{"id":948706,"date":"2026-04-02T11:23:14","date_gmt":"2026-04-02T15:23:14","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-announces-2026-b2b-return-on-integration-honorees-and-programs-of-the-year-awards-winners-for-north-america\/"},"modified":"2026-04-02T11:23:14","modified_gmt":"2026-04-02T15:23:14","slug":"forrester-announces-2026-b2b-return-on-integration-honorees-and-programs-of-the-year-awards-winners-for-north-america","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-announces-2026-b2b-return-on-integration-honorees-and-programs-of-the-year-awards-winners-for-north-america\/","title":{"rendered":"Forrester Announces 2026 B2B Return On Integration Honorees And Programs Of The Year Awards Winners For North America"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwmarginl1 { margin-left: 30px }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Forrester Announces 2026 B2B Return On Integration Honorees And Programs Of The Year Awards Winners For North America<\/b><\/p>\n<p class=\"bwalignc\"><i>At B2B Summit North America, award winners will share how they fostered cross-functional alignment, prioritized customer needs, and implemented innovative best practices to deliver business success<\/i><\/p>\n<p>CAMBRIDGE, Mass.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fgo.forrester.com%2F&amp;esheet=54477142&amp;newsitemid=20260402959550&amp;lan=en-US&amp;anchor=Forrester&amp;index=1&amp;md5=d0a2b9add88b405144097f933ff44dc9\">Forrester<\/a> (Nasdaq: FORR) will recognize <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fadvertising.amazon.com%2F&amp;esheet=54477142&amp;newsitemid=20260402959550&amp;lan=en-US&amp;anchor=Amazon+Ads&amp;index=2&amp;md5=4e3cba2286e6fb02dd11b836dbba3d49\">Amazon Ads<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.rockwellautomation.com%2Fen-us%2Fcareers.html&amp;esheet=54477142&amp;newsitemid=20260402959550&amp;lan=en-US&amp;anchor=Rockwell+Automation&amp;index=3&amp;md5=d0ce3d7ae5c8e364396dd39c573586d9\">Rockwell Automation<\/a>, and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.servicenow.com%2F&amp;esheet=54477142&amp;newsitemid=20260402959550&amp;lan=en-US&amp;anchor=ServiceNow&amp;index=4&amp;md5=5bb7b35b4515985a74a03997d8ad46ef\">ServiceNow<\/a> as the 2026 recipients of its B2B Return On Integration (ROI) Honors at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fevent%2Fb2b-summit-north-america%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dsummit26na&amp;esheet=54477142&amp;newsitemid=20260402959550&amp;lan=en-US&amp;anchor=B2B+Summit+North+America&amp;index=5&amp;md5=748fe9d44f0f74782e6ed290a2be71b9\">B2B Summit North America<\/a>, taking place in Phoenix, April 26\u201329, 2026. The B2B ROI honorees are recognized for achieving outstanding alignment across marketing, sales, customer success, and product functions \u2014 the B2B growth engine \u2014 to improve customer experience and drive growth. At the event, B2B ROI honorees will participate in a <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fevent%2Fb2b-summit-north-america%2Fagenda%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dsummit26na&amp;esheet=54477142&amp;newsitemid=20260402959550&amp;lan=en-US&amp;anchor=keynote+panel&amp;index=6&amp;md5=012b987cc52d7e96399d763c3c4576a1\">keynote panel<\/a> discussion to share their success stories.<\/p>\n<p>\nForrester will also recognize this year\u2019s B2B Programs Of The Year (POY) Awards winners. These awards recognize excellence within marketing, sales, and product functions in areas including demand and account-based marketing (ABM), portfolio marketing and product, revenue operations, revenue enablement, and customer engagement. Winners will share their success stories during a dedicated <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fevent%2Fb2b-summit-north-america%2Fagenda%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dsummit26na&amp;esheet=54477142&amp;newsitemid=20260402959550&amp;lan=en-US&amp;anchor=session&amp;index=7&amp;md5=f97fab7a5a8ce226982e97ea69e9621c\">session<\/a> block.