{"id":950721,"date":"2026-04-13T08:04:39","date_gmt":"2026-04-13T12:04:39","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\/"},"modified":"2026-04-13T08:04:39","modified_gmt":"2026-04-13T12:04:39","slug":"philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\/","title":{"rendered":"Philip Morris International Joins Ferrari Hypersail as Principal Partner, Building on 50-Year Relationship"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Philip Morris International Joins Ferrari Hypersail as Principal Partner, Building on 50-Year Relationship<\/b><\/p>\n<p class=\"bwalignc\"><i>As Principal Partner, PMI will help bring to life one of Ferrari\u2019s most ambitious projects\u2014a symbol of pioneering innovation, technology and exploration.<\/i><\/p>\n<p>STAMFORD, CT&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nPhilip Morris International (NYSE: PM) today announced it will serve as Principal Partner of <a rel=\"nofollow\" href=\"http:\/\/www.ferrari.com\/hypersail\">Ferrari Hypersail<\/a>, an initiative that applies Ferrari engineering and racing spirit to a new frontier at sea. PMI has shared with Ferrari one of the most enduring partnerships in Formula 1 since its origins in 1973 &#8211; a relationship defined by reinvention, ambition, and an unwavering belief that progress matters. Philip Morris International\u2019s commitment to science-backed innovation, including smoke-free technologies, echoes the same passion for progress that propels Ferrari Hypersail.<\/p>\n<p>\nHypersail serves as a platform for breakthrough ideas that can inspire new solutions across industries, including automotive engineering, energy efficiency, and advanced control systems. The Ferrari Hypersail program centers on a 30-meter (100-foot) full-foiling ocean racing monohull that is engineered to explore new frontiers of innovation, self-sufficiency and performance in ocean racing, with launch and initial sea trials scheduled for 2026. The program will be powered entirely by renewable energy, engineered through open innovation, and shaped in collaboration with leading experts in aerodynamics, naval architecture, and high-performance systems.<\/p>\n<p>\n\u201c<i>Ferrari\u2019s pursuit of record-breaking performance at sea mirrors PMI\u2019s own journey of change and innovation &#8211; bold, forward-looking, and driven by the conviction that technology, coupled with human ingenuity, can help tackle long-standing challenges<\/i>,\u201d said Jacek Olczak, Group CEO, PMI. \u201c<i>This moment is more than an announcement. It is a continuation of a journey that began more than 50 years ago, charting a new course defined by shared ambition, bold challenges, and a belief that progress matters<\/i>.\u201d<\/p>\n<p>\n\u201c<i>I believe that true innovation is born at the intersection of diverse ideas and expertise. Our collaboration with partners is rooted in this philosophy<\/i>,\u201d Benedetto Vigna, Ferrari CEO, commented. \u201c<i>With Hypersail, a platform for testing and validation under extreme conditions, we are embracing a scientific approach to redefine the limits of what\u2019s possible. This project exemplifies our shared commitment with partners to pioneering technology and innovation, and we are proud to embark on this new journey with Philip Morris International<\/i>.\u201d<\/p>\n<p>\nInnovation and change are core to Philip Morris International\u2019s DNA. For the first time externally, a new expression of the company\u2019s visual identity will appear on the Ferrari Hypersail\u2014a modern, dynamic iconography that reflects PMI\u2019s evolution as a consumer packaged goods company.<\/p>\n<p><b>Philip Morris International: A Global Smoke-Free Champion<\/b><\/p>\n<p>\nPhilip Morris International is a leading international consumer goods company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company\u2019s current product portfolio primarily consists of cigarettes and smokefree products, including heat-not-burn, nicotine pouch and e-vapor products. Our smoke-free products are available for sale in 106 markets, and as of December 31, 2025, PMI estimates they were used by over 43 million legal-age consumers around the world, many of whom have moved away from cigarettes or significantly reduced their consumption. The smoke-free business accounted for 41.5% of PMI\u2019s total adjusted net revenues in 2025. Since 2008, PMI has invested over $14 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise smoke, with the goal of completely ending the sale of cigarettes. This includes the building of worldclass scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. Following a robust science-based review, the U.S. Food and Drug Administration has authorized the marketing of Swedish Match\u2019s General snus and ZYN nicotine pouches and versions of PMI\u2019s IQOS devices and consumables &#8211; the first-ever such authorizations in their respective categories. Versions of IQOS devices and consumables and General snus also obtained the first-ever Modified Risk Tobacco Product authorizations from the FDA. With a strong foundation and significant expertise in life sciences, PMI has a long-term ambition to expand into wellness and healthcare areas and aims to enhance life through the delivery of seamless health experiences. References to \u201cPMI\u201d, \u201cwe\u201d, \u201cour\u201d and \u201cus\u201d mean Philip Morris International Inc., and its subsidiaries. For more information, please visit <a rel=\"nofollow\" href=\"https:\/\/www.pmi.com\/\">www.pmi.com<\/a> and <a rel=\"nofollow\" href=\"https:\/\/www.pmiscience.com\/\">www.pmiscience.com<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260413478412r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260413478412\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260413478412\/en\/<\/a><\/span><\/p>\n<p>\nPhilip Morris International<br \/>\n<br \/>Corey Henry<br \/>\n<br \/>T. <b>+1 (202) 679 7296<br \/>\n<\/b><br \/>E. <a rel=\"nofollow\" href=\"mailto:corey.henry@pmi.com\">corey.henry@pmi.