{"id":946321,"date":"2026-03-23T15:33:07","date_gmt":"2026-03-23T19:33:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/onplus-expands-nationwide-retail-availability\/"},"modified":"2026-03-23T15:33:07","modified_gmt":"2026-03-23T19:33:07","slug":"onplus-expands-nationwide-retail-availability","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/onplus-expands-nationwide-retail-availability\/","title":{"rendered":"on!PLUS\u2122 Expands Nationwide Retail Availability"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b><i>on!<\/i><i>PLUS<\/i>\u2122 Expands Nationwide Retail Availability<\/b><\/p>\n<p>RICHMOND, Va.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nAltria Group, Inc. (Altria) (NYSE: MO) today announced the national retail expansion of <i>on! PLUS<\/i>\u2122 nicotine pouches, a next-generation oral nicotine pouch product manufactured by Helix Innovations LLC (Helix), an Altria operating company.<\/p>\n<p>\n\u201cThe national expansion of <i>on!<\/i><i>PLUS<\/i> is an exciting milestone for Helix and a meaningful step forward in Altria\u2019s Vision of <i>Moving Beyond Smoking<\/i><sup>\u00ae<\/sup>. As adult consumers continue to seek smoke\u2011free alternatives, <i>on!<\/i><i>PLUS<\/i> reflects our focus on quality, innovation, and responsibly meeting demand within science\u2011based regulatory frameworks,\u201d said Nick MacPhee, Managing Director, Helix.<\/p>\n<p><i>on! PLUS<\/i> is the first product authorized through the U.S. Food and Drug Administration\u2019s pilot program designed to expedite the review of nicotine pouch product premarket tobacco product applications. <i>on! PLUS,<\/i> available in three flavors and two nicotine strengths, features our proprietary <i>NICOSLIK <\/i>technology and a built-in compartment for responsible disposal.<\/p>\n<p>\nBuilding on its availability through e\u2011commerce and at participating retailers in North Carolina, Florida, and Texas, <i>on!<\/i><i>PLUS<\/i> began wholesale deliveries on March 16, 2026. It is expected to reach participating retailers nationwide beginning March 23, 2026.<\/p>\n<p><b><span class=\"bwuline\">FDA-authorized <i>on!<\/i><i>PLUS<\/i> products<\/span><\/b><\/p>\n<p>\nThe FDA authorized the marketing of the following <i>on!<\/i><i>PLUS<\/i> nicotine pouch products:<\/p>\n<ul class=\"bwlistdisc\">\n<li><i>on!<\/i><i>PLUS<\/i> Mint, 6 mg\n<\/li>\n<li><i>on!<\/i><i>PLUS<\/i> Mint, 9 mg\n<\/li>\n<li><i>on!<\/i><i>PLUS<\/i> Tobacco, 6 mg\n<\/li>\n<li><i>on!<\/i><i>PLUS <\/i>Tobacco, 9 mg\n<\/li>\n<li><i>on!<\/i><i>PLUS<\/i> Wintergreen, 6 mg\n<\/li>\n<li><i>on!<\/i><i>PLUS<\/i> Wintergreen, 9 mg\n<\/li>\n<\/ul>\n<p><b><span class=\"bwuline\">Altria\u2019s Profile<\/span><\/b><\/p>\n<p>\nWe have a leading portfolio of nicotine products for U.S. nicotine consumers age 21+. We are <i>Moving Beyond Smoking<\/i><sup>\u00ae<\/sup> by responsibly transitioning adult smokers to a smoke-free future, competing vigorously for existing smoke-free adult nicotine consumers (ANC) and exploring new growth opportunities \u2014 beyond the U.S. and beyond nicotine (Vision). To achieve our Vision, we will pursue initiatives designed to promote the long-term welfare of our company, our stakeholders, society at large and the environment.<\/p>\n<p>\nOur wholly owned subsidiaries include leading manufacturers of both combustible and smoke-free products. In combustibles, we own Philip Morris USA Inc. (PM USA), the most profitable U.S. cigarette manufacturer, and John Middleton Co. (Middleton), a leading U.S. cigar manufacturer. Our smoke-free portfolio includes ownership of U.S. Smokeless Tobacco Company LLC (USSTC), the leading global moist smokeless tobacco (MST) manufacturer, Helix Innovations LLC (Helix), a leading manufacturer of oral nicotine pouches, and NJOY, LLC (NJOY), an e-vapor manufacturer with products covered by marketing granted orders from the U.S. Food and Drug Administration (FDA).<\/p>\n<p>\nAdditionally, we have a majority-owned joint venture, Horizon Innovations LLC (Horizon), for the U.S. marketing and commercialization of heated tobacco stick products.<\/p>\n<p>\nOur equity investments include Anheuser-Busch InBev SA\/NV (ABI), the world\u2019s largest brewer, and Cronos Group Inc. (Cronos), a leading Canadian cannabinoid company.<\/p>\n<p>\nThe brand portfolios of our operating companies include <i>Marlboro<\/i><sup>\u00ae<\/sup><i>, Black &amp; Mild<\/i><sup>\u00ae<\/sup><i>, Copenhagen<\/i><sup>\u00ae<\/sup><i>, Skoal<\/i><sup>\u00ae<\/sup><i>, on!