{"id":949349,"date":"2026-04-07T06:39:31","date_gmt":"2026-04-07T10:39:31","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/"},"modified":"2026-04-07T06:39:31","modified_gmt":"2026-04-07T10:39:31","slug":"reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/","title":{"rendered":"Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research<\/b><\/p>\n<p class=\"bwalignc\">\nCase study shows faster development and stronger-performing concepts<\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNIQ (NYSE: NIQ), a global leader in consumer intelligence, today shared new results from Reckitt\u2019s use of NIQ BASES AI Screener, demonstrating how AI-powered insights and synthetic data are transforming innovation speed and effectiveness. The case study highlights how Reckitt has accelerated concept development while improving performance outcomes\u2014bringing more relevant products to market, faster.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260407069246\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260407069246\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260407069246\/en\/2767360\/4\/GettyImages-1136801544-arrows-601x401-05d96dc.jpg\" alt=\"NIQ BASES AI Screener\" \/><\/p>\n<p style=\"font-size:85%\">NIQ BASES AI Screener<\/p>\n<\/div>\n<p>\nAs companies face growing pressure to innovate quickly in an increasingly complex consumer landscape, traditional research and development cycles can slow decision-making. Reckitt\u2019s adoption of AI-powered screening reflects a broader shift toward predictive, data-driven innovation\u2014where teams can test, refine, and optimize ideas before investing in physical development.<\/p>\n<p><b>Key Results from Reckitt\u2019s Use of NIQ BASES AI Screener:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>70% faster insight generation<\/b>, reducing timelines from weeks to hours\n<\/li>\n<li><b>2\u20133x higher concept performance<\/b> compared with prior human-developed benchmarks\n<\/li>\n<li><b>Up to 65% reduction in research timelines<\/b> and <b>50% lower research costs<\/b><\/li>\n<li><b>75% fewer physical prototypes required<\/b>, accelerating speed to market\n<\/li>\n<li>\nSynthetic personas based on NIQ&#8217;s proprietary consumer behavioral data and validated against human-tested concepts, enabling more reliable and regularly refreshed predictions<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cAI is helping us do what we\u2019ve always wanted\u2014to learn early, fail fast, and optimize quickly,\u201d said <b>Dr. Elaine Rodrigo, Chief Insights &amp; Analytics Officer at Reckitt<\/b>. \u201cThe quality of what we get from NIQ BASES\u2014especially the precision in how they build their synthetic data panel\u2014gives us confidence that we\u2019re basing decisions on real consumer behavior.\u201d<\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Finsights%2Fsuccess-story%2F2026%2Fniqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity%2F%3Futm_source%3DOther%26utm_campaign%3DCMP-03590-R7H6Y%26utm_medium%3DEmail%26utm_term%3Dglobal_above-market_fmcg_aw_RECKITT%26utm_content%3DInsights_Post&amp;esheet=54481239&amp;newsitemid=20260407069246&amp;lan=en-US&amp;anchor=Reckitt+has+embedded+NIQ%26%238217%3Bs+AI+solutions&amp;index=1&amp;md5=d0bed711011e90dce30a0c550fa273b0\">Reckitt has embedded NIQ\u2019s AI solutions<\/a> across the early stages of its innovation process\u2014from insights generation to concept creation and validation\u2014 supported by a large\u2011scale data foundation spanning multiple categories and markets. This approach enables teams to design more consumer-centric solutions while moving at significantly greater speed.<\/p>\n<p>\n&#8220;NIQ BASES AI Screener supports teams to evaluate, screen, and optimize early ideas or concepts before proceeding to research &amp; development. By leveraging synthetic respondents created from validated human panel data, the solution delivers predictive accuracy grounded in real consumer behavior\u2014helping teams identify winning ideas and refine them earlier in the development cycle.&#8221;<\/p>\n<p>\n\u201cThe companies winning today are those that can turn consumer understanding into action, faster,\u201d said <b>Curtis Miller, President of Enterprise and Activation Solutions at NIQ<\/b>. \u201cBy combining leading data scale and granularity with advanced AI models, we\u2019re helping clients move from ideas to decision-ready innovation with greater speed and confidence.\u201d<\/p>\n<p>\nThis case study reflects NIQ\u2019s broader focus on embedding AI into its core solutions\u2014helping companies move beyond insight generation to decision systems that enable faster, smarter innovation at scale. Find out more on <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Finsights%2Fhubs%2Fartificial-intelligence%2F&amp;esheet=54481239&amp;newsitemid=20260407069246&amp;lan=en-US&amp;anchor=how+AI+accelerates+NIQ%26%238217%3Bs+The+Full+View.