{"id":950341,"date":"2026-04-09T12:17:04","date_gmt":"2026-04-09T16:17:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\/"},"modified":"2026-04-09T12:17:04","modified_gmt":"2026-04-09T16:17:04","slug":"estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\/","title":{"rendered":"EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nMediaCo Holding Inc. (Nasdaq: MDIA) today announced that <b>EstrellaTV<\/b>, its leading Spanish-language, multi-platform network, delivered another standout quarter &#8211; posting a <b>+38%<\/b><b>year-over-year increase<\/b> in P18-49 prime time in Q1 2026. This marks the fourth consecutive quarter of audience growth, reinforcing EstrellaTV\u2019s accelerating momentum and competitive strength.<\/p>\n<p><b>Fastest-Growing Network in Spanish-Language Broadcast<br \/>\n<br \/><\/b>Season-to-date, EstrellaTV is the fastest-growing Spanish-language broadcast network in the U.S., with <b>P18-49 prime time up +47%<\/b> (Mon\u2013Sun). The network continues to significantly outpace the category, outperforming Telemundo (+5%), Univision (-14%), and UniM\u00e1s (-34%).<\/p>\n<p><b>Sustained, Consistent Growth<br \/>\n<br \/><\/b>EstrellaTV\u2019s growth is not episodic &#8211; it\u2019s consistent. The network has delivered year-over-year gains in 12 of the last 16 months. In March 2026, EstrellaTV was the <b>only <\/b>Spanish-language broadcast network to post growth, <b>increasing<\/b><b>+22%<\/b> versus the prior year.<\/p>\n<p><b>Strength Across Every Daypart<br \/>\n<br \/><\/b>In Q1, EstrellaTV exceeded prior-year P18-49 delivery across every daypart &#8211; Prime, Early Fringe, Afternoon, and Total Day, highlighting the strength and balance of its programming strategy. Through 27 weeks this season, weekday 6 p.m.-11 p.m. performance has outpaced prior-year levels 23 times, delivering reliable, scalable audiences for advertisers.<\/p>\n<p><b>News Programming Driving Engagement<br \/>\n<br \/><\/b>EstrellaTV\u2019s news lineup continues to be a key driver of growth:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b><i>Noticiero Cierre de Edici\u00f3n<\/i><\/b> ranked as the top weekday program in March, averaging 38,500 viewers (+8% vs. season-to-date average)\n<\/li>\n<li><b><i>24 Horas Late<\/i><\/b> followed with 29,900 viewers <b>(+14% vs. season-to-date average<\/b>)\n<\/li>\n<\/ul>\n<p>\n\u201cEstrellaTV\u2019s growth isn\u2019t just momentum, it\u2019s translating directly into revenue and market share gains,\u201d said <b>Brian Fisher, Chief Revenue Officer, MediaCo<\/b>. \u201cWe\u2019re delivering consistent, scalable access to a high value audience that advertisers are struggling to reach elsewhere. As brands rethink how they connect with modern America, EstrellaTV is becoming a core part of the plan across linear, streaming, and digital.\u201d<\/p>\n<p><strong>Source:<\/strong> Nielsen National TV View Program Report; National Sample; NTI Calendar for Monthly, Quarterly and Season-to-date YoY comparisons; P18-49 AA (units) Program Based Dayparts (Strict Daypart) Mon-Sun 7p-11p (span). Total day performances based on ETV Total Day definition of MF 7a-2a &amp; SS 12p-2a &amp; M-Sa 630a-7a. Updated Big Data Plus Panel data source was used for monthly comparisons beginning with Oct 2025, prior to that, panel only data source was used for YoY comparisons.<\/p>\n<p><b>About MediaCo<br \/>\n<br \/><\/b>MediaCo Holding Inc. (Nasdaq: MDIA) is the leading diverse-owned media company at the center of culture, reaching multicultural audiences nationwide across television, radio, digital, streaming, and live platforms. Its portfolio includes EstrellaTV, Estrella News, HOT 97, WBLS, Que Buena Los Angeles, and the Don Cheto Radio Network, collectively reaching more than 20 million people each month. MediaCo\u2019s Sigma Audio Networks is redefining how brands connect with multicultural audiences at scale. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmediaco.now%2F&amp;esheet=54490028&amp;newsitemid=20260409675476&amp;lan=en-US&amp;anchor=https%3A%2F%2Fmediaco.now&amp;index=1&amp;md5=536e4c5c87a902c591f46beab1a0275e\">https:\/\/mediaco.now<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260409675476r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260409675476\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260409675476\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact:<\/b><a rel=\"nofollow\" href=\"mailto:press@mediacoholding.com\">press@mediacoholding.