{"id":948732,"date":"2026-04-02T11:25:17","date_gmt":"2026-04-02T15:25:17","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sun-cruiser-expands-offerings-with-new-category-innovation-white-tea-vodka\/"},"modified":"2026-04-02T11:25:17","modified_gmt":"2026-04-02T15:25:17","slug":"sun-cruiser-expands-offerings-with-new-category-innovation-white-tea-vodka","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sun-cruiser-expands-offerings-with-new-category-innovation-white-tea-vodka\/","title":{"rendered":"Sun Cruiser Expands Offerings with New Category Innovation: White Tea + Vodka"},"content":{"rendered":"<h2>\nThe vodka iced tea leader brings four fruit-forward White Tea + Vodka flavors to select markets this April<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>BOSTON, April  02, 2026  (GLOBE NEWSWIRE) &#8212; Sun Cruiser, the fast-growing ready-to-drink spirits brand, announced the launch of its newest innovation: <b>Sun Cruiser White Tea + Vodka<\/b>. As one of the first brands to bring a non-carbonated, vodka-based white tea to the ready-to-drink space, Sun Cruiser is staking its claim as a category innovator and giving fans the perfect drink to keep letting the good times cruise.<\/p>\n<p>Available now in select markets, including Ohio, Massachusetts, New Hampshire, Delaware, New Jersey, Florida, and Rhode Island, the Sun Cruiser White Tea + Vodka Variety Pack features four fruit-forward, light, and refreshing flavors, all at just 100 calories, 1g of sugar, and made with no bubbles.<\/p>\n<p>The White Tea + Vodka Variety Pack includes:<\/p>\n<\/p>\n<ul>\n<li style=\"margin-top:0in;margin-bottom:8pt\">\n          <b>Berry Hibiscus White Tea:<\/b> Bold blueberry meets fruity, floral hibiscus, rounded out by subtle white tea notes.<\/li>\n<li style=\"margin-top:0in;margin-bottom:8pt\">\n          <b>Blackberry White Tea:<\/b> Juicy ripe blackberry layered with hints of mixed berry and a light, floral white tea finish.<\/li>\n<li style=\"margin-top:0in;margin-bottom:8pt\">\n          <b>Peach White Tea:<\/b> Ripe red peach with slightly floral white tea notes \u2013 light, golden, and easy to sip.<\/li>\n<li style=\"margin-top:0in;margin-bottom:8pt\">\n          <b>Passionfruit White Tea:<\/b> Bright, fresh tropical passionfruit balanced by a delicate, floral white tea finish.<\/li>\n<\/ul>\n<p>\u201cVodka iced teas continue to be a go-to for drinkers, but white tea is still largely unexplored within the RTD space,\u201d said Erica Taylor, senior brand director for Sun Cruiser. \u201cWhite tea and fruit make for a super crushable flavor combo, and with fans already loving Sun Cruiser\u2019s lineup of vodka iced teas and lemonades, this felt like the perfect time to build on that and offer something new.\u201d<\/p>\n<p>The White Tea + Vodka Variety Pack comes in an easy-to-grab 8-pack, perfect for tossing in a cooler and bringing along for backyard hangs, days on the water, or wherever the sunshine takes you.<\/p>\n<p>For more information, follow along on social\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=LZlBn8Ufsyei_WK-F_u5NDTZb8fPKkmCwiNtPkxQGwJ1jhg8ReImYV_BfCALFjY4TqFRfYbH4U47mcYdSp38q0PCt8jbbK0j6_regjRw3LiLoa9GrtTiVN63_TfXpIbu\" rel=\"nofollow\" target=\"_blank\">@DrinkSunCruiser<\/a>\u00a0and visit us at\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=W9qrpnllQYOKyVV_b5GeFlI9iY4_CCokpf1zdHss8hSBRjHVm5GRncQ3GvDH5Y-4KvcJOX-HHh9MPz0YKsX7rmsPTy1ntGYo1loGgFi_D_M=\" rel=\"nofollow\" target=\"_blank\">drinksuncruiser.com<\/a>.<\/p>\n<p>\n        <b>About Sun Cruiser\u00a0 <\/b>\n      <\/p>\n<p>Made for those who enjoy the sun on their face and hanging outdoors with friends, Sun Cruiser Iced Tea &amp; Vodka and Sun Cruiser Lemonade &amp; Vodka are made with real ingredients and premium vodka for a perfect choice to sip and share. At\u00a0just\u00a0100 calories,\u00a04.5%\u00a0ABV\u00a0per\u00a012 oz\u00a0serving,\u00a01 gram of sugar,\u00a0and no bubbles to weigh you down, Sun Cruiser has just a kiss of sweetness and tastes refreshingly smooth in a mix of delicious flavors.\u00a0Drinkers can enjoy a variety of Sun Cruiser flavors, including Classic Iced Tea, Peach Iced Tea, Raspberry Iced Tea, Half &amp; Half, Lemonade, Pink Lemonade, Strawberry Lemonade, Blueberry Lemonade, and the new White Tea. For more information, follow along on social\u00a0@DrinkSunCruiser\u00a0and visit us at\u00a0drinksuncruiser.com.\u00a0<\/p>\n<p>\n        <b>About The Boston Beer Company\u00a0\u00a0\u00a0<\/b>\n      <\/p>\n<p>The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what\u00a0we\u2019ve\u00a0learned from making great-tasting craft beer to making great-tasting and innovative \u201cbeyond beer\u201d products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea.