{"id":948016,"date":"2026-03-31T11:23:41","date_gmt":"2026-03-31T15:23:41","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\/"},"modified":"2026-03-31T11:23:41","modified_gmt":"2026-03-31T15:23:41","slug":"progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\/","title":{"rendered":"Progress Software Delivers Sitefinity Generative CMS for AI-Driven Discovery and Conversational Experiences"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"center\">\n        <em>Sitefinity Generative CMS enables organizations to securely deliver AI-powered search, personalization and conversational experiences at scale\u2014with built-in governance and control\u00a0<\/em>\n      <\/p>\n<p>BURLINGTON, Mass., March  31, 2026  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6pde8qQxGZu63KjrImFMxXhrPRK9GVacMod9cfbhMwrVSFP1H8KTSxNjcHo4kAMDmNQqh6CIlfIIETGSJVNhWWCvDVw1cIfTC5FEOSPc2no=\" rel=\"nofollow\" target=\"_blank\">Progress Software<\/a>\u00a0(Nasdaq: PRGS), the trusted provider of AI-powered digital experience and infrastructure software, today announced the latest release of <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6pde8qQxGZu63KjrImFMxXENKJghIvzWoxdXwG6N6KhhibA_SDi9DrKm-EyjRIfcHJ5tzD4NReV9MgzO_ltgswrnf8Pec1GU8M2a-Ja_hsbZJOepqGAMB0hcv-t4HNjTICWsFEpv9RnK4n22lrdWMA==\" rel=\"nofollow\" target=\"_blank\">Progress\u00ae Sitefinity\u00ae Generative CMS.<\/a> The release enables organizations to operationalize generative AI across websites, portals and digital experiences\u2014supporting AI-powered search, conversational interfaces and personalized content delivery within a governed, enterprise-ready framework.<\/p>\n<p>Following its initial release in late 2025, Sitefinity Generative CMS advances with new capabilities that empower enterprises to turn content-intensive digital properties into trusted, AI-powered discovery and conversational experiences while maintaining control, compliance and brand integrity.<\/p>\n<p>\u201cMany enterprises are experimenting with generative AI but haven\u2019t made the transition to large-scale use in their digital presence for reasons of maturity and governability,\u201d said Loren Jarrett, EVP and GM, Digital Experience, Progress Software. \u201cWith this release, the technology is available to make that shift. Sitefinity Generative CMS provides a governed foundation to deliver AI-powered digital experiences\u2014enabling organizations to build discoverable content, deliver hyper-personalized experiences and power conversational interfaces across their digital properties, while maintaining control and brand consistency.\u201d \u00a0\u00a0<\/p>\n<p>Sitefinity Generative CMS includes a comprehensive set of AI\u2011native capabilities designed to accelerate delivery while upholding governance, consistency and trust:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Hyper-Personalization at Scale:<\/strong> Dynamically Generated Experiences (DGE) enable real-time, AI-driven personalization at scale by combining behavioral journey and contextual signals from the Sitefinity Insight Customer Data Platform\u2014tailoring each interaction to the individual user. DGE assembles content dynamically for each experience, while the new Observability Intent Grid allows teams to visualize and audit how AI-driven decisions are made, eliminating \u201cblack-box\u201d experiences and allowing teams to understand and govern outcomes.<\/p>\n<\/li>\n<li>\n          <strong>AI Agents Embedded in the CMS:<\/strong> New AI agents accelerate production and support consistency across the entire digital experience lifecycle. The Brand Agent protects and reinforces the organization\u2019s voice and provides real\u2011time guidance to maintain tone, style and brand standards across all content. The SEO Agent analyzes content and meta information to enhance visibility across both traditional (SEO) and generative search experiences (GEO\/AEO).<\/p>\n<\/li>\n<li>\n          <strong>Foundational GEO and AEO Readiness:<\/strong> Sitefinity CMS now enables definition of Schema.org JSON\u2011LD structured data for all pages and content types, making enterprise content immediately discoverable by crawlers, generative search tools and AI engines. This eliminates the need for schema plugins, while enhancing visibility across emerging AI\u2011driven discovery platforms.<\/p>\n<\/li>\n<li>\n          <strong>AI-Powered Search and Conversational Experiences: <\/strong>Integrated <a href=\"https:\/\/www.progress.com\/agentic-rag\" rel=\"nofollow\" target=\"_blank\">Progress\u00ae Agentic RAG <\/a>\u00a0enables AI-driven search, knowledge discovery and conversational experiences across enterprise content within Sitefinity CMS.