{"id":943258,"date":"2026-03-10T09:48:52","date_gmt":"2026-03-10T13:48:52","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/mobile-gaming-now-a-mainstream-consumer-channel-driving-purchase-impact-for-brands-axon-by-applovin-and-kantar-report-finds\/"},"modified":"2026-03-10T09:48:52","modified_gmt":"2026-03-10T13:48:52","slug":"mobile-gaming-now-a-mainstream-consumer-channel-driving-purchase-impact-for-brands-axon-by-applovin-and-kantar-report-finds","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/mobile-gaming-now-a-mainstream-consumer-channel-driving-purchase-impact-for-brands-axon-by-applovin-and-kantar-report-finds\/","title":{"rendered":"Mobile Gaming Now a Mainstream Consumer Channel Driving Purchase Impact for Brands, Axon by AppLovin and Kantar Report Finds"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Mobile Gaming Now a Mainstream Consumer Channel Driving Purchase Impact for Brands, Axon by AppLovin and Kantar Report Finds<\/b><\/p>\n<p>PALO ALTO, Calif.&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.applovin.com%2Fen&amp;esheet=54443052&amp;newsitemid=20260310466304&amp;lan=en-US&amp;anchor=AppLovin&amp;index=1&amp;md5=eb0d6d4d5f74ab9ea1b3a98eadee57a1\">AppLovin<\/a> Corporation (NASDAQ: APP) (\u201cAppLovin\u201d), a leading marketing platform, today released <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Faxon.ai%2Fen%2Fblog%2Fmobile-gaming-consumer%3Futm_campaign%3D40001393-Axon%26utm_source%3DPR%26utm_medium%3Drelease&amp;esheet=54443052&amp;newsitemid=20260310466304&amp;lan=en-US&amp;anchor=Mobile+Gaming%3A+The+New+Mainstream+Consumer+Channel&amp;index=2&amp;md5=3920e0520dc0e54f01d471688acbbe15\">Mobile Gaming: The New Mainstream Consumer Channel<\/a>, a new Kantar study prepared for <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Faxon.ai%2Fen&amp;esheet=54443052&amp;newsitemid=20260310466304&amp;lan=en-US&amp;anchor=Axon&amp;index=3&amp;md5=cf23afff258e474f8db65209ad4c9ff6\">Axon<\/a> by AppLovin. Analyzing the scale, influence, and commerce impact of mobile gaming audiences in the U.S., the report finds that mobile gaming has evolved into a true mass-reach consumer channel for advertisers, delivering not only national scale and demographic diversity, but also driving meaningful purchase outcomes for brands. The research reveals that mobile gamers are influential household decision-makers with strong spending power. Seventy percent of respondents reported making most purchasing decisions and feel financially comfortable.<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260310466304\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260310466304\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260310466304\/en\/2742695\/4\/Mobile_gaming_is_a_daily_habit.jpg\" alt=\"Source: Kantar Mobile Gaming: The New Mainstream Consumer Channel, reveals that mobile gaming is a daily habit for most players, with 70% playing every day, making it one of the most consistent, high-frequency touchpoints available to advertisers.\" \/><\/p>\n<p style=\"font-size:85%\">Source: Kantar Mobile Gaming: The New Mainstream Consumer Channel, reveals that mobile gaming is a daily habit for most players, with 70% playing every day, making it one of the most consistent, high-frequency touchpoints available to advertisers.<\/p>\n<\/div>\n<p>\nFurthermore, nearly 40% of mobile gamers reported purchasing a product within three months of seeing a mobile gaming ad \u2014 which resulted in high satisfaction (92%) and strong intent to repurchase (82%) \u2014 demonstrating that mobile gaming advertising drives sales.<\/p>\n<p>\nAdditional key findings from the Axon-Kantar <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Faxon.ai%2Fen%2Fblog%2Fmobile-gaming-consumer%3Futm_campaign%3D40001393-Axon%26utm_source%3DPR%26utm_medium%3Drelease&amp;esheet=54443052&amp;newsitemid=20260310466304&amp;lan=en-US&amp;anchor=report&amp;index=4&amp;md5=de7569269e71410d23c1972f2f724296\">report<\/a> include:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nMobile gaming is a daily habit for most players, with 70% playing every day, making it one of the most consistent, high-frequency touchpoints available to advertisers.<\/p>\n<\/li>\n<li>\n71% of mobile gamers shop online at least weekly, with 77% spending $100 or more per month.<\/p>\n<\/li>\n<li>\nUnlike the fatigue often associated with social feeds, mobile gaming drives more positive emotional engagement, with 71% of players saying they view ads favorably while playing.<\/p>\n<\/li>\n<li>\nAffluent audiences are especially receptive: more than half of households earning $200K+ describe their sentiment toward mobile gaming ads as \u201cvery positive.\u201d<\/p>\n<\/li>\n<li>\nMobile gaming is driving real commerce, with 7 in 10 affluent gamers purchasing from an in-game ad and almost half converting in the past three months.<\/p>\n<\/li>\n<\/ul>\n<p>\nTo view the full Mobile Gaming: The New Mainstream Consumer Channel report, visit <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Faxon.ai%2Fen%2Fblog%2Fmobile-gaming-consumer%3Futm_campaign%3D40001393-Axon%26utm_source%3DPR%26utm_medium%3Drelease&amp;esheet=54443052&amp;newsitemid=20260310466304&amp;lan=en-US&amp;anchor=here&amp;index=5&amp;md5=8b95e5cfbc4c1cc617473142c10821d6\">here<\/a>.