{"id":943351,"date":"2026-03-10T14:03:02","date_gmt":"2026-03-10T18:03:02","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-launches-alpha-woman-a-bilingual-audio-network-where-her-voice-leads-women-first-culture-forward\/"},"modified":"2026-03-10T14:03:02","modified_gmt":"2026-03-10T18:03:02","slug":"sigma-audio-networks-powered-by-mediaco-launches-alpha-woman-a-bilingual-audio-network-where-her-voice-leads-women-first-culture-forward","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-launches-alpha-woman-a-bilingual-audio-network-where-her-voice-leads-women-first-culture-forward\/","title":{"rendered":"Sigma Audio Networks, powered by MediaCo, Launches \u201cAlpha Woman\u201d A Bilingual Audio Network Where Her Voice Leads \u2013 Women First. Culture Forward."},"content":{"rendered":"<p>        <!--.bwlistdisc { list-style-type: disc }\n.bwuline { text-decoration: underline }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p><b>Sigma Audio Networks, powered by MediaCo, Launches \u201cAlpha Woman\u201d A Bilingual Audio Network <i>Where Her Voice Leads \u2013 Women First. Culture Forward.<\/i><\/b><\/p>\n<p><strong>Alpha Woman<\/strong> blends contemporary music, culture, and conversation with the voices of <strong>relatable personalities, influential women, and cultural tastemakers<\/strong> to create a listening experience that resonates with bilingual, culturally connected women across the United States.<\/p>\n<p>NEW YORK&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nSigma Audio Networks, powered by MediaCo (Nasdaq: MDIA), today announced the launch of <b>Alpha Woman<\/b>, a new bilingual (English + Spanish) audio network created to celebrate, empower, and connect with the modern multicultural woman.<\/p>\n<p>\nBuilt around the tagline <b>\u201cWhere Her Voice Leads,\u201d<\/b> Alpha Woman delivers a powerful mix of contemporary music, lifestyle programming, cultural conversation, and inspirational voices that reflect the ambition, creativity, and influence of today\u2019s women.<\/p>\n<p>\nThe network will be distributed through <b>Sigma Audio\u2019s national affiliate platform<\/b>, reaching audiences across major U.S. markets and multicultural communities.<\/p>\n<p>\n\u201cWomen are not only shaping culture \u2013 they are driving economic influence and defining what comes next,\u201d said <b>Elisa Torres, President and CEO of Sigma Audio Networks<\/b>. \u201cMulticultural women are powerful leaders in their homes, their communities, and in business. Alpha Woman was created to amplify their voices, their stories, and their influence.\u201d<\/p>\n<p><b>A Powerful Opportunity for Advertisers<\/b><\/p>\n<p>\nA Powerful Opportunity for Advertisers The launch of Alpha Woman expands <b>Sigma Audio\u2019s ability to help brands connect with one of the most influential consumer segments in America: multicultural women.<\/b><\/p>\n<p>\nThrough Sigma Audio\u2019s national distribution platform, advertisers will have access to:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nNational terrestrial reach through affiliate radio stations<\/p>\n<\/li>\n<li>\nIntegrated campaigns across broadcast and digital audio platforms<\/p>\n<\/li>\n<li>\nPremium cultural environments<\/p>\n<\/li>\n<li>\nOpportunities for branded segments, talent integrations, and live experiences<\/p>\n<\/li>\n<\/ul>\n<p>\n\u201cMulticultural women are cultural leaders and powerful decision makers within households and communities,\u201d said <b>Jason Corelli, SVP of Audio Integrated Sales<\/b>.<b \/>\u201cAlpha Woman creates a premium environment where brands can connect authentically with this audience through culture, conversation, and meaningful storytelling.\u201d<\/p>\n<p><b>Part of Sigma Audio\u2019s Cultural Network Strategy<\/b><\/p>\n<p>\nAlpha Woman is the newest addition to <b>Sigma Audio Networks\u2019 growing portfolio of culturally driven audio platforms<\/b>, designed to deliver scale, cultural relevance, and measurable impact for advertisers seeking to reach America\u2019s evolving audiences.<\/p>\n<p>\nThe network will launch with an expanding group of affiliate partners nationwide, with additional markets expected to join throughout <b>2026<\/b>.<\/p>\n<p><b>About Sigma Audio Networks<\/b><\/p>\n<p>\nSigma Audio Networks, powered by MediaCo is a multicultural audio network connecting brands with diverse audiences through premium content, national distribution, and cross-platform audio solutions. Through a growing network of affiliate radio stations and digital audio platforms, Sigma Audio delivers <b>scale, cultural relevance, and measurable impact for advertisers across the United States.