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York Connecticut United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Motor Sports Environment Licensing (Sports) Sports Maritime Tobacco Transport Green Technology Sailing Retail<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260413478412\/en\/328938\/3\/PMI_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Philip Morris International Joins Ferrari Hypersail as Principal Partner, Building on 50-Year Relationship As Principal Partner, PMI will help bring to life one of Ferrari\u2019s most ambitious projects\u2014a symbol of pioneering innovation, technology and exploration. STAMFORD, CT&#8211;(BUSINESS WIRE)&#8211; Philip Morris International (NYSE: PM) today announced it will serve as Principal Partner of Ferrari Hypersail, an initiative that applies Ferrari engineering and racing spirit to a new frontier at sea. PMI has shared with Ferrari one of the most enduring partnerships in Formula 1 since its origins in 1973 &#8211; a relationship defined by reinvention, ambition, and an unwavering belief that progress matters. Philip Morris International\u2019s commitment to science-backed innovation, including smoke-free technologies, echoes the same passion for progress that propels &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Philip Morris International Joins Ferrari Hypersail as Principal Partner, Building on 50-Year Relationship&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-950721","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Philip Morris International Joins Ferrari Hypersail as Principal Partner, Building on 50-Year Relationship - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Philip Morris International Joins Ferrari Hypersail as Principal Partner, Building on 50-Year Relationship - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Philip Morris International Joins Ferrari Hypersail as Principal Partner, Building on 50-Year Relationship As Principal Partner, PMI will help bring to life one of Ferrari\u2019s most ambitious projects\u2014a symbol of pioneering innovation, technology and exploration. STAMFORD, CT&#8211;(BUSINESS WIRE)&#8211; Philip Morris International (NYSE: PM) today announced it will serve as Principal Partner of Ferrari Hypersail, an initiative that applies Ferrari engineering and racing spirit to a new frontier at sea. PMI has shared with Ferrari one of the most enduring partnerships in Formula 1 since its origins in 1973 &#8211; a relationship defined by reinvention, ambition, and an unwavering belief that progress matters. Philip Morris International\u2019s commitment to science-backed innovation, including smoke-free technologies, echoes the same passion for progress that propels &hellip; Continue reading &quot;Philip Morris International Joins Ferrari Hypersail as Principal Partner, Building on 50-Year Relationship&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-13T12:04:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260413478412r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Philip Morris International Joins Ferrari Hypersail as Principal Partner, Building on 50-Year Relationship\",\"datePublished\":\"2026-04-13T12:04:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\\\/\"},\"wordCount\":774,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260413478412r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\\\/\",\"name\":\"Philip Morris International Joins Ferrari Hypersail as Principal Partner, Building on 50-Year Relationship - 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STAMFORD, CT&#8211;(BUSINESS WIRE)&#8211; Philip Morris International (NYSE: PM) today announced it will serve as Principal Partner of Ferrari Hypersail, an initiative that applies Ferrari engineering and racing spirit to a new frontier at sea. PMI has shared with Ferrari one of the most enduring partnerships in Formula 1 since its origins in 1973 &#8211; a relationship defined by reinvention, ambition, and an unwavering belief that progress matters. Philip Morris International\u2019s commitment to science-backed innovation, including smoke-free technologies, echoes the same passion for progress that propels &hellip; Continue reading \"Philip Morris International Joins Ferrari Hypersail as Principal Partner, Building on 50-Year Relationship\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-13T12:04:39+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260413478412r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Philip Morris International Joins Ferrari Hypersail as Principal Partner, Building on 50-Year Relationship","datePublished":"2026-04-13T12:04:39+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\/"},"wordCount":774,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260413478412r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/philip-morris-international-joins-ferrari-hypersail-as-principal-partner-building-on-50-year-relationship\/","name":"Philip Morris International Joins Ferrari Hypersail as Principal Partner, Building on 50-Year Relationship - 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