<\/p>\n<p><b>About AppLovin<\/b><\/p>\n<p><a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.applovin.com%2Fen&amp;esheet=54443052&amp;newsitemid=20260310466304&amp;lan=en-US&amp;anchor=AppLovin&amp;index=6&amp;md5=a528dca9ee79d3ad857ce3d2f530cec7\">AppLovin<\/a> makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.applovin.com%2F&amp;esheet=54443052&amp;newsitemid=20260310466304&amp;lan=en-US&amp;anchor=www.applovin.com&amp;index=7&amp;md5=4b7b4a5dc51f839751863ff8cbf4c370\">www.applovin.com<\/a>.<\/p>\n<p>\nSource: AppLovin Corp.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260310466304r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260310466304\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260310466304\/en\/<\/a><\/span><\/p>\n<p><b>Media Contact<br \/>\n<\/b><br \/>Emelyne Interior<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:press@applovin.com\">press@applovin.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Retail Data Management Mobile Entertainment Technology Finance Advertising Business Communications Professional Services Online Retail Electronic Commerce Artificial Intelligence Electronic Games Software Entertainment Data Analytics<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260310466304\/en\/2742695\/3\/Mobile_gaming_is_a_daily_habit.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Source: Kantar Mobile Gaming: The New Mainstream Consumer Channel, reveals that mobile gaming is a daily habit for most players, with 70% playing every day, making it one of the most consistent, high-frequency touchpoints available to advertisers.<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260310466304\/en\/2742694\/3\/AppLovin_Full-Logo_Black.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Mobile Gaming Now a Mainstream Consumer Channel Driving Purchase Impact for Brands, Axon by AppLovin and Kantar Report Finds PALO ALTO, Calif.&#8211;(BUSINESS WIRE)&#8211;AppLovin Corporation (NASDAQ: APP) (\u201cAppLovin\u201d), a leading marketing platform, today released Mobile Gaming: The New Mainstream Consumer Channel, a new Kantar study prepared for Axon by AppLovin. Analyzing the scale, influence, and commerce impact of mobile gaming audiences in the U.S., the report finds that mobile gaming has evolved into a true mass-reach consumer channel for advertisers, delivering not only national scale and demographic diversity, but also driving meaningful purchase outcomes for brands. The research reveals that mobile gamers are influential household decision-makers with strong spending power. Seventy percent of respondents reported making most purchasing decisions and feel &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mobile-gaming-now-a-mainstream-consumer-channel-driving-purchase-impact-for-brands-axon-by-applovin-and-kantar-report-finds\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Mobile Gaming Now a Mainstream Consumer Channel Driving Purchase Impact for Brands, Axon by AppLovin and Kantar Report Finds&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-943258","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile Gaming Now a Mainstream Consumer Channel Driving Purchase Impact for Brands, Axon by AppLovin and Kantar Report Finds - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/mobile-gaming-now-a-mainstream-consumer-channel-driving-purchase-impact-for-brands-axon-by-applovin-and-kantar-report-finds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile Gaming Now a Mainstream Consumer Channel Driving Purchase Impact for Brands, Axon by AppLovin and Kantar Report Finds - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Mobile Gaming Now a Mainstream Consumer Channel Driving Purchase Impact for Brands, Axon by AppLovin and Kantar Report Finds PALO ALTO, Calif.&#8211;(BUSINESS WIRE)&#8211;AppLovin Corporation (NASDAQ: APP) (\u201cAppLovin\u201d), a leading marketing platform, today released Mobile Gaming: The New Mainstream Consumer Channel, a new Kantar study prepared for Axon by AppLovin. Analyzing the scale, influence, and commerce impact of mobile gaming audiences in the U.S., the report finds that mobile gaming has evolved into a true mass-reach consumer channel for advertisers, delivering not only national scale and demographic diversity, but also driving meaningful purchase outcomes for brands. The research reveals that mobile gamers are influential household decision-makers with strong spending power. 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Analyzing the scale, influence, and commerce impact of mobile gaming audiences in the U.S., the report finds that mobile gaming has evolved into a true mass-reach consumer channel for advertisers, delivering not only national scale and demographic diversity, but also driving meaningful purchase outcomes for brands. The research reveals that mobile gamers are influential household decision-makers with strong spending power. 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