{"id":948848,"date":"2026-04-02T17:45:51","date_gmt":"2026-04-02T21:45:51","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/molson-coors-completes-acquisition-of-atomic-brands-maker-of-monaco-cocktails\/"},"modified":"2026-04-02T17:45:51","modified_gmt":"2026-04-02T21:45:51","slug":"molson-coors-completes-acquisition-of-atomic-brands-maker-of-monaco-cocktails","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/molson-coors-completes-acquisition-of-atomic-brands-maker-of-monaco-cocktails\/","title":{"rendered":"Molson Coors Completes Acquisition of Atomic Brands, Maker of Monaco Cocktails"},"content":{"rendered":"

<\/p>\n

Molson Coors Completes Acquisition of Atomic Brands, Maker of Monaco Cocktails<\/b><\/p>\n

Acquisition establishes Molson Coors as a top-five supplier in the fast-growing ready-to-drink cocktail segment*<\/i><\/p>\n

More than 80 Monaco team members to join Molson Coors, expected to strengthen U.S. sales capabilities<\/i><\/p>\n

CHICAGO–(BUSINESS WIRE<\/a>)–Molson Coors Beverage Company (“Molson Coors” or \u201cthe Company\u201d) (NYSE: TAP, TAP.A)<\/b> has completed the acquisition of Atomic Brands Inc., maker of Monaco Cocktails<\/a> (\u201cMonaco\u201d), officially welcoming the brand to its U.S. Beyond Beer portfolio.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260402540509\/en\/<\/a><\/p>\n

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\nThe acquisition establishes Molson Coors as a top-five supplier in the fast-growing ready-to-drink cocktail segment. With the transaction now closed, Molson Coors is focused on supporting the plan for Monaco\u2019s next phase of growth and leveraging its national scale while maintaining continuity for customers, distributors and consumers.<\/p>\n

\n\u201cAs we move forward, we\u2019re committed to protecting what\u2019s made Monaco a leader in RTD cocktails over the past 14 years,\u201d said Brian Feiro, president of U.S. sales for Molson Coors. \u201cThat means having the right people and systems in place to support the integration phase for all of our partners and Monaco\u2019s many fans out in the market.\u201d<\/p>\n

\nAs part of the integration, Molson Coors is retaining more than 80 members of Monaco\u2019s sales team, who will continue supporting Monaco throughout the integration, and over time, are expected to also represent Molson Coors\u2019 broader flavor portfolio.<\/p>\n

\n\u201cFeet on the street matter,\u201d Feiro added. \u201cJust as we\u2019ve done with our non-alc business, the addition of the Monaco team reflects our commitment to investing in new capabilities to build a winning total-beverage portfolio.\u201d<\/p>\n

\nLaunched in 2012, Monaco grew to become the #1 independently owned ready-to-drink (RTD) singles cocktail brand in the U.S., helping to ignite the canned cocktail category by combining bold flavors and quality with convenient, ready-to-drink packaging. The brand has built a loyal following through strong performance in convenience and independent retail, primarily in singles, positioning it for continued expansion.<\/p>\n

\nThe acquisition supports the Company\u2019s long-term strategy to build a strong portfolio of scaled brands across beer and beyond beer, aligned with evolving consumer preferences and occasions.<\/p>\n

All data points are sourced from Circana unless otherwise specified.<\/i><\/p>\n

*Source: Nielsen xAOC + Convenience and Liquor, Open States Period Ending Jan 24, 2026<\/i><\/p>\n

ABOUT MOLSON COORS BEVERAGE COMPANY<\/b><\/p>\n

\nFor more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling, and O\u017eujsko to our above premium brands, including Madr\u00ed Excepcional, Staropramen, Blue Moon Belgium White and Leinekugel\u2019s Summer Shandy, to our value brands, like Miller High Life and Keystone Light, Molson Coors produces many beloved and iconic beers. While Molson Coors\u2019 history is rooted in beer, it offers a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits and non-alcoholic beverages. Molson Coors also has partner brands, such as Simply Spiked, ZOA Energy, Fever-Tree, among others, through license, distribution, partnership and joint venture agreements. As a business, Molson Coors\u2019 ambition is to be the first choice for its people, its consumers and its customers, and Molson Coors\u2019 success depends on its ability to make its products available to meet a wide range of consumer segments and occasions. To learn more about Molson Coors Beverage Company, visit molsoncoors.com<\/a>.<\/p>\n

