{"id":944483,"date":"2026-03-13T18:04:07","date_gmt":"2026-03-13T22:04:07","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/"},"modified":"2026-03-13T18:04:07","modified_gmt":"2026-03-13T22:04:07","slug":"inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/","title":{"rendered":"Inside BuzzFeed’s Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet"},"content":{"rendered":"

<\/p>\n

Inside BuzzFeed’s Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet<\/b><\/p>\n

For the past year, a small team has been quietly developing a new kind of company. Today at SXSW, Branch Office came out of stealth to preview the first two of many apps.<\/i><\/b>\u00a0<\/p>\n

Download images & logos here<\/a><\/p>\n

AUSTIN, Texas–(BUSINESS WIRE<\/a>)–
\nBuzzFeed, Inc. (Nasdaq: BZFD) today unveiled Branch Office<\/b>, a new spinoff company that has been secretly developing a slate of apps designed to reinvent how people connect on the internet. The first two are launching now. More are coming this year.<\/p>\n

This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260313571948\/en\/<\/a><\/p>\n

\"BRANCH<\/p>\n

BRANCH OFFICE<\/p>\n<\/div>\n

\nBranch Office operates independently, with its own founders, its own mandate, and a product philosophy built for a world where AI has blurred the lines between software and content. BuzzFeed saw a gap no one else was filling, and built a dedicated company, quietly, to move fast enough to actually fill it.<\/p>\n

“We’re accelerating into an era of infinite fake news, slop, personalization bubbles, and cuts at the organizations that actually care about content,”said Jonah Peretti.<\/b> “We need a solution. Branch Office is that solution.”<\/i><\/p>\n

IN THE LAB
\n
<\/b>BuzzFeed has been running AI experiments for years \u2013 a game where you raised a nepo baby, a chatbot that lets you attempt to talk a Karen down in a Starbucks line. Through hundreds of projects the team learned what AI could do when it wasn\u2019t trying to replicate existing models of static content production, but building totally new experiences that would not have been possible before the advent of GenAI.<\/p>\n

\nWhile most social media companies are using AI to keep people isolated in their own algorithmic feeds, BuzzFeed\u2019s projects were built on the premise that creativity and engagement can bring people closer together, help them connect with their friends.<\/p>\n

THE PHILOSOPHY: NINTENDO, NOT BIG TECH
\n
<\/b>Led by founder Bill Shouldis<\/b>, Branch Office operates with a clear vision: treat software as a creative medium. Build fast. Iterate constantly. Let real communities, real culture, and genuine taste shape what gets made.<\/p>\n

\nThe guiding philosophy comes from an unlikely place: Nintendo. The gaming giant’s principle of “lateral thinking with withered technology,” taking maximum creativity out of what already exists, is Branch Office’s north star. We don\u2019t need to build our own foundational models or compete with Big Tech. We just ask one question: what’s already here, and how do we make it genuinely fun?<\/p>\n

\nWhen Branch Office looked at the market, they saw two camps: companies building AI to replace humans, and companies building AI to simulate them. Branch Office is doing neither.<\/p>\n

“Most companies are using AI to replace human creativity,” said Bill Shouldis, Founder, Branch Office<\/b>. “We’re leveraging it to connect people.”<\/i><\/p>\n

THE APPS<\/b><\/p>\n

1. CONJURE \u2014 COMING SOON (iOS APP STORE, US & JAPAN)
\n
<\/b>Every day, Conjure sends you a summons: a subject to go photograph. You submit your photo as an offering. Something on the other end accepts it. Or it doesn’t. No explanation. The lore builds over time, and entirely unlike anything else in the App Store \u2013 a daily ritual designed to pull people out of their feeds and into the world.<\/p>\n

As Shouldis<\/b> said on stage, “It solves the eternal problem for people who wanted BeReal to be in the X-Files universe.”<\/i><\/p>\n

2. BF ISLAND \u2014 IN PRIVATE BETA NOW (iOS APP STORE, US)
\n
<\/b>Your group chat has its own language, the callbacks, the bits, the references that only land with the seven people in the thread. BF Island lets you visualize all of it, drop in a photo, riff on it, spin it into something that makes your friends lose it. No algorithm. No followers. Just your people.<\/p>\n

