{"id":948017,"date":"2026-03-31T11:23:46","date_gmt":"2026-03-31T15:23:46","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/brunswick-corporation-reports-record-engine-share-and-retail-sales-growth-at-west-palm-beach-boat-show\/"},"modified":"2026-03-31T11:23:46","modified_gmt":"2026-03-31T15:23:46","slug":"brunswick-corporation-reports-record-engine-share-and-retail-sales-growth-at-west-palm-beach-boat-show","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/brunswick-corporation-reports-record-engine-share-and-retail-sales-growth-at-west-palm-beach-boat-show\/","title":{"rendered":"Brunswick Corporation Reports Record Engine Share and Retail Sales Growth at West Palm Beach Boat Show"},"content":{"rendered":"<div class=\"mw_release\">\n<p>METTAWA, Ill., March  31, 2026  (GLOBE NEWSWIRE) &#8212; Brunswick Corporation (NYSE: BC), the\u00a0global leader in\u00a0marine technology, delivered an impressive performance at the 2026 West Palm Beach Boat Show, one of North America\u2019s leading marine trade shows. Two standout achievements defined Brunswick\u2019s presence: Mercury Marine\u2019s continued growth in outboard share and retail sales growth for the Company\u2019s premium boat brands.<\/p>\n<p>Mercury Marine captured a record-setting 70% outboard engine share at the show, an increase of five percentage points vs. the 2025 show, underscoring the brand\u2019s continued success with saltwater boat builders.<\/p>\n<p>Meanwhile, Brunswick\u2019s premium boat brands, Boston Whaler and Sea Ray, also delivered a strong performance, with increased unit sales amplified by an increasing shift towards larger, more premium boats resulting in a 40% year-over-year revenue increase.<\/p>\n<p>\u201cOur success in West Palm Beach reflects continued strong demand for our premium boat brands and Mercury\u2019s industry-leading range of high-horsepower outboards,\u201d said Dave Foulkes, Brunswick Corporation CEO. \u201cWe also saw increasing excitement about the capabilities of Simrad\u2019s AutoCaptain autonomous boating system and we are working on a range of OEM applications.\u201d<\/p>\n<p>\n        <b>About Brunswick Corporation:<\/b><br \/>\n        <br \/>Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.\u00a0 Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that \u201cNext Never Rests\u2122\u201d. \u00a0Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future.\u00a0 Brunswick is home to more than 60 industry-leading brands.\u00a0 In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser, and Flite.\u00a0 Brunswick\u2019s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts &amp; Accessories, Land \u2018N\u2019 Sea, Lowrance, Simrad, B&amp;G, Mastervolt, Attwood, and Whale.\u00a0 Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft, and Quicksilver.\u00a0 Our service, digital and shared-access businesses include Freedom Boat Club, Boateka, and a range of financing, insurance, and extended warranty businesses.\u00a0 While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications.\u00a0 Headquartered in Mettawa, IL, Brunswick has approximately 15,000 employees operating in 26 countries.\u00a0 In 2025, Brunswick was named America&#8217;s Most Trusted Companies by Forbes Magazine in addition to winning more than 100 awards across the enterprise for the fourth straight year.\u00a0 For more information, visit www.Brunswick.com<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4MTUzNiM3NTEyNDA2IzIwMDU0MzM=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZjY3MmE4OGMtNDYzZi00NjRhLWJlNDUtYjYxZjlmOTQ5YjFhLTEwMTcwMDYtMjAyNi0wMy0zMS1lbg==\/tiny\/Brunswick-Corporation.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Lee\r\nGordon \u2014\r\nChief Communications Officer\r\nM: (904) 860-8848 | O: (847) 735-4003\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>METTAWA, Ill., March 31, 2026 (GLOBE NEWSWIRE) &#8212; Brunswick Corporation (NYSE: BC), the\u00a0global leader in\u00a0marine technology, delivered an impressive performance at the 2026 West Palm Beach Boat Show, one of North America\u2019s leading marine trade shows. Two standout achievements defined Brunswick\u2019s presence: Mercury Marine\u2019s continued growth in outboard share and retail sales growth for the Company\u2019s premium boat brands. Mercury Marine captured a record-setting 70% outboard engine share at the show, an increase of five percentage points vs. the 2025 show, underscoring the brand\u2019s continued success with saltwater boat builders. Meanwhile, Brunswick\u2019s premium boat brands, Boston Whaler and Sea Ray, also delivered a strong performance, with increased unit sales amplified by an increasing shift towards larger, more premium boats resulting &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/brunswick-corporation-reports-record-engine-share-and-retail-sales-growth-at-west-palm-beach-boat-show\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Brunswick Corporation Reports Record Engine Share and Retail Sales Growth at West Palm Beach Boat Show&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-948017","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brunswick Corporation Reports Record Engine Share and Retail Sales Growth at West Palm Beach Boat Show - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/brunswick-corporation-reports-record-engine-share-and-retail-sales-growth-at-west-palm-beach-boat-show\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brunswick Corporation Reports Record Engine Share and Retail Sales Growth at West Palm Beach Boat Show - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"METTAWA, Ill., March 31, 2026 (GLOBE NEWSWIRE) &#8212; Brunswick Corporation (NYSE: BC), the\u00a0global leader in\u00a0marine technology, delivered an impressive performance at the 2026 West Palm Beach Boat Show, one of North America\u2019s leading marine trade shows. Two standout achievements defined Brunswick\u2019s presence: Mercury Marine\u2019s continued growth in outboard share and retail sales growth for the Company\u2019s premium boat brands. Mercury Marine captured a record-setting 70% outboard engine share at the show, an increase of five percentage points vs. the 2025 show, underscoring the brand\u2019s continued success with saltwater boat builders. Meanwhile, Brunswick\u2019s premium boat brands, Boston Whaler and Sea Ray, also delivered a strong performance, with increased unit sales amplified by an increasing shift towards larger, more premium boats resulting &hellip; Continue reading &quot;Brunswick Corporation Reports Record Engine Share and Retail Sales Growth at West Palm Beach Boat Show&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/brunswick-corporation-reports-record-engine-share-and-retail-sales-growth-at-west-palm-beach-boat-show\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-31T15:23:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4MTUzNiM3NTEyNDA2IzIwMDU0MzM=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brunswick-corporation-reports-record-engine-share-and-retail-sales-growth-at-west-palm-beach-boat-show\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brunswick-corporation-reports-record-engine-share-and-retail-sales-growth-at-west-palm-beach-boat-show\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Brunswick Corporation Reports Record Engine Share and Retail Sales Growth at West Palm Beach Boat Show\",\"datePublished\":\"2026-03-31T15:23:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brunswick-corporation-reports-record-engine-share-and-retail-sales-growth-at-west-palm-beach-boat-show\\\/\"},\"wordCount\":446,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brunswick-corporation-reports-record-engine-share-and-retail-sales-growth-at-west-palm-beach-boat-show\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTY4MTUzNiM3NTEyNDA2IzIwMDU0MzM=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brunswick-corporation-reports-record-engine-share-and-retail-sales-growth-at-west-palm-beach-boat-show\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/brunswick-corporation-reports-record-engine-share-and-retail-sales-growth-at-west-palm-beach-boat-show\\\/\",\"name\":\"Brunswick Corporation Reports Record Engine Share and Retail Sales Growth at West Palm Beach Boat Show - 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