{"id":948165,"date":"2026-04-01T06:58:09","date_gmt":"2026-04-01T10:58:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/dollar-general-debuts-new-home-collection-by-singer-songwriter-entrepreneur-holly-williams\/"},"modified":"2026-04-01T06:58:09","modified_gmt":"2026-04-01T10:58:09","slug":"dollar-general-debuts-new-home-collection-by-singer-songwriter-entrepreneur-holly-williams","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/dollar-general-debuts-new-home-collection-by-singer-songwriter-entrepreneur-holly-williams\/","title":{"rendered":"Dollar General Debuts New Home Collection by Singer-Songwriter &amp; Entrepreneur Holly Williams"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Dollar General Debuts New Home Collection by Singer-Songwriter &amp; Entrepreneur Holly Williams<\/b><\/p>\n<p class=\"bwalignc\"><b>Inspired by Her Southern Roots &amp; Family Tradition, <i>xo Holly by Holly Williams<\/i> Collection Drops in Stores Nationwide Starting in April<\/b><\/p>\n<p>GOODLETTSVILLE, Tenn.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nTennessee-based retailer Dollar General (NYSE: DG) is excited to announce the debut of a multi-category d\u00e9cor, kitchen, bedding, and housewares collection from critically-acclaimed singer-songwriter and entrepreneur Holly Williams.<\/p>\n<p>\nInspired by her Southern roots, family traditions and country music, this Dollar General exclusive collection, featuring items from bedding and d\u00e9cor to houseware and kitchen, reflects Williams\u2019 distinctive style and her love for the simple joys of everyday life at home.<\/p>\n<p>\n\u201cJust like my songs tell stories of home and heritage, these products are an extension of that story. They\u2019re about creating meaningful experiences and staying connected to the things that matter most,\u201d said Williams. \u201cWhen someone welcomes my collection into their home, I hope it creates a sense of comfort and authenticity\u2014with a nod to Southern tradition.\u201d<\/p>\n<p>\nAs a lifelong Southerner, Williams is very familiar with Dollar General and the role it plays in everyday life for so many families. \u201cDollar General is where families, neighbors, and friends shop for convenience and everyday items in so many towns all across the south,\u201d said Williams. \u201cI\u2019ve always sung about holding on to the places and people that shape us, and my new collection with DG is another way to share that spirit.\u201d<\/p>\n<p>\nLaunching in April at approximately 20,000 Dollar General locations in 48 states, <i>xo Holly by Holly Williams<\/i> d\u00e9cor, kitchen, bedding and housewares collection, developed exclusively for Dollar General, features more than 50 items affordably priced from $1 to $20 with more than half the items only $5 or less.<\/p>\n<p>\n\u201cI\u2019m excited to make my collection of kitchen and entertaining essentials, cozy bedding, and charming d\u00e9cor available at Dollar General stores across the country, and to see these pieces become part of customers\u2019 everyday lives,\u201d shared Williams.<\/p>\n<p>\nTo find a nearby Dollar General store, visit the <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dollargeneral.com%2Fstore-locator&amp;esheet=54475175&amp;newsitemid=20260401225835&amp;lan=en-US&amp;anchor=DG+website&amp;index=1&amp;md5=7054fdf2c1513450909a8466fc93255f\">DG website<\/a> or myDG app. For more information about the collection and to explore the full range of products, please visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dollargeneral.com%2Fdg%2Fxo-by-holly-williams%3FinStock%3Dtrue%26q%3Dxo-by-holly-williams%26dgDelivery%3Dtrue&amp;esheet=54475175&amp;newsitemid=20260401225835&amp;lan=en-US&amp;anchor=here.&amp;index=2&amp;md5=6ccd7d75cbe46baddb70495a72530dfd\">here.<\/a><\/p>\n<p><b>Download high-res images <\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.dropbox.com%2Fscl%2Ffo%2Fn7t5gcbu7rf2agefn2qx9%2FAP3yqaiD68Rf68riQQLHVIc%3Frlkey%3Dxu3jbctuifja4f7yb4fiawa4b%26st%3Dl1yyayul%26dl%3D0&amp;esheet=54475175&amp;newsitemid=20260401225835&amp;lan=en-US&amp;anchor=HERE&amp;index=3&amp;md5=e7d8f4eef36076c9a02c57be260e93cf\"><b>HERE<\/b><\/a><b>.<\/b><\/p>\n<p><b><span class=\"bwuline\">About Dollar General Corporation<\/span><\/b><\/p>\n<p>\nDollar General Corporation (NYSE: DG) is proud to serve as America\u2019s neighborhood general store. Founded in 1939, Dollar General lives its mission of Serving Others every day by providing access to affordable products and services for its customers, career opportunities for its employees, and literacy and education support for its hometown communities. As of January 30, 2026, the Company\u2019s 20,893 Dollar General, DG Market, DGX and pOpshelf stores across the United States and Mi S\u00faper Dollar General stores in Mexico provide everyday essentials including food, health and wellness products, cleaning and laundry supplies, self-care and beauty items, and seasonal d\u00e9cor from our high-quality private brands alongside many of the world\u2019s most trusted brands such as Coca Cola, PepsiCo\/Frito-Lay, General Mills, Hershey, J.M. Smucker, Kraft, Mars, Nestl\u00e9, Procter &amp; Gamble and Unilever.