{"id":949041,"date":"2026-04-06T08:03:24","date_gmt":"2026-04-06T12:03:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\/"},"modified":"2026-04-06T08:03:24","modified_gmt":"2026-04-06T12:03:24","slug":"ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\/","title":{"rendered":"IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato\u2026 And Fries) Canon with New Trademark"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato\u2026 And Fries) Canon with New Trademark<\/b><\/p>\n<p><b><i>Here\u2019s the Short Stack:<\/i><\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b><i>Bet.<\/i><\/b><i> One of the most iconic sandwich classics \u2014 the BLT \u2014 has joined IHOP\u2019s Value Menu. That\u2019s a whole BLT and fries for a budget-friendly price of $6*. BLT And Fries = BLTAF. Math is mathing.<\/i><\/li>\n<li><b><i>FR.<\/i><\/b><i> For the glow up, IHOP is filing a trademark for BLTAF and dropped an Urban Dictionary entry, so BLTAF hits the group chat.<\/i><\/li>\n<li><b><i>NGL.<\/i><\/b><i> The Value Menu now goes five complete meals deep, including the BLTAF, made fresh on the griddle with a side of fries. It\u2019s available every day from 7AM to 10PM for only $6 at participating IHOP restaurants nationwide.*<\/i><\/li>\n<\/ul>\n<p>PASADENA, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nToday, IHOP, the OG restaurant of acronyms, is giving a legendary sandwich its most iconic glow up yet. Meet BLTAF: Bacon, Lettuce, Tomato\u2026 <i>And Fries. <\/i>Because your main course deserves to slay with a side with main\u2011character energy. The classic BLT has officially entered IHOP\u2019s Value Menu chat, available every day from 7AM to 10PM for only $6 at participating IHOP restaurants nationwide.* It\u2019s giving meal deal that understood the assignment.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260406458874\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260406458874\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 311px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260406458874\/en\/2764876\/4\/IHOP_BLT_Image.jpg\" alt=\"One of the most iconic sandwich classics \u2014 the BLT \u2014 has joined IHOP\u2019s Value Menu. That\u2019s a whole BLT and fries for a budget-friendly price of $6. BLT And Fries = BLTAF.\" \/><\/p>\n<p style=\"font-size:85%\">One of the most iconic sandwich classics \u2014 the BLT \u2014 has joined IHOP\u2019s Value Menu. That\u2019s a whole BLT and fries for a budget-friendly price of $6. BLT And Fries = BLTAF.<\/p>\n<\/div>\n<p>\nFor the glow up IHOP is cementing BLTAF\u2019s place in the zeitgeist by filing a trademark for BLTAF (yes, that happened) and entering BLTAF into the Urban Dictionary to immortalize the vibe and solidify its role in shaping the language of modern food culture. BLTAF is a label and lowkey flex for anything that slaps on the first bite. IHOP is transforming a menu item into a moment \u2014 a culturally fluent, meme ready, no cap flex that positions the brand as the home of big sandwich energy with even bigger savings. BLTAF is here to serve flavor, serve value, and serve vibes.<\/p>\n<p>\n&#8220;We\u2019re elevating BLTAF as a star with its own fandom,\u201d said Lawrence Kim, IHOP President. \u201cThe joke is the point: we\u2019re naming the feeling, trademarking the vibe, and writing it into the culture as part of our efforts to redefine everyday value and introduce menu innovation that\u2019s actually fun, fresh, and scroll-stopping.\u201d<\/p>\n<p>\nIHOP is also linking up with Olivia Maher, the creator whose viral phrase sent the internet into a collective chokehold. The partnership brings authenticity and everyday relatability. Her co\u2011sign of the BLTAF trademark seals the deal: this is a term with genuine cultural fluency.<\/p>\n<p>\nIHOP\u2019s Value Menu is already the blueprint for budget-friendly meals, but now it\u2019s entering its overachiever era by going even harder for guests looking for delicious deals beyond breakfast. The iconic BLT is joining the lineup as the menu\u2019s fifth complete meal, bringing big flavor at a big value and proving (again) that IHOP is the go-to spot for every wallet and every mealtime occasion. Say less.<\/p>\n<p>\nIHOP\u2019s new BLT features hickory-smoked bacon, fresh lettuce, tomato, and mayo on toasted white bread. And because side\u2011quest energy matters, the BLT automatically comes with fries (or hash browns!) at no extra cost. Not for a limited, hidden, fine\u2011print window. Just fries. Always. That\u2019s the BLTAF promise.<\/p>\n<p>\nFor more information or to find the nearest restaurant, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.ihop.com%2Fen&amp;esheet=54478496&amp;newsitemid=20260406458874&amp;lan=en-US&amp;anchor=IHOP.com&amp;index=1&amp;md5=5b1713fd5a06b55c175d49cea62924ff\">IHOP.com<\/a>.<\/p>\n<p><i>*$7 in some locations. Limited time at participating restaurants in the U.S. only. No substitutions. Not valid with other discounts or promotions. Tax and gratuity excluded. Prices may vary, including in Alaska and Hawaii.<\/i><\/p>\n<p><b>ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC<\/b><\/p>\n<p>\nFor more than 65 years, IHOP has been a leader, innovator and expert in all things breakfast, lunch and dinner. The chain offers over 65 different signature, fresh, made-to-order breakfast options and a wide selection of popular lunch and dinner items including Ultimate Steakburgers, Hand-Crafted Sandwiches, Platters and more. IHOP restaurants offer guests an affordable, everyday dining experience with warm and friendly service. As of December 28, 2025, there are 1,824 IHOP restaurants around the world, including restaurants in all 50 states, two U.S. territories and 13 countries outside the United States. IHOP restaurants are franchised by affiliates of Pasadena, Calif.