{"id":950872,"date":"2026-04-13T13:38:00","date_gmt":"2026-04-13T17:38:00","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kodak-expands-motion-picture-portfolio-with-kodak-verita-200d-color-negative-film\/"},"modified":"2026-04-13T13:38:00","modified_gmt":"2026-04-13T17:38:00","slug":"kodak-expands-motion-picture-portfolio-with-kodak-verita-200d-color-negative-film","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kodak-expands-motion-picture-portfolio-with-kodak-verita-200d-color-negative-film\/","title":{"rendered":"Kodak Expands Motion Picture Portfolio with KODAK VERITA 200D Color Negative Film"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Kodak Expands Motion Picture Portfolio with KODAK VERITA 200D Color Negative Film <\/b><\/p>\n<p>ROCHESTER, N.Y.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nEastman Kodak Company announces the availability of VERITA 200D 5206\/7206, a new color negative motion picture film stock, which will be offered in 65mm, 35mm, and 16mm formats.<\/p>\n<p>\nDeveloped in close collaboration with writer, director and producer Sam Levinson and cinematographer Marcell R\u00e9v, HCA, ASC, VERITA 200D was commercialized in motion picture format to achieve a distinct visual aesthetic for the third season of HBO\u2019s original drama series <i>Euphoria<\/i>. The stock has also been selectively trade\u2011tested by cinematographers worldwide over several years.<\/p>\n<p>\nVERITA 200D delivers detailed highlights, high color saturation, deep blacks, and warm, natural skin tones. Compared with Kodak\u2019s VISION3 color negative films, it features a shorter yet exceptionally rich dynamic range for a more classical cinematic look.<\/p>\n<p>\nLevinson and R\u00e9v exposed more than one million feet of VERITA 200D in 35mm and 65mm formats during production of <i>Euphoria<\/i> Season 3, which premiered April 12, 2026 on HBO and HBO Max, and was shot entirely on KODAK film. The series is also the first television production to shoot significant volumes of large\u2011format 65mm film.<\/p>\n<p>\n\u201cVERITA has the richness and density curve that reminds me of the golden age of color film, with the flexibility and latitude of modern negative stocks,\u201d said R\u00e9v.<\/p>\n<p>\nAdditionally, numerous commercials and music films utilized VERITA 200D in advance of its formal release as well as A24\u2019s upcoming <i>The Death of Robin Hood<\/i>, directed by Michael Sarnoski, starring Hugh Jackman, and lensed by Pat Scola, ASC.<\/p>\n<p>\n\u201cIn addition to recent advancements to VISION3 with a new anti\u2011halation undercoat film structure, the commercialization of VERITA 200D underscores Kodak\u2019s continued commitment to providing filmmakers with a variety of the highest\u2011quality creative tools possible,\u201d said Vanessa Bendetti, Vice President and Head of Motion Picture at Kodak.<\/p>\n<p>\nAs a specialty motion picture stock, VERITA 200D 5206\/7206 is available by request through a Kodak sales representative.<\/p>\n<p>\nFor more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fcts.businesswire.com%2Fct%2FCT%3Fid%3Dsmartlink%26url%3Dkodak.com%252Fgo%252Fverita%26esheet%3D54498857%26lan%3Den-US%26anchor%3Dkodak.com%252Fgo%252Fverita%26index%3D1%26md5%3Deedbfb609067ca486ab9dcbfad94cbe5&amp;esheet=54498857&amp;newsitemid=20260413491395&amp;lan=en-US&amp;anchor=kodak.com%2Fgo%2Fverita&amp;index=1&amp;md5=ae629399bb473501ce7339f000397e14\">kodak.com\/go\/verita<\/a>.<\/p>\n<p>\nAbout Kodak<\/p>\n<p>\nKodak (NYSE: KODK) is a global manufacturer specializing in commercial print and advanced materials &amp; chemicals. With 79,000 worldwide patents earned over 130 years of R&amp;D, we believe in the power of technology and science to enhance what the world sees and creates. Our innovative, award-winning products, combined with our customer-first approach, make us the partner of choice for commercial printers worldwide. Kodak is committed to environmental stewardship, including industry leadership in developing sustainable solutions for print. For additional information on Kodak, visit us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.kodak.com%2Fen%2F&amp;esheet=54498857&amp;newsitemid=20260413491395&amp;lan=en-US&amp;anchor=kodak.com&amp;index=2&amp;md5=3a0dfaee1f05bbc57adac63536eecef2\">kodak.com<\/a>, or follow us on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Feastman-kodak%2F&amp;esheet=54498857&amp;newsitemid=20260413491395&amp;lan=en-US&amp;anchor=LinkedIn&amp;index=3&amp;md5=eab060317baaa4d625b9ffe13f5e6f82\">LinkedIn<\/a>.