{"id":950644,"date":"2026-04-13T06:33:31","date_gmt":"2026-04-13T10:33:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/oshkosh-bgosh-partners-with-basketball-star-tyrese-haliburton-the-ultimate-oshkosh-kid-to-inspire-the-next-generation\/"},"modified":"2026-04-13T06:33:31","modified_gmt":"2026-04-13T10:33:31","slug":"oshkosh-bgosh-partners-with-basketball-star-tyrese-haliburton-the-ultimate-oshkosh-kid-to-inspire-the-next-generation","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/oshkosh-bgosh-partners-with-basketball-star-tyrese-haliburton-the-ultimate-oshkosh-kid-to-inspire-the-next-generation\/","title":{"rendered":"OshKosh B\u2019gosh Partners with Basketball Star Tyrese Haliburton, the Ultimate \u201cOshKosh Kid,\u201d to Inspire the Next Generation"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>OshKosh B\u2019gosh Partners with Basketball Star Tyrese Haliburton, the Ultimate \u201cOshKosh Kid,\u201d to Inspire the Next Generation<\/b><\/p>\n<p class=\"bwalignc\"><i>Two-year, community-first partnership celebrates Haliburton\u2019s full-circle journey and invests in kids and families nationwide<\/i><\/p>\n<ul class=\"bwlistdisc\">\n<li>\nTwo-year partnership between OshKosh B\u2019gosh and basketball All-Star Tyrese Haliburton<\/p>\n<\/li>\n<li>\nCommunity-first initiative focused on youth development, mentorship, and family support<\/p>\n<\/li>\n<li>\n$150,000 initial investment from Carter\u2019s Charitable Foundation supporting the Haliburton Family Foundation<\/p>\n<\/li>\n<li>\nPartnership includes national community activations benefiting kids and families<\/p>\n<\/li>\n<li>\nMarks Haliburton as OshKosh B\u2019gosh\u2019s first multi-year professional basketball ambassador<\/p>\n<\/li>\n<\/ul>\n<p>ATLANTA&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nOshKosh B\u2019gosh, the iconic children\u2019s brand known for generations of timeless American style, today announced a two-year partnership with basketball All-Star and Oshkosh, Wisconsin native Tyrese Haliburton. OshKosh B\u2019gosh joined the Carter\u2019s family of brands in 2005 and shares a purpose of embracing the wonder of childhood and uplifting those shaping the future, the partnership celebrates Haliburton\u2019s journey from growing up as an \u201cOshKosh kid\u201d to becoming one of the most exciting young leaders in professional basketball.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260413566126\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260413566126\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260413566126\/en\/2771958\/4\/Tyrese-Oshkosh14701.jpg\" alt=\"\" \/><\/div>\n<p>\nRooted in a shared commitment to community, mentorship, and opportunity, this partnership is intentionally designed as a purpose-led collaboration\u2014not a product collaboration\u2014marking a distinctive approach in a landscape where brand partnerships are often driven by merchandise. Instead, OshKosh B\u2019gosh and Haliburton are coming together to invest in the next generation and the communities that shape them.<\/p>\n<p>\n\u201cTyrese\u2019s story is a powerful example of what it means to be supported by a community and to carry that forward,\u201d said Sarah Crockett, Chief Marketing Officer at Carter\u2019s, Inc. \u201cWe know it takes a village to shape the next generation, and what makes this partnership so meaningful is how authentically Tyrese shows up for the kids and communities around him\u2014family, or neighbor, they are connected by the shared experience in Oshkosh. He represents the spirit of our brand in a way that is both deeply personal and incredibly inspiring.\u201d<\/p>\n<p>\nTyrese Haliburton grew up in Oshkosh, Wisconsin, where his connection to community and commitment to uplifting young people began. The partnership reflects those shared values and positions Haliburton not only as the brand\u2019s first multi-year professional basketball ambassador, but as a proof point of what is possible when community investment and opportunity come together.<\/p>\n<p>\n\u201cOshKosh has always been part of my story,\u201d said Tyrese Haliburton. \u201cGrowing up in Oshkosh, Wisconsin, the brand was everywhere. It represents home, family, and childhood. Signing with the namesake brand makes this moment even more special. It truly feels full-circle, and I\u2019m excited to help inspire the next generation to believe in themselves and chase their dreams.