<\/b><\/p>\n<p><b><span class=\"bwuline\">About MediaCo<\/span><\/b><\/p>\n<p>\nMediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands\u2014including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network\u2014reach more than 20 million people each month across television, radio, digital, and streaming platforms. Its Sigma Audio Networks LLC, a groundbreaking national multicultural audio network, is modernizing how advertisers reach America\u2019s growing multicultural audiences. Learn more at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fmediaco.now%2F&amp;esheet=54444265&amp;newsitemid=20260310328223&amp;lan=en-US&amp;anchor=https%3A%2F%2Fmediaco.now&amp;index=1&amp;md5=ea74dfc47a13c67381ec732719d68cc9\">https:\/\/mediaco.now<\/a>. Contact: <a rel=\"nofollow\" href=\"mailto:press@mediacoholding.com\">press@mediacoholding.com<\/a><\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260310328223r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260310328223\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260310328223\/en\/<\/a><\/span><\/p>\n<p><strong>Media Contact:<br \/>\n<\/strong><br \/>Jason Corelli<br \/>\n<br \/>Senior Vice President, Integrated Audio Sales<br \/>\n<br \/>Sigma Audio Networks<br \/>\n<br \/>Email: <a rel=\"nofollow\" href=\"mailto:jcorelli@sigma.audio\">jcorelli@sigma.audio<\/a><\/p>\n<p><b>KEYWORDS:<\/b> New York United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> TV and Radio Podcast Music Women Marketing Advertising Entertainment Communications Digital Marketing Media Consumer<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260310328223\/en\/2743267\/3\/MediaCo_SIGMA_logo_1.26_PNG.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Sigma Audio Networks, powered by MediaCo, Launches \u201cAlpha Woman\u201d A Bilingual Audio Network Where Her Voice Leads \u2013 Women First. Culture Forward. Alpha Woman blends contemporary music, culture, and conversation with the voices of relatable personalities, influential women, and cultural tastemakers to create a listening experience that resonates with bilingual, culturally connected women across the United States. NEW YORK&#8211;(BUSINESS WIRE)&#8211; Sigma Audio Networks, powered by MediaCo (Nasdaq: MDIA), today announced the launch of Alpha Woman, a new bilingual (English + Spanish) audio network created to celebrate, empower, and connect with the modern multicultural woman. Built around the tagline \u201cWhere Her Voice Leads,\u201d Alpha Woman delivers a powerful mix of contemporary music, lifestyle programming, cultural conversation, and inspirational voices that reflect &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-launches-alpha-woman-a-bilingual-audio-network-where-her-voice-leads-women-first-culture-forward\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Sigma Audio Networks, powered by MediaCo, Launches \u201cAlpha Woman\u201d A Bilingual Audio Network Where Her Voice Leads \u2013 Women First. Culture Forward.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-943351","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sigma Audio Networks, powered by MediaCo, Launches \u201cAlpha Woman\u201d A Bilingual Audio Network Where Her Voice Leads \u2013 Women First. Culture Forward. - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/sigma-audio-networks-powered-by-mediaco-launches-alpha-woman-a-bilingual-audio-network-where-her-voice-leads-women-first-culture-forward\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sigma Audio Networks, powered by MediaCo, Launches \u201cAlpha Woman\u201d A Bilingual Audio Network Where Her Voice Leads \u2013 Women First. Culture Forward. - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Sigma Audio Networks, powered by MediaCo, Launches \u201cAlpha Woman\u201d A Bilingual Audio Network Where Her Voice Leads \u2013 Women First. Culture Forward. Alpha Woman blends contemporary music, culture, and conversation with the voices of relatable personalities, influential women, and cultural tastemakers to create a listening experience that resonates with bilingual, culturally connected women across the United States. NEW YORK&#8211;(BUSINESS WIRE)&#8211; Sigma Audio Networks, powered by MediaCo (Nasdaq: MDIA), today announced the launch of Alpha Woman, a new bilingual (English + Spanish) audio network created to celebrate, empower, and connect with the modern multicultural woman. Built around the tagline \u201cWhere Her Voice Leads,\u201d Alpha Woman delivers a powerful mix of contemporary music, lifestyle programming, cultural conversation, and inspirational voices that reflect &hellip; Continue reading &quot;Sigma Audio Networks, powered by MediaCo, Launches \u201cAlpha Woman\u201d A Bilingual Audio Network Where Her Voice Leads \u2013 Women First. 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