{"id":948658,"date":"2026-04-02T09:52:43","date_gmt":"2026-04-02T13:52:43","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/"},"modified":"2026-04-02T09:52:43","modified_gmt":"2026-04-02T13:52:43","slug":"transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/","title":{"rendered":"TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns"},"content":{"rendered":"<h2>\nNew solution can reduce prescreen build times by up to 75%<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>CHICAGO, April  02, 2026  (GLOBE NEWSWIRE) &#8212; With consumer credit originations\u00a0<a href=\"https:\/\/www.globenewswire.com\/Tracker?data=j4TXfOrYlR2bOdsuHOaRXr1bduX5QXG26hI4ZFiBvMMegySd9g3gv_7PaTwR3s2GdqKmEMwe915ux0Z_5dqlneIyR2AfAVdPMljGzx4NMTpExWdogePHmhIQQJZVTDmYWUP_lsIJgcPtuFr7lIphrXqnyQcURMsfuEWOgCb1pleYJk8AmMLBHcB8u9BshaEjhAMrKrzlRwKb3IBJKL6HvYB4TMxBMFotYHYZdh87HNXY6N9KLitjdo6QgZsf5F5XU8ZR9YYXRip7VxJio1nuaTfQZkFNFSFlRhALZszDydU=\" rel=\"nofollow\" target=\"_blank\">expected to rise in 2026<\/a>, lenders have a significant opportunity to drive growth through faster, more effective prescreen marketing campaigns. Yet many organizations struggle to execute these programs efficiently. A TransUnion-commissioned Forrester study found that 42% of financial services and insurance executives rely on basic segmentation, and nearly one-third lack meaningful personalization\u2014even as consumers increasingly expect tailored experiences.<\/p>\n<p>To help lenders overcome these challenges, TransUnion has launched <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=luR1UQ-xUjTxm4lBGlaz1TRPNGNgI7oC2vzQ03cXLcQI4KuqKGnyhrcOPiNzia5O8ODDEBdL6l5TQInHsZ5sZ92qd1kOnphHFPUueS3I7tUGtM9TxfOMoUz9gIjQbYbkK2-_rS0rGU1OnKbX2CBidGxOPYSD4PdvTK85kry4XELNKVnIa15PbcTXGYc4WjWETKJdk_oQ2B_apNayS0yAVibpKZu93Th0nr1cij83P2zFYGdAYcP1oce8joMJH5iLrS1hTW57JeqHMlK8joIrqNrnAvwHwQGHvVnCD1b79AIWEDLX2MnRH1S_bKHyzHBotNwMpo6PJ6IAga--8RkitDiLFYnuxBW87a3RlzYT_30=\" rel=\"nofollow\" target=\"_blank\">TruIQ Credit Strategy Studio<\/a>. This self-service prescreen solution streamlines campaign development and activation, reducing prescreen build times by up to 75% and shrinking weeks-long processes to just days.<\/p>\n<p>Organizations can now build, test and deploy prescreen strategies in one place with TruIQ Credit Strategy Studio, streamlining traditionally complex, multistep workflows. Designed to give lender marketing teams greater control, it eliminates reliance on technical experts by providing no-code, drag-and-drop tools for creating and updating decision logic.<\/p>\n<p>\u201cWe created TruIQ Credit Strategy Studio to reduce development cycles from months to days, empowering teams to act quickly and deliver campaigns at the pace the market demands,\u201d said Mohamed Abdelsadek, executive vice president and chief global solutions officer at TransUnion.<\/p>\n<p>Key features of TruIQ Credit Strategy Studio include:<\/p>\n<ul type=\"disc\">\n<li>A shared workspace for real-time collaboration with audit-ready review tools<\/li>\n<li>Instant strategy testing to validate and refine decisions<\/li>\n<li>Interactive dashboards for easy scenario comparison and performance tracking<\/li>\n<li>Ready-made templates to speed up strategy creation and customization<\/li>\n<\/ul>\n<p>The solution unifies collaboration, analytics, and workflow tools. Powered by TransUnion\u2019s OneTru\u2122 platform, it also seamlessly connects with other <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=luR1UQ-xUjTxm4lBGlaz1WppQhf9KHoArUVAt5OreobuyYN-vI9a6uEtrtyOOlpuaBXW3OH8XwZj8fMLF_y5Ip6jttPHjiUK9mI8efCeaUx2A3yr5A7mQoodVxGk85sGBR9CAQ8i5gZkVl2ZBl96eWudhZaMDJukoxOPaKA5R90El5URVXmew2GE8M6lta3VNIl78otU9Qq9ffceAZl-UJadkSgeI5DBpNAuCYp-lt1TQaMQLDG3gEsoEAPUIeeW\" rel=\"nofollow\" target=\"_blank\">TruIQ<\/a> offerings, including <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=luR1UQ-xUjTxm4lBGlaz1Wm9zAZP6REmDBHsZw7bN9G6hXglxD4wrSXb0nFQ8hVOMGTjrhJqDHnu0ozEgBpxdgkW6P35B3AtVg-aBTimT3iUReUHaF4gB9TES4770MN4GwDF-2GqonZJSw5w7-tY02pPoqLmbCsicKgWnFmYZdy8m6iErjJ-rOXgFD5uEmbL6doKqt09mQXwaory40gCdebEUhqRa9jeRXD8Wh3fZQI2hnZU4frK6N2757CGyrdHmVyGDfDhRlP21CtqRGh3vKvMFifLzxBXseeNnMrVAtb5rcAOSH_fw9sHxZ-9ylFfjvJeudC8NtTSqIVxPvzSLg==\" rel=\"nofollow\" target=\"_blank\">TruIQ Analytics Studio<\/a> for seamless data access and rapid model development.