{"id":946101,"date":"2026-03-23T07:22:03","date_gmt":"2026-03-23T11:22:03","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/molson-coors-welcomes-monaco-cocktails-to-its-u-s-beyond-beer-portfolio\/"},"modified":"2026-03-23T07:22:03","modified_gmt":"2026-03-23T11:22:03","slug":"molson-coors-welcomes-monaco-cocktails-to-its-u-s-beyond-beer-portfolio","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/molson-coors-welcomes-monaco-cocktails-to-its-u-s-beyond-beer-portfolio\/","title":{"rendered":"Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio"},"content":{"rendered":"

<\/p>\n

Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio<\/b><\/p>\n

Founded in 2012, Monaco stands as the #1 independently owned ready-to-drink (RTD) singles cocktail brand in the U.S.<\/i><\/p>\n

With 5% market share of RTD singles, the brand is expected to complement Molson Coors\u2019 strategic growth plans<\/i><\/p>\n

CHICAGO–(BUSINESS WIRE<\/a>)–Molson Coors Beverage Company (“Molson Coors” or \u201cthe Company\u201d) (NYSE: TAP, TAP.A)<\/b>, the brewer behind leading brands like Coors, Miller, Blue Moon, Peroni U.S., Fever-Tree U.S. and Topo Chico Hard, today announced the acquisition of Atomic Brands, Inc., maker of Monaco Cocktails (\u201cMonaco\u201d), a pioneering ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging that\u2019s ready when you are.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260323379537\/en\/<\/a><\/p>\n

\"Monaco<\/p>\n

Monaco Cocktails<\/p>\n<\/div>\n

\nLaunched in 2012, Monaco helped ignite the RTD cocktail category and popularized the concept of canned cocktails for big nights, high-intensity sports and live events, drawing consumers to the brand and its flavorful lineup of modern classics like Citrus Rush, Watermelon Crush, Lime Crush, Black Raspberry and more.<\/p>\n

\nSince launching 14 years ago, Monaco has grown to become a top-five RTD cocktail brand* in the U.S. and holds a 5% market share of RTD singles*, in addition to now being the #1 independently owned RTD singles cocktail brand in the U.S. across all tracked retail channels.<\/p>\n

\nSold in over 70,000 retail locations across the U.S., Monaco shows up particularly strongly in convenience stores. Molson Coors sees significant opportunity to further scale Monaco, including through increased marketing support and expansion through chain retailers. Currently, the majority of Monaco\u2019s distribution overlaps with Molson Coors\u2019 U.S. distributor network, further positioning the brand for operational and commercial integration with Molson Coors.<\/p>\n

QUOTE FROM RAHUL GOYAL, PRESIDENT AND CEO, MOLSON COORS BEVERAGE COMPANY<\/b>: \u201cDon and his team have built something genuinely impressive with Monaco. This brand was developed from the ground up with dedication and a fanbase fostered through real, in-person experiences. We believe it has the scale, the consumer loyalty and the runway for growth that we\u2019ve been looking for \u2013 but it\u2019s more than that. Monaco is built different. Very few brands blend quality, value and fun quite like Monaco does, and all of us at Molson Coors are excited to build on the momentum by introducing the brand to even more consumers.\u201d<\/p>\n

QUOTE FROM DON DEUBLER, FOUNDER AND CEO, ATOMIC BRANDS<\/b>: \u201cI\u2019m extremely proud of the journey we\u2019ve taken with Monaco since launching in 2012. We pioneered the canned cocktail category when it was all but forgotten, igniting a new generation of drinkers with bold, pop-culture-inspired flavors, iconic packaging and consistent high-energy messaging. Monaco has always stood for exceptional quality, incredible value, and unforgettable experiences, fueled by partnerships with music festivals and live action sports. Today, joining forces with Molson Coors fills me with gratitude for everyone who believed in us along the way. This next chapter will harness their unmatched distribution reach, operational expertise, and passion for iconic consumer brands to bring Monaco\u2019s high-octane fun to even more fans nationwide. We\u2019re ready to keep the party going stronger than ever.\u201d<\/p>\n

\nThe acquisition advances Molson Coors\u2019 ambition to build a strong portfolio of scaled brands across beer and beyond beer. In February 2026, Molson Coors announced its Horizon 2030 strategy, aimed at creating growth in a world of constantly evolving consumer preferences and choice. Monaco is expected to further the Company\u2019s strategy and complement its vast beer portfolio, including growing brands such as Coors Banquet and Peroni U.S., while also advancing its Beyond Beer lineup, which also includes beloved brands like Fever Tree U.S. and Topo Chico Hard.<\/p>\n

\nThe deal is subject to the satisfaction of closing conditions, and the transaction is expected to close in the coming weeks.<\/p>\n

Unless otherwise specified, all data points related to Monaco\u2019s U.S. sales performance are sourced from Circana.<\/i><\/p>\n

*Source: Nielsen xAOC + Convenience and Liquor, Open States Period Ending Jan 24, 2026<\/i><\/p>\n

