{"id":951018,"date":"2026-04-13T19:55:07","date_gmt":"2026-04-13T23:55:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-china-smartphone-shipments-fell-1-in-first-quarter-of-2026-as-rising-costs-pushed-up-device-prices\/"},"modified":"2026-04-13T19:55:07","modified_gmt":"2026-04-13T23:55:07","slug":"omdia-china-smartphone-shipments-fell-1-in-first-quarter-of-2026-as-rising-costs-pushed-up-device-prices","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-china-smartphone-shipments-fell-1-in-first-quarter-of-2026-as-rising-costs-pushed-up-device-prices\/","title":{"rendered":"Omdia: China Smartphone Shipments Fell 1% in First Quarter of 2026 as Rising Costs Pushed Up Device Prices"},"content":{"rendered":"

<\/p>\n

Omdia: China Smartphone Shipments Fell 1% in First Quarter of 2026 as Rising Costs Pushed Up Device Prices<\/b><\/p>\n

LONDON–(BUSINESS WIRE<\/a>)–
\nAccording to Omdia\u2019s latest research, Mainland China\u2019s smartphone market declined by 1% year on year in 1Q 2026, with shipments reaching 69.8 million units. In 1Q 2026, rising component costs, particularly for memory, prompted major vendors to increase product prices, further extending the market\u2019s downward trajectory. Huawei ranked first with shipments of 13.9 million units, capturing a 20% market share and maintaining strong momentum. Apple followed in second place with 13.1 million units and a 19% share. OPPO, in its first quarter following realme\u2019s reintegration, shipped 11.0 million units to rank among the top three vendors. vivo recorded 10.5 million units, ranking fourth, while Xiaomi placed fifth with shipments of 8.7 million units.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260413266424\/en\/<\/a><\/p>\n

\"Mainland<\/p>\n

Mainland China smartphone market shipment, 1Q23 to 1Q26<\/p>\n<\/div>\n

\n\u201cTo balance volume, revenue, and profitability against rising memory prices, several major vendors, including Xiaomi, HONOR, OPPO, and vivo, raised retail prices on select models by 10\u201330% in the first quarter,\u201d said Hayden Hou, Principal Analyst at Omdia<\/a>. \u201cThis had a clear and negative impact on consumer purchasing sentiment. Huawei and Apple took the opposite approach. Both largely avoided broad price hikes, using cost pressures as a chance to capture market share. That strategy made their products more appealing to consumers and fueled stronger Q1 results.\u201d<\/p>\n

Lucas Zhong, Senior Analyst at Omdia<\/a>, added: \u201cMeaningful innovation in flagship and foldable devices is expected to help stabilize overall demand. Advances such as the LOFIC image sensor in Xiaomi\u2019s 17 Ultra series, the near crease-free design of OPPO\u2019s Find N6, and the lightweight design combined with a high-capacity battery in HONOR\u2019s Magic V6 highlight how improvements in peripheral specifications will remain a key theme in product iteration this year. At the same time, AI agent capabilities will be a major focus for leading vendors at the software level. Smartphones remain the ideal platform for AI agents, and for vendors, breakthroughs in AI functionality represent a critical pathway forward. Vendors that can deliver differentiated and practical AI agent experiences will be better positioned to enhance brand perception and establish new strategic advantages.\u201d<\/p>\n

\n\u201cIn Q1 2026, the combined market share of the top six vendors – Huawei, Apple, Xiaomi, OPPO, vivo, and HONOR – reached 94%,\u201d Hayden Hou added. \u201cTop vendors hold advantages in supply chains, R&D, OS and services, ecosystems, and distribution. Yet market dynamics demand constant vigilance. Memory volatility and AI\u2019s trajectory will structurally alter the competitive landscape. As rising memory costs continue to bite, Omdia projects that China\u2019s smartphone market will shrink by 10% in 2026.\u201d<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Mainland China\u2019s smartphone shipment and annual growth
\n
Omdia Smartphone Market Pulse: 1Q26<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Vendor<\/b><\/p>\n<\/td>\n

