{"id":944805,"date":"2026-03-16T17:30:24","date_gmt":"2026-03-16T21:30:24","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\/"},"modified":"2026-03-16T17:30:24","modified_gmt":"2026-03-16T21:30:24","slug":"kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\/","title":{"rendered":"Kaltura Signs Definitive Agreement to Acquire PathFactory.ai, Advancing Its Mission to Power Rich, Agentic Digital Experiences"},"content":{"rendered":"<h2>\nAcquisition adds agentic journey orchestration and intent intelligence to Kaltura\u2019s AI video platform, including its recently acquired eSelf.ai conversational avatar technology<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p align=\"left\">New York, New York, March  16, 2026  (GLOBE NEWSWIRE) &#8212; Kaltura, Inc. (Nasdaq: KLTR), the Agentic Digital Experience company, today announced that it has signed a definitive agreement to acquire PathFactory, a leader in AI-driven content intelligence, personalization and conversation automation for enterprises. The acquisition is intended to further accelerate Kaltura\u2019s evolution from a video experience platform into a complete agentic digital experiences platform that engages customers, employees, learners, and audiences.\u00a0<\/p>\n<p align=\"left\">PathFactory enables organizations to understand user behavior, context, and intent, and to automatically assemble and sequence personalized digital experiences that utilize all data and media types and that are designed to drive engagement and business outcomes. Its solutions are primarily used by enterprise marketing and go-to-market teams to power personalized content journeys and conversational experiences.\u00a0<\/p>\n<p align=\"left\">PathFactory powers intelligent digital journeys for over 100 enterprise customers including leading global brands such as Nvidia, Cisco, Palo Alto Networks, and LG. In Q4 2025, it was recognized as a Leader in the Forrester Wave\u2122 for Conversation Automation Solutions for B2B, reflecting PathFactory\u2019s strong market positioning in the emerging agentic AI automation market.\u00a0<\/p>\n<p align=\"left\">Kaltura expects the acquisition to expand the applicability of its platform across a broader range of agentic engagement scenarios, including:\u00a0<\/p>\n<ul type=\"disc\">\n<li>Customer-facing marketing, sales,\u00a0enablement, and support experiences\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>Employee recruiting,\u00a0onboarding,\u00a0training, and internal communications\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>Personalized teaching, tutoring, and certification\u00a0\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>Interactive audience engagement in media, telecom, and live events\u00a0<\/li>\n<\/ul>\n<p align=\"left\">\n        <br \/>By adding PathFactory&#8217;s AI-powered content intelligence, conversational AI, and journey orchestration capabilities to Kaltura&#8217;s rich media infrastructure and interactive avatar experiences, Kaltura intends to\u202fgradually\u202fprovide organizations with an integrated platform\u202fto:\u202f\u00a0<\/p>\n<ul type=\"disc\">\n<li>Create rich and interactive media content, at scale\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>Manage and govern enterprise content libraries\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>Apply intelligence to understand user behavior and intent\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>Dynamically sequence personalized content and interactions\u00a0<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>Deliver conversational, multimodal, rich-media-infused agentic experiences\u00a0<\/li>\n<\/ul>\n<p align=\"left\">\n        <br \/>Kaltura believes that the combination of rich media infrastructure, conversational AI, and journey-level intelligence will help organizations move beyond static, one-size-fits-all digital touchpoints toward contextual, outcome-oriented digital experiences that are personalized at scale.\u00a0\u00a0<\/p>\n<p align=\"left\">Following this acquisition, and the recent acquisition of eSelf.ai, Kaltura\u2019s platform will combine intelligent AI-based rich media content creation, enterprise-grade content and user management, and outcome-oriented, conversational, agentic experiences across digital touchpoints. Kaltura believes this positions the company strongly within emerging categories, such as conversation automation, avatar-based video, agentic AI, and intelligent content orchestration.