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260401225835r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260401225835\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260401225835\/en\/<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fnewscenter.dollargeneral.com%2F&amp;esheet=54475175&amp;newsitemid=20260401225835&amp;lan=en-US&amp;anchor=Dollar+General+Media+Relations&amp;index=4&amp;md5=393be06b5a326c2d20891df5c0e1d612\">Dollar General Media Relations<br \/>\n<\/a><br \/><a rel=\"nofollow\" href=\"mailto:dgpr@dollargeneral.com\">dgpr@dollargeneral.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Tennessee United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Entertainment Retail Discount\/Variety Home Goods Celebrity Music<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260401225835\/en\/1096717\/3\/2020_DGLogo_Yellow.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Dollar General Debuts New Home Collection by Singer-Songwriter &amp; Entrepreneur Holly Williams Inspired by Her Southern Roots &amp; Family Tradition, xo Holly by Holly Williams Collection Drops in Stores Nationwide Starting in April GOODLETTSVILLE, Tenn.&#8211;(BUSINESS WIRE)&#8211; Tennessee-based retailer Dollar General (NYSE: DG) is excited to announce the debut of a multi-category d\u00e9cor, kitchen, bedding, and housewares collection from critically-acclaimed singer-songwriter and entrepreneur Holly Williams. Inspired by her Southern roots, family traditions and country music, this Dollar General exclusive collection, featuring items from bedding and d\u00e9cor to houseware and kitchen, reflects Williams\u2019 distinctive style and her love for the simple joys of everyday life at home. \u201cJust like my songs tell stories of home and heritage, these products are an extension &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dollar-general-debuts-new-home-collection-by-singer-songwriter-entrepreneur-holly-williams\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Dollar General Debuts New Home Collection by Singer-Songwriter &amp; Entrepreneur Holly Williams&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-948165","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dollar General Debuts New Home Collection by Singer-Songwriter &amp; Entrepreneur Holly Williams - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/dollar-general-debuts-new-home-collection-by-singer-songwriter-entrepreneur-holly-williams\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dollar General Debuts New Home Collection by Singer-Songwriter &amp; Entrepreneur Holly Williams - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Dollar General Debuts New Home Collection by Singer-Songwriter &amp; Entrepreneur Holly Williams Inspired by Her Southern Roots &amp; Family Tradition, xo Holly by Holly Williams Collection Drops in Stores Nationwide Starting in April GOODLETTSVILLE, Tenn.&#8211;(BUSINESS WIRE)&#8211; Tennessee-based retailer Dollar General (NYSE: DG) is excited to announce the debut of a multi-category d\u00e9cor, kitchen, bedding, and housewares collection from critically-acclaimed singer-songwriter and entrepreneur Holly Williams. Inspired by her Southern roots, family traditions and country music, this Dollar General exclusive collection, featuring items from bedding and d\u00e9cor to houseware and kitchen, reflects Williams\u2019 distinctive style and her love for the simple joys of everyday life at home. \u201cJust like my songs tell stories of home and heritage, these products are an extension &hellip; Continue reading &quot;Dollar General Debuts New Home Collection by Singer-Songwriter &amp; Entrepreneur Holly Williams&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/dollar-general-debuts-new-home-collection-by-singer-songwriter-entrepreneur-holly-williams\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T10:58:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260401225835r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dollar-general-debuts-new-home-collection-by-singer-songwriter-entrepreneur-holly-williams\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/dollar-general-debuts-new-home-collection-by-singer-songwriter-entrepreneur-holly-williams\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Dollar General Debuts New Home Collection by Singer-Songwriter &amp; 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