{"id":949455,"date":"2026-04-07T09:36:49","date_gmt":"2026-04-07T13:36:49","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\/"},"modified":"2026-04-07T09:36:49","modified_gmt":"2026-04-07T13:36:49","slug":"liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\/","title":{"rendered":"LiveRamp and Akkio Partner to Enable Seamless Measurement and Stronger Insights for Marketers Using AI"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>LiveRamp and Akkio Partner to Enable Seamless Measurement and Stronger Insights for Marketers Using AI<\/b><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.liveramp.com&amp;esheet=54480667&amp;newsitemid=20260407446492&amp;lan=en-US&amp;anchor=LiveRamp&amp;index=1&amp;md5=64be8e06de675ba448638c957c6db201\">LiveRamp<\/a> (NYSE: RAMP), the leader in data collaboration, today announced a strategic partnership with Akkio, the AI infrastructure that powers agentic workflows for the media ecosystem, to bring Akkio\u2019s best-in-class AI tooling to LiveRamp\u2019s data collaboration network. Agencies and brands using Akkio will be able to leverage Akkio\u2019s AI capabilities in LiveRamp\u2019s platform, including surfacing media measurement insights from LiveRamp in natural language, making cross-channel analytics accessible to every team, not just technical ones.<\/p>\n<p>\n\u201cLiveRamp is committed to enabling better performance with AI, through adoption of AI agents and tools, as well as enabling maximum flexibility and usability of these tools across the ecosystem,\u201d said Travis Clinger, Chief Connectivity &amp; Ecosystem Officer and GM, International, at LiveRamp. \u201cSolutions like Akkio democratize insights for nontechnical users, including more agency user skillsets, accelerating marketers\u2019 abilities to distill insights, adjust strategies, and make more efficient and performant marketing investments.\u201d<\/p>\n<p>\nAkkio\u2019s AI chat engine will integrate directly with measurement reports in LiveRamp\u2019s platform, enabling marketers to interrogate data conversationally, with results tailored to each client. In addition, marketers will also be able to leverage other Akkio use cases, including their ability to agentically surface high-quality recommendations and curate custom segments.<\/p>\n<p>\n\u201cWe are excited to extend our relationship with key partners throughout the ecosystem. LiveRamp is a trusted, foundational platform for the industry, and together we are making its data more accessible and actionable for agency and brand teams,\u201d said Jon Reilly, CEO and Co-Founder, Akkio.<\/p>\n<p>\nThis partnership adds Akkio&#8217;s AI infrastructure as a foundational layer in LiveRamp&#8217;s growing agentic ecosystem, powering end-to-end marketing workflows. LiveRamp\u2019s data collaboration network is essential for connecting every signal, agent, surface, and channel to fuel AI-powered marketing that drives exponentially better performance. Read more about our most recent updates <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fliveramp.com%2Fnews%2Fliveramp-launches-agentic-ai-upgrades-to-power-smarter-growth-planning-and-measurement&amp;esheet=54480667&amp;newsitemid=20260407446492&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=0c400b86cb98c19fa7d86e3eac0a71f4\">here<\/a>.<\/p>\n<p><b>About LiveRamp<\/b><\/p>\n<p>\nLiveRamp is shaping the future of responsible data collaboration between the world\u2019s leading brands, retailers, financial services providers, and healthcare innovators. As consumers embrace new AI-driven experiences, the LiveRamp data collaboration network exponentially expands the breadth and accuracy of the data on which marketing AI capabilities operate, powering deeper customer insight and measurable performance on a global scale.<\/p>\n<p>\nLiveRamp is headquartered in San Francisco, California, with offices worldwide. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fliveramp.com&amp;esheet=54480667&amp;newsitemid=20260407446492&amp;lan=en-US&amp;anchor=LiveRamp.com&amp;index=3&amp;md5=ea6f0f7e501cd56d059e891a30aa5d56\">LiveRamp.com<\/a>.<\/p>\n<p><b>About Akkio<\/b><\/p>\n<p>\nAkkio provides the AI infrastructure that powers and automates workflows across your organization. Embedded in your cloud environment, Akkio transforms data into intelligent workflows that help teams move faster, make better decisions, and deliver results in minutes instead of days. For more information, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fakkio.com&amp;esheet=54480667&amp;newsitemid=20260407446492&amp;lan=en-US&amp;anchor=akkio.com&amp;index=4&amp;md5=77ae35e8b20739b827796cd17be6087e\">akkio.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260407446492r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260407446492\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260407446492\/en\/<\/a><\/span><\/p>\n<p>\nDavid Okubo<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:pr@liveramp.com\">pr@liveramp.