\u00a0<\/p>\n<p align=\"left\">Under the terms of the acquisition agreement and subject to customary closing conditions, Kaltura expects to acquire PathFactory for approximately $22 million in cash, and for the transaction to close in the second quarter of 2026.\u00a0\u00a0\u00a0<\/p>\n<p align=\"left\">\u201cOur mission has evolved from powering video experiences to powering rich, agentic digital experiences across organizational journeys. PathFactory adds an important layer of agentic journey intelligence to our platform &#8211; enabling deeper understanding of user context and intent, and dynamic orchestration of personalized engagement paths,\u201d said Ron Yekutiel, Co-Founder, Chairman, President, and Chief Executive Officer of Kaltura. \u201cTogether with our rich media foundation, and the eSelf-based agentic avatars that were made generally available last week and avatar-video generation suite whose beta version was released today, we believe this positions Kaltura at the forefront of the agentic digital experience landscape.\u201d\u00a0<\/p>\n<p align=\"left\">Mr. Yekutiel\u00a0added \u201cWe are excited to welcome the\u00a0PathFactory\u00a0team and to build on the strong relationships they have\u00a0established\u00a0in the market.\u00a0We look forward to continuing to support and serve\u00a0their\u00a0esteemed\u00a0customers, and to\u00a0further\u00a0empower\u00a0them with\u00a0additional\u00a0synergistic\u00a0capabilities\u00a0and use cases.\u201d\u00a0<\/p>\n<p align=\"left\">Dev Ganesan, Chief Executive Officer of PathFactory, said: \u201cWe are excited to join forces with Kaltura at a time when organizations are rethinking digital engagement in the age of AI. PathFactory has focused on helping enterprises understand user intent and orchestrate personalized journeys. By combining our journey intelligence with Kaltura\u2019s rich media infrastructure and global enterprise footprint, we believe we can accelerate innovation and deliver even greater value to our customers. We are proud of what our team has built and enthusiastic about the opportunity to scale it together with Kaltura.\u201d\u00a0<br \/>\u00a0<br \/>For more details visit <a href=\"https:\/\/corp.kaltura.com\/landing_pages\/general\/welcome-pathfactory\/\" rel=\"nofollow\" target=\"_blank\">here<\/a>\u00a0<\/p>\n<p align=\"left\">\u00a0To watch Kaltura\u2019s company overview video visit\u00a0<a href=\"https:\/\/corp.kaltura.com\/landing_pages\/video\/the-agentic-digital-experience-platform\/\" rel=\"nofollow\" target=\"_blank\">here<\/a>\u00a0<\/p>\n<p align=\"left\">\n        <b><br \/>\n          <br \/>About Kaltura<\/b>\u00a0<br \/>Kaltura\u2019s mission is to power rich, agentic digital experiences across organizational journeys for customers, employees, learners, and audiences. Its platform combines intelligent content creation, enterprise-grade content management and intelligence, and multimodal conversational engagement capabilities. Kaltura serves leading enterprises, financial institutions, educational institutions, media and telecom providers, and other organizations worldwide. For more information, visit\u00a0<a href=\"http:\/\/www.corp.kaltura.com\/\" rel=\"nofollow\" target=\"_blank\">www.corp.kaltura.com<\/a>.\u00a0<\/p>\n<p align=\"left\">\n        <b><br \/>\n          <br \/>About PathFactory<\/b>\u00a0<br \/>PathFactory provides AI-driven content journey orchestration and conversation automation solutions that enable organizations to deliver personalized digital experiences aligned with user context and intent. Its platform is used by enterprise marketing and go-to-market teams to improve engagement and accelerate pipeline performance.\u00a0<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY3Mjc0MSM3NDg3NTY5IzIwOTYzMTc=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MGJlMWE1YjctZjM5OC00ZTYyLThmYTYtMjZjNTA5ZDkyMzgxLTExMDc4ODgtMjAyNi0wMy0xNi1lbg==\/tiny\/Kaltura.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Nohar Zmora  \r\nSVP Marketing  \r\npr.team@kaltura.com\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Acquisition adds agentic journey orchestration and intent intelligence to Kaltura\u2019s AI video platform, including its recently acquired eSelf.ai conversational avatar technology New York, New York, March 16, 2026 (GLOBE NEWSWIRE) &#8212; Kaltura, Inc. (Nasdaq: KLTR), the Agentic Digital Experience company, today announced that it has signed a definitive agreement to acquire PathFactory, a leader in AI-driven content intelligence, personalization and conversation automation for enterprises. The acquisition is intended to further accelerate Kaltura\u2019s evolution from a video experience platform into a complete agentic digital experiences platform that engages customers, employees, learners, and audiences.