{"id":943277,"date":"2026-03-10T09:57:45","date_gmt":"2026-03-10T13:57:45","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\/"},"modified":"2026-03-10T09:57:45","modified_gmt":"2026-03-10T13:57:45","slug":"samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\/","title":{"rendered":"Samsara Announces New AI Coaching Features to Transform Fleet Safety at Scale"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Samsara Announces New AI Coaching Features to Transform Fleet Safety at Scale<\/b><\/p>\n<p class=\"bwalignc\"><i>New AI-powered features give managers a more complete view of risk, while providing drivers with a personalized coach for every shift<\/i><\/p>\n<p>SAN FRANCISCO&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.samsara.com%2F&amp;esheet=54442518&amp;newsitemid=20260310128984&amp;lan=en-US&amp;anchor=Samsara+Inc.&amp;index=1&amp;md5=e965ef15e0c5028600b3d02876a49d49\">Samsara Inc.<\/a> (NYSE: IOT), the pioneer of the Connected Operations<sup>\u00ae<\/sup> Platform, today announced the addition of several new automated coaching features designed to support both managers and drivers across the entire driving journey. By providing a more complete view of risk and scaling personalized feedback through AI, these new capabilities allow fleets to reduce crashes and improve safety without increasing administrative workload.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260310128984\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260310128984\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260310128984\/en\/2741573\/4\/ai-roleplay.jpg\" alt=\"Samsara AI Role Play for Managers\" \/><\/p>\n<p style=\"font-size:85%\">Samsara AI Role Play for Managers<\/p>\n<\/div>\n<p>\n\u201cThrough our partnership with Samsara, we have seen a clear correlation between our insurance customers who leverage driver coaching and reduced crash rates,\u201d said Alasdair MacKechnie, Head of Auto Liability at Inigo. \u201cSustained coaching through the Samsara platform can improve driver behavior, leading to fewer crashes, a reduction in loss activity, and insurance premium savings.\u201d<\/p>\n<p><b>Helping managers become better coaches<\/b><\/p>\n<p>\nBuilt on Samsara\u2019s proprietary risk model, these new features help managers of lean teams to scale coaching through AI and automation:<\/p>\n<ul class=\"bwlistdisc\">\n<li><b>Turn every manager into a world-class coach:<\/b> Managers can now refine how they give drivers feedback using the new AI Role Play and AI Guided Coaching features. With AI Role Play, managers can simulate real-world scenarios and tough conversations, helping prepare for difficult conversations with an AI \u201cdriver.\u201d AI Guided Coaching Sessions equip managers with an AI-powered framework for delivering structured, effective one-on-one coaching conversations that help inspire real behavior change.\n<\/li>\n<li><b>Save time and resources with automated safety event triage: <\/b>Samsara\u2019s AI automatically reviews, prioritizes, and classifies safety events into risk categories. High-risk drivers are routed for human coaching, while less risky drivers are automatically routed to self-service coaching. The system now monitors more than 45 risk factors, so managers can spend their time coaching drivers who need the most support.\n<\/li>\n<li><b>Identify and take action on the most critical risks: <\/b>Samsara\u2019s Safety Program Overview serves as a command center for managers to evaluate their coaching program\u2019s performance. For example, a manager can see how many events are routed to drivers for self-coaching versus escalated to managers, track completion and compliance, and measure whether automation is driving behavior change and risk reduction. With built-in actionable recommendations, managers can fine-tune their programs to ensure they continuously deliver measurable safety outcomes and provide consistent positive reinforcement.\n<\/li>\n<\/ul>\n<p>\nThis scalable automated approach is already generating massive time savings for early adopters.<\/p>\n<p>\n\u201cWe pushed over 5,000 coaching events in a 30-day period to drivers,\u201d said Tosin Lediju, SH&amp;E Manager at Ecolab. \u201cIf you consider the time and effort that would have been spent reviewing all those events, that\u2019s huge.\u201d<\/p>\n<p><b>Support before, during, and after every shift<\/b><\/p>\n<p>\nJust weeks after the launch of <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.samsara.com%2Fcompany%2Fnews%2Fpress-releases%2Fsamsara-coach-super-bowl-jesse-love&amp;esheet=54442518&amp;newsitemid=20260310128984&amp;lan=en-US&amp;anchor=Samsara+Coach&amp;index=2&amp;md5=00a6d42028fe97c294e574c2a67c1a6e\">Samsara Coach<\/a>, an important new feature is now available to provide continuous support across the entire driver journey.<\/p>\n<p>\nTo set drivers up for success before a shift, managers can now automate a new <b>start-of-the-day audio briefing<\/b> delivered directly in the cab. This personalized audio summary sets the tone for the day with clear guidance\u2014helping drivers anticipate risks like severe weather, celebrate recent safety milestones, and reinforce the positive habits that keep them safe on the road.<\/p>\n<p>\nNow, drivers have holistic coverage provided by Samsara Coach before, during, and after their shift. This includes <b>start-of-the-day audio briefings <\/b>to help predict road risk, on-the-road support through <b>two-way audio coaching,<\/b> and post-trip support through <b>AI Avatar.<\/b><\/p>\n<p>\n\u201cSafety is a continuous loop that requires support at every level of an organization,\u201d said Johan Land, SVP of Product at Samsara. \u201cBy offering end-to-end coaching for both drivers and managers, we\u2019re moving beyond just flagging isolated errors to providing a true partner for the frontline. This is a glimpse into the future of AI-guided frontline work, making every shift safer and more efficient from start to finish.\u201d<\/p>\n<p>\nLearn more about Samsara\u2019s <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.samsara.com%2Fproducts%2Fworkforce-management%2Fdriver-coaching%3Futm_medium%3Dpress-release%26utm_source%3Dbusiness-wire%26utm_campaign%3D_automated-coaching-announcement&amp;esheet=54442518&amp;newsitemid=20260310128984&amp;lan=en-US&amp;anchor=Automated+Coaching+solution+here&amp;index=3&amp;md5=d81e7987d746dcd30a08b5b54e0cfc82\">Automated Coaching solution here<\/a>.