{"id":951029,"date":"2026-04-14T06:03:15","date_gmt":"2026-04-14T10:03:15","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-introduces-ore-ida-or-nothing-new-creative-platform-celebrating-its-legacy-as-the-inventor-of-tater-tots\/"},"modified":"2026-04-14T06:03:15","modified_gmt":"2026-04-14T10:03:15","slug":"ore-ida-introduces-ore-ida-or-nothing-new-creative-platform-celebrating-its-legacy-as-the-inventor-of-tater-tots","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-introduces-ore-ida-or-nothing-new-creative-platform-celebrating-its-legacy-as-the-inventor-of-tater-tots\/","title":{"rendered":"Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots<\/b><\/p>\n<p class=\"bwalignc\"><i>New campaign starring Keegan-Michael Key proves nothing beats the original, so why settle for an imi-tater?<\/i><\/p>\n<p>PITTSBURGH &amp; CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, Ore-Ida, the inventor of Tater Tots, announces \u201cOre-Ida or Nothing,\u201d a new creative platform reinforcing the brand\u2019s legacy of innovation and unbeatable quality. Brought to life through a new campaign starring Keegan-Michael Key, the platform celebrates a simple truth that Ore-Ida has been proving for over 70 years: when it comes to potatoes, nothing beats the original.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260414902948\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260414902948\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260414902948\/en\/2773149\/4\/Ore-Ida_Static_PR_Key_Visual_V1_1920x1080_1.jpg\" alt=\"Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots\" \/><\/p>\n<p style=\"font-size:85%\">Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots<\/p>\n<\/div>\n<p>\nFounded in 1952, Ore-Ida turns potatoes grown in Oregon and Idaho into simple, flavorful favorites that make ordinary meals more memorable. The brand\u2019s founders, the Grigg brothers, invented Tater Tots by repurposing the remaining potato pieces from French fry production \u2013 turning what was left over into one of Ore-Ida&#8217;s most iconic creations. Today, as the number one branded leader in frozen potatoes, Ore-Ida continues to define and push the category forward.<\/p>\n<p>\n\u201cAs the inventor of Tater Tots, we\u2019ve spent decades setting the standard for what great potatoes should taste like,\u201d said Claire Lukaszewski, Senior Brand Manager, Ore-Ida. \u201cWith \u2018Ore-Ida or Nothing,\u2019 we\u2019re reminding consumers of something we can say with confidence: Ore-Ida out potatoes all other potatoes. There\u2019s a difference you can taste &#8211; and it starts with the original.\u201d<\/p>\n<p>\nThe first campaign within the new platform, \u201cimi-taters\u201d, stars Keegan-Michael Key who appears as himself alongside a lineup of exaggerated, over-the-top imitation characters &#8211; or \u201cimi-taters\u201d &#8211; each attempting, and failing, to replicate the original. Key plays a full cast of distinct personas, including Keegan Seven Seas; a grizzled sea captain, Keegan Cycle Key; a hardcore fitness instructor, and @Keegan-Michael Yeet; a Gen Z influencer. Through humor and performance, the campaign underscores that while others may try, nothing matches the crispy-outside, fluffy-inside taste of Ore-Ida Tater Tots.<\/p>\n<p>\n\u201cThis campaign allowed me to do what I love most &#8211; dive in and create some really fun characters. And it all comes back to a pretty simple idea,\u201d said Keegan-Michael Key, \u201cWhich is- that you can try to copy something great, but there\u2019s always something just a little\u2026 off. That\u2019s what made creating these \u2018imi-taters\u2019 so fun. They can come close, but are never as good as the original, which is exactly what makes Ore-Ida stand out.\u201d<\/p>\n<p>\nAhead of the launch, fans got an early glimpse when Key was spotted behind home plate at a New York Yankees game &#8211; but he wasn\u2019t alone. Surrounded by a lineup of nearly identical <i>imitators<\/i>, the moment sparked curiosity among fans both in-stadium and watching from home, blurring the line between real and imitation.<\/p>\n<p>\nAnchored by the brand\u2019s largest marketing investment to date, the fully integrated campaign, developed in partnership with Rethink, features 12 unique spots and will run across TV, online and social.<\/p>\n<p>\nTo follow along, visit Ore-Ida on Instagram at @OreIda.<\/p>\n<p><b>ABOUT THE KRAFT HEINZ COMPANY<\/b><\/p>\n<p>\nWe are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, <i>Let\u2019s Make Life Delicious<\/i>. Consumers are at the center of everything we do. With 2025 net sales of approximately $25 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we\u2019re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.kraftheinzcompany.com&amp;esheet=54500197&amp;newsitemid=20260414902948&amp;lan=en-US&amp;anchor=www.kraftheinzcompany.com&amp;index=1&amp;md5=703c96d7720ce44cd86eee2f3225723a\">www.kraftheinzcompany.com<\/a> or following us on LinkedIn.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260414902948r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260414902948\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260414902948\/en\/<\/a><\/span><\/p>\n<p>\nAlison Brod Marketing + Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Kraftheinz@abmc-us.com\">Kraftheinz@abmc-us.