\n

1Q26
\n<\/b>
shipments
\n<\/b>
(million)<\/b><\/p>\n<\/td>\n

\n

1Q26
\n<\/b>
market
\n<\/b>
share
\n<\/b><\/p>\n<\/td>\n

\n

1Q25
\n<\/b>
shipments
\n<\/b>
(million)<\/b><\/p>\n<\/td>\n

\n

1Q25
\n<\/b>
market
\n<\/b>
share
\n<\/b><\/p>\n<\/td>\n

\n

Annual
\n
growth<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

Huawei<\/b><\/p>\n<\/td>\n

\n

\n13.9<\/p>\n<\/td>\n

\n

\n20%<\/p>\n<\/td>\n

\n

\n13.0<\/p>\n<\/td>\n

\n

\n18%<\/p>\n<\/td>\n

\n

\n7%<\/p>\n<\/td>\n<\/tr>\n

\n

Apple<\/b><\/p>\n<\/td>\n

\n

\n13.1<\/p>\n<\/td>\n

\n

\n19%<\/p>\n<\/td>\n

\n

\n9.2<\/p>\n<\/td>\n

\n

\n13%<\/p>\n<\/td>\n

\n

\n42%<\/p>\n<\/td>\n<\/tr>\n

\n

OPPO<\/b><\/p>\n<\/td>\n

\n

\n11.0<\/p>\n<\/td>\n

\n

\n16%<\/p>\n<\/td>\n

\n

\n11.3<\/p>\n<\/td>\n

\n

\n16%<\/p>\n<\/td>\n

\n

\n-3%<\/p>\n<\/td>\n<\/tr>\n

\n

vivo<\/b><\/p>\n<\/td>\n

\n

\n10.5<\/p>\n<\/td>\n

\n

\n15%<\/p>\n<\/td>\n

\n

\n10.4<\/p>\n<\/td>\n

\n

\n15%<\/p>\n<\/td>\n

\n

\n0%<\/p>\n<\/td>\n<\/tr>\n

\n

Xiaomi<\/b><\/p>\n<\/td>\n

\n

\n8.7<\/p>\n<\/td>\n

\n

\n12%<\/p>\n<\/td>\n

\n

\n13.3<\/p>\n<\/td>\n

\n

\n19%<\/p>\n<\/td>\n

\n

\n-35%<\/p>\n<\/td>\n<\/tr>\n

\n

Others<\/b><\/p>\n<\/td>\n

\n

\n12.7<\/p>\n<\/td>\n

\n

\n18%<\/p>\n<\/td>\n

\n

\n13.6<\/p>\n<\/td>\n

\n

\n19%<\/p>\n<\/td>\n

\n

\n-7%<\/p>\n<\/td>\n<\/tr>\n

\n

Total<\/b><\/p>\n<\/td>\n

\n

69.8<\/b><\/p>\n<\/td>\n

\n

100%<\/b><\/p>\n<\/td>\n

\n

70.9<\/b><\/p>\n<\/td>\n

\n

100%<\/b><\/p>\n<\/td>\n

\n

-1%<\/b><\/p>\n<\/td>\n<\/tr>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n<\/tr>\n

\n

\nNote: Huawei excludes HONOR since 1Q21. OPPO includes OnePlus and realme. vivo includes iQOO.<\/p>\n

\nPercentages may not add up to 100% due to rounding.<\/p>\n

\nSource: Omdia Smartphone Horizon Service (sell-in shipments), April 2026<\/p>\n<\/td>\n

\n

\n\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/table>\n

ABOUT OMDIA<\/b><\/p>\n

Omdia<\/a>, part of TechTarget, Inc. d\/b\/a Informa TechTarget (Nasdaq: TTGT), is a technology research and advisory group. Our deep knowledge of tech markets grounded in real conversations with industry leaders and hundreds of thousands of data points, make our market intelligence our clients\u2019 strategic advantage. From R&D to ROI, we identify the greatest opportunities and move the industry forward.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260413266424\/en\/<\/a><\/span><\/p>\n

\nFasiha Khan: fasiha.khan@omdia.com
\n<\/a>
Eric Thoo: eric.thoo@omdia.com<\/a><\/p>\n