&amp;index=2&amp;md5=4e6e6f8c196bf3b2949578bd9d9344e4\">how AI accelerates NIQ\u2019s The Full View.<\/a><\/p>\n<p><b><span class=\"bwuline\">FAQs<\/span><\/b><\/p>\n<p><b>What is BASES AI Screener?<\/b><\/p>\n<p>\nBASES AI Screener is an AI\u2011powered solution that helps teams evaluate and prioritize innovation ideas early in the development process. It uses synthetic consumer responses trained on NIQ\u2019s proprietary consumer purchase data to deliver fast, reliable insight that supports confident decision\u2011making at scale.<\/p>\n<p><b>Who can use BASES AI Screener?<\/b><\/p>\n<p>\nBASES AI Screener is a self-service solution, designed for organizations looking to scale innovation faster and more efficiently, particularly those managing large idea pipelines.<\/p>\n<p><b>What are the key features?<\/b><\/p>\n<p>\nBASES AI Screener helps teams screen more ideas earlier, ground decisions in real purchase behavior, shorten insight timelines to minutes versus days without sacrificing quality, and focus investment on the highest\u2011potential ideas.<\/p>\n<p><b>Is it available globally?<\/b><\/p>\n<p>\nBASES AI Screener is currently available in select markets and categories, with expansion ongoing.<\/p>\n<p><b>How did BASES AI Screener impact Reckitt\u2019s innovation speed?<\/b><\/p>\n<p>\nAt Reckitt, BASES AI Screener reduced insight timelines by 70%, allowing teams to learn and iterate much faster. By identifying winning ideas earlier, Reckitt improved both speed\u2011to\u2011market and confidence in innovation decisions, while raising concept quality early in development. <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnielseniq.com%2Fglobal%2Fen%2Finsights%2Fsuccess-story%2F2026%2Fniqs-longstanding-relationship-with-reckitt-drives-faster-innovation-go-to-market-and-customer-centricity%2F%3Futm_source%3DOther%26utm_campaign%3DCMP-03590-R7H6Y%26utm_medium%3DEmail%26utm_term%3Dglobal_above-market_fmcg_aw_RECKITT%26utm_content%3DInsights_Post&amp;esheet=54481239&amp;newsitemid=20260407069246&amp;lan=en-US&amp;anchor=Read+more+here&amp;index=3&amp;md5=fa86c4a943c4cc2096da75f0a2650409\">Read more here<\/a>.<\/p>\n<p><b>About NIQ<\/b><\/p>\n<p>\nNielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>\n<p>\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.niq.com%2F&amp;esheet=54481239&amp;newsitemid=20260407069246&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=4&amp;md5=b671551b3d1a0db078285726106ac969\">www.niq.com<\/a>.<\/p>\n<p><b>Forward Looking Statement:<\/b><\/p>\n<p>\nThis <i>press release on NIQ BASES AI Screener<\/i>, may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as \u201cexpects,\u201d \u201canticipates,\u201d \u201cprojects,\u201d \u201cbelieves,\u201d \u201cforecasts,\u201d \u201cplan,\u201d \u201clook ahead,\u201d \u201cindicates\u201d, and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.<\/p>\n<p>\n\u00a9 2026 Nielsen Consumer LLC. All Rights Reserved.<\/p>\n<p>\nNIQ-GENERAL<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260407069246r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260407069246\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260407069246\/en\/<\/a><\/span><\/p>\n<p>\nMedia Contact:<br \/>\n<br \/><b>NIQ:<\/b><a rel=\"nofollow\" href=\"mailto:media.relations@niq.com\">media.relations@niq.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Professional Services Data Management Technology Data Analytics Software Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260407069246\/en\/2767360\/3\/GettyImages-1136801544-arrows-601x401-05d96dc.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">NIQ BASES AI Screener<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260407069246\/en\/2767359\/3\/NIQ-logo-NIQ-Blue.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research Case study shows faster development and stronger-performing concepts CHICAGO&#8211;(BUSINESS WIRE)&#8211; NIQ (NYSE: NIQ), a global leader in consumer intelligence, today shared new results from Reckitt\u2019s use of NIQ BASES AI Screener, demonstrating how AI-powered insights and synthetic data are transforming innovation speed and effectiveness. The case study highlights how Reckitt has accelerated concept development while improving performance outcomes\u2014bringing more relevant products to market, faster. