{"id":949761,"date":"2026-04-08T07:04:39","date_gmt":"2026-04-08T11:04:39","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayer-unveils-first-bacon-innovation-in-five-years-with-new-maple-bourbon-bacon\/"},"modified":"2026-04-08T07:04:39","modified_gmt":"2026-04-08T11:04:39","slug":"oscar-mayer-unveils-first-bacon-innovation-in-five-years-with-new-maple-bourbon-bacon","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayer-unveils-first-bacon-innovation-in-five-years-with-new-maple-bourbon-bacon\/","title":{"rendered":"Oscar Mayer Unveils First Bacon Innovation in Five Years with New Maple Bourbon Bacon"},"content":{"rendered":"

<\/p>\n

Oscar Mayer Unveils First Bacon Innovation in Five Years with New Maple Bourbon Bacon<\/b><\/p>\n

In partnership with Evan Williams, Maple Bourbon Bacon delivers what fans are craving: a sweet, smoky and savory twist on a breakfast classic<\/i><\/p>\n

CHICAGO & PITTSBURGH–(BUSINESS WIRE<\/a>)–
\nToday, Oscar Mayer, the brand known for uniting millions around a love of meat, announces its first bacon innovation in five years. Introducing Oscar Mayer Maple Bourbon Bacon\u2014cured with Evan Williams Bourbon, the new offering features thick-cut, expertly trimmed bacon, finished with Oscar Mayer\u2019s signature 12-hour slow smoke and subtle notes of vanilla and caramel from the barrel-aged Kentucky bourbon. Bringing together two iconic brands that are known for high-quality craft and flavor, the innovation delivers a sweet, smoky maple-kissed savory bite with a smooth bourbon-inspired finish.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260408501731\/en\/<\/a><\/p>\n

\"Oscar<\/p>\n

Oscar Mayer introduces Maple Bourbon Bacon cured with Evan Williams Bourbon, featuring thick-cut, expertly trimmed bacon slow-smoked for 12 hours with subtle notes of vanilla and caramel from barrel-aged Kentucky bourbon.<\/p>\n<\/div>\n

\nRolling out to grocery store shelves nationwide, Oscar Mayer\u2019s Maple Bourbon Bacon delivers on fan demand for new, flavorful ways to enjoy bacon. As recipes featuring maple and bourbon have surged in popularity \u2014 earning millions of Pinterest saves in the past year alone1<\/sup> \u2014 Maple Bourbon Bacon provides a trend-driven flavor people are craving \u2014 perfect for topping sandwiches, complementing breakfast dishes or even garnishing your favorite cocktail.<\/p>\n

\n\u201cWhile we have been crafting delicious bacon for 90 years, Maple Bourbon Bacon is an exciting new chapter for our bacon portfolio and shows consumers that we are thinking about bacon differently,\u201d said Anna James, Brand Manager for Oscar Mayer. \u201cWith the bacon category growing and accounting for one-third of our business, we are leaning into bold, trend-driven flavors our fans want, bringing new energy to a beloved breakfast classic.\u201d<\/p>\n

\nOscar Mayer Maple Bourbon Bacon kicks off a new bacon innovation flywheel for the brand, as it seeks to roll out a new variety each year through limited-edition launches and potential permanent portfolio additions. Leveraging emerging trends and fan feedback, the annual ambition will create a consistent pipeline of new flavors, forging new opportunities and occasions to enjoy bacon.<\/p>\n

\n\u201cSome flavor pairings just make sense, and Bourbon and bacon is one of them,\u201d said Max Stefka, AVP Global Whiskeys at Evan Williams. \u201cPartnering with Oscar Mayer on Maple Bourbon Bacon brings together two iconic flavors in a bold and unexpected way, delivering a sweet-and-smoky twist that celebrates the craftsmanship behind our Bourbon.\u201d<\/p>\n

\nThe flavor-filled fun doesn\u2019t stop there. Continuing its legacy of delightfully delicious meats, Oscar Mayer is launching two additional mouthwatering twists to its fan-favorite portfolio. Just in time for summer grilling season, the brand debuts two new hot dogs on grocery store shelves this spring: Beef and Pork Franks \u2014 balancing bold beef flavor with juicy pork \u2014 and Cheesy Smokehouse Stuffed Hot Dogs, a smoky take on Oscar Mayer\u2019s beloved cheese stuffed dog.<\/p>\n

\nTo learn more about Maple Bourbon Bacon and Oscar Mayer\u2019s other upcoming innovations, visit oscarmayer.com and follow @OscarMayer on Instagram and TikTok.<\/p>\n

