{"id":943709,"date":"2026-03-11T17:14:28","date_gmt":"2026-03-11T21:14:28","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-nova-entertainment-partner-to-enable-programmatic-access-to-the-nova-retail-network\/"},"modified":"2026-03-11T17:14:28","modified_gmt":"2026-03-11T21:14:28","slug":"magnite-and-nova-entertainment-partner-to-enable-programmatic-access-to-the-nova-retail-network","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-nova-entertainment-partner-to-enable-programmatic-access-to-the-nova-retail-network\/","title":{"rendered":"Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network"},"content":{"rendered":"<div class=\"mw_release\">\n<p align=\"left\">SYDNEY, March  11, 2026  (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australia\u2019s most innovative in-store audio networks.<\/p>\n<p align=\"left\">The Nova Retail Network reaches millions of shoppers across retail locations nationwide, delivering curated audio content and advertising directly to consumers at the point of purchase. The collaboration allows advertisers to access the Nova Retail Network\u2019s premium Digital Audio inventory programmatically through Magnite, helping streamline campaign activation, and creating new opportunities for brands to reach consumers in high-impact retail environments.<\/p>\n<p align=\"left\">\u201cWe\u2019re excited to be working with Magnite to unlock additional value for our audio offering and bring this innovative opportunity to market,\u201d said Nicole Bence, Chief Commercial Officer at NOVA Entertainment. \u201cThe Nova Retail Network represents a highly engaging environment where brands can connect with shoppers in real time, and we look forward to being able to deliver greater flexibility, efficiency and scale for our advertising partners.\u201d<\/p>\n<p align=\"left\">\u201cProgrammatic is rapidly transforming the audio landscape, and the growth of in-store audio environments represents an exciting new frontier for brands,\u201d said Yael Milbank, Managing Director, Australia and New Zealand at Magnite. \u201cWe\u2019re thrilled to be working with NOVA Entertainment to bring programmatic capabilities to the Nova Retail Network and help advertisers reach audiences in the moments that matter most \u2013 right at the point of purchase.\u201d<\/p>\n<p align=\"left\">The partnership reflects growing demand for automated buying and programmatic activation across audio channels, particularly as 72% of Australian audio buyers purchased audio programmatically in 2025, according to IAB Australia\u2019s latest <em>Digital Audio State of the Nation Report.<\/em><\/p>\n<p align=\"left\">\n        <strong>About Magnite<\/strong><br \/>\n        <br \/>We\u2019re Magnite (NASDAQ: MGNI), the world\u2019s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world\u2019s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, vibrant Mumbai and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.<\/p>\n<p align=\"left\">\n        <strong>About NOVA Entertainment<\/strong><br \/>\n        <br \/>NOVA Entertainment is Australia\u2019s leading independent audio entertainment business. NOVA Entertainment owns and operates the Nova Network, the Smooth FM Network, FIVEAA Adelaide, Star 104.5 NSW Central Coast and a suite of DAB+ stations including Smooth FM, Smooth Relax, Nova Throwbacks, Nova 90s and Coles Radio. The company\u2019s broadcast offering is complemented by a range of on-demand assets across digital, social, mobile and podcasting. NOVA\u2019s market-leading platforms span every aspect of the audio experience and are powered by the creativity and expertise that deliver meaningful connections between brands and audience.<\/p>\n<p align=\"left\">\n        <strong>Media Contact:<\/strong><br \/>\n        <br \/>Einsteinz Communications<br \/>Carlotta Vittori<br \/>carlotta@einsteinz.com.au<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY2OTk2MCM3NDc5NzE1IzIwMTc0MzE=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MmEzODMxM2QtMDA1YS00M2QwLThlYzEtNDRiYmZjZTI1YmExLTEwMjkwMDQtMjAyNi0wMy0xMS1lbg==\/tiny\/Magnite-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SYDNEY, March 11, 2026 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australia\u2019s most innovative in-store audio networks. The Nova Retail Network reaches millions of shoppers across retail locations nationwide, delivering curated audio content and advertising directly to consumers at the point of purchase. The collaboration allows advertisers to access the Nova Retail Network\u2019s premium Digital Audio inventory programmatically through Magnite, helping streamline campaign activation, and creating new opportunities for brands to reach consumers in high-impact retail environments. \u201cWe\u2019re excited to be working with Magnite to unlock additional value for our audio offering and bring this innovative opportunity to &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-nova-entertainment-partner-to-enable-programmatic-access-to-the-nova-retail-network\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-943709","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-nova-entertainment-partner-to-enable-programmatic-access-to-the-nova-retail-network\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"SYDNEY, March 11, 2026 (GLOBE NEWSWIRE) &#8212; Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australia\u2019s most innovative in-store audio networks. The Nova Retail Network reaches millions of shoppers across retail locations nationwide, delivering curated audio content and advertising directly to consumers at the point of purchase. The collaboration allows advertisers to access the Nova Retail Network\u2019s premium Digital Audio inventory programmatically through Magnite, helping streamline campaign activation, and creating new opportunities for brands to reach consumers in high-impact retail environments. \u201cWe\u2019re excited to be working with Magnite to unlock additional value for our audio offering and bring this innovative opportunity to &hellip; Continue reading &quot;Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/magnite-and-nova-entertainment-partner-to-enable-programmatic-access-to-the-nova-retail-network\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-11T21:14:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY2OTk2MCM3NDc5NzE1IzIwMTc0MzE=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-and-nova-entertainment-partner-to-enable-programmatic-access-to-the-nova-retail-network\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-and-nova-entertainment-partner-to-enable-programmatic-access-to-the-nova-retail-network\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network\",\"datePublished\":\"2026-03-11T21:14:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-and-nova-entertainment-partner-to-enable-programmatic-access-to-the-nova-retail-network\\\/\"},\"wordCount\":480,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-and-nova-entertainment-partner-to-enable-programmatic-access-to-the-nova-retail-network\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTY2OTk2MCM3NDc5NzE1IzIwMTc0MzE=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-and-nova-entertainment-partner-to-enable-programmatic-access-to-the-nova-retail-network\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/magnite-and-nova-entertainment-partner-to-enable-programmatic-access-to-the-nova-retail-network\\\/\",\"name\":\"Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network - 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