{"id":949610,"date":"2026-04-07T16:11:37","date_gmt":"2026-04-07T20:11:37","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\/"},"modified":"2026-04-07T16:11:37","modified_gmt":"2026-04-07T20:11:37","slug":"sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\/","title":{"rendered":"Sigma Audio Networks, Powered by MediaCo, Expands National Platform with Don Cheto and HOT 97 Mornings with Mero"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Sigma Audio Networks, Powered by MediaCo, Expands National Platform with Don Cheto and HOT 97 Mornings with Mero<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSigma Audio Networks, powered by MediaCo Holding Inc. (Nasdaq: MDIA), today announced a significant expansion of its national audio platform, adding two leading multicultural franchises: <b>Don Cheto <\/b>and <b>HOT 97 Mornings with Mero<\/b>.<\/p>\n<p>\nUnder the agreements:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nSigma Audio Networks becomes the <b>exclusive national home of Don Cheto<\/b>, overseeing syndication and national advertising sales<\/p>\n<\/li>\n<li><b>HOT 97 Mornings with Mero<\/b> will be <b>syndicated nationally<\/b>, expanding distribution beyond its flagship station, WQHT-FM (HOT 97) in New York\n<\/li>\n<\/ul>\n<p>\nThese additions strengthen Sigma\u2019s ability to deliver scaled, personality-driven audio programming to multicultural audiences across terrestrial and digital platforms.<\/p>\n<p><b>\u201cThis expansion reflects the growing demand for culturally relevant, personality-led audio at scale,\u201d said Brian Fisher, Chief Revenue Officer, MediaCo. \u201cBy bringing leading franchises like Don Cheto and HOT 97 Mornings with Mero onto the Sigma platform, we are strengthening our ability to deliver both reach and impact for advertisers.\u201d<\/b><\/p>\n<p>\nDon Cheto is one of the most recognized personalities in Spanish-language radio, with a long-standing presence across U.S. Hispanic audiences. Through Sigma, the show will expand its national footprint with centralized distribution and monetization.<\/p>\n<p>\nOriginally launched on HOT 97, <b>HOT 97 Mornings with Mero<\/b> has quickly established itself as a leading multicultural morning program, combining music, humor, and culturally relevant conversation with strong appeal across Hispanic and Black audiences.<\/p>\n<p><b>\u201cBoth Don Cheto and HOT 97 Mornings with Mero represent the type of content that drives audience engagement today\u2014authentic, culturally connected, and built around strong personalities and teams,\u201d said Elisa Torres, President &amp; CEO, Sigma Audio Networks. \u201cThrough Sigma, we are scaling that content nationally across broadcast and digital platforms.\u201d<\/b><\/p>\n<p>\nThis expansion supports Sigma Audio Networks\u2019 strategy to reach <b>150 million multicultural consumers across the United States<\/b>, combining heritage brands, original programming, and multi-platform distribution.<\/p>\n<p><b>About Sigma Audio Networks<\/b><\/p>\n<p>\nSigma Audio Networks, powered by MediaCo, is an audience-led audio platform designed to reach multicultural consumers at scale across the United States. By combining heritage stations, original programming, and digital distribution, Sigma delivers solutions for brands seeking meaningful connection and measurable impact. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fsigma.audio%2F&amp;esheet=54482350&amp;newsitemid=20260407803947&amp;lan=en-US&amp;anchor=https%3A%2F%2Fsigma.audio&amp;index=1&amp;md5=a787916393c10b6ccc82d2f030bb419c\">https:\/\/sigma.audio<\/a>.<\/p>\n<p><b>About MediaCo<\/b><\/p>\n<p>\nMediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its brands include HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network, reaching more than 20 million people each month across audio, television, digital, and streaming platforms. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmediaco.now%2F&amp;esheet=54482350&amp;newsitemid=20260407803947&amp;lan=en-US&amp;anchor=https%3A%2F%2Fmediaco.now&amp;index=2&amp;md5=16a7e7e4891fb0d7391a31b772f9fd4b\">https:\/\/mediaco.now<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260407803947r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260407803947\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260407803947\/en\/<\/a><\/span><\/p>\n<p><b>Sigma Audio Networks<br \/>\n<\/b><br \/><b>For syndication opportunities:<\/b><a rel=\"nofollow\" href=\"mailto:bnavas@sigma.audio\">bnavas@sigma.audio<br \/>\n<\/a><br \/><b>For sales:<\/b><a rel=\"nofollow\" href=\"mailto:jcorelli@sigma.audio\">jcorelli@sigma.audio<\/a><\/p>\n<p><b>MediaCo<br \/>\n<br \/>Media Contact:<\/b><a rel=\"nofollow\" href=\"mailto:press@mediacoholding.com\">press@mediacoholding.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Entertainment Marketing Advertising Online Communications General Entertainment TV and Radio Music Licensing (Entertainment)<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260407803947\/en\/2767897\/3\/Logo-Sigma.