{"id":947156,"date":"2026-03-26T16:52:48","date_gmt":"2026-03-26T20:52:48","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/spring-is-in-full-bloom-at-the-empire-state-building-with-new-festive-experiences-sweet-treats-and-seasonal-tower-lighting\/"},"modified":"2026-03-26T16:52:48","modified_gmt":"2026-03-26T20:52:48","slug":"spring-is-in-full-bloom-at-the-empire-state-building-with-new-festive-experiences-sweet-treats-and-seasonal-tower-lighting","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/spring-is-in-full-bloom-at-the-empire-state-building-with-new-festive-experiences-sweet-treats-and-seasonal-tower-lighting\/","title":{"rendered":"Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting<\/b><\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSpring is in full swing at the \u201cWorld\u2019s Most Famous Building.\u201d The Empire State Building (ESB) today announced a vibrant lineup of spring events in NYC, which include special experiences, treat pop-ups, and an iconic tower lighting that captures the joy and color of the beautiful season.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260326216271\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260326216271\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 319px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260326216271\/en\/2758788\/4\/BRS_2486_1.jpg\" alt=\"Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting\" \/><\/p>\n<p style=\"font-size:85%\">Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting<\/p>\n<\/div>\n<p>\n\u201cThe Empire State Building Observation Deck has transformed into a celebration of the season and one of the best things to do in NYC this spring,\u201d said Dan Rogoski, observatory general manager. \u201cWhether it\u2019s views beside our butterfly installation, sweet pop-ups, or a chance to spot the Easter Bunny, there is something special for every visitor.\u201d<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Flutter of Color<\/b>: The Empire State Building installed a brand-new photo opportunity on the 86<sup>th<\/sup> Floor Observation Deck, where guests can step into a whimsical, larger-than-life butterfly installation. Set against the backdrop of the Manhattan skyline, this immersive moment offers visitors a picture-perfect way to welcome spring high above the city. Guests can purchase tickets <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.esbnyc.com%2Fbuy-tickets%2F86th-floor-observatory&amp;esheet=54466684&amp;newsitemid=20260326216271&amp;lan=en-US&amp;anchor=here&amp;index=1&amp;md5=bc64ed7f7d3329c1dd19fde8c093f35e\">here<\/a>.\n<\/li>\n<li><b>Sweet Escape<\/b>: ESB will host special pop-ups from fan-favorite treat vendors on the 86<sup>th<\/sup> Floor Observation Deck, which will start with Berry Stop, known for its cup of fresh strawberries drenched in melted chocolate. The exclusive spring flavor sold on top of the Empire State Building will include festive Cadbury eggs from now until April 9. Ghirardelli, a retail partner at the Empire State Building, will pop up from April 10 \u2013 May 10 and offer its signature hot chocolate and beloved mini chocolate Easter bunnies.\n<\/li>\n<li><b>Hop on Top<\/b>: Families and visitors of all ages can look forward to special appearances from the Easter Bunny who will be at the Observatory Experience on April 1-5 from 1-3 p.m. each day to take photos and meet and greet guests.\n<\/li>\n<li><b>Early Birds: <\/b>The famous Empire State Building Starbucks Reserve Sunrise Experience returns this spring on Saturdays. The experience offers a limited-capacity, early-morning visit to the 86<sup>th<\/sup> Floor Observation Deck before it opens to the public. Tickets start at $135 and include entry timed to sunrise, Starbucks Reserve coffee and pastries, and access to the building\u2019s immersive exhibits. Tickets are available <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.esbnyc.com%2Fbuy-tickets%2Fsunrise-esb&amp;esheet=54466684&amp;newsitemid=20260326216271&amp;lan=en-US&amp;anchor=here&amp;index=2&amp;md5=ed2d2b637da7f0c1bafc6c39904874fc\">here<\/a>.\n<\/li>\n<li><b>Bloom-tiful Birthdays: <\/b>The Empire State Building recently launched a birthday celebration package, that offers a one-of-a-kind birthday party experience with VIP Observation Deck access, a guided tour, and a private party room complete with festive d\u00e9cor and treats. Available on select weekends with 12 p.m. and 3 p.m. sessions, packages start at $90 per person and can accommodate groups of children and families for a two-hour celebration. Festive add-ons such as professional face painting and balloon art are also available. Bookings can be made <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.esbnyc.com%2Fvisit%2Fbirthday-celebrations-esb&amp;esheet=54466684&amp;newsitemid=20260326216271&amp;lan=en-US&amp;anchor=here&amp;index=3&amp;md5=fbbd727bc1a19d684064e5aacac1e664\">here<\/a>.