FORWARD LOOKING STATEMENTS<\/b><\/p>\n

\nThis press release includes \u201cforward-looking statements\u201d within the meaning of the U.S. federal securities laws. Generally, the words “expects,” “intend,” “goals,” “plans,” “believes,” “continues,” “may,” “anticipate,” “seek,” “estimate,” “outlook,” “trends,” “future benefits,” “potential,” “projects,” “strategies,” “implies,” and variations of such words and similar expressions are intended to identify forward-looking statements. Statements that refer to projections of our future financial performance, our anticipated growth and trends in our businesses, transaction plans and integration efforts, and other characterizations of future events or circumstances are forward-looking statements, and include, but are not limited to, statements regarding Molson Coors\u2019 strategy, its expectations regarding premiumizing its portfolio and the anticipated consummation of the acquisition and the timing and benefits thereof. Although Molson Coors believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Actual events or results may differ materially from those contained in the forward-looking statements due to risks, uncertainties and assumptions. These risk factors include those detailed in Molson Coors\u2019 public filings with the Securities and Exchange Commission (the \u201cSEC\u201d), including its most recent Annual Report on Form 10-K and subsequent filings with the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. Molson Coors does not undertake to update any forward-looking or other statements in this release, except as required by law.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260402540509\/en\/<\/a><\/span><\/p>\n

Media inquiries
\n<\/span><\/b>
Rachel Gellman Johnson, Senior Director, Corporate Reputation, Molson Coors: rachel.gellmanjohnson@molsoncoors.com<\/a><\/p>\n

Investor inquiries
\n<\/span><\/b>
Greg Tierney, Vice President, Commercial Finance, FP&A and Investor Relations, Molson Coors: gregory.tierney@molsoncoors.com<\/a><\/p>\n

KEYWORDS:<\/b> Illinois United States North America Canada<\/p>\n

INDUSTRY KEYWORDS:<\/b> Retail Restaurant\/Bar Wine & Spirits<\/p>\n

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Molson Coors Completes Acquisition of Atomic Brands, Maker of Monaco Cocktails Acquisition establishes Molson Coors as a top-five supplier in the fast-growing ready-to-drink cocktail segment* More than 80 Monaco team members to join Molson Coors, expected to strengthen U.S. sales capabilities CHICAGO–(BUSINESS WIRE)–Molson Coors Beverage Company (“Molson Coors” or \u201cthe Company\u201d) (NYSE: TAP, TAP.A) has completed the acquisition of Atomic Brands Inc., maker of Monaco Cocktails (\u201cMonaco\u201d), officially welcoming the brand to its U.S. Beyond Beer portfolio. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260402540509\/en\/ The acquisition establishes Molson Coors as a top-five supplier in the fast-growing ready-to-drink cocktail segment. With the transaction now closed, Molson Coors is focused on supporting the plan for Monaco\u2019s next phase … <\/p>\n

Continue reading “Molson Coors Completes Acquisition of Atomic Brands, Maker of Monaco Cocktails”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-948848","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMolson Coors Completes Acquisition of Atomic Brands, Maker of Monaco Cocktails - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/molson-coors-completes-acquisition-of-atomic-brands-maker-of-monaco-cocktails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Molson Coors Completes Acquisition of Atomic Brands, Maker of Monaco Cocktails - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Molson Coors Completes Acquisition of Atomic Brands, Maker of Monaco Cocktails Acquisition establishes Molson Coors as a top-five supplier in the fast-growing ready-to-drink cocktail segment* More than 80 Monaco team members to join Molson Coors, expected to strengthen U.S. sales capabilities CHICAGO–(BUSINESS WIRE)–Molson Coors Beverage Company (“Molson Coors” or \u201cthe Company\u201d) (NYSE: TAP, TAP.A) has completed the acquisition of Atomic Brands Inc., maker of Monaco Cocktails (\u201cMonaco\u201d), officially welcoming the brand to its U.S. Beyond Beer portfolio. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260402540509\/en\/ The acquisition establishes Molson Coors as a top-five supplier in the fast-growing ready-to-drink cocktail segment. 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