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois Pennsylvania United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Food\/Beverage Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260414902948\/en\/2773149\/3\/Ore-Ida_Static_PR_Key_Visual_V1_1920x1080_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260414902948\/en\/2773151\/3\/Ore-Ida_Static_PR_Key_Visual_V3_1920x1080_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260414902948\/en\/2773155\/3\/ore-ida_logo_1_480.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots New campaign starring Keegan-Michael Key proves nothing beats the original, so why settle for an imi-tater? PITTSBURGH &amp; CHICAGO&#8211;(BUSINESS WIRE)&#8211; Today, Ore-Ida, the inventor of Tater Tots, announces \u201cOre-Ida or Nothing,\u201d a new creative platform reinforcing the brand\u2019s legacy of innovation and unbeatable quality. Brought to life through a new campaign starring Keegan-Michael Key, the platform celebrates a simple truth that Ore-Ida has been proving for over 70 years: when it comes to potatoes, nothing beats the original. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260414902948\/en\/ Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-introduces-ore-ida-or-nothing-new-creative-platform-celebrating-its-legacy-as-the-inventor-of-tater-tots\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-951029","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-introduces-ore-ida-or-nothing-new-creative-platform-celebrating-its-legacy-as-the-inventor-of-tater-tots\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots New campaign starring Keegan-Michael Key proves nothing beats the original, so why settle for an imi-tater? PITTSBURGH &amp; CHICAGO&#8211;(BUSINESS WIRE)&#8211; Today, Ore-Ida, the inventor of Tater Tots, announces \u201cOre-Ida or Nothing,\u201d a new creative platform reinforcing the brand\u2019s legacy of innovation and unbeatable quality. Brought to life through a new campaign starring Keegan-Michael Key, the platform celebrates a simple truth that Ore-Ida has been proving for over 70 years: when it comes to potatoes, nothing beats the original. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260414902948\/en\/ Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor &hellip; Continue reading &quot;Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-introduces-ore-ida-or-nothing-new-creative-platform-celebrating-its-legacy-as-the-inventor-of-tater-tots\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-14T10:03:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260414902948\/en\/2773149\/4\/Ore-Ida_Static_PR_Key_Visual_V1_1920x1080_1.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ore-ida-introduces-ore-ida-or-nothing-new-creative-platform-celebrating-its-legacy-as-the-inventor-of-tater-tots\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ore-ida-introduces-ore-ida-or-nothing-new-creative-platform-celebrating-its-legacy-as-the-inventor-of-tater-tots\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots\",\"datePublished\":\"2026-04-14T10:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ore-ida-introduces-ore-ida-or-nothing-new-creative-platform-celebrating-its-legacy-as-the-inventor-of-tater-tots\\\/\"},\"wordCount\":727,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ore-ida-introduces-ore-ida-or-nothing-new-creative-platform-celebrating-its-legacy-as-the-inventor-of-tater-tots\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260414902948\\\/en\\\/2773149\\\/4\\\/Ore-Ida_Static_PR_Key_Visual_V1_1920x1080_1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ore-ida-introduces-ore-ida-or-nothing-new-creative-platform-celebrating-its-legacy-as-the-inventor-of-tater-tots\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ore-ida-introduces-ore-ida-or-nothing-new-creative-platform-celebrating-its-legacy-as-the-inventor-of-tater-tots\\\/\",\"name\":\"Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/ore-ida-introduces-ore-ida-or-nothing-new-creative-platform-celebrating-its-legacy-as-the-inventor-of-tater-tots\/","og_locale":"en_US","og_type":"article","og_title":"Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots - Market Newsdesk","og_description":"Ore-Ida Introduces \u201cOre-Ida or Nothing\u201d, New Creative Platform Celebrating its Legacy as the Inventor of Tater Tots New campaign starring Keegan-Michael Key proves nothing beats the original, so why settle for an imi-tater? PITTSBURGH &amp; CHICAGO&#8211;(BUSINESS WIRE)&#8211; Today, Ore-Ida, the inventor of Tater Tots, announces \u201cOre-Ida or Nothing,\u201d a new creative platform reinforcing the brand\u2019s legacy of innovation and unbeatable quality. Brought to life through a new campaign starring Keegan-Michael Key, the platform celebrates a simple truth that Ore-Ida has been proving for over 70 years: when it comes to potatoes, nothing beats the original. This press release features multimedia. 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