{"id":942905,"date":"2026-03-09T11:33:09","date_gmt":"2026-03-09T15:33:09","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/brad-zoelle-named-president-of-boston-whaler-aligning-the-brand-for-next-phase-of-growth\/"},"modified":"2026-03-09T11:33:09","modified_gmt":"2026-03-09T15:33:09","slug":"brad-zoelle-named-president-of-boston-whaler-aligning-the-brand-for-next-phase-of-growth","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/brad-zoelle-named-president-of-boston-whaler-aligning-the-brand-for-next-phase-of-growth\/","title":{"rendered":"Brad Zoelle Named President of Boston Whaler Aligning the Brand for Next Phase of Growth"},"content":{"rendered":"<div class=\"mw_release\">\n<p>METTAWA, Ill., March  09, 2026  (GLOBE NEWSWIRE) &#8212; Brunswick Boat Group, a division of <a href=\"https:\/\/www.brunswick.com\/\" rel=\"nofollow\" target=\"_blank\">Brunswick Corporation<\/a> (NYSE: BC), today announced the appointment of Brad Zoelle as President of Boston Whaler. Zoelle, who most recently served as General Manager of Mercury Marine APAC, succeeds Lenn Scholz, who is pursuing new opportunities outside the Company.<\/p>\n<p>Zoelle brings a proven record of strategic leadership and commercial impact across the Brunswick portfolio through a series of high-impact roles at Mercury Marine and Sea Ray. Most recently as General Manager of Mercury Marine APAC, he spearheaded international market expansion and drove significant growth across the propulsion and P&amp;A segments. His strategic leadership extended to Sea Ray, where he drove the launch of flagship models like the SLX-R 400e earning recognition at the 2020 Consumer Electronics Show (CES) and played a central role in the Sea Ray rebranding strategy, including the successful market introduction of the Fathom system and the portfolio expansion with the Sundancer 370. Zoelle\u2019s commitment to advancing the marine industry is further reflected in his participation on the board of the Outboard Engine Distributors Association (OEDA) in Australia serving as its Chairman the past two years advocating for outboard manufacturers and setting market standards.<\/p>\n<p>In his new role, Zoelle will lead Boston Whaler\u2019s strategic vision, product innovation, operations, and drive commercial execution, building on the brand\u2019s legacy defined by relentless innovation, uncompromising quality, and deep customer loyalty.<\/p>\n<p>\u201cI am honored to lead a brand with such a strong legacy and devoted customer base,\u201d said Zoelle. \u201cFor more than half a century, Boston Whaler has set the standard in our industry, earning its reputation through relentless innovation, uncompromising quality, and an unwavering focus on what customers love about being on the water. I look forward to collaborating with our exceptional team to build upon that foundation, accelerate growth, deliver world-class products, and shape what\u2019s next for this iconic brand.\u201d<\/p>\n<p>Brunswick also announced the appointment of Jerry Newton as Vice President of Operations for Boston Whaler. Newton brings 25 years of operational expertise, including the past two years as President of Brunswick\u2019s Venture Boat Group and 15 years in operational leadership positions at John Deere. His appointment further reinforces Boston Whaler\u2019s commitment to quality, operational excellence, and innovation as the brand enters its next phase of growth.<\/p>\n<p>\u201cBrad\u2019s impressive track record across multiple brands at Brunswick and his deep understanding of our industry make him the right leader for Boston Whaler\u2019s next phase of growth,\u201d said Brenna Preisser, Brunswick Boat Group president. \u201cWe\u2019ve been strategically positioning Boston Whaler for success: streamlining operations at the Edgewater campus and making meaningful investments in product development. The brand has exceptional market positioning and a strong foundation to build from. Together, Brad and Jerry bring the leadership depth and experience to ensure Boston Whaler is well-positioned for continued success.\u201d<\/p>\n<p>Preisser added, &#8220;We also want to recognize Lenn Scholz for his many years of dedicated service to Brunswick. Lenn made meaningful contributions across several important roles, including VP of Product Development &amp; Engineering for Boat Group, President of Lund Boats, and President of Boston Whaler, and leaves behind a strong foundation for this brand. We&#8217;re grateful for everything he brought to this organization and wish him all the best in his future endeavors.