KEYWORDS:<\/b> China Europe United Kingdom Asia Pacific<\/p>\n

INDUSTRY KEYWORDS:<\/b> Telecommunications Software Data Analytics Data Management Consumer Electronics Professional Services Technology Mobile\/Wireless<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Mainland China smartphone market shipment, 1Q23 to 1Q26<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
Mainland China smartphone shipment market share, top vendors, 1Q24 to 1Q26<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Omdia: China Smartphone Shipments Fell 1% in First Quarter of 2026 as Rising Costs Pushed Up Device Prices LONDON–(BUSINESS WIRE)– According to Omdia\u2019s latest research, Mainland China\u2019s smartphone market declined by 1% year on year in 1Q 2026, with shipments reaching 69.8 million units. In 1Q 2026, rising component costs, particularly for memory, prompted major vendors to increase product prices, further extending the market\u2019s downward trajectory. Huawei ranked first with shipments of 13.9 million units, capturing a 20% market share and maintaining strong momentum. Apple followed in second place with 13.1 million units and a 19% share. OPPO, in its first quarter following realme\u2019s reintegration, shipped 11.0 million units to rank among the top three vendors. vivo recorded 10.5 million … <\/p>\n

Continue reading “Omdia: China Smartphone Shipments Fell 1% in First Quarter of 2026 as Rising Costs Pushed Up Device Prices”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-951018","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nOmdia: China Smartphone Shipments Fell 1% in First Quarter of 2026 as Rising Costs Pushed Up Device Prices - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-china-smartphone-shipments-fell-1-in-first-quarter-of-2026-as-rising-costs-pushed-up-device-prices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Omdia: China Smartphone Shipments Fell 1% in First Quarter of 2026 as Rising Costs Pushed Up Device Prices - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Omdia: China Smartphone Shipments Fell 1% in First Quarter of 2026 as Rising Costs Pushed Up Device Prices LONDON–(BUSINESS WIRE)– According to Omdia\u2019s latest research, Mainland China\u2019s smartphone market declined by 1% year on year in 1Q 2026, with shipments reaching 69.8 million units. In 1Q 2026, rising component costs, particularly for memory, prompted major vendors to increase product prices, further extending the market\u2019s downward trajectory. Huawei ranked first with shipments of 13.9 million units, capturing a 20% market share and maintaining strong momentum. Apple followed in second place with 13.1 million units and a 19% share. 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In 1Q 2026, rising component costs, particularly for memory, prompted major vendors to increase product prices, further extending the market\u2019s downward trajectory. Huawei ranked first with shipments of 13.9 million units, capturing a 20% market share and maintaining strong momentum. Apple followed in second place with 13.1 million units and a 19% share. OPPO, in its first quarter following realme\u2019s reintegration, shipped 11.0 million units to rank among the top three vendors. vivo recorded 10.5 million … Continue reading \"Omdia: China Smartphone Shipments Fell 1% in First Quarter of 2026 as Rising Costs Pushed Up Device Prices\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-china-smartphone-shipments-fell-1-in-first-quarter-of-2026-as-rising-costs-pushed-up-device-prices\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-13T23:55:07+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260413266424\/en\/2772638\/4\/Mainland_China_smartphone_market_shipment%2C_1Q23_to_1Q26.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-china-smartphone-shipments-fell-1-in-first-quarter-of-2026-as-rising-costs-pushed-up-device-prices\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-china-smartphone-shipments-fell-1-in-first-quarter-of-2026-as-rising-costs-pushed-up-device-prices\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Omdia: China Smartphone Shipments Fell 1% in First Quarter of 2026 as Rising Costs Pushed Up Device Prices","datePublished":"2026-04-13T23:55:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-china-smartphone-shipments-fell-1-in-first-quarter-of-2026-as-rising-costs-pushed-up-device-prices\/"},"wordCount":667,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-china-smartphone-shipments-fell-1-in-first-quarter-of-2026-as-rising-costs-pushed-up-device-prices\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260413266424\/en\/2772638\/4\/Mainland_China_smartphone_market_shipment%2C_1Q23_to_1Q26.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-china-smartphone-shipments-fell-1-in-first-quarter-of-2026-as-rising-costs-pushed-up-device-prices\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/omdia-china-smartphone-shipments-fell-1-in-first-quarter-of-2026-as-rising-costs-pushed-up-device-prices\/","name":"Omdia: China Smartphone Shipments Fell 1% in First Quarter of 2026 as Rising Costs Pushed Up Device Prices - 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