<\/i><sup>\u00ae<\/sup> and <i>NJOY<\/i><sup>\u00ae<\/sup><i>.<\/i> Trademarks related to Altria referenced in this release are the property of Altria or our subsidiaries or are used with permission.<\/p>\n<p><b>Forward-Looking and Cautionary Statements<\/b><\/p>\n<p>\nThis release contains certain forward-looking statements that are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements relate to the availability of our operating companies\u2019 products at retail, and we cannot guarantee any outcomes. Factors that might cause actual results to differ materially from those contained in the forward-looking statements included in this press release include delays with respect to product deliveries, among others. Other risk factors are detailed from time to time in our publicly filed reports, including our Annual Report on Form 10-K for the year ended December 31, 2025. These forward-looking statements speak only as of the date of this press release. We assume no obligation to provide any revisions to, or update, any projections and forward-looking statements contained in this release.<\/p>\n<p>\nLearn more about Altria at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.altria.com&amp;esheet=54460701&amp;newsitemid=20260323694075&amp;lan=en-US&amp;anchor=www.altria.com&amp;index=1&amp;md5=df8a888246f16ac08d70e49a022b8515\">www.altria.com<\/a> and follow us on X, Facebook and LinkedIn.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260323694075r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260323694075\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260323694075\/en\/<\/a><\/span><\/p>\n<p>\nInvestor Relations<br \/>\n<br \/>Altria Client Services<br \/>\n<br \/>(804) 484-8222<\/p>\n<p>\nMedia Relations<br \/>\n<br \/>Altria Client Services<br \/>\n<br \/>(804) 484-8897<br \/>\n<br \/><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.altria.com%2Fcontact-us%2Fmedia&amp;esheet=54460701&amp;newsitemid=20260323694075&amp;lan=en-US&amp;anchor=www.altria.com%2Fcontact-us%2Fmedia&amp;index=2&amp;md5=b3398fb993ee08f80ac8e9bfe246a385\">www.altria.com\/contact-us\/media<\/a><\/p>\n<p><b>KEYWORDS:<\/b> Virginia United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Natural Resources Other Retail Retail Tobacco Other Natural Resources<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260323694075\/en\/1235738\/3\/AG_pos_fullv_nor_p.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>on!PLUS\u2122 Expands Nationwide Retail Availability RICHMOND, Va.&#8211;(BUSINESS WIRE)&#8211; Altria Group, Inc. (Altria) (NYSE: MO) today announced the national retail expansion of on! PLUS\u2122 nicotine pouches, a next-generation oral nicotine pouch product manufactured by Helix Innovations LLC (Helix), an Altria operating company. \u201cThe national expansion of on!PLUS is an exciting milestone for Helix and a meaningful step forward in Altria\u2019s Vision of Moving Beyond Smoking\u00ae. As adult consumers continue to seek smoke\u2011free alternatives, on!PLUS reflects our focus on quality, innovation, and responsibly meeting demand within science\u2011based regulatory frameworks,\u201d said Nick MacPhee, Managing Director, Helix. on! PLUS is the first product authorized through the U.S. Food and Drug Administration\u2019s pilot program designed to expedite the review of nicotine pouch product premarket tobacco &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/onplus-expands-nationwide-retail-availability\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;on!PLUS\u2122 Expands Nationwide Retail Availability&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-946321","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>on!PLUS\u2122 Expands Nationwide Retail Availability - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/onplus-expands-nationwide-retail-availability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"on!PLUS\u2122 Expands Nationwide Retail Availability - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"on!PLUS\u2122 Expands Nationwide Retail Availability RICHMOND, Va.