\n<\/li>\n<li><b>ESB\u2019s Easter Glow:<\/b> On April 5, the Empire State Building will shine its world-famous tower lights in its annual pastel fades to celebrate Easter 2026. Text <b>CONNECT<\/b> to <b>274-16<\/b> for real-time updates on ESB\u2019s iconic tower lights.\n<\/li>\n<li><b>Farm to Skyline: <\/b>STATE Grill and Bar welcomes the season with the launch of its new spring menus, which highlights the best in fresh, locally sourced produce. Guests can also enjoy an enhanced Happy Hour, featuring half-priced small bites daily from 4\u20136 p.m.\n<\/li>\n<\/ul>\n<p>\nThe Empire State Building\u2019s world-famous Observatory Experience underwent a $165 million reimagination that added a new interactive museum with nine galleries, bespoke host uniforms, and an upgraded 102<sup>nd<\/sup> Floor Observation Deck with unmatched views from the heart of New York City. The iconic Observatory Experience was voted the #1 top attraction in NYC for the fourth consecutive year in the 2025 Tripadvisor Travelers\u2019 Choice Awards: Best of the Best Things to Do.<\/p>\n<p>\nHi-res imagery can be found <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fesrtreit.bynder.com%2Fshare%2F5E6558A6-13B8-4762-A1F708DC125B3FB2%2F&amp;esheet=54466684&amp;newsitemid=20260326216271&amp;lan=en-US&amp;anchor=here&amp;index=4&amp;md5=9f2e7639503e50bb5dde4d2b310435e0\">here<\/a>.<\/p>\n<p>\nMore information about the Empire State Building can be found <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.esbnyc.com&amp;esheet=54466684&amp;newsitemid=20260326216271&amp;lan=en-US&amp;anchor=online&amp;index=5&amp;md5=049283974ac48cbb107de4062390f790\">online<\/a>.<\/p>\n<p><b>About the Empire State Building<br \/>\n<br \/><\/b><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.esbnyc.com%2F&amp;esheet=54466684&amp;newsitemid=20260326216271&amp;lan=en-US&amp;anchor=The+Empire+State+Building&amp;index=6&amp;md5=e23d39aad8ff99e7c80a0684f04020cb\">The Empire State Building<\/a>, the \u201cWorld&#8217;s Most Famous Building,&#8221; owned by <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.esrtreit.com%2F&amp;esheet=54466684&amp;newsitemid=20260326216271&amp;lan=en-US&amp;anchor=Empire+State+Realty+Trust&amp;index=7&amp;md5=3cb04b8e27c17eab9cdfa2eb02c3fa46\">Empire State Realty Trust<\/a>, Inc. (ESRT: NYSE), soars 1,454 feet above Midtown Manhattan from base to antenna. The $165 million reimagination of the Empire State Building Observatory Experience created an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102<sup>nd<\/sup> Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86<sup>th<\/sup> Floor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building&#8217;s iconic history to its current place in pop culture. The Empire State Building Observatory Experience welcomes millions of visitors each year and is ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor\u2019s 2025 Travelers\u2019 Choice Awards: Best of the Best Things to Do, &#8220;America&#8217;s Favorite Building&#8221; by the American Institute of Architects, the world&#8217;s most popular travel destination by Uber, and the #1 New York City attraction in Lonely Planet\u2019s Ultimate Travel List.<\/p>\n<p>\nSince 2011, the building has been fully powered by renewable wind electricity, and its many floors house a diverse array of office tenants such as LinkedIn and Shutterstock, as well as retail options like STATE Grill and Bar, Tacombi, and Starbucks. For more information and Observatory Experience tickets visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.esbnyc.com%2F&amp;esheet=54466684&amp;newsitemid=20260326216271&amp;lan=en-US&amp;anchor=esbnyc.com&amp;index=8&amp;md5=5417698fdc5229c13894ffe9baba6836\">esbnyc.com<\/a> or follow the building&#8217;s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.facebook.com%2Fempirestatebuilding%2F&amp;esheet=54466684&amp;newsitemid=20260326216271&amp;lan=en-US&amp;anchor=Facebook&amp;index=9&amp;md5=c636bfd400323e170337b8f942bcb738\">Facebook<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2FEmpireStateBldg&amp;esheet=54466684&amp;newsitemid=20260326216271&amp;lan=en-US&amp;anchor=X+%28formerly+Twitter%29&amp;index=10&amp;md5=e00941c75593ffd4dd103cc20755c1ef\">X (formerly Twitter)<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.instagram.com%2Fempirestatebldg&amp;esheet=54466684&amp;newsitemid=20260326216271&amp;lan=en-US&amp;anchor=Instagram&amp;index=11&amp;md5=63cb749317368f6e1458da8609c486d3\">Instagram<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.weibo.com%2Fempirestatebuilding&amp;esheet=54466684&amp;newsitemid=20260326216271&amp;lan=en-US&amp;anchor=Weibo&amp;index=12&amp;md5=2c9ac6ab561d5bae304f63e048295e23\">Weibo<\/a>, <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2F%40theempirestatebldg&amp;esheet=54466684&amp;newsitemid=20260326216271&amp;lan=en-US&amp;anchor=YouTube&amp;index=13&amp;md5=6e234e1d488751663b53c3137390f9b1\">YouTube<\/a>, or <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.tiktok.com%2F%40empirestatebldg&amp;esheet=54466684&amp;newsitemid=20260326216271&amp;lan=en-US&amp;anchor=TikTok&amp;index=14&amp;md5=2d2a9b1c4df0fc4211188cd1d797b68f\">TikTok<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260326216271r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260326216271\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260326216271\/en\/<\/a><\/span><\/p>\n<p><b>MEDIA:<br \/>\n<\/b><br \/>Empire State Realty Trust<br \/>\n<br \/>Jamie Heitner<br \/>\n<br \/>212-400-3339<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:jheitner@esrtreit.com\">jheitner@esrtreit.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> United States North America New York<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Commercial Building &amp; Real Estate Construction &amp; Property Entertainment REIT Events\/Concerts General Entertainment Tourist Attractions Destinations Travel<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260326216271\/en\/2758788\/3\/BRS_2486_1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260326216271\/en\/2758790\/3\/ESB_2025Q2_LOGO_95th-Birthday-gold_2.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting NEW YORK&#8211;(BUSINESS WIRE)&#8211; Spring is in full swing at the \u201cWorld\u2019s Most Famous Building.\u201d The Empire State Building (ESB) today announced a vibrant lineup of spring events in NYC, which include special experiences, treat pop-ups, and an iconic tower lighting that captures the joy and color of the beautiful season. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260326216271\/en\/ Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting \u201cThe Empire State Building Observation Deck has transformed into a celebration of the season and one of the best &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/spring-is-in-full-bloom-at-the-empire-state-building-with-new-festive-experiences-sweet-treats-and-seasonal-tower-lighting\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-947156","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/spring-is-in-full-bloom-at-the-empire-state-building-with-new-festive-experiences-sweet-treats-and-seasonal-tower-lighting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting NEW YORK&#8211;(BUSINESS WIRE)&#8211; Spring is in full swing at the \u201cWorld\u2019s Most Famous Building.\u201d The Empire State Building (ESB) today announced a vibrant lineup of spring events in NYC, which include special experiences, treat pop-ups, and an iconic tower lighting that captures the joy and color of the beautiful season. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260326216271\/en\/ Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting \u201cThe Empire State Building Observation Deck has transformed into a celebration of the season and one of the best &hellip; Continue reading &quot;Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/spring-is-in-full-bloom-at-the-empire-state-building-with-new-festive-experiences-sweet-treats-and-seasonal-tower-lighting\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-26T20:52:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260326216271\/en\/2758788\/4\/BRS_2486_1.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/spring-is-in-full-bloom-at-the-empire-state-building-with-new-festive-experiences-sweet-treats-and-seasonal-tower-lighting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/spring-is-in-full-bloom-at-the-empire-state-building-with-new-festive-experiences-sweet-treats-and-seasonal-tower-lighting\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting\",\"datePublished\":\"2026-03-26T20:52:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/spring-is-in-full-bloom-at-the-empire-state-building-with-new-festive-experiences-sweet-treats-and-seasonal-tower-lighting\\\/\"},\"wordCount\":999,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/spring-is-in-full-bloom-at-the-empire-state-building-with-new-festive-experiences-sweet-treats-and-seasonal-tower-lighting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260326216271\\\/en\\\/2758788\\\/4\\\/BRS_2486_1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/spring-is-in-full-bloom-at-the-empire-state-building-with-new-festive-experiences-sweet-treats-and-seasonal-tower-lighting\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/spring-is-in-full-bloom-at-the-empire-state-building-with-new-festive-experiences-sweet-treats-and-seasonal-tower-lighting\\\/\",\"name\":\"Spring is in Full Bloom at the Empire State Building with New Festive Experiences, Sweet Treats, and Seasonal Tower Lighting - 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