{"id":950713,"date":"2026-04-13T08:03:51","date_gmt":"2026-04-13T12:03:51","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\/"},"modified":"2026-04-13T08:03:51","modified_gmt":"2026-04-13T12:03:51","slug":"premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\/","title":{"rendered":"Premium In-Lobby Media Network Coming to 285 Movie Theatres Nationwide in a New Initiative from National CineMedia and Creative Realities"},"content":{"rendered":"

<\/p>\n

Premium In-Lobby Media Network Coming to 285 Movie Theatres Nationwide in a New Initiative from National CineMedia and Creative Realities<\/b><\/p>\n

CENTENNIAL, Colo. & LOUISVILLE, Ky.–(BUSINESS WIRE<\/a>)–
\nNational CineMedia (NASDAQ: NCMI) (\u201cNCM\u201d), the leading cinema advertising platform in the U.S. and a leading provider of digital signage, experiential solutions, and media network management, and Creative Realities, Inc. (NASDAQ: CREX) (\u201cCRI\u201d), a leading provider of digital media and AdTech solutions, today announced a new partnership to significantly expand and modernize AMC Theatres\u2019 (NYSE: AMC) in-lobby media footprint across 285 locations nationwide.<\/p>\n

\nThis new initiative will turn the lobby at the participating theaters into a network of digital displays, including multiple 75-inch screens per location, that will deliver high-impact video, brand storytelling, and interactive experiences. These upgrades create a premium video platform that expands opportunities for advertisers to reach audiences both in the auditorium and throughout the entire theater location.<\/p>\n

\n\u201cGoing to the movies is an experience \u2013 from the minute you walk in and smell the popcorn to settling into your seat to immerse yourself in a great story,\u201d said John Calkins, EVP \u2013 Chief Corporate Development Officer, National CineMedia. \u201cBy partnering with AMC and Creative Realities, we are enhancing that experience across AMC\u2019s premium footprint, while creating scalable new opportunities for advertisers to connect with moviegoers starting the moment they step into the lobby and continuing until they leave the cinema.\u201d<\/p>\n

\nThe upgraded lobby network is expected to deliver a more dynamic pre-show atmosphere, helping advertisers reach captive, target audiences. The network also complements NCM\u2019s existing on-screen cinema advertising capabilities, providing brands with a more comprehensive presence to reach AMC guests. This new lobby initiative will also enable AMC to showcase AMC and studio content, such as trailers for upcoming theatrical titles.<\/p>\n

\n\u201cWe\u2019re excited to join AMC and NCM in this groundbreaking undertaking,\u201d added Rick Mills, Chairman and Chief Executive Officer of Creative Realities. \u201cWorking together, we will enhance the movie-going experience at hundreds of locations and provide meaningful benefits to the theaters and their operators. We look forward to this rollout and the way it will highlight our technology across the country later this year.\u201d<\/p>\n

\nUnder the partnership, NCM will manage in-lobby video advertising with Creative Realities serving as the in-lobby equipment and service partner, supporting installation, operations, and ongoing network management across all participating locations.<\/p>\n

\nLobby upgrades are scheduled to begin this quarter, with all participating locations expected to be completed by the end of 2026.<\/p>\n

About National CineMedia, Inc.
\n
<\/b>National CineMedia, Inc. (NCM, NASDAQ:NCMI) is the largest cinema advertising platform in the U.S. With unparalleled reach and scale, NCM connects brands to sought-after young, diverse audiences through the power of movies and pop culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers’ ability to measure and drive results. NCM\u2019s Noovie\u00ae Show is presented exclusively in 41 leading national and regional theater circuits including the only three national chains, AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC). NCM\u2019s cinema advertising platform consists of more than 17,000 screens in over 1,300 theaters in 184 Designated Market Areas\u00ae (all of the top 50). NCM is the managing member and owner of 100% of National CineMedia, LLC (NCM LLC). For more information, visit www.ncm.com<\/a>.<\/p>\n

About Creative Realities, Inc.
\n
<\/b>Creative Realities designs, develops and deploys digital signage-based experiences for enterprise-level networks utilizing its Clarity\u2122, ReflectView\u2122, and iShowroom\u2122 Content Management System (CMS) platforms. The Company is actively providing recurring SaaS and support services across diverse vertical markets, including, but not limited to, retail, automotive, digital out-of-home (DOOH) advertising networks, convenience stores, foodservice\/QSR, gaming, theater, and stadium venues. In addition, the Company assists clients in utilizing place-based digital media to achieve business objectives such as increased revenue, enhanced customer experiences, and improved productivity. This includes the design, deployment, and day-to-day management of Retail Media Networks to monetize on-premise foot traffic utilizing its AdLogic\u2122 and AdLogic CPM+\u2122 programmatic advertising platforms.<\/p>\n