<\/p>\n<p>\u201cTruIQ Credit Strategy Studio is part of a broader ecosystem of TransUnion solutions that support customers throughout their credit analytics and marketing journey,\u201d said Abdelsadek. \u201cBy empowering teams to adapt rapidly to market shifts, we are enabling them to attract ideal customers more effectively and address the challenges of today&#8217;s marketplace.\u201d<\/p>\n<p>To learn more about TruIQ Credit Strategy Studio, click <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=FBCR8tkrI3YUxgSyDp5R87Fp1gq-3W0B5d52o6W-Lh640pWLr3VEUxb8U2CqfZSp-X8y6YMsfdHelgAlKPCgd8jyKmUikUiQClUYoI2JqAq8KV7oGt7BSx-_e_WtDsoyR1NX1vwL7mNAUU4j8wreT9LzZd1HbsMv1Fdzebqi1yasRFso7Lq4gNQTdpH5EwcieMtE5ph94vIi47cs_ctLxaDqkz63qodWBZzlk95arowdmCDL2l1WPSgmSMUQ1eY4hs2fv8r-_04X0jnubYB8UzhLx42T4PWASR4odoEPmufAZRQLkqpDh8OkF7p2m1HG\" rel=\"nofollow\" target=\"_blank\">here<\/a>.<\/p>\n<p>\n        <strong>About TransUnion (NYSE: TRU) <\/strong>\n      <\/p>\n<p>TransUnion is a global information and insights company with over 13,000 associates operating in more than 30 countries. We make trust possible by ensuring each person is reliably represented in the marketplace. We do this with a Tru\u2122 picture of each person: an actionable view of consumers, stewarded with care. Through our acquisitions and technology investments we have developed innovative solutions that extend beyond our strong foundation in core credit into areas such as marketing, fraud, risk and advanced analytics. As a result, consumers and businesses can transact with confidence and achieve great things. We call this Information for Good\u00ae \u2014 and it leads to economic opportunity, great experiences and personal empowerment for millions of people around the world.<\/p>\n<p>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=X1XQ7kyPL1tbcspI5p9htErUJNb7JLwOtfixhVWJ49vPtLaRAiWH8WS2s5l4GpyMEwYDZBVFC7KKj3rwfZlF_ACO8MAvR1WZ_8_R_br34pkpPC1UjeuNkDqbeqAGePkc\" rel=\"nofollow\" target=\"_blank\">http:\/\/www.transunion.com\/business<\/a>\n      <\/p>\n<table style=\"border-collapse: collapse;width:100%;border-collapse:collapse\">\n<tr>\n<td style=\"max-width:15%;width:15%;min-width:15%\">\n            <strong>Contact<\/strong>\n          <\/td>\n<td style=\"max-width:85%;width:85%;min-width:85%\">Dave Blumberg<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<\/td>\n<td>TransUnion<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td>\n            <strong>E-mail<\/strong>\n          <\/td>\n<td>david.blumberg@transunion.com<\/td>\n<\/tr>\n<tr>\n<td>\u00a0<\/td>\n<td>\u00a0<\/td>\n<\/tr>\n<tr>\n<td>\n            <strong>Telephone<\/strong>\n          <\/td>\n<td>312-972-6646<\/td>\n<\/tr>\n<\/table>\n<p>\n        \n      <\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4Mjg5MiM3NTE2MDY4IzIwMDk4NzQ=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/YWQ2MGZjNzAtZjVkMS00YjliLWFhNzQtM2NjOWJlMWI0NzE3LTEwMjE0NDctMjAyNi0wNC0wMi1lbg==\/tiny\/TransUnion.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>New solution can reduce prescreen build times by up to 75% CHICAGO, April 02, 2026 (GLOBE NEWSWIRE) &#8212; With consumer credit originations\u00a0expected to rise in 2026, lenders have a significant opportunity to drive growth through faster, more effective prescreen marketing campaigns. Yet many organizations struggle to execute these programs efficiently. A TransUnion-commissioned Forrester study found that 42% of financial services and insurance executives rely on basic segmentation, and nearly one-third lack meaningful personalization\u2014even as consumers increasingly expect tailored experiences. To help lenders overcome these challenges, TransUnion has launched TruIQ Credit Strategy Studio. This self-service prescreen solution streamlines campaign development and activation, reducing prescreen build times by up to 75% and shrinking weeks-long processes to just days. Organizations can now build, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-948658","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"New solution can reduce prescreen build times by up to 75% CHICAGO, April 02, 2026 (GLOBE NEWSWIRE) &#8212; With consumer credit originations\u00a0expected to rise