Herald Square flagship will present Macy\u2019s Flower Show, featuring Valentino Beauty, transforming the main floor from April 23 to May 10 with dynamic floral displays and Mother\u2019s Day festivities. New … <\/p>\n

Continue reading “Macy\u2019s Flower Show Presents \u201cHomegrown\u201d”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-951223","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMacy\u2019s Flower Show Presents \u201cHomegrown\u201d - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/macys-flower-show-presents-homegrown\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Macy\u2019s Flower Show Presents \u201cHomegrown\u201d - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Macy\u2019s Flower Show Presents \u201cHomegrown\u201d Macy\u2019s Flower Show will come to life this spring with spectacular floral displays showcasing America\u2019s gardens, as well as special Mother\u2019s Day celebrations, exclusive deals and curated products in New York City and Chicago NEW YORK–(BUSINESS WIRE)– Macy\u2019s Flower Show\u00ae blooms this spring as a vibrant expression of \u201cCelebrations Start at Macy\u2019s,\u201d a year\u2011round platform that puts Macy\u2019s at the heart of customers\u2019 most meaningful celebrations. \u201cHomegrown\u201d will celebrate America’s gardens with floral art, regional botanicals and visual storytelling. 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