{"id":949336,"date":"2026-04-07T06:07:20","date_gmt":"2026-04-07T10:07:20","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sun-pacific-unlocks-new-insights-through-niq-collaboration\/"},"modified":"2026-04-07T06:07:20","modified_gmt":"2026-04-07T10:07:20","slug":"sun-pacific-unlocks-new-insights-through-niq-collaboration","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sun-pacific-unlocks-new-insights-through-niq-collaboration\/","title":{"rendered":"Sun Pacific Unlocks New Insights Through NIQ Collaboration"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Sun Pacific Unlocks New Insights Through NIQ Collaboration<\/b><\/p>\n<p class=\"bwalignc\"><b><i>Agreement Enables Sun Pacific to Decode How Shoppers Buy Produce Across Product Categories, Accelerating Growth Opportunities<\/i><\/b><\/p>\n<p>CHICAGO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nNielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Sun Pacific, a California-based grower, packer, and shipper of premium fresh fruit, known for iconic brands including Cuties<sup>\u00ae<\/sup> Mandarins and Mighties<sup>\u00ae<\/sup> Kiwi, today announced a new agreement, leveraging NIQ\u2019s retail measurement and analytics capabilities to help drive growth and expand Sun Pacific\u2019s presence across the produce department.<\/p>\n<p>\nNIQ will help Sun Pacific accelerate growth by delivering deep, data-driven insights into shopper behavior, seasonal patterns, and competitive performance across fresh produce categories. Through its consumer panel, NIQ will assist Sun Pacific to identify unmet consumer needs by region and retailer, optimize assortment decisions, and help to translate insights into actionable growth opportunities across citrus, mandarins, kiwi, and table grapes.<\/p>\n<p>\n\u201cWe\u2019re excited to collaborate with NIQ to unlock deeper consumer insights and better understand how shoppers navigate the produce aisle,\u201d said Sarah Deaton, Director of Marketing, Sun Pacific. \u201cThese learnings will help us strengthen our brands, better support our retail partners and uncover new opportunities for growth.\u201d<\/p>\n<p>\nThrough this agreement, Sun Pacific will gain access to:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Granular shopper segmentation <\/b>across in-store and e-commerce channels\n<\/li>\n<li><b>Retailer-specific insights <\/b>to inform category strategy and collaboration\n<\/li>\n<li><b>Actionable reporting and cross\u2011functional insights<\/b> combining national and regional consumer and category trends\n<\/li>\n<\/ul>\n<p>\n\u201cThe collaboration with Sun Pacific will bring the full strength of NIQ\u2019s retailer measurement and consumer panel solutions to their team,\u201d said Brandon Galindo, Managing Director, NIQ. \u201cTogether, we\u2019ll deliver a clearer understanding of shopper behavior and category performance\u2014particularly in produce, where affordability, health, and flexibility are converging to drive growth. As more consumers cook at home and prioritize fresh foods before they spoil, these insights will help Sun Pacific act with precision, strengthen its brands, and capture incremental growth.\u201d<\/p>\n<p><b>About Sun Pacific<\/b><\/p>\n<p>\nSun Pacific<sup>\u00ae<\/sup> is an industry-leading California grower &amp; shipper producing highest quality varieties of fresh citrus, kiwifruit, and table grapes. Sun Pacific is the owner of America&#8217;s original and best-selling mandarin brand, Cuties<sup>\u00ae<\/sup>, the largest grower of kiwi in North America offering year-round availability of Mighties\u00ae Kiwi and bringing best-in-class premium grape varieties to market under the Air Chief<sup>\u00ae<\/sup> and Famous Vineyards\u2122 brand. Please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnam02.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fwww.sunpacific.com%252F%26data%3D05%257C02%257CMonica.Burton%2540nielseniq.com%257Cc788e5d9d1c34e7ba35408de7f7f217c%257C6ac7a1f45fb14153bb4f12d2020a1f7d%257C0%257C0%257C639088381309878359%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3Dyy8H8NAFDMg%252FgaheEkr4O4et1aMsh%252FFJNOpPtxqfaFU%253D%26reserved%3D0&amp;esheet=54480863&amp;newsitemid=20260407694157&amp;lan=en-US&amp;anchor=www.sunpacific.com&amp;index=1&amp;md5=e3ad28013aff579de955a8a63473924c\">www.sunpacific.com<\/a> for more information.<\/p>\n<p><b>About NIQ<\/b><\/p>\n<p>\nNielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.<\/p>\n<p>\nWith operations in more than 90 countries, NIQ covers approximately 82% of the world\u2019s population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View\u2122\u2014helping brands and retailers understand what consumers buy, why they buy it, and what to do next.<\/p>\n<p>\nFor more information, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnam02.safelinks.protection.outlook.com%2F%3Furl%3Dhttp%253A%252F%252Fwww.niq.com%252F%26data%3D05%257C02%257CHeather.Robinson%2540nielseniq.com%257C5a4998ec6447430b53db08de84744d3d%257C6ac7a1f45fb14153bb4f12d2020a1f7d%257C0%257C0%257C639093832230014574%257CUnknown%257CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%253D%253D%257C0%257C%257C%257C%26sdata%3DCJlQ50CDEcoEpu5uqQXzkS%252BH9aBwXNcHSza2B4n7nfU%253D%26reserved%3D0&amp;esheet=54480863&amp;newsitemid=20260407694157&amp;lan=en-US&amp;anchor=www.niq.com&amp;index=2&amp;md5=51450e085bf9887bc6fdd40fba33f13a\">www.niq.com<\/a>.