\u00a0Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea. We have taprooms and hospitality locations in Delaware, Massachusetts, New York, and Ohio. For more information, please visit our website at\u00a0www.bostonbeer.com, which includes links to our respective brand websites. <\/p>\n<p id=\"gnw_attachments_section-header\">\n        <strong>Attachment<\/strong>\n      <\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n          <a target=\"_blank\" href=\"https:\/\/ml.globenewswire.com\/Resource\/Download\/a4ca5e79-5b70-4d25-9b1b-d2a43e2830f8\">Sun Cruiser Expands Offerings with New Category Innovation: White Tea + Vodka<\/a>\n        <\/li>\n<\/ul>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4MzE1MCM3NTE2ODQzIzIyODkyOTQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MmM0MzAxMjYtNjVmYi00M2IxLWE2MmQtZDgxYTA3NGY1M2QwLTEzMDA4NDQtMjAyNi0wNC0wMi1lbg==\/tiny\/Sun-Cruiser-Iced-Tea-Vodka.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Taylor Jette\r\nSun Cruiser Iced Tea &amp; Vodka\r\ntaylor.jette@bostonbeer.com\r\n\r\nChristina Boyadjian\r\nGolin\r\nCboyadjian@golin.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The vodka iced tea leader brings four fruit-forward White Tea + Vodka flavors to select markets this April BOSTON, April 02, 2026 (GLOBE NEWSWIRE) &#8212; Sun Cruiser, the fast-growing ready-to-drink spirits brand, announced the launch of its newest innovation: Sun Cruiser White Tea + Vodka. As one of the first brands to bring a non-carbonated, vodka-based white tea to the ready-to-drink space, Sun Cruiser is staking its claim as a category innovator and giving fans the perfect drink to keep letting the good times cruise. Available now in select markets, including Ohio, Massachusetts, New Hampshire, Delaware, New Jersey, Florida, and Rhode Island, the Sun Cruiser White Tea + Vodka Variety Pack features four fruit-forward, light, and refreshing flavors, all at &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sun-cruiser-expands-offerings-with-new-category-innovation-white-tea-vodka\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sun Cruiser Expands Offerings with New Category Innovation: White Tea + Vodka&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-948732","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sun Cruiser Expands Offerings with New Category Innovation: White Tea + Vodka - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sun-cruiser-expands-offerings-with-new-category-innovation-white-tea-vodka\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sun Cruiser Expands Offerings with New Category Innovation: White Tea + Vodka - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"The vodka iced tea leader brings four fruit-forward White Tea + Vodka flavors to select markets this April BOSTON, April 02, 2026 (GLOBE NEWSWIRE) &#8212; Sun Cruiser, the fast-growing ready-to-drink spirits brand, announced the launch of its newest innovation: Sun Cruiser White Tea + Vodka. As one of the first brands to bring a non-carbonated, vodka-based white tea to the ready-to-drink space, Sun Cruiser is staking its claim as a category innovator and giving fans the perfect drink to keep letting the good times cruise. Available now in select markets, including Ohio, Massachusetts, New Hampshire, Delaware, New Jersey, Florida, and Rhode Island, the Sun Cruiser White Tea + Vodka Variety Pack features four fruit-forward, light, and refreshing flavors, all at &hellip; Continue reading &quot;Sun Cruiser Expands Offerings with New Category Innovation: White Tea + Vodka&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/sun-cruiser-expands-offerings-with-new-category-innovation-white-tea-vodka\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T15:25:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4MzE1MCM3NTE2ODQzIzIyODkyOTQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sun-cruiser-expands-offerings-with-new-category-innovation-white-tea-vodka\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sun-cruiser-expands-offerings-with-new-category-innovation-white-tea-vodka\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Sun Cruiser Expands Offerings with New Category Innovation: White Tea + Vodka\",\"datePublished\":\"2026-04-02T15:25:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sun-cruiser-expands-offerings-with-new-category-innovation-white-tea-vodka\\\/\"},\"wordCount\":612,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sun-cruiser-expands-offerings-with-new-category-innovation-white-tea-vodka\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTY4MzE1MCM3NTE2ODQzIzIyODkyOTQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sun-cruiser-expands-offerings-with-new-category-innovation-white-tea-vodka\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/sun-cruiser-expands-offerings-with-new-category-innovation-white-tea-vodka\\\/\",\"name\":\"Sun Cruiser Expands Offerings with New Category Innovation: White Tea + Vodka - 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