1<\/sup>Pinterest internal data, US, boards with bacon pins saved, Jan 2025 – Dec 2025 vs. Jan 2024 – Dec 2024<\/i><\/p>\n

ABOUT THE KRAFT HEINZ COMPANY<\/b><\/p>\n

\nWe are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let\u2019s Make Life Delicious. Consumers are at the center of everything we do. With 2025 net sales of approximately $25 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we\u2019re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com<\/a> or following us on LinkedIn.<\/p>\n

ABOUT EVAN WILLIAMS<\/b><\/p>\n

\nEvan Williams is among the leaders in the American Whiskey segment as the #1 American-owned Bourbon and the world\u2019s second largest-selling Bourbon. In 1783, the brand\u2019s namesake opened Kentucky\u2019s First Distillery on the banks of the Ohio River. Many years and barrels later, Evan Williams Bourbon is still produced the right way, using the same time-honored methods. Since 2015, Evan Williams has proudly supported Veteran-focused organizations nationwide, contributing more than $750,000 to initiatives that honor and empower those who have served our country. In 2024, the brand debuted \u2018Evan Williams Bourbon Nation\u2019 to celebrate college athletics through a partnership with Learfield, making Kentucky\u2019s 1st Distiller Game Day\u2019s #1 Pour. The multi-year deal currently includes powerhouse universities across the country. The Evan Williams Bourbon Experience (www.EvanWilliamsBourbonExperience.com<\/a>) celebrates the legacy of Evan Williams through an immersive visitor\u2019s center experience that brings to life the history and tradition of Kentucky\u2019s native spirit as an official stop on the Kentucky Bourbon Trail. Learn more at www.EvanWilliams.com.<\/a><\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260408501731\/en\/<\/a><\/span><\/p>\n

Media Contact
\n<\/b>
media@kraftheinz.com<\/b><\/a><\/p>\n

KEYWORDS:<\/b> Illinois Kentucky Pennsylvania United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Women Wine & Spirits Men Supermarket Lifestyle Food\/Beverage Consumer Retail<\/p>\n

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Oscar Mayer introduces Maple Bourbon Bacon cured with Evan Williams Bourbon, featuring thick-cut, expertly trimmed bacon slow-smoked for 12 hours with subtle notes of vanilla and caramel from barrel-aged Kentucky bourbon.<\/font><\/td>\n<\/tr>\n
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Oscar Mayer introduces Maple Bourbon Bacon cured with Evan Williams Bourbon, featuring thick-cut, expertly trimmed bacon slow-smoked for 12 hours with subtle notes of vanilla and caramel from barrel-aged Kentucky bourbon.<\/font><\/td>\n<\/tr>\n
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Oscar Mayer Unveils First Bacon Innovation in Five Years with New Maple Bourbon Bacon In partnership with Evan Williams, Maple Bourbon Bacon delivers what fans are craving: a sweet, smoky and savory twist on a breakfast classic CHICAGO & PITTSBURGH–(BUSINESS WIRE)– Today, Oscar Mayer, the brand known for uniting millions around a love of meat, announces its first bacon innovation in five years. Introducing Oscar Mayer Maple Bourbon Bacon\u2014cured with Evan Williams Bourbon, the new offering features thick-cut, expertly trimmed bacon, finished with Oscar Mayer\u2019s signature 12-hour slow smoke and subtle notes of vanilla and caramel from the barrel-aged Kentucky bourbon. Bringing together two iconic brands that are known for high-quality craft and flavor, the innovation delivers a sweet, smoky … <\/p>\n

Continue reading “Oscar Mayer Unveils First Bacon Innovation in Five Years with New Maple Bourbon Bacon”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-949761","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nOscar Mayer Unveils First Bacon Innovation in Five Years with New Maple Bourbon Bacon - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/oscar-mayer-unveils-first-bacon-innovation-in-five-years-with-new-maple-bourbon-bacon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oscar Mayer Unveils First Bacon Innovation in Five Years with New Maple Bourbon Bacon - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Oscar Mayer Unveils First Bacon Innovation in Five Years with New Maple Bourbon Bacon In partnership with Evan Williams, Maple Bourbon Bacon delivers what fans are craving: a sweet, smoky and savory twist on a breakfast classic CHICAGO & PITTSBURGH–(BUSINESS WIRE)– Today, Oscar Mayer, the brand known for uniting millions around a love of meat, announces its first bacon innovation in five years. 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