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260407069246\/en\/ NIQ BASES AI Screener As companies face growing pressure to innovate quickly in an increasingly complex consumer landscape, traditional research and development cycles can slow decision-making. Reckitt\u2019s adoption of AI-powered screening reflects &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-949349","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research Case study shows faster development and stronger-performing concepts CHICAGO&#8211;(BUSINESS WIRE)&#8211; NIQ (NYSE: NIQ), a global leader in consumer intelligence, today shared new results from Reckitt\u2019s use of NIQ BASES AI Screener, demonstrating how AI-powered insights and synthetic data are transforming innovation speed and effectiveness. The case study highlights how Reckitt has accelerated concept development while improving performance outcomes\u2014bringing more relevant products to market, faster. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260407069246\/en\/ NIQ BASES AI Screener As companies face growing pressure to innovate quickly in an increasingly complex consumer landscape, traditional research and development cycles can slow decision-making. Reckitt\u2019s adoption of AI-powered screening reflects &hellip; Continue reading &quot;Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-07T10:39:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260407069246\/en\/2767360\/4\/GettyImages-1136801544-arrows-601x401-05d96dc.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research\",\"datePublished\":\"2026-04-07T10:39:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\\\/\"},\"wordCount\":989,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260407069246\\\/en\\\/2767360\\\/4\\\/GettyImages-1136801544-arrows-601x401-05d96dc.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\\\/\",\"name\":\"Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260407069246\\\/en\\\/2767360\\\/4\\\/GettyImages-1136801544-arrows-601x401-05d96dc.jpg\",\"datePublished\":\"2026-04-07T10:39:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260407069246\\\/en\\\/2767360\\\/4\\\/GettyImages-1136801544-arrows-601x401-05d96dc.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260407069246\\\/en\\\/2767360\\\/4\\\/GettyImages-1136801544-arrows-601x401-05d96dc.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/","og_locale":"en_US","og_type":"article","og_title":"Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research - Market Newsdesk","og_description":"Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research Case study shows faster development and stronger-performing concepts CHICAGO&#8211;(BUSINESS WIRE)&#8211; NIQ (NYSE: NIQ), a global leader in consumer intelligence, today shared new results from Reckitt\u2019s use of NIQ BASES AI Screener, demonstrating how AI-powered insights and synthetic data are transforming innovation speed and effectiveness. The case study highlights how Reckitt has accelerated concept development while improving performance outcomes\u2014bringing more relevant products to market, faster. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260407069246\/en\/ NIQ BASES AI Screener As companies face growing pressure to innovate quickly in an increasingly complex consumer landscape, traditional research and development cycles can slow decision-making. Reckitt\u2019s adoption of AI-powered screening reflects &hellip; Continue reading \"Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-07T10:39:31+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260407069246\/en\/2767360\/4\/GettyImages-1136801544-arrows-601x401-05d96dc.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research","datePublished":"2026-04-07T10:39:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/"},"wordCount":989,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260407069246\/en\/2767360\/4\/GettyImages-1136801544-arrows-601x401-05d96dc.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/","name":"Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260407069246\/en\/2767360\/4\/GettyImages-1136801544-arrows-601x401-05d96dc.jpg","datePublished":"2026-04-07T10:39:31+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20260407069246\/en\/2767360\/4\/GettyImages-1136801544-arrows-601x401-05d96dc.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20260407069246\/en\/2767360\/4\/GettyImages-1136801544-arrows-601x401-05d96dc.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/reckitt-accelerates-innovation-with-niq-ai-insights-reporting-up-to-65-faster-research\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Reckitt Accelerates Innovation with NIQ AI Insights, reporting up to 65% faster research"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/949349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=949349"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/949349\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=949349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=949349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=949349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}