\u201d<\/p>\n<p>\nThe partnership will launch with a campaign celebrating Haliburton as the ultimate \u201cOshKosh Kid,\u201d featuring creative content that highlights his hometown roots and connection to the brand. As part of the partnership, OshKosh B\u2019gosh will work alongside the Haliburton Family Foundation to advance its mission of supporting and uplifting children, with the Carter\u2019s Charitable Foundation serving as the first organization to invest $150,000 in this effort. Together, OshKosh and Haliburton will also activate community-focused initiatives designed to create meaningful impact for youth and families.<\/p>\n<p>\nFounded more than 130 years ago in Oshkosh, Wisconsin, OshKosh B\u2019gosh has long been synonymous with childhood and American heritage. This partnership reflects a strategic step forward for the brand\u2014honoring its legacy while signaling a new era of cultural relevance, community connection, and continued momentum.<\/p>\n<p><b>About Carter\u2019s, Inc.<\/b><\/p>\n<p>\nCarter\u2019s, Inc. is North America\u2019s largest and most-enduring apparel company exclusively for babies and young children. The Company\u2019s core brands are Carter\u2019s and OshKosh B\u2019gosh, iconic and among the sector\u2019s most trusted names. These brands are sold through more than 1,000 Company-operated stores in the United States, Canada, and Mexico, and online at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.carters.com&amp;esheet=54496101&amp;newsitemid=20260413566126&amp;lan=en-US&amp;anchor=www.carters.com&amp;index=1&amp;md5=d047c8a00b42c1bc045a0f1cfb3513b5\">www.carters.com<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.oshkosh.com&amp;esheet=54496101&amp;newsitemid=20260413566126&amp;lan=en-US&amp;anchor=www.oshkosh.com&amp;index=2&amp;md5=e9393169336ba27f4cc6c669ede6f1a9\">www.oshkosh.com<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.cartersoshkosh.ca&amp;esheet=54496101&amp;newsitemid=20260413566126&amp;lan=en-US&amp;anchor=www.cartersoshkosh.ca&amp;index=3&amp;md5=0c65c017b372460dbfa3a631395b2ab9\">www.cartersoshkosh.ca<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.carters.com.mx&amp;esheet=54496101&amp;newsitemid=20260413566126&amp;lan=en-US&amp;anchor=www.carters.com.mx&amp;index=4&amp;md5=662f4455c5a96dc03b1ee4dceaee3d6f\">www.carters.com.mx<\/a>. Carter\u2019s also is the largest supplier of baby and young children\u2019s apparel to North America\u2019s biggest retailers. The Company\u2019s Child of Mine brand is available exclusively at Walmart, its Just One You brand is available at Target, and its Simple Joys brand is available on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Famazon.com%2F&amp;esheet=54496101&amp;newsitemid=20260413566126&amp;lan=en-US&amp;anchor=Amazon.com&amp;index=5&amp;md5=02f1706b192e645ad94fce7fe6140942\">Amazon.com<\/a>. The Company\u2019s emerging brands include Little Planet, crafted with organic fabrics and sustainable materials, Otter Avenue, a toddler-focused apparel brand, and Skip Hop, baby essentials from tubs to toys. Carter\u2019s is headquartered in Atlanta, Georgia. Additional information may be found at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.carters.com&amp;esheet=54496101&amp;newsitemid=20260413566126&amp;lan=en-US&amp;anchor=www.carters.com&amp;index=6&amp;md5=3319e578820146520a4758c44af6be8d\">www.carters.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260413566126r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260413566126\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260413566126\/en\/<\/a><\/span><\/p>\n<p>\nLindsay Rider, <a rel=\"nofollow\" href=\"mailto:Lindsay.rider@carters.com\">Lindsay.rider@carters.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Wisconsin Georgia United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Celebrity Philanthropy Basketball Sports Other Retail Children Baby\/Maternity Foundation Specialty Family Entertainment Other Philanthropy Consumer Fashion<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260413566126\/en\/2771958\/3\/Tyrese-Oshkosh14701.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260413566126\/en\/376600\/3\/Carters_Inc_logo.