\u00a0 PathFactory enables organizations to understand user behavior, context, and intent, and to automatically assemble and sequence personalized digital experiences that utilize all data and media types and that &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Kaltura Signs Definitive Agreement to Acquire PathFactory.ai, Advancing Its Mission to Power Rich, Agentic Digital Experiences&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-944805","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kaltura Signs Definitive Agreement to Acquire PathFactory.ai, Advancing Its Mission to Power Rich, Agentic Digital Experiences - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kaltura Signs Definitive Agreement to Acquire PathFactory.ai, Advancing Its Mission to Power Rich, Agentic Digital Experiences - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Acquisition adds agentic journey orchestration and intent intelligence to Kaltura\u2019s AI video platform, including its recently acquired eSelf.ai conversational avatar technology New York, New York, March 16, 2026 (GLOBE NEWSWIRE) &#8212; Kaltura, Inc. (Nasdaq: KLTR), the Agentic Digital Experience company, today announced that it has signed a definitive agreement to acquire PathFactory, a leader in AI-driven content intelligence, personalization and conversation automation for enterprises. The acquisition is intended to further accelerate Kaltura\u2019s evolution from a video experience platform into a complete agentic digital experiences platform that engages customers, employees, learners, and audiences.\u00a0 PathFactory enables organizations to understand user behavior, context, and intent, and to automatically assemble and sequence personalized digital experiences that utilize all data and media types and that &hellip; Continue reading &quot;Kaltura Signs Definitive Agreement to Acquire PathFactory.ai, Advancing Its Mission to Power Rich, Agentic Digital Experiences&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-16T21:30:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY3Mjc0MSM3NDg3NTY5IzIwOTYzMTc=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Kaltura Signs Definitive Agreement to Acquire PathFactory.ai, Advancing Its Mission to Power Rich, Agentic Digital Experiences\",\"datePublished\":\"2026-03-16T21:30:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\\\/\"},\"wordCount\":813,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTY3Mjc0MSM3NDg3NTY5IzIwOTYzMTc=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\\\/\",\"name\":\"Kaltura Signs Definitive Agreement to Acquire PathFactory.ai, Advancing Its Mission to Power Rich, Agentic Digital Experiences - 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(Nasdaq: KLTR), the Agentic Digital Experience company, today announced that it has signed a definitive agreement to acquire PathFactory, a leader in AI-driven content intelligence, personalization and conversation automation for enterprises. The acquisition is intended to further accelerate Kaltura\u2019s evolution from a video experience platform into a complete agentic digital experiences platform that engages customers, employees, learners, and audiences.\u00a0 PathFactory enables organizations to understand user behavior, context, and intent, and to automatically assemble and sequence personalized digital experiences that utilize all data and media types and that &hellip; Continue reading \"Kaltura Signs Definitive Agreement to Acquire PathFactory.ai, Advancing Its Mission to Power Rich, Agentic Digital Experiences\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\/","og_site_name":"Market Newsdesk","article_published_time":"2026-03-16T21:30:24+00:00","og_image":[{"url":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY3Mjc0MSM3NDg3NTY5IzIwOTYzMTc=","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Kaltura Signs Definitive Agreement to Acquire PathFactory.ai, Advancing Its Mission to Power Rich, Agentic Digital Experiences","datePublished":"2026-03-16T21:30:24+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\/"},"wordCount":813,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY3Mjc0MSM3NDg3NTY5IzIwOTYzMTc=","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/kaltura-signs-definitive-agreement-to-acquire-pathfactory-ai-advancing-its-mission-to-power-rich-agentic-digital-experiences\/","name":"Kaltura Signs Definitive Agreement to Acquire PathFactory.ai, Advancing Its Mission to Power Rich, Agentic Digital Experiences - 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