ABOUT MOLSON COORS BEVERAGE COMPANY<\/b><\/p>\n

\nFor more than two centuries, Molson Coors has brewed beverages that unite people to celebrate all life’s moments. From our core power brands Coors Light, Miller Lite, Coors Banquet, Molson Canadian, Carling, and O\u017eujsko to our above premium brands, including Madr\u00ed Excepcional, Staropramen, Blue Moon Belgium White and Leinekugel\u2019s Summer Shandy, to our value brands, like Miller High Life and Keystone Light, Molson Coors produces many beloved and iconic beers. While Molson Coors\u2019 history is rooted in beer, it offers a modern portfolio that expands beyond the beer aisle as well, including flavored beverages like Vizzy Hard Seltzer, spirits and non-alcoholic beverages. Molson Coors also has partner brands, such as Simply Spiked, ZOA Energy, Fever-Tree, among others, through license, distribution, partnership and joint venture agreements. As a business, Molson Coors\u2019 ambition is to be the first choice for its people, its consumers and its customers, and Molson Coors\u2019 success depends on its ability to make its products available to meet a wide range of consumer segments and occasions. To learn more about Molson Coors Beverage Company, visit molsoncoors.com<\/a>.<\/p>\n

FORWARD LOOKING STATEMENTS<\/b><\/p>\n

\nThis press release includes \u201cforward-looking statements\u201d within the meaning of the U.S. federal securities laws. Generally, the words “expects,” “intend,” “goals,” “plans,” “believes,” “continues,” “may,” “anticipate,” “seek,” “estimate,” “outlook,” “trends,” “future benefits,” “potential,” “projects,” “strategies,” “implies,” and variations of such words and similar expressions are intended to identify forward-looking statements. Statements that refer to projections of our future financial performance, our anticipated growth and trends in our businesses, and other characterizations of future events or circumstances are forward-looking statements, and include, but are not limited to, statements regarding Molson Coors\u2019 strategy, its expectations regarding premiumizing its portfolio and the anticipated consummation of the acquisition and the timing and benefits thereof. Although Molson Coors believes that the assumptions upon which its forward-looking statements are based are reasonable, it can give no assurance that these assumptions will prove to be correct. Actual events or results may differ materially from those contained in the forward-looking statements due to risks, uncertainties and assumptions. These risk factors include those detailed in Molson Coors\u2019 public filings with the Securities and Exchange Commission (the \u201cSEC\u201d), including its most recent Annual Report on Form 10-K and subsequent filings with the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made. Molson Coors does not undertake to update any forward-looking or other statements in this release, except as required by law.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260323379537\/en\/<\/a><\/span><\/p>\n

Media inquiries
\n<\/span><\/b>
Rachel Gellman Johnson, Senior Director, Corporate Reputation, Molson Coors: rachel.gellmanjohnson@molsoncoors.com<\/a><\/p>\n

Investor inquiries
\n<\/span><\/b>
Greg Tierney, Vice President, Commercial Finance, FP&A and Investor Relations, Molson Coors: gregory.tierney@molsoncoors.com<\/a><\/p>\n

KEYWORDS:<\/b> Illinois United States North America Canada<\/p>\n

INDUSTRY KEYWORDS:<\/b> Retail Restaurant\/Bar Wine & Spirits<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n
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\"Photo\"<\/td>\n<\/tr>\n
Monaco Cocktails<\/font><\/td>\n<\/tr>\n
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Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio Founded in 2012, Monaco stands as the #1 independently owned ready-to-drink (RTD) singles cocktail brand in the U.S. With 5% market share of RTD singles, the brand is expected to complement Molson Coors\u2019 strategic growth plans CHICAGO–(BUSINESS WIRE)–Molson Coors Beverage Company (“Molson Coors” or \u201cthe Company\u201d) (NYSE: TAP, TAP.A), the brewer behind leading brands like Coors, Miller, Blue Moon, Peroni U.S., Fever-Tree U.S. and Topo Chico Hard, today announced the acquisition of Atomic Brands, Inc., maker of Monaco Cocktails (\u201cMonaco\u201d), a pioneering ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging that\u2019s ready when you are. This press release features multimedia. View the full release … <\/p>\n

Continue reading “Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-946101","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nMolson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/molson-coors-welcomes-monaco-cocktails-to-its-u-s-beyond-beer-portfolio\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Molson Coors Welcomes Monaco Cocktails to its U.S. Beyond Beer Portfolio Founded in 2012, Monaco stands as the #1 independently owned ready-to-drink (RTD) singles cocktail brand in the U.S. With 5% market share of RTD singles, the brand is expected to complement Molson Coors\u2019 strategic growth plans CHICAGO–(BUSINESS WIRE)–Molson Coors Beverage Company (“Molson Coors” or \u201cthe Company\u201d) (NYSE: TAP, TAP.A), the brewer behind leading brands like Coors, Miller, Blue Moon, Peroni U.S., Fever-Tree U.S. and Topo Chico Hard, today announced the acquisition of Atomic Brands, Inc., maker of Monaco Cocktails (\u201cMonaco\u201d), a pioneering ready-to-drink (RTD) brand known for combining bold flavors and quality with convenient packaging that\u2019s ready when you are. 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