&#8211;(BUSINESS WIRE)&#8211; Altria Group, Inc. (Altria) (NYSE: MO) today announced the national retail expansion of on! PLUS\u2122 nicotine pouches, a next-generation oral nicotine pouch product manufactured by Helix Innovations LLC (Helix), an Altria operating company. \u201cThe national expansion of on!PLUS is an exciting milestone for Helix and a meaningful step forward in Altria\u2019s Vision of Moving Beyond Smoking\u00ae. As adult consumers continue to seek smoke\u2011free alternatives, on!PLUS reflects our focus on quality, innovation, and responsibly meeting demand within science\u2011based regulatory frameworks,\u201d said Nick MacPhee, Managing Director, Helix. on! PLUS is the first product authorized through the U.S. Food and Drug Administration\u2019s pilot program designed to expedite the review of nicotine pouch product premarket tobacco &hellip; Continue reading &quot;on!PLUS\u2122 Expands Nationwide Retail Availability&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/onplus-expands-nationwide-retail-availability\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-23T19:33:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260323694075r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/onplus-expands-nationwide-retail-availability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/onplus-expands-nationwide-retail-availability\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"on!PLUS\u2122 Expands Nationwide Retail Availability\",\"datePublished\":\"2026-03-23T19:33:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/onplus-expands-nationwide-retail-availability\\\/\"},\"wordCount\":696,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/onplus-expands-nationwide-retail-availability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/cts.businesswire.com\\\/ct\\\/CT?id=bwnews&amp;sty=20260323694075r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/onplus-expands-nationwide-retail-availability\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/onplus-expands-nationwide-retail-availability\\\/\",\"name\":\"on!PLUS\u2122 Expands Nationwide Retail Availability - 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Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/onplus-expands-nationwide-retail-availability\/","og_locale":"en_US","og_type":"article","og_title":"on!PLUS\u2122 Expands Nationwide Retail Availability - Market Newsdesk","og_description":"on!PLUS\u2122 Expands Nationwide Retail Availability RICHMOND, Va.&#8211;(BUSINESS WIRE)&#8211; Altria Group, Inc. (Altria) (NYSE: MO) today announced the national retail expansion of on! PLUS\u2122 nicotine pouches, a next-generation oral nicotine pouch product manufactured by Helix Innovations LLC (Helix), an Altria operating company. \u201cThe national expansion of on!PLUS is an exciting milestone for Helix and a meaningful step forward in Altria\u2019s Vision of Moving Beyond Smoking\u00ae. As adult consumers continue to seek smoke\u2011free alternatives, on!PLUS reflects our focus on quality, innovation, and responsibly meeting demand within science\u2011based regulatory frameworks,\u201d said Nick MacPhee, Managing Director, Helix. on! PLUS is the first product authorized through the U.S. Food and Drug Administration\u2019s pilot program designed to expedite the review of nicotine pouch product premarket tobacco &hellip; Continue reading \"on!PLUS\u2122 Expands Nationwide Retail Availability\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/onplus-expands-nationwide-retail-availability\/","og_site_name":"Market Newsdesk","article_published_time":"2026-03-23T19:33:07+00:00","og_image":[{"url":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260323694075r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/onplus-expands-nationwide-retail-availability\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/onplus-expands-nationwide-retail-availability\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"on!PLUS\u2122 Expands Nationwide Retail Availability","datePublished":"2026-03-23T19:33:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/onplus-expands-nationwide-retail-availability\/"},"wordCount":696,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/onplus-expands-nationwide-retail-availability\/#primaryimage"},"thumbnailUrl":"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260323694075r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/onplus-expands-nationwide-retail-availability\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/onplus-expands-nationwide-retail-availability\/","name":"on!PLUS\u2122 Expands Nationwide Retail Availability - 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