Forward-Looking Statements
\n
<\/b>This press release contains various forward-looking statements, within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, that reflect management\u2019s current expectations or beliefs regarding, among other things, the timing of the lobby upgrade installation process, the expansion of advertising opportunities in the lobby, and NCMI\u2019s future prospects. Forward-looking statements are subject to a number of important factors, risks, uncertainties and assumptions that could cause actual results to differ materially from those described in any forward-looking statements. Please refer to NCMI\u2019s Securities and Exchange Commission filings, including the \u201cRisk Factor\u201d section of NCMI\u2019s Annual Report on Form 10-K for the year ended January 1, 2026, for further information about risks and uncertainties that could cause actual results to differ materially. Investors are cautioned that reliance on these forward-looking statements involves risks and uncertainties. NCMI undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise, except as required by law.<\/i><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260413144628\/en\/<\/a><\/span><\/p>\n

Media Contacts<\/b><\/p>\n

\nNational CineMedia
\n
Press@ncm.com<\/a><\/p>\n

\nCreative Realities
\n
creativerealities@ideagrove.com<\/a><\/p>\n

KEYWORDS:<\/b> Kentucky Colorado United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Marketing Entertainment Advertising Communications Digital Marketing Film & Motion Pictures<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
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Premium In-Lobby Media Network Coming to 285 Movie Theatres Nationwide in a New Initiative from National CineMedia and Creative Realities CENTENNIAL, Colo. & LOUISVILLE, Ky.–(BUSINESS WIRE)– National CineMedia (NASDAQ: NCMI) (\u201cNCM\u201d), the leading cinema advertising platform in the U.S. and a leading provider of digital signage, experiential solutions, and media network management, and Creative Realities, Inc. (NASDAQ: CREX) (\u201cCRI\u201d), a leading provider of digital media and AdTech solutions, today announced a new partnership to significantly expand and modernize AMC Theatres\u2019 (NYSE: AMC) in-lobby media footprint across 285 locations nationwide. This new initiative will turn the lobby at the participating theaters into a network of digital displays, including multiple 75-inch screens per location, that will deliver high-impact video, brand storytelling, and … <\/p>\n

Continue reading “Premium In-Lobby Media Network Coming to 285 Movie Theatres Nationwide in a New Initiative from National CineMedia and Creative Realities”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-950713","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nPremium In-Lobby Media Network Coming to 285 Movie Theatres Nationwide in a New Initiative from National CineMedia and Creative Realities - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premium In-Lobby Media Network Coming to 285 Movie Theatres Nationwide in a New Initiative from National CineMedia and Creative Realities - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Premium In-Lobby Media Network Coming to 285 Movie Theatres Nationwide in a New Initiative from National CineMedia and Creative Realities CENTENNIAL, Colo. & LOUISVILLE, Ky.–(BUSINESS WIRE)– National CineMedia (NASDAQ: NCMI) (\u201cNCM\u201d), the leading cinema advertising platform in the U.S. and a leading provider of digital signage, experiential solutions, and media network management, and Creative Realities, Inc. (NASDAQ: CREX) (\u201cCRI\u201d), a leading provider of digital media and AdTech solutions, today announced a new partnership to significantly expand and modernize AMC Theatres\u2019 (NYSE: AMC) in-lobby media footprint across 285 locations nationwide. This new initiative will turn the lobby at the participating theaters into a network of digital displays, including multiple 75-inch screens per location, that will deliver high-impact video, brand storytelling, and … Continue reading "Premium In-Lobby Media Network Coming to 285 Movie Theatres Nationwide in a New Initiative from National CineMedia and Creative Realities"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-13T12:03:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260413144628r1&sid=flmnd&distro=nx&lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Premium In-Lobby Media Network Coming to 285 Movie Theatres Nationwide in a New Initiative from National CineMedia and Creative Realities\",\"datePublished\":\"2026-04-13T12:03:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\\\/\"},\"wordCount\":898,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&sty=20260413144628r1&sid=flmnd&distro=nx&lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\\\/\",\"name\":\"Premium In-Lobby Media Network Coming to 285 Movie Theatres Nationwide in a New Initiative from National CineMedia and Creative Realities - 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(NASDAQ: CREX) (\u201cCRI\u201d), a leading provider of digital media and AdTech solutions, today announced a new partnership to significantly expand and modernize AMC Theatres\u2019 (NYSE: AMC) in-lobby media footprint across 285 locations nationwide. This new initiative will turn the lobby at the participating theaters into a network of digital displays, including multiple 75-inch screens per location, that will deliver high-impact video, brand storytelling, and … Continue reading \"Premium In-Lobby Media Network Coming to 285 Movie Theatres Nationwide in a New Initiative from National CineMedia and Creative Realities\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-13T12:03:51+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260413144628r1&sid=flmnd&distro=nx&lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Premium In-Lobby Media Network Coming to 285 Movie Theatres Nationwide in a New Initiative from National CineMedia and Creative Realities","datePublished":"2026-04-13T12:03:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\/"},"wordCount":898,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&sty=20260413144628r1&sid=flmnd&distro=nx&lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/premium-in-lobby-media-network-coming-to-285-movie-theatres-nationwide-in-a-new-initiative-from-national-cinemedia-and-creative-realities\/","name":"Premium In-Lobby Media Network Coming to 285 Movie Theatres Nationwide in a New Initiative from National CineMedia and Creative Realities - 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