3. QUIZ PARTY \u2014 COMING SOON
\n
<\/b>A social quiz app. You find a quiz, you take it, you get your result, and then you share it with your friends. Everyone in the \u2018quiz party\u2019 sees each other’s results and you roast each other in the chat. People have been doing this with BuzzFeed quizzes for years \u2013 screenshotting, texting, posting \u2013 but now we’re building that behavior directly into the product, so it’s easier, it’s tighter, and it brings more people in.<\/p>\n

THE BET AGAINST THE ALGORITHM
\n
<\/b>“The Internet disrupted distribution. Now AI is disrupting production,” said Peretti. “When you don’t have a vision for the content, you get a feed of slop. The value has moved <\/i>\u2013 it’s about community, culture, and taste. That’s what Big Tech can’t automate. Software is the new content.”<\/i><\/p>\n

\nBranch Office: branchoffice.studio\/email
\n<\/a>
Conjure: whatwillyouconjure.com
\n<\/a>
BF Island: bfisland.com<\/a><\/p>\n

About BuzzFeed, Inc.
\n
<\/b>BuzzFeed, Inc. is home to the best of the Internet. Across pop culture, entertainment, shopping, food and news, our brands drive conversation and inspire what audiences watch, read, and buy now \u2013 and into the future. Born on the Internet in 2006, BuzzFeed is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the Internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives.<\/p>\n

\"\"<\/p>\n

View source version on businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20260313571948\/en\/<\/a><\/span><\/p>\n

Press Contact:
\n<\/b>
Juliana Clifton: juliana.clifton@buzzfeed.com
\n<\/a>
Lizzie Grams: lizzie.grams@buzzfeed.com<\/a><\/p>\n

KEYWORDS:<\/b> Texas United States North America<\/p>\n

INDUSTRY KEYWORDS:<\/b> Media Online Entertainment Social Media Internet Apps\/Applications Technology Artificial Intelligence Digital Marketing Advertising Content Marketing Communications Electronic Games<\/p>\n

MEDIA:<\/b><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
BRANCH OFFICE<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
CONJURE: COMING SOON (iOS APP STORE, US & JAPAN)<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
BF ISLAND: A PLACE FOR THE LATEST TRENDS<\/font><\/td>\n<\/tr>\n
Photo<\/b><\/font><\/td>\n<\/tr>\n
\"Photo\"<\/td>\n<\/tr>\n
QUIZ PARTY: A NEW SOCIAL QUIZ APP COMING SOON<\/font><\/td>\n<\/tr>\n
Logo<\/b><\/font><\/td>\n<\/tr>\n
\"Logo\"<\/td>\n<\/tr>\n
<\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

Inside BuzzFeed’s Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet For the past year, a small team has been quietly developing a new kind of company. Today at SXSW, Branch Office came out of stealth to preview the first two of many apps.\u00a0 Download images & logos here AUSTIN, Texas–(BUSINESS WIRE)– BuzzFeed, Inc. (Nasdaq: BZFD) today unveiled Branch Office, a new spinoff company that has been secretly developing a slate of apps designed to reinvent how people connect on the internet. The first two are launching now. More are coming this year. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260313571948\/en\/ BRANCH OFFICE Branch Office operates independently, with its own … <\/p>\n