<\/p>\n<p><b>Forrester\u2019s 2026 B2B ROI Honors winners:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Amazon Ads<\/b>, a leading provider of advertising solutions, identified a growth opportunity among service-based small and midsize businesses (SMB) who felt marketing initiatives were inaccessible and too time-consuming for their team. In response, the company repositioned its value proposition around customer connection and outcomes. The \u201cMatches Are Made\u201d campaign brought this shift to market. As a result, Amazon Ads increased unaided awareness, improved opportunity conversion, and drove significant growth in Sponsored TV revenue among service-based advertisers.\n<\/li>\n<\/ul>\n<p class=\"bwmarginl1\">\n\u201cSmall and midsize businesses are facing unprecedented pressure with rising costs, tighter margins, and limited staff,\u201d said Lucia Ying, head of Americas SMB marketing and global SMB brand at Amazon Ads. \u201cThrough a focused go-to-market strategy, we pivoted Amazon Ads to be seen as a \u2018matchmaker\u2019 between local service-based businesses and customers, helping our clients reach the right customers at the right moment.\u201d<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Rockwell Automation<\/b>, a global leader in industrial automation and digital transformation, set a new standard for cross-functional collaboration in support of revenue generation and operational efficiency. Across marketing, operations, IT, business units, regions, success enablement, inside sales, and more, the team rallied around a transformational CRM initiative with newly automated workflows and unified reporting. This has led to significantly improved match rates for account targeting, accelerated sales opportunity progression, and reduced cycle times while also growing average deal size.\n<\/li>\n<\/ul>\n<p class=\"bwmarginl1\">\n\u201cRevenue growth today requires tight systems and process integration across technology, data, and teams,\u201d said Brian Hovey, chief marketing officer at Rockwell Automation. \u201cOur extensive cross-functional partnership between marketing and other key stakeholders in IT, business units, sales, and more has redefined how we work together, delivering faster execution, better data integrity, and meaningful gains in go-to-market efficiency and performance.\u201d<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>ServiceNow<\/b>, a leading provider of solutions that orchestrate how work flows across enterprises, transformed partner-led growth through a strategic initiative focused on partner marketing experience. By launching a unified, AI-enabled platform as a single \u201cfront door\u201d for marketing enablement, campaign execution, and performance visibility, the company eliminated fragmented tools and manual processes. As a result, partner self-service adoption increased, partner campaigns accelerated, and partner-generated demand scaled while strengthening cross-functional alignment, reducing operational costs, and enabling consistent, measurable global partner engagement.\n<\/li>\n<\/ul>\n<p class=\"bwmarginl1\">\n\u201cOur partners need speed, simplicity, and visibility \u2014 not another tool,\u201d said Marc Monday, group vice president of Americas channels and partnerships at ServiceNow. \u201cBy reimagining partner marketing experience through AI-enabled self-service, we have empowered our partner ecosystem to launch campaigns faster, generate more demand, and co-sell more effectively at scale. We now have more efficient use of market development funds, with clearer attribution and ROI from opportunity to revenue.\u201d<\/p>\n<p><b>Forrester\u2019s 2026 B2B<\/b><b>POY Awards winners<\/b> include the following companies:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>IBM<\/b> \u2014 <i>B2B Marketing Executives Winner<\/i>. IBM will share how it pivoted marketing planning from activity-centric decision-making to an audience\u2011centric go-to-market strategy, realigning investment and execution to drive stronger revenue contribution, improved ROI, and greater efficiency.\n<\/li>\n<li><b>Autodesk<\/b> \u2014 <i>Content Strategy and Operations Winner<\/i>. Autodesk will share how it transformed fragmented content creation into a centralized, AI\u2011powered content center of excellence that speeds production, optimizes reuse, and connects content impact to sales pipeline and revenue outcomes.\n<\/li>\n<li><b>Verizon Business<\/b> \u2014 <i>Customer Engagement Winner<\/i>. Verizon Business will share how it replaced reactive, survey-based NPS with an AI-driven Customer Experience Index that anticipates customer needs, guides proactive outreach across teams, and drives measurable improvements in experience, retention, and growth.