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Marketing Communications Professional Services Media Software Data Analytics Data Management Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260407446492\/en\/2766750\/3\/LiveRamp-Logo-Pref-Pos-RGB.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>LiveRamp and Akkio Partner to Enable Seamless Measurement and Stronger Insights for Marketers Using AI SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;LiveRamp (NYSE: RAMP), the leader in data collaboration, today announced a strategic partnership with Akkio, the AI infrastructure that powers agentic workflows for the media ecosystem, to bring Akkio\u2019s best-in-class AI tooling to LiveRamp\u2019s data collaboration network. Agencies and brands using Akkio will be able to leverage Akkio\u2019s AI capabilities in LiveRamp\u2019s platform, including surfacing media measurement insights from LiveRamp in natural language, making cross-channel analytics accessible to every team, not just technical ones. \u201cLiveRamp is committed to enabling better performance with AI, through adoption of AI agents and tools, as well as enabling maximum flexibility and usability of these tools across the &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;LiveRamp and Akkio Partner to Enable Seamless Measurement and Stronger Insights for Marketers Using AI&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-949455","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LiveRamp and Akkio Partner to Enable Seamless Measurement and Stronger Insights for Marketers Using AI - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LiveRamp and Akkio Partner to Enable Seamless Measurement and Stronger Insights for Marketers Using AI - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"LiveRamp and Akkio Partner to Enable Seamless Measurement and Stronger Insights for Marketers Using AI SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;LiveRamp (NYSE: RAMP), the leader in data collaboration, today announced a strategic partnership with Akkio, the AI infrastructure that powers agentic workflows for the media ecosystem, to bring Akkio\u2019s best-in-class AI tooling to LiveRamp\u2019s data collaboration network. Agencies and brands using Akkio will be able to leverage Akkio\u2019s AI capabilities in LiveRamp\u2019s platform, including surfacing media measurement insights from LiveRamp in natural language, making cross-channel analytics accessible to every team, not just technical ones. \u201cLiveRamp is committed to enabling better performance with AI, through adoption of AI agents and tools, as well as enabling maximum flexibility and usability of these tools across the &hellip; Continue reading &quot;LiveRamp and Akkio Partner to Enable Seamless Measurement and Stronger Insights for Marketers Using AI&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-07T13:36:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260407446492r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"LiveRamp and Akkio Partner to Enable Seamless Measurement and Stronger Insights for Marketers Using AI\",\"datePublished\":\"2026-04-07T13:36:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\\\/\"},\"wordCount\":497,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260407446492r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\\\/\",\"name\":\"LiveRamp and Akkio Partner to Enable Seamless Measurement and Stronger Insights for Marketers Using AI - 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Agencies and brands using Akkio will be able to leverage Akkio\u2019s AI capabilities in LiveRamp\u2019s platform, including surfacing media measurement insights from LiveRamp in natural language, making cross-channel analytics accessible to every team, not just technical ones. \u201cLiveRamp is committed to enabling better performance with AI, through adoption of AI agents and tools, as well as enabling maximum flexibility and usability of these tools across the &hellip; Continue reading \"LiveRamp and Akkio Partner to Enable Seamless Measurement and Stronger Insights for Marketers Using AI\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-07T13:36:49+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260407446492r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"LiveRamp and Akkio Partner to Enable Seamless Measurement and Stronger Insights for Marketers Using AI","datePublished":"2026-04-07T13:36:49+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\/"},"wordCount":497,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260407446492r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/liveramp-and-akkio-partner-to-enable-seamless-measurement-and-stronger-insights-for-marketers-using-ai\/","name":"LiveRamp and Akkio Partner to Enable Seamless Measurement and Stronger Insights for Marketers Using AI - 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