<\/li>\n<\/ul>\n<p>\u201cProgress\u2019 vision for AI-driven experiences and agents in Sitefinity Generative CMS is well aligned with the market shifts driven by LLMs,\u201d said Kiril Jovchev, Principal Architect, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=wgfeSPhMVl19jQFQcKITnwOqkcwD3drANRA8ntY0ly1ZR1r39cZKxd-rsZ0kWOMixmUg4_MLh5sFvMC2KXwaIQ==\" rel=\"nofollow\" target=\"_blank\">Siili<\/a>. \u201cDynamically adapting content based on user intent, while maintaining governance, brand consistency and control, offers a practical path forward for modern digital platforms. As a Sitefinity AI Innovator Partner of the Year, we see this as a strong foundation for building more relevant and responsive digital experiences where personalization and control work hand in hand in practice.\u201d<\/p>\n<p>All AI capabilities, including Dynamically Generated Experiences, AI agents, structured content definition and native RAG integration, are available in Progress\u00ae Sitefinity\u00ae Cloud and supported through self\u2011hosted deployments on versions 15.4+.<\/p>\n<p>To learn more about the latest Sitefinity Generative CMS capabilities, visit: <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=YFuw3oG_z5frfpPEbix1uzDav-P3wV3rQPsdYgYXi-vxB0o-MM8Qr0D3-fE4uWkg3jVeM8yF-r7pIxxPsDXgL4e3bKmKdfwdSOcHWpfrVbh1qpVR7U2xxvEIR0XKGEiPcOIeJupIuBlZKymM6wwKnQ==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.progress.com\/sitefinity-cms<\/a>.<\/p>\n<p>\n        <strong>About\u00a0Progress Software\u00a0<\/strong><br \/>\n        <br \/>\n        <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=6pde8qQxGZu63KjrImFMxQNJkdovlLhGpj3eLhgcO2uhrE76uZ9N0MBADmYUxsVB_o2D7UbncQQleKdOt-OBaYMkJdJY6kIbX-pVGEHSzCw=\" rel=\"nofollow\" target=\"_blank\">Progress Software<\/a>\u00a0(Nasdaq: PRGS) empowers organizations to achieve transformational success in the face of disruptive change. Our software enables our customers to develop, deploy and manage responsible AI-powered applications and personalized\u00a0digital experiences with agility and ease.\u00a0Businesses of all sizes\u00a0get a trusted provider in Progress, with the products, expertise and vision they need to turn AI disruption into a competitive advantage. Millions of\u00a0developers and technologists at hundreds of thousands of\u00a0organizations\u00a0depend on Progress every day. Learn more at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=fMv_N6fZ_ju-WRiL4N1M7aBZf8tpvxcvtCaLh2ZvmqgWe5NJVQMm0V_TSUUWlRwbAhdybx5eAfAQI5calSSJBvHBlOgFnnbwOw3GkH6bc54=\" rel=\"nofollow\" target=\"_blank\">www.progress.com<\/a>.<strong>\u00a0<\/strong><\/p>\n<p>\n        <em>Progress and Sitefinity are trademarks or registered trademarks of Progress Software Corporation and\/or one of its subsidiaries or affiliates in the US and other countries. Any other trademarks contained herein are the property of their respective owners.<\/em>\n      <\/p>\n<p>\n        <strong>Press Contact: <\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/>Kim Baker <br \/>Progress Software\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <br \/>+1-800-477-6473 \u00a0\u00a0\u00a0 <br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Oik2swQRA4w7e0JqG3njvnRonX_nfg-8ssUlGzzRs4uooCCdwF1iP0-pVedGQme3QW8N6aZNZu4fhqYFw_ZmUPjRvhb4sCv7g8YnEiHVJVXB0ENZKONi-e8X8L6BR3rgHMpONd7YXGzpg7u5tWSrcHD1lCSrV-BMJYiDM6KsGmjqCQY1gYJPrbZ0sQ7eJdBg9WjWpID3wWUTPckN1hPt92hUSKlwA7GAylP4RdpxG3w=\" rel=\"nofollow\" target=\"_blank\">pr@progress.com<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4MDg5MSM3NTEwNDAxIzIwMDYzMjY=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/Yzk0YzJlN2EtOTYyNC00YTMyLWEwYzYtMjU0MmMzZDUyY2U2LTEwMTc4OTktMjAyNi0wMy0zMS1lbg==\/tiny\/Progress-Software-Corporation.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sitefinity Generative CMS enables organizations to securely deliver AI-powered search, personalization and conversational experiences at scale\u2014with built-in governance and control\u00a0 BURLINGTON, Mass., March 31, 2026 (GLOBE NEWSWIRE) &#8212; Progress Software\u00a0(Nasdaq: PRGS), the trusted provider of AI-powered digital experience and infrastructure software, today announced the latest release of Progress\u00ae Sitefinity\u00ae Generative CMS. The release enables organizations to operationalize generative AI across websites, portals and digital experiences\u2014supporting AI-powered search, conversational interfaces and personalized content delivery within a