&#8221;<\/p>\n<p>\n        <b>About Brunswick Corporation<\/b>\n      <\/p>\n<p>Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.\u00a0 Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that \u201cNext Never Rests\u2122\u201d. \u00a0Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future.\u00a0 Brunswick is home to more than 60 industry-leading brands.\u00a0 In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing, MerCruiser, and Flite.\u00a0 Brunswick\u2019s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts &amp; Accessories, Land \u2018N\u2019 Sea, Lowrance, Simrad, B&amp;G, Mastervolt, Attwood, and Whale.\u00a0 Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft, and Quicksilver.\u00a0 Our service, digital and shared-access businesses include Freedom Boat Club, Boateka, and a range of financing, insurance, and extended warranty businesses.\u00a0 While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications.\u00a0 Headquartered in Mettawa, IL, Brunswick has approximately 15,000 employees operating in 26 countries.\u00a0 In 2025, Brunswick was named America&#8217;s Most Trusted Companies by Forbes Magazine in addition to winning more than 100 awards across the enterprise for the fourth straight year.\u00a0 For more information, visit www.Brunswick.com<\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY2ODI4NCM3NDc0NzM3IzIwMDU0MzM=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/MGIzMGJiNTMtNGJmMi00MGUxLWEwNjUtZTA2NTliMzIyMWQzLTEwMTcwMDYtMjAyNi0wMy0wOS1lbg==\/tiny\/Brunswick-Corporation.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\">\n<pre>Michelle\r\nVoss \u2014\r\n \r\nDirector, Global Public Relations &amp; Communications\r\nE: michelle.voss@brunswick.com \r\nM: (904) 955 \u2013 0818\r\n<\/pre>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>METTAWA, Ill., March 09, 2026 (GLOBE NEWSWIRE) &#8212; Brunswick Boat Group, a division of Brunswick Corporation (NYSE: BC), today announced the appointment of Brad Zoelle as President of Boston Whaler. Zoelle, who most recently served as General Manager of Mercury Marine APAC, succeeds Lenn Scholz, who is pursuing new opportunities outside the Company. Zoelle brings a proven record of strategic leadership and commercial impact across the Brunswick portfolio through a series of high-impact roles at Mercury Marine and Sea Ray. Most recently as General Manager of Mercury Marine APAC, he spearheaded international market expansion and drove significant growth across the propulsion and P&amp;A segments. His strategic leadership extended to Sea Ray, where he drove the launch of flagship models like &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/brad-zoelle-named-president-of-boston-whaler-aligning-the-brand-for-next-phase-of-growth\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Brad Zoelle Named President of Boston Whaler Aligning the Brand for Next Phase of Growth&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-942905","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brad Zoelle Named President of Boston Whaler Aligning the Brand for Next Phase of Growth - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/brad-zoelle-named-president-of-boston-whaler-aligning-the-brand-for-next-phase-of-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brad Zoelle Named President of Boston Whaler Aligning the Brand for Next Phase of Growth - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"METTAWA, Ill., March 09, 2026 (GLOBE NEWSWIRE) &#8212; Brunswick Boat Group, a division of Brunswick Corporation (NYSE: BC), today announced the appointment of Brad Zoelle as President of Boston Whaler. Zoelle, who most recently served as General Manager of Mercury Marine APAC, succeeds Lenn Scholz, who is pursuing new opportunities outside the Company. Zoelle brings a proven record of strategic leadership and commercial impact across the Brunswick portfolio through a series of high-impact roles at Mercury Marine and Sea Ray. Most recently as General Manager of Mercury Marine APAC, he spearheaded international market expansion and drove significant growth across the propulsion and P&amp;A segments. 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