{"id":942430,"date":"2026-03-05T16:09:40","date_gmt":"2026-03-05T21:09:40","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-announces-new-leaders-for-its-us-media-business\/"},"modified":"2026-03-05T16:09:40","modified_gmt":"2026-03-05T21:09:40","slug":"entravision-announces-new-leaders-for-its-us-media-business","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-announces-new-leaders-for-its-us-media-business\/","title":{"rendered":"Entravision Announces New Leaders for its US Media Business"},"content":{"rendered":"<p>        <!--.bwalignc { text-align: center; list-style-position: inside }\n.bwlistdisc { list-style-type: disc }body {font:normal small Arial,Helvetica,sans-serif;color:#000;background-color:#fff;padding:24px;margin:0;} a img {border:0;} h3 {font-size:medium;color:#000;margin:0 0 1em 0; text-align:center;}-->  <\/p>\n<p class=\"bwalignc\"><b>Entravision Announces New Leaders for its US Media Business<\/b><\/p>\n<p class=\"bwalignc\">\nPromotions Focus on Customers, Sales and Operations<\/p>\n<p>LOS ANGELES&#8211;(<a href=\"http:\/\/www.businesswire.com\">BUSINESS WIRE<\/a>)&#8211;<br \/>\nEntravision, a global media and advertising technology company, announced three promotions in its US Media leadership team:<\/p>\n<p id=\"news-body-cta\">This press release features multimedia. View the full release here: <a href=\"https:\/\/www.businesswire.com\/news\/home\/20260305942087\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260305942087\/en\/<\/a><\/p>\n<div id=\"bwbodyimg\" style=\"width: 480px;float:left;padding-left:0px;padding-right:20px;padding-top:0px;padding-bottom:0px