\n<\/li>\n<li><b>Workiva<\/b> \u2014 <i>Demand and ABM Winner<\/i>. Workiva will showcase how it transformed its revenue process from a lead focus to buying groups and opportunities. This change has driven greater marketing and sales collaboration and improved pipeline efficiency and value.\n<\/li>\n<li><b>Nasdaq<\/b> \u2014 <i>Portfolio Marketing and Product Winner<\/i>. Nasdaq will showcase how it unified product innovation and go\u2011to\u2011market execution through its Future of the Boardroom campaign, delivering product\u2011market fit, accelerating AI adoption, and driving measurable pipeline and brand impact.\n<\/li>\n<li><b>ADP<\/b> \u2014 <i>Revenue Enablement Winner<\/i>. ADP will share how it transformed sales leadership and coaching with AI\u2011powered, deal\u2011centric revenue enablement: driving measurable gains in win rates, deal size, and sales execution consistency at enterprise scale.\n<\/li>\n<li><b>AppFolio<\/b> \u2014 <i>Revenue Operations Winner<\/i>. AppFolio will share how its Unified Customer Experience workstream aligned go-to-market teams and eliminated duplication while driving measurable gains in acquisition, growth performance, and execution predictability.\n<\/li>\n<\/ul>\n<p>\n\u201cThis year\u2019s winners are shining examples of organizations that understand the value of prioritizing buyer and customer needs to achieve successful business outcomes,\u201d said Matthew Selheimer, VP and research director at Forrester. \u201cThese organizations have embraced change, challenged conventional approaches, and spearheaded transformation and go-to-market alignment to adapt to evolving buyer dynamics. We\u2019re excited to celebrate their achievements at B2B Summit North America.\u201d<\/p>\n<p>\nB2B Summit North America is the premier event for B2B marketing, revenue, product, and customer leaders looking to modernize their go-to-market (GTM) strategies in an AI-driven era. This year\u2019s theme, \u201cGTM Singularity,\u201d will explore how evolving buyer behaviors and advanced technologies are reshaping the B2B landscape. Through Forrester\u2019s research, frameworks, and expert guidance, attendees will gain actionable insights to navigate today\u2019s unpredictable market dynamics and adapt their approaches to meet buyer needs ahead of seller interactions.<\/p>\n<p><b>Resources:<\/b><\/p>\n<ul class=\"bwlistdisc\">\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fevent%2Fb2b-summit-north-america%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dsummit26na&amp;esheet=54477142&amp;newsitemid=20260402959550&amp;lan=en-US&amp;anchor=Register&amp;index=8&amp;md5=1b3fc915160a491f613588c16f316370\">Register<\/a> to attend B2B Summit North America.\n<\/li>\n<li>\nLearn more about Forrester\u2019s 2026 <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fblogs%2Fannouncing-the-winners-of-forresters-b2b-return-on-integration-honors-for-north-america-2026%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dsummit26na&amp;esheet=54477142&amp;newsitemid=20260402959550&amp;lan=en-US&amp;anchor=B2B+Return+On+Integration+Honors&amp;index=9&amp;md5=2b115c6f58a7679b6a4e4eaf83aa8178\">B2B Return On Integration Honors<\/a> and <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fblogs%2Fannouncing-forresters-b2b-programs-of-the-year-award-winners-for-north-america-2026%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dsummit26na&amp;esheet=54477142&amp;newsitemid=20260402959550&amp;lan=en-US&amp;anchor=B2B+Programs+Of+The+Year+Awards&amp;index=10&amp;md5=d93d2e80ff5cb6fac2b0e3e9df05f94d\">B2B Programs Of The Year Awards<\/a> winners.<\/p>\n<\/li>\n<li><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.forrester.com%2Fb2b-marketing%2Faward-winners%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpr%26utm_campaign%3Dsummit26na&amp;esheet=54477142&amp;newsitemid=20260402959550&amp;lan=en-US&amp;anchor=Visit+here&amp;index=11&amp;md5=ad77960ec33e94c5554d7a173ff9ab9e\">Visit here<\/a> to discover previous Forrester B2B marketing, sales, and product awards winners.