<\/p>\n<p>\nJoin us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.samsarabeyond.com%2F&amp;esheet=54442518&amp;newsitemid=20260310128984&amp;lan=en-US&amp;anchor=Samsara+Beyond&amp;index=4&amp;md5=f87fa3d8b646bff5c5bb3d5a9f85548a\">Samsara Beyond<\/a>, June 23\u201326, 2026, in Las Vegas, NV, to dive deeper into how operations leaders can reduce risk, increase efficiency, and unlock the power of the Samsara platform.<\/p>\n<p><b>About Samsara<\/b><\/p>\n<p>\nSamsara (NYSE: IOT) is the pioneer of the Connected Operations<sup>\u00ae<\/sup> Platform, which is an open platform that connects the people, devices, and systems of some of the world\u2019s most complex operations, allowing them to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world\u2019s leading organizations across industries in transportation, construction, wholesale and retail trade, field services, logistics, manufacturing, utilities and energy, government, healthcare and education, food and beverage, and others. The company&#8217;s mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy.<\/p>\n<p>\nSamsara is a registered trademark of Samsara Inc. All other brand names, product names, or trademarks belong to their respective holders.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260310128984r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260310128984\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260310128984\/en\/<\/a><\/span><\/p>\n<p>\nNikki Ziolo<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:media@samsara.com\">media@samsara.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America Canada<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Technology Trucking Automotive Transport Software Internet Data Management IOT (Internet of Things) Artificial Intelligence Fleet Management<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260310128984\/en\/2741573\/3\/ai-roleplay.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Samsara AI Role Play for Managers<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260310128984\/en\/1362304\/3\/samsara_horizontal_logo_navy.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Samsara Announces New AI Coaching Features to Transform Fleet Safety at Scale New AI-powered features give managers a more complete view of risk, while providing drivers with a personalized coach for every shift SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;Samsara Inc. (NYSE: IOT), the pioneer of the Connected Operations\u00ae Platform, today announced the addition of several new automated coaching features designed to support both managers and drivers across the entire driving journey. By providing a more complete view of risk and scaling personalized feedback through AI, these new capabilities allow fleets to reduce crashes and improve safety without increasing administrative workload. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260310128984\/en\/ Samsara AI Role Play for Managers \u201cThrough our partnership with Samsara, we &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Samsara Announces New AI Coaching Features to Transform Fleet Safety at Scale&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-943277","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsara Announces New AI Coaching Features to Transform Fleet Safety at Scale - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsara Announces New AI Coaching Features to Transform Fleet Safety at Scale - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Samsara Announces New AI Coaching Features to Transform Fleet Safety at Scale New AI-powered features give managers a more complete view of risk, while providing drivers with a personalized coach for every shift SAN FRANCISCO&#8211;(BUSINESS WIRE)&#8211;Samsara Inc. (NYSE: IOT), the pioneer of the Connected Operations\u00ae Platform, today announced the addition of several new automated coaching features designed to support both managers and drivers across the entire driving journey. By providing a more complete view of risk and scaling personalized feedback through AI, these new capabilities allow fleets to reduce crashes and improve safety without increasing administrative workload. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260310128984\/en\/ Samsara AI Role Play for Managers \u201cThrough our partnership with Samsara, we &hellip; Continue reading &quot;Samsara Announces New AI Coaching Features to Transform Fleet Safety at Scale&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-10T13:57:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260310128984\/en\/2741573\/4\/ai-roleplay.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Samsara Announces New AI Coaching Features to Transform Fleet Safety at Scale\",\"datePublished\":\"2026-03-10T13:57:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\\\/\"},\"wordCount\":911,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260310128984\\\/en\\\/2741573\\\/4\\\/ai-roleplay.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\\\/\",\"name\":\"Samsara Announces New AI Coaching Features to Transform Fleet Safety at Scale - 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(NYSE: IOT), the pioneer of the Connected Operations\u00ae Platform, today announced the addition of several new automated coaching features designed to support both managers and drivers across the entire driving journey. By providing a more complete view of risk and scaling personalized feedback through AI, these new capabilities allow fleets to reduce crashes and improve safety without increasing administrative workload. This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260310128984\/en\/ Samsara AI Role Play for Managers \u201cThrough our partnership with Samsara, we &hellip; Continue reading \"Samsara Announces New AI Coaching Features to Transform Fleet Safety at Scale\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\/","og_site_name":"Market Newsdesk","article_published_time":"2026-03-10T13:57:45+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260310128984\/en\/2741573\/4\/ai-roleplay.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Samsara Announces New AI Coaching Features to Transform Fleet Safety at Scale","datePublished":"2026-03-10T13:57:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\/"},"wordCount":911,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260310128984\/en\/2741573\/4\/ai-roleplay.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/samsara-announces-new-ai-coaching-features-to-transform-fleet-safety-at-scale\/","name":"Samsara Announces New AI Coaching Features to Transform Fleet Safety at Scale - 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