{"id":949435,"date":"2026-04-07T09:34:04","date_gmt":"2026-04-07T13:34:04","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-advances-reduced-nicotine-product-to-target-approximately-half-of-the-82-billion-u-s-cigarette-market-with-100mm-vln-product-initiative\/"},"modified":"2026-04-07T09:34:04","modified_gmt":"2026-04-07T13:34:04","slug":"22nd-century-advances-reduced-nicotine-product-to-target-approximately-half-of-the-82-billion-u-s-cigarette-market-with-100mm-vln-product-initiative","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/22nd-century-advances-reduced-nicotine-product-to-target-approximately-half-of-the-82-billion-u-s-cigarette-market-with-100mm-vln-product-initiative\/","title":{"rendered":"22nd Century Advances Reduced Nicotine Product to Target Approximately Half of the ~$82 Billion U.S. Cigarette Market with 100mm VLN\u00ae Product Initiative"},"content":{"rendered":"
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\n Company to Pursue Additional PMTA Submissions, Building on Its Status as the Only Holder of an FDA-Authorized Low Nicotine Combustible Cigarette Branded as VLN<\/i>
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\n \u00ae<\/i>
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\n Products<\/i>\n <\/p>\n

\n Expanded PMTA Portfolio and Licensing Strategy Designed to Address Wider Consumer Preference and Unlock Further Retail Penetration Opportunities<\/i>\n <\/p>\n

\n MOCKSVILLE, N.C., April 07, 2026 (GLOBE NEWSWIRE) — <\/strong>22nd Century Group, Inc. (Nasdaq: XXII), a tobacco products company focused on reducing the harms of smoking through nicotine reduction, today announced an update on the advancement of a 100mm VLN\u00ae<\/sup> reduced nicotine content cigarette.<\/p>\n

The Company\u2019s proprietary reduced nicotine technology is designed to serve adult smokers who want to change their smoking habits by significantly reducing nicotine consumption. 22nd Century is focusing on smoker health and wellness by giving smokers an opportunity to control their tobacco consumption, rather than switching them to another highly addictive product like a vape or pouch.<\/p>\n

Previously announced as \u201cOperation 100\u201d in 2025, the Company\u2019s research and development team has completed product prototyping and initial analytical evaluations required for advancing to the next phase of regulatory submissions. 22nd Century Group believes that introducing a 100mm VLN\u00ae<\/sup> reduced nicotine content cigarette \u2014 alongside its existing authorized 84mm king size VLN\u00ae<\/sup> products \u2014 will expand access to reduced nicotine alternatives in the familiar form factors preferred by adult smokers.<\/p>\n

Notably, 22nd Century Group currently holds the only FDA-issued Premarket Tobacco Product Application (PMTA) authorization for a combustible reduced nicotine content cigarette, its VLN\u00ae<\/sup> king size products. Building on this foundation, the Company is preparing a second PMTA application for authorization from the FDA for its new 100mm VLN\u00ae<\/sup> cigarette. Management believes its prior PMTA experience, scientific data package, and regulatory engagement have positioned the Company to efficiently advance the 100mm submission process.<\/p>\n

The Company is also advancing its long-term strategic initiative to grow its unique product portfolio through the submission of multiple PMTAs across a broad range of combustible products. This initiative is designed to support diverse tobacco blends and components, a variety of product sizes, and multiple product formats, including filtered cigars. By building a robust portfolio of new tobacco product authorizations from the FDA spanning these categories, the Company intends to create a flexible and scalable platform that can accommodate evolving market preferences and regulatory requirements. All current and any newly authorized combustible tobacco products within this expanded portfolio will be available for licensing. This will provide other tobacco companies with compliant, ready-to-market product pathways and reinforcing the Company\u2019s position as a leader in regulatory-driven innovation within the combustible tobacco segment.<\/p>\n

\u201cOur attitude at 22nd Century is that it would be preferable if the FDA did not need to impose a mandate on low-nicotine cigarettes. Instead, we believe progress can be achieved by continuing to expand our presence in the tobacco retail market with our own brands and licensed partner brands, allowing consumers across the U.S. and eventually around the world to access VLN\u00ae products through normal market choice.<\/p>\n

We are open to licensing our low-nicotine technology more broadly within the industry, which we believe could significantly accelerate efforts to reduce smoking-related harm in a relatively short period of time.<\/p>\n

We envision a future where virtually any brand a consumer chooses could offer a VLN\u00ae<\/sup> SKU on the shelf, similar to what we have already accomplished with Pinnacle VLN\u00ae<\/sup> and Smoker Friendly VLN\u00ae<\/sup>. Today, we believe we offer a compelling solution for adult smokers who value the ritual of lighting up and relaxing with a cigarette, while seeking a reduced-nicotine alternative.\u201d stated Larry Firestone, Chief Executive Officer of 22nd Century Group.<\/p>\n

The Company continues to explore additional smoking harm reduction initiatives. VLN\u00ae<\/sup> products currently in the market remain the only FDA-authorized combustible cigarettes that align with the FDA\u2019s proposed mandate for reduced nicotine cigarettes. In addition, the Company has received consistent feedback from both consumers and retail partners indicating meaningful demand for a 100mm VLN\u00ae<\/sup> product offering, reinforcing management\u2019s belief that expanding into this format represents both a public health opportunity and a compelling market-driven initiative.<\/p>\n

Any new tobacco product resulting from our ongoing research and development initiatives, including Operation 100, will require FDA authorization prior to commercialization. The Company intends to provide ongoing updates as regulatory milestones are achieved.<\/p>\n

\n FDA Authorization and Scientific Foundation<\/b>\u00a0<\/p>\n

22nd<\/sup> Century VLN\u00ae<\/sup> low nicotine combustible cigarettes were authorized in December 2021, making them the first and still the only combustible cigarettes authorized by the U.S. Food and Drug Administration specifically to help reduce nicotine consumption.\u00a0<\/p>\n

Decades of independent clinical research and peer-reviewed studies\u2014evaluated as part of the FDA\u2019s Modified Risk Tobacco Product (MRTP) authorization process\u2014demonstrated\u00a0that reducing nicotine content can decrease nicotine intake, increase quit attempts, and reduce overall exposure to nicotine.\u00a0<\/p>\n

FDA-authorized VLN\u00ae<\/sup> claims include:\u00a0<\/p>\n