Continue reading “Inside BuzzFeed’s Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet”<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-944483","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"\nInside BuzzFeed's Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside BuzzFeed's Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Inside BuzzFeed’s Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet For the past year, a small team has been quietly developing a new kind of company. Today at SXSW, Branch Office came out of stealth to preview the first two of many apps.\u00a0 Download images & logos here AUSTIN, Texas–(BUSINESS WIRE)– BuzzFeed, Inc. (Nasdaq: BZFD) today unveiled Branch Office, a new spinoff company that has been secretly developing a slate of apps designed to reinvent how people connect on the internet. The first two are launching now. More are coming this year. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260313571948\/en\/ BRANCH OFFICE Branch Office operates independently, with its own … Continue reading "Inside BuzzFeed’s Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-13T22:04:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260313571948\/en\/2747243\/4\/Branch_Office_Logo_%281%29.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Inside BuzzFeed’s Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet\",\"datePublished\":\"2026-03-13T22:04:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\\\/\"},\"wordCount\":960,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260313571948\\\/en\\\/2747243\\\/4\\\/Branch_Office_Logo_%281%29.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\\\/\",\"name\":\"Inside BuzzFeed's Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet - Market Newsdesk\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260313571948\\\/en\\\/2747243\\\/4\\\/Branch_Office_Logo_%281%29.jpg\",\"datePublished\":\"2026-03-13T22:04:07+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260313571948\\\/en\\\/2747243\\\/4\\\/Branch_Office_Logo_%281%29.jpg\",\"contentUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260313571948\\\/en\\\/2747243\\\/4\\\/Branch_Office_Logo_%281%29.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inside BuzzFeed’s Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#website\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/\",\"name\":\"Market Newsdesk\",\"description\":\"Latest Business News in Real Time\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\",\"name\":\"Newsdesk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g\",\"caption\":\"Newsdesk\"},\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/author\\\/newsdesk\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inside BuzzFeed's Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet - Market Newsdesk","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/","og_locale":"en_US","og_type":"article","og_title":"Inside BuzzFeed's Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet - Market Newsdesk","og_description":"Inside BuzzFeed’s Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet For the past year, a small team has been quietly developing a new kind of company. Today at SXSW, Branch Office came out of stealth to preview the first two of many apps.\u00a0 Download images & logos here AUSTIN, Texas–(BUSINESS WIRE)– BuzzFeed, Inc. (Nasdaq: BZFD) today unveiled Branch Office, a new spinoff company that has been secretly developing a slate of apps designed to reinvent how people connect on the internet. The first two are launching now. More are coming this year. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260313571948\/en\/ BRANCH OFFICE Branch Office operates independently, with its own … Continue reading \"Inside BuzzFeed’s Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/","og_site_name":"Market Newsdesk","article_published_time":"2026-03-13T22:04:07+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260313571948\/en\/2747243\/4\/Branch_Office_Logo_%281%29.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Inside BuzzFeed’s Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet","datePublished":"2026-03-13T22:04:07+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/"},"wordCount":960,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260313571948\/en\/2747243\/4\/Branch_Office_Logo_%281%29.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/","name":"Inside BuzzFeed's Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet - Market Newsdesk","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/#primaryimage"},"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260313571948\/en\/2747243\/4\/Branch_Office_Logo_%281%29.jpg","datePublished":"2026-03-13T22:04:07+00:00","author":{"@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"breadcrumb":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/#primaryimage","url":"https:\/\/mms.businesswire.com\/media\/20260313571948\/en\/2747243\/4\/Branch_Office_Logo_%281%29.jpg","contentUrl":"https:\/\/mms.businesswire.com\/media\/20260313571948\/en\/2747243\/4\/Branch_Office_Logo_%281%29.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/inside-buzzfeeds-secret-lab-three-apps-a-new-company-and-a-bet-on-the-future-of-the-internet\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.marketnewsdesk.com\/"},{"@type":"ListItem","position":2,"name":"Inside BuzzFeed’s Secret Lab: Three Apps, a New Company, and a Bet on the Future of the Internet"}]},{"@type":"WebSite","@id":"https:\/\/www.marketnewsdesk.com\/#website","url":"https:\/\/www.marketnewsdesk.com\/","name":"Market Newsdesk","description":"Latest Business News in Real Time","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.marketnewsdesk.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979","name":"Newsdesk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a0d0bd5b0f0ca12a265a459b13169dac35f33776d8501eda5e68844a366f2f46?s=96&d=mm&r=g","caption":"Newsdesk"},"url":"https:\/\/www.marketnewsdesk.com\/index.php\/author\/newsdesk\/"}]}},"_links":{"self":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/944483","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/comments?post=944483"}],"version-history":[{"count":0,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/posts\/944483\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/media?parent=944483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/categories?post=944483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.marketnewsdesk.com\/index.php\/wp-json\/wp\/v2\/tags?post=944483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}