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Sigma Audio Networks, Powered by MediaCo, Expands National Platform with Don Cheto and HOT 97 Mornings with Mero NEW YORK&#8211;(BUSINESS WIRE)&#8211; Sigma Audio Networks, powered by MediaCo Holding Inc. (Nasdaq: MDIA), today announced a significant expansion of its national audio platform, adding two leading multicultural franchises: Don Cheto and HOT 97 Mornings with Mero. Under the agreements: Sigma Audio Networks becomes the exclusive national home of Don Cheto, overseeing syndication and national advertising sales HOT 97 Mornings with Mero will be syndicated nationally, expanding distribution beyond its flagship station, WQHT-FM (HOT 97) in New York These additions strengthen Sigma\u2019s ability to deliver scaled, personality-driven audio programming to multicultural audiences across terrestrial and digital platforms. \u201cThis expansion reflects the growing demand &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sigma Audio Networks, Powered by MediaCo, Expands National Platform with Don Cheto and HOT 97 Mornings with Mero&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-949610","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sigma Audio Networks, Powered by MediaCo, Expands National Platform with Don Cheto and HOT 97 Mornings with Mero - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sigma Audio Networks, Powered by MediaCo, Expands National Platform with Don Cheto and HOT 97 Mornings with Mero - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Sigma Audio Networks, Powered by MediaCo, Expands National Platform with Don Cheto and HOT 97 Mornings with Mero NEW YORK&#8211;(BUSINESS WIRE)&#8211; Sigma Audio Networks, powered by MediaCo Holding Inc. (Nasdaq: MDIA), today announced a significant expansion of its national audio platform, adding two leading multicultural franchises: Don Cheto and HOT 97 Mornings with Mero. Under the agreements: Sigma Audio Networks becomes the exclusive national home of Don Cheto, overseeing syndication and national advertising sales HOT 97 Mornings with Mero will be syndicated nationally, expanding distribution beyond its flagship station, WQHT-FM (HOT 97) in New York These additions strengthen Sigma\u2019s ability to deliver scaled, personality-driven audio programming to multicultural audiences across terrestrial and digital platforms. \u201cThis expansion reflects the growing demand &hellip; Continue reading &quot;Sigma Audio Networks, Powered by MediaCo, Expands National Platform with Don Cheto and HOT 97 Mornings with Mero&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-07T20:11:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260407803947r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Sigma Audio Networks, Powered by MediaCo, Expands National Platform with Don Cheto and HOT 97 Mornings with Mero\",\"datePublished\":\"2026-04-07T20:11:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\\\/\"},\"wordCount\":485,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260407803947r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\\\/\",\"name\":\"Sigma Audio Networks, Powered by MediaCo, Expands National Platform with Don Cheto and HOT 97 Mornings with Mero - 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(Nasdaq: MDIA), today announced a significant expansion of its national audio platform, adding two leading multicultural franchises: Don Cheto and HOT 97 Mornings with Mero. Under the agreements: Sigma Audio Networks becomes the exclusive national home of Don Cheto, overseeing syndication and national advertising sales HOT 97 Mornings with Mero will be syndicated nationally, expanding distribution beyond its flagship station, WQHT-FM (HOT 97) in New York These additions strengthen Sigma\u2019s ability to deliver scaled, personality-driven audio programming to multicultural audiences across terrestrial and digital platforms. \u201cThis expansion reflects the growing demand &hellip; Continue reading \"Sigma Audio Networks, Powered by MediaCo, Expands National Platform with Don Cheto and HOT 97 Mornings with Mero\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-07T20:11:37+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260407803947r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Sigma Audio Networks, Powered by MediaCo, Expands National Platform with Don Cheto and HOT 97 Mornings with Mero","datePublished":"2026-04-07T20:11:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\/"},"wordCount":485,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260407803947r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-expands-national-platform-with-don-cheto-and-hot-97-mornings-with-mero\/","name":"Sigma Audio Networks, Powered by MediaCo, Expands National Platform with Don Cheto and HOT 97 Mornings with Mero - 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