<\/p>\n<p><b>Forward-Looking Statements Disclaimer<\/b><\/p>\n<p>\nThis press release regarding the new collaboration between Sun Pacific and NIQ may contain forward-looking statements regarding anticipated consumer behaviors, market trends, and industry developments. These statements reflect current expectations and projections based on available data, historical patterns, and various assumptions. Words such as \u201cwill\u201d and similar expressions are intended to identify such forward-looking statements. These statements are not guarantees of future outcomes and are subject to inherent uncertainties, including changes in consumer preferences, economic conditions, technological advancements, and competitive dynamics. Actual results may differ materially from those expressed or implied in these statements. While we strive to base our insights on reliable data and sound methodologies, we undertake no obligation to update any forward-looking statements to reflect future events or circumstances, except to the extent required by applicable law.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260407694157r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260407694157\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260407694157\/en\/<\/a><\/span><\/p>\n<p><b>Media Contacts<br \/>\n<\/b><br \/>NIQ North America Communications:<br \/>\n<br \/>Lauren Alligood<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Lauren.Alligood@nielseniq.com\">Lauren.Alligood@nielseniq.com<\/a><\/p>\n<p>\nSun Pacific<br \/>\n<br \/>JN Communications<br \/>\n<br \/>Jill Netzel<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jillnetz@ca.rr.com\">jillnetz@ca.rr.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Illinois United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Management Other Retail Technology Professional Services Supermarket Specialty Food\/Beverage Retail Data Analytics Software Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260407694157\/en\/2766848\/3\/NIQ-logo-bright-blue-web.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Sun Pacific Unlocks New Insights Through NIQ Collaboration Agreement Enables Sun Pacific to Decode How Shoppers Buy Produce Across Product Categories, Accelerating Growth Opportunities CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Sun Pacific, a California-based grower, packer, and shipper of premium fresh fruit, known for iconic brands including Cuties\u00ae Mandarins and Mighties\u00ae Kiwi, today announced a new agreement, leveraging NIQ\u2019s retail measurement and analytics capabilities to help drive growth and expand Sun Pacific\u2019s presence across the produce department. NIQ will help Sun Pacific accelerate growth by delivering deep, data-driven insights into shopper behavior, seasonal patterns, and competitive performance across fresh produce categories. Through its consumer panel, NIQ will assist Sun Pacific to identify unmet consumer needs &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sun-pacific-unlocks-new-insights-through-niq-collaboration\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sun Pacific Unlocks New Insights Through NIQ Collaboration&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-949336","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sun Pacific Unlocks New Insights Through NIQ Collaboration - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sun-pacific-unlocks-new-insights-through-niq-collaboration\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sun Pacific Unlocks New Insights Through NIQ Collaboration - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Sun Pacific Unlocks New Insights Through NIQ Collaboration Agreement Enables Sun Pacific to Decode How Shoppers Buy Produce Across Product Categories, Accelerating Growth Opportunities CHICAGO&#8211;(BUSINESS WIRE)&#8211; NielsenIQ (NYSE: NIQ), a leading consumer intelligence company, and Sun Pacific, a California-based grower, packer, and shipper of premium fresh fruit, known for iconic brands including Cuties\u00ae Mandarins and Mighties\u00ae Kiwi, today announced a new agreement, leveraging NIQ\u2019s retail measurement and analytics capabilities to help drive growth and expand Sun Pacific\u2019s presence across the produce department. NIQ will help Sun Pacific accelerate growth by delivering deep, data-driven insights into shopper behavior, seasonal patterns, and competitive performance across fresh produce categories. 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NIQ will help Sun Pacific accelerate growth by delivering deep, data-driven insights into shopper behavior, seasonal patterns, and competitive performance across fresh produce categories. 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