<\/p>\n<p>\nFollow Kodak Motion Picture:<br \/>\n<br \/>Instagram: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.instagram.com%2FKodak_shootfilm&amp;esheet=54498857&amp;newsitemid=20260413491395&amp;lan=en-US&amp;anchor=%40Kodak_shootfilm&amp;index=4&amp;md5=1d5dd4761ca8c88e193c6424134dfe50\">@Kodak_shootfilm<br \/>\n<\/a><br \/>YouTube: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fyoutube.com%2Fkodak&amp;esheet=54498857&amp;newsitemid=20260413491395&amp;lan=en-US&amp;anchor=youtube.com%2Fkodak&amp;index=5&amp;md5=f87a10b193c4ba518dd89136aa2ec845\">youtube.com\/kodak<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260413491395r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260413491395\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260413491395\/en\/<\/a><\/span><\/p>\n<p>\nKurt Jaeckel<br \/>\n<br \/>Worldwide Communications Director<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kurt.jaeckel@kodak.com\">kurt.jaeckel@kodak.com<br \/>\n<\/a><br \/>+1 585-490-8646<\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Photography Technology Hardware<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260413491395\/en\/553811\/3\/2016_KODAK_SPONSOR_Logo_EKY_161020.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Kodak Expands Motion Picture Portfolio with KODAK VERITA 200D Color Negative Film ROCHESTER, N.Y.&#8211;(BUSINESS WIRE)&#8211; Eastman Kodak Company announces the availability of VERITA 200D 5206\/7206, a new color negative motion picture film stock, which will be offered in 65mm, 35mm, and 16mm formats. Developed in close collaboration with writer, director and producer Sam Levinson and cinematographer Marcell R\u00e9v, HCA, ASC, VERITA 200D was commercialized in motion picture format to achieve a distinct visual aesthetic for the third season of HBO\u2019s original drama series Euphoria. The stock has also been selectively trade\u2011tested by cinematographers worldwide over several years. VERITA 200D delivers detailed highlights, high color saturation, deep blacks, and warm, natural skin tones. Compared with Kodak\u2019s VISION3 color negative films, it &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kodak-expands-motion-picture-portfolio-with-kodak-verita-200d-color-negative-film\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Kodak Expands Motion Picture Portfolio with KODAK VERITA 200D Color Negative Film&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-950872","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kodak Expands Motion Picture Portfolio with KODAK VERITA 200D Color Negative Film - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kodak-expands-motion-picture-portfolio-with-kodak-verita-200d-color-negative-film\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kodak Expands Motion Picture Portfolio with KODAK VERITA 200D Color Negative Film - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Kodak Expands Motion Picture Portfolio with KODAK VERITA 200D Color Negative Film ROCHESTER, N.Y.&#8211;(BUSINESS WIRE)&#8211; Eastman Kodak Company announces the availability of VERITA 200D 5206\/7206, a new color negative motion picture film stock, which will be offered in 65mm, 35mm, and 16mm formats. Developed in close collaboration with writer, director and producer Sam Levinson and cinematographer Marcell R\u00e9v, HCA, ASC, VERITA 200D was commercialized in motion picture format to achieve a distinct visual aesthetic for the third season of HBO\u2019s original drama series Euphoria. The stock has also been selectively trade\u2011tested by cinematographers worldwide over several years. VERITA 200D delivers detailed highlights, high color saturation, deep blacks, and warm, natural skin tones. 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Developed in close collaboration with writer, director and producer Sam Levinson and cinematographer Marcell R\u00e9v, HCA, ASC, VERITA 200D was commercialized in motion picture format to achieve a distinct visual aesthetic for the third season of HBO\u2019s original drama series Euphoria. The stock has also been selectively trade\u2011tested by cinematographers worldwide over several years. VERITA 200D delivers detailed highlights, high color saturation, deep blacks, and warm, natural skin tones. 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