-based Dine Brands Global, Inc. (NYSE: DIN).<\/p>\n<p>\nBR-IHOP<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260406458874r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260406458874\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260406458874\/en\/<\/a><\/span><\/p>\n<p>\nIHOP Communications<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Media@IHOP.com\">Media@IHOP.com<\/a><\/p>\n<p>\nAbby Hoffman<br \/>\n<br \/>DeVries Global on behalf of IHOP<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:Ahoffman@devriesglobal.com\">Ahoffman@devriesglobal.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Restaurant\/Bar Food\/Beverage<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260406458874\/en\/2764876\/3\/IHOP_BLT_Image.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">One of the most iconic sandwich classics \u2014 the BLT \u2014 has joined IHOP\u2019s Value Menu. That\u2019s a whole BLT and fries for a budget-friendly price of $6. BLT And Fries = BLTAF.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260406458874\/en\/2764875\/3\/IHOP_OFFICIAL_LOGO.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato\u2026 And Fries) Canon with New Trademark Here\u2019s the Short Stack: Bet. One of the most iconic sandwich classics \u2014 the BLT \u2014 has joined IHOP\u2019s Value Menu. That\u2019s a whole BLT and fries for a budget-friendly price of $6*. BLT And Fries = BLTAF. Math is mathing. FR. For the glow up, IHOP is filing a trademark for BLTAF and dropped an Urban Dictionary entry, so BLTAF hits the group chat. NGL. The Value Menu now goes five complete meals deep, including the BLTAF, made fresh on the griddle with a side of fries. It\u2019s available every day from 7AM to 10PM for only $6 at participating IHOP restaurants &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato\u2026 And Fries) Canon with New Trademark&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-949041","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato\u2026 And Fries) Canon with New Trademark - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato\u2026 And Fries) Canon with New Trademark - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato\u2026 And Fries) Canon with New Trademark Here\u2019s the Short Stack: Bet. One of the most iconic sandwich classics \u2014 the BLT \u2014 has joined IHOP\u2019s Value Menu. That\u2019s a whole BLT and fries for a budget-friendly price of $6*. BLT And Fries = BLTAF. Math is mathing. FR. For the glow up, IHOP is filing a trademark for BLTAF and dropped an Urban Dictionary entry, so BLTAF hits the group chat. NGL. The Value Menu now goes five complete meals deep, including the BLTAF, made fresh on the griddle with a side of fries. It\u2019s available every day from 7AM to 10PM for only $6 at participating IHOP restaurants &hellip; Continue reading &quot;IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato\u2026 And Fries) Canon with New Trademark&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-06T12:03:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260406458874\/en\/2764876\/4\/IHOP_BLT_Image.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato\u2026 And Fries) Canon with New Trademark\",\"datePublished\":\"2026-04-06T12:03:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\\\/\"},\"wordCount\":820,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260406458874\\\/en\\\/2764876\\\/4\\\/IHOP_BLT_Image.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\\\/\",\"name\":\"IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato\u2026 And Fries) Canon with New Trademark - 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One of the most iconic sandwich classics \u2014 the BLT \u2014 has joined IHOP\u2019s Value Menu. That\u2019s a whole BLT and fries for a budget-friendly price of $6*. BLT And Fries = BLTAF. Math is mathing. FR. For the glow up, IHOP is filing a trademark for BLTAF and dropped an Urban Dictionary entry, so BLTAF hits the group chat. NGL. The Value Menu now goes five complete meals deep, including the BLTAF, made fresh on the griddle with a side of fries. It\u2019s available every day from 7AM to 10PM for only $6 at participating IHOP restaurants &hellip; Continue reading \"IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato\u2026 And Fries) Canon with New Trademark\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-06T12:03:24+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260406458874\/en\/2764876\/4\/IHOP_BLT_Image.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato\u2026 And Fries) Canon with New Trademark","datePublished":"2026-04-06T12:03:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\/"},"wordCount":820,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260406458874\/en\/2764876\/4\/IHOP_BLT_Image.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/ihop-the-og-restaurant-of-acronyms-makes-bltaf-bacon-lettuce-tomato-and-fries-canon-with-new-trademark\/","name":"IHOP, the OG Restaurant of Acronyms, Makes BLTAF (Bacon, Lettuce, Tomato\u2026 And Fries) Canon with New Trademark - 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