\n<\/li>\n<li>\nFollow <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fforrester-research%2Fmycompany%2F&amp;esheet=54477142&amp;newsitemid=20260402959550&amp;lan=en-US&amp;anchor=%40Forrester&amp;index=12&amp;md5=98693bb3068867de47130d6a6874d0f4\">@Forrester<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fshowcase%2Fforresterb2bevents&amp;esheet=54477142&amp;newsitemid=20260402959550&amp;lan=en-US&amp;anchor=%40ForresterB2BEvents&amp;index=13&amp;md5=106bc570fc6866d7750633f24e122585\">@ForresterB2BEvents<\/a>, and #ForrB2BSummit for updates.<\/p>\n<\/li>\n<\/ul>\n<p><b>About Forrester<\/b><\/p>\n<p>\nForrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We empower leaders in technology, customer experience, digital, marketing, revenue, and product functions to make confident decisions in an AI-driven world and accelerate growth through customer obsession. Our unique research and continuous guidance model helps executives and their teams achieve their initiatives and outcomes faster and with confidence. To learn more, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2FForrester.com&amp;esheet=54477142&amp;newsitemid=20260402959550&amp;lan=en-US&amp;anchor=Forrester.com&amp;index=14&amp;md5=9f03cef07c9e1f460db9dd41abb9f6d5\">Forrester.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260402959550r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260402959550\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260402959550\/en\/<\/a><\/span><\/p>\n<p>\nAmanda Chordas <a rel=\"nofollow\" href=\"mailto:achordas@forrester.com\">achordas@forrester.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Arizona Massachusetts United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Data Analytics Consulting Professional Services Technology Artificial Intelligence<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260402959550\/en\/1759468\/3\/Forrester_black_RGB_narrow_%285%29.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Forrester Announces 2026 B2B Return On Integration Honorees And Programs Of The Year Awards Winners For North America At B2B Summit North America, award winners will share how they fostered cross-functional alignment, prioritized customer needs, and implemented innovative best practices to deliver business success CAMBRIDGE, Mass.&#8211;(BUSINESS WIRE)&#8211;Forrester (Nasdaq: FORR) will recognize Amazon Ads, Rockwell Automation, and ServiceNow as the 2026 recipients of its B2B Return On Integration (ROI) Honors at B2B Summit North America, taking place in Phoenix, April 26\u201329, 2026. The B2B ROI honorees are recognized for achieving outstanding alignment across marketing, sales, customer success, and product functions \u2014 the B2B growth engine \u2014 to improve customer experience and drive growth. At the event, B2B ROI honorees will participate &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-announces-2026-b2b-return-on-integration-honorees-and-programs-of-the-year-awards-winners-for-north-america\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Forrester Announces 2026 B2B Return On Integration Honorees And Programs Of The Year Awards Winners For North America&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-948706","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forrester Announces 2026 B2B Return On Integration Honorees And Programs Of The Year Awards Winners For North America - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/forrester-announces-2026-b2b-return-on-integration-honorees-and-programs-of-the-year-awards-winners-for-north-america\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forrester Announces 2026 B2B Return On Integration Honorees And Programs Of The Year Awards Winners For North America - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Forrester Announces 2026 B2B Return On Integration Honorees And Programs Of The Year Awards Winners For North America At B2B Summit North America, award winners will share how they fostered cross-functional alignment, prioritized customer needs, and implemented innovative best practices to deliver business success CAMBRIDGE, Mass.&#8211;(BUSINESS WIRE)&#8211;Forrester (Nasdaq: FORR) will recognize Amazon Ads, Rockwell Automation, and ServiceNow as the 2026 recipients of its B2B Return On Integration (ROI) Honors at B2B Summit North America, taking place in Phoenix, April 26\u201329, 2026. The B2B ROI honorees are recognized for achieving outstanding alignment across marketing, sales, customer success, and product functions \u2014 the B2B growth engine \u2014 to improve customer experience and drive growth. 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