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>OshKosh B\u2019gosh Partners with Basketball Star Tyrese Haliburton, the Ultimate \u201cOshKosh Kid,\u201d to Inspire the Next Generation Two-year, community-first partnership celebrates Haliburton\u2019s full-circle journey and invests in kids and families nationwide Two-year partnership between OshKosh B\u2019gosh and basketball All-Star Tyrese Haliburton Community-first initiative focused on youth development, mentorship, and family support $150,000 initial investment from Carter\u2019s Charitable Foundation supporting the Haliburton Family Foundation Partnership includes national community activations benefiting kids and families Marks Haliburton as OshKosh B\u2019gosh\u2019s first multi-year professional basketball ambassador ATLANTA&#8211;(BUSINESS WIRE)&#8211; OshKosh B\u2019gosh, the iconic children\u2019s brand known for generations of timeless American style, today announced a two-year partnership with basketball All-Star and Oshkosh, Wisconsin native Tyrese Haliburton. OshKosh B\u2019gosh joined the Carter\u2019s family of brands in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/oshkosh-bgosh-partners-with-basketball-star-tyrese-haliburton-the-ultimate-oshkosh-kid-to-inspire-the-next-generation\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;OshKosh B\u2019gosh Partners with Basketball Star Tyrese Haliburton, the Ultimate \u201cOshKosh Kid,\u201d to Inspire the Next Generation&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-950644","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OshKosh B\u2019gosh Partners with Basketball Star Tyrese Haliburton, the Ultimate \u201cOshKosh Kid,\u201d to Inspire the Next Generation - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/oshkosh-bgosh-partners-with-basketball-star-tyrese-haliburton-the-ultimate-oshkosh-kid-to-inspire-the-next-generation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OshKosh B\u2019gosh Partners with Basketball Star Tyrese Haliburton, the Ultimate \u201cOshKosh Kid,\u201d to Inspire the Next Generation - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"OshKosh B\u2019gosh Partners with Basketball Star Tyrese Haliburton, the Ultimate \u201cOshKosh Kid,\u201d to Inspire the Next Generation Two-year, community-first partnership celebrates Haliburton\u2019s full-circle journey and invests in kids and families nationwide Two-year partnership between OshKosh B\u2019gosh and basketball All-Star Tyrese Haliburton Community-first initiative focused on youth development, mentorship, and family support $150,000 initial investment from Carter\u2019s Charitable Foundation supporting the Haliburton Family Foundation Partnership includes national community activations benefiting kids and families Marks Haliburton as OshKosh B\u2019gosh\u2019s first multi-year professional basketball ambassador ATLANTA&#8211;(BUSINESS WIRE)&#8211; OshKosh B\u2019gosh, the iconic children\u2019s brand known for generations of timeless American style, today announced a two-year partnership with basketball All-Star and Oshkosh, Wisconsin native Tyrese Haliburton. OshKosh B\u2019gosh joined the Carter\u2019s family of brands in &hellip; Continue reading &quot;OshKosh B\u2019gosh Partners with Basketball Star Tyrese Haliburton, the Ultimate \u201cOshKosh Kid,\u201d to Inspire the Next Generation&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/oshkosh-bgosh-partners-with-basketball-star-tyrese-haliburton-the-ultimate-oshkosh-kid-to-inspire-the-next-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-13T10:33:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260413566126\/en\/2771958\/4\/Tyrese-Oshkosh14701.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/oshkosh-bgosh-partners-with-basketball-star-tyrese-haliburton-the-ultimate-oshkosh-kid-to-inspire-the-next-generation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/oshkosh-bgosh-partners-with-basketball-star-tyrese-haliburton-the-ultimate-oshkosh-kid-to-inspire-the-next-generation\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"OshKosh B\u2019gosh Partners with Basketball Star Tyrese Haliburton, the Ultimate \u201cOshKosh Kid,\u201d to Inspire the Next Generation\",\"datePublished\":\"2026-04-13T10:33:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/oshkosh-bgosh-partners-with-basketball-star-tyrese-haliburton-the-ultimate-oshkosh-kid-to-inspire-the-next-generation\\\/\"},\"wordCount\":826,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/oshkosh-bgosh-partners-with-basketball-star-tyrese-haliburton-the-ultimate-oshkosh-kid-to-inspire-the-next-generation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260413566126\\\/en\\\/2771958\\\/4\\\/Tyrese-Oshkosh14701.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/oshkosh-bgosh-partners-with-basketball-star-tyrese-haliburton-the-ultimate-oshkosh-kid-to-inspire-the-next-generation\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/oshkosh-bgosh-partners-with-basketball-star-tyrese-haliburton-the-ultimate-oshkosh-kid-to-inspire-the-next-generation\\\/\",\"name\":\"OshKosh B\u2019gosh Partners with Basketball Star Tyrese Haliburton, the Ultimate \u201cOshKosh Kid,\u201d to Inspire the Next Generation - 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