{"id":949746,"date":"2026-04-08T07:03:17","date_gmt":"2026-04-08T11:03:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\/"},"modified":"2026-04-08T07:03:17","modified_gmt":"2026-04-08T11:03:17","slug":"niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\/","title":{"rendered":"NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America"},"content":{"rendered":"<p>        <!--body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America<\/b><\/p>\n<p><i>Relationship enables advertisers with local audience segments based on real\u2011world purchase behaviors.<\/i><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQ\u2019s GeoPurchase audience segments available within the Adsquare platform for privacy\u2011safe activation across Europe and North America. The relationship provides advertisers with NIQ\u2011built GeoPurchase segments informed by industry\u2011leading CPG purchase insights, enabling more precise planning and targeting across cross\u2011screen and digital out\u2011of\u2011home (DOOH) campaigns.<\/p>\n<p>\nNIQ\u2019s GeoPurchase audiences are derived from anonymized, local purchase insights that reflect real\u2011world shopping behaviors across a wide variety of categories and retailers\u2014not lookalike or proxy audiences. Within Adsquare\u2019s platform, these audience segments are enriched by location\u2011intelligent tools that help advertisers plan and activate programmatic campaigns with precision and efficiency\u2014reaching consumers in the right places and moments while preserving privacy.<\/p>\n<p>\nMarketers can access hundreds of NIQ GeoPurchase segments across dozens of CPG categories in Adsquare\u2019s OnePlatform, OOH Planner, and existing DSP integrations. Segments will be available in top European markets, Canada, and the United States.<\/p>\n<p>\n\u201cOur collaboration with Adsquare sets a new benchmark for performance\u2011driven marketing. By combining NIQ GeoPurchase audiences with Adsquare\u2019s location intelligence, we\u2019re enabling marketers to use real\u2011world performance signals to make sharper media decisions and drive measurably better outcomes across programmatic and out-of-home campaigns,\u201d said Josh Pisano, GM, Global Media at NIQ.<\/p>\n<p>\n\u201cAs we move further into The Outcomes Era, advertisers are\u2014rightly\u2014demanding to understand the offline impact of their online campaigns. Offering NIQ\u2019s GeoPurchase audience segments within the Adsquare platform gives them access to high\u2011quality segments grounded in real\u2011world purchase behavior. Our media agency clients will be able to activate these segments across our extensive network of partners. Together, we\u2019re enabling smarter, more effective advertising decisions for outcome\u2011driven marketers,\u201d said Maria Botelho, VP Global Partnerships, Adsquare.<\/p>\n<p><b>About Adsquare:<\/b><\/p>\n<p>\nAdsquare is the location intelligence platform powering programmatic marketing with geo-spatial precision. Founded in 2012, Adsquare enables advertisers to plan, buy, optimise, and validate campaigns across any channel\u2014using 100% consented, SDK-derived location data. Its unified, privacy-first solutions deliver real-world insights and outcomes at scale. Trusted by over 1,800 clients in 26 countries, Adsquare operates globally with headquarters in Berlin.<\/p>\n<p>\nLearn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnam02.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fwww.adsquare.com%252F%26data%3D05%257C02%257CJonathan.Kalsched%2540nielseniq.com%257C318e647f05bb4cb7d2ea08de8f343c42%257C6ac7a1f45fb14153bb4f12d2020a1f7d%257C0%257C0%257C639105651718166902%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DdyYxcP2OiP8beGgeaYjsd%252FBmcJb%252BwVbieQNrCBRTYzI%253D%26reserved%3D0&amp;esheet=54483319&amp;newsitemid=20260408315898&amp;lan=en-US&amp;anchor=www.adsquare.com&amp;index=1&amp;md5=d76b0ab13d03bf50fb3369fb47676984\">www.adsquare.com<\/a>.<\/p>\n<p><b>About NIQ:<\/b><\/p>\n<p>\nNIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>\n<p>\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.niq.com%2F&amp;esheet=54483319&amp;newsitemid=20260408315898&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=2&amp;md5=491f41f31628dd41d61d2c2e7c49aa07\">www.niq.com<\/a>.<\/p>\n<p>\n\u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p>\nNIQ-GENERAL<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260408315898r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260408315898\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260408315898\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:<br \/>\n<br \/><b>NIQ:<\/b><a rel=\"nofollow\" href=\"mailto:media.relations@niq.com\">media.relations@niq.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Other Retail Professional Services Small Business Software Data Analytics Retail Data Management Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260408315898\/en\/2768188\/3\/NIQ-logo-NIQ-Blue.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America Relationship enables advertisers with local audience segments based on real\u2011world purchase behaviors. NEW YORK&#8211;(BUSINESS WIRE)&#8211; NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQ\u2019s GeoPurchase audience segments available within the Adsquare platform for privacy\u2011safe activation across Europe and North America. The relationship provides advertisers with NIQ\u2011built GeoPurchase segments informed by industry\u2011leading CPG purchase insights, enabling more precise planning and targeting across cross\u2011screen and digital out\u2011of\u2011home (DOOH) campaigns. NIQ\u2019s GeoPurchase audiences are derived from anonymized, local purchase insights that reflect real\u2011world shopping behaviors across a wide variety of categories and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-949746","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America Relationship enables advertisers with local audience segments based on real\u2011world purchase behaviors. NEW YORK&#8211;(BUSINESS WIRE)&#8211; NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQ\u2019s GeoPurchase audience segments available within the Adsquare platform for privacy\u2011safe activation across Europe and North America. The relationship provides advertisers with NIQ\u2011built GeoPurchase segments informed by industry\u2011leading CPG purchase insights, enabling more precise planning and targeting across cross\u2011screen and digital out\u2011of\u2011home (DOOH) campaigns. NIQ\u2019s GeoPurchase audiences are derived from anonymized, local purchase insights that reflect real\u2011world shopping behaviors across a wide variety of categories and &hellip; Continue reading &quot;NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-08T11:03:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260408315898r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America\",\"datePublished\":\"2026-04-08T11:03:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\\\/\"},\"wordCount\":600,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260408315898r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\\\/\",\"name\":\"NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America - 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NEW YORK&#8211;(BUSINESS WIRE)&#8211; NIQ (NYSE: NIQ), a leading consumer intelligence company, today announced a new collaboration with Adsquare, a global location intelligence platform, to make NIQ\u2019s GeoPurchase audience segments available within the Adsquare platform for privacy\u2011safe activation across Europe and North America. The relationship provides advertisers with NIQ\u2011built GeoPurchase segments informed by industry\u2011leading CPG purchase insights, enabling more precise planning and targeting across cross\u2011screen and digital out\u2011of\u2011home (DOOH) campaigns. NIQ\u2019s GeoPurchase audiences are derived from anonymized, local purchase insights that reflect real\u2011world shopping behaviors across a wide variety of categories and &hellip; Continue reading \"NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-08T11:03:17+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260408315898r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America","datePublished":"2026-04-08T11:03:17+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\/"},"wordCount":600,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260408315898r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/niq-and-adsquare-collaborate-to-bring-geopurchase-audiences-to-the-programmatic-ecosystem-across-europe-and-north-america\/","name":"NIQ and Adsquare Collaborate to Bring GeoPurchase Audiences to the Programmatic Ecosystem Across Europe and North America - 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