in 2026, lenders have a significant opportunity to drive growth through faster, more effective prescreen marketing campaigns. Yet many organizations struggle to execute these programs efficiently. A TransUnion-commissioned Forrester study found that 42% of financial services and insurance executives rely on basic segmentation, and nearly one-third lack meaningful personalization\u2014even as consumers increasingly expect tailored experiences. To help lenders overcome these challenges, TransUnion has launched TruIQ Credit Strategy Studio. This self-service prescreen solution streamlines campaign development and activation, reducing prescreen build times by up to 75% and shrinking weeks-long processes to just days. Organizations can now build, &hellip; Continue reading &quot;TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-02T13:52:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4Mjg5MiM3NTE2MDY4IzIwMDk4NzQ=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns\",\"datePublished\":\"2026-04-02T13:52:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\\\/\"},\"wordCount\":492,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTY4Mjg5MiM3NTE2MDY4IzIwMDk4NzQ=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\\\/\",\"name\":\"TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTY4Mjg5MiM3NTE2MDY4IzIwMDk4NzQ=\",\"datePublished\":\"2026-04-02T13:52:43+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTY4Mjg5MiM3NTE2MDY4IzIwMDk4NzQ=\",\"contentUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTY4Mjg5MiM3NTE2MDY4IzIwMDk4NzQ=\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns - Market Newsdesk","og_description":"New solution can reduce prescreen build times by up to 75% CHICAGO, April 02, 2026 (GLOBE NEWSWIRE) &#8212; With consumer credit originations\u00a0expected to rise in 2026, lenders have a significant opportunity to drive growth through faster, more effective prescreen marketing campaigns. Yet many organizations struggle to execute these programs efficiently. A TransUnion-commissioned Forrester study found that 42% of financial services and insurance executives rely on basic segmentation, and nearly one-third lack meaningful personalization\u2014even as consumers increasingly expect tailored experiences. To help lenders overcome these challenges, TransUnion has launched TruIQ Credit Strategy Studio. This self-service prescreen solution streamlines campaign development and activation, reducing prescreen build times by up to 75% and shrinking weeks-long processes to just days. Organizations can now build, &hellip; Continue reading \"TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/","og_site_name":"Market Newsdesk","article_published_time":"2026-04-02T13:52:43+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4Mjg5MiM3NTE2MDY4IzIwMDk4NzQ=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns","datePublished":"2026-04-02T13:52:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/"},"wordCount":492,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4Mjg5MiM3NTE2MDY4IzIwMDk4NzQ=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/","name":"TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4Mjg5MiM3NTE2MDY4IzIwMDk4NzQ=","datePublished":"2026-04-02T13:52:43+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/#primaryimage","url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4Mjg5MiM3NTE2MDY4IzIwMDk4NzQ=","contentUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4Mjg5MiM3NTE2MDY4IzIwMDk4NzQ="},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/transunion-introduces-truiq-credit-strategy-studio-to-transform-how-lenders-build-and-launch-prescreen-marketing-campaigns\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"TransUnion Introduces TruIQ Credit Strategy Studio to Transform How Lenders Build and Launch Prescreen Marketing Campaigns"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/948658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=948658"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/948658\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=948658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=948658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=948658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}