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Advertising Entertainment Communications TV and Radio General Entertainment Media<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260409675476\/en\/2770088\/3\/MEDIACO_LOGO_2026.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth NEW YORK&#8211;(BUSINESS WIRE)&#8211; MediaCo Holding Inc. (Nasdaq: MDIA) today announced that EstrellaTV, its leading Spanish-language, multi-platform network, delivered another standout quarter &#8211; posting a +38%year-over-year increase in P18-49 prime time in Q1 2026. This marks the fourth consecutive quarter of audience growth, reinforcing EstrellaTV\u2019s accelerating momentum and competitive strength. Fastest-Growing Network in Spanish-Language Broadcast Season-to-date, EstrellaTV is the fastest-growing Spanish-language broadcast network in the U.S., with P18-49 prime time up +47% (Mon\u2013Sun). The network continues to significantly outpace the category, outperforming Telemundo (+5%), Univision (-14%), and UniM\u00e1s (-34%). Sustained, Consistent Growth EstrellaTV\u2019s growth is not episodic &#8211; it\u2019s consistent. The network has delivered year-over-year gains in &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-950341","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth NEW YORK&#8211;(BUSINESS WIRE)&#8211; MediaCo Holding Inc. (Nasdaq: MDIA) today announced that EstrellaTV, its leading Spanish-language, multi-platform network, delivered another standout quarter &#8211; posting a +38%year-over-year increase in P18-49 prime time in Q1 2026. This marks the fourth consecutive quarter of audience growth, reinforcing EstrellaTV\u2019s accelerating momentum and competitive strength. Fastest-Growing Network in Spanish-Language Broadcast Season-to-date, EstrellaTV is the fastest-growing Spanish-language broadcast network in the U.S., with P18-49 prime time up +47% (Mon\u2013Sun). The network continues to significantly outpace the category, outperforming Telemundo (+5%), Univision (-14%), and UniM\u00e1s (-34%). Sustained, Consistent Growth EstrellaTV\u2019s growth is not episodic &#8211; it\u2019s consistent. The network has delivered year-over-year gains in &hellip; Continue reading &quot;EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-09T16:17:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260409675476r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth\",\"datePublished\":\"2026-04-09T16:17:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\\\/\"},\"wordCount\":516,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260409675476r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\\\/\",\"name\":\"EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth - 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(Nasdaq: MDIA) today announced that EstrellaTV, its leading Spanish-language, multi-platform network, delivered another standout quarter &#8211; posting a +38%year-over-year increase in P18-49 prime time in Q1 2026. This marks the fourth consecutive quarter of audience growth, reinforcing EstrellaTV\u2019s accelerating momentum and competitive strength. Fastest-Growing Network in Spanish-Language Broadcast Season-to-date, EstrellaTV is the fastest-growing Spanish-language broadcast network in the U.S., with P18-49 prime time up +47% (Mon\u2013Sun). The network continues to significantly outpace the category, outperforming Telemundo (+5%), Univision (-14%), and UniM\u00e1s (-34%). Sustained, Consistent Growth EstrellaTV\u2019s growth is not episodic &#8211; it\u2019s consistent. The network has delivered year-over-year gains in &hellip; Continue reading \"EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-09T16:17:04+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260409675476r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth","datePublished":"2026-04-09T16:17:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\/"},"wordCount":516,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260409675476r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/estrellatv-continues-breakout-momentum-in-q1-2026-leading-all-spanish-language-broadcast-networks-in-growth\/","name":"EstrellaTV Continues Breakout Momentum in Q1 2026, Leading All Spanish-Language Broadcast Networks in Growth - 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