governed, enterprise-ready framework. Following its initial release in late 2025, Sitefinity Generative CMS advances with new capabilities that empower enterprises to turn content-intensive digital properties into trusted, AI-powered discovery and conversational experiences while maintaining control, compliance and brand integrity. \u201cMany enterprises are experimenting with generative &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Progress Software Delivers Sitefinity Generative CMS for AI-Driven Discovery and Conversational Experiences&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-948016","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Progress Software Delivers Sitefinity Generative CMS for AI-Driven Discovery and Conversational Experiences - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Progress Software Delivers Sitefinity Generative CMS for AI-Driven Discovery and Conversational Experiences - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Sitefinity Generative CMS enables organizations to securely deliver AI-powered search, personalization and conversational experiences at scale\u2014with built-in governance and control\u00a0 BURLINGTON, Mass., March 31, 2026 (GLOBE NEWSWIRE) &#8212; Progress Software\u00a0(Nasdaq: PRGS), the trusted provider of AI-powered digital experience and infrastructure software, today announced the latest release of Progress\u00ae Sitefinity\u00ae Generative CMS. The release enables organizations to operationalize generative AI across websites, portals and digital experiences\u2014supporting AI-powered search, conversational interfaces and personalized content delivery within a governed, enterprise-ready framework. Following its initial release in late 2025, Sitefinity Generative CMS advances with new capabilities that empower enterprises to turn content-intensive digital properties into trusted, AI-powered discovery and conversational experiences while maintaining control, compliance and brand integrity. \u201cMany enterprises are experimenting with generative &hellip; Continue reading &quot;Progress Software Delivers Sitefinity Generative CMS for AI-Driven Discovery and Conversational Experiences&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-31T15:23:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4MDg5MSM3NTEwNDAxIzIwMDYzMjY=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Progress Software Delivers Sitefinity Generative CMS for AI-Driven Discovery and Conversational Experiences\",\"datePublished\":\"2026-03-31T15:23:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\\\/\"},\"wordCount\":707,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTY4MDg5MSM3NTEwNDAxIzIwMDYzMjY=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\\\/\",\"name\":\"Progress Software Delivers Sitefinity Generative CMS for AI-Driven Discovery and Conversational Experiences - 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The release enables organizations to operationalize generative AI across websites, portals and digital experiences\u2014supporting AI-powered search, conversational interfaces and personalized content delivery within a governed, enterprise-ready framework. Following its initial release in late 2025, Sitefinity Generative CMS advances with new capabilities that empower enterprises to turn content-intensive digital properties into trusted, AI-powered discovery and conversational experiences while maintaining control, compliance and brand integrity. \u201cMany enterprises are experimenting with generative &hellip; Continue reading \"Progress Software Delivers Sitefinity Generative CMS for AI-Driven Discovery and Conversational Experiences\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\/","og_site_name":"Market Newsdesk","article_published_time":"2026-03-31T15:23:41+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4MDg5MSM3NTEwNDAxIzIwMDYzMjY=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Progress Software Delivers Sitefinity Generative CMS for AI-Driven Discovery and Conversational Experiences","datePublished":"2026-03-31T15:23:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\/"},"wordCount":707,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY4MDg5MSM3NTEwNDAxIzIwMDYzMjY=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/progress-software-delivers-sitefinity-generative-cms-for-ai-driven-discovery-and-conversational-experiences\/","name":"Progress Software Delivers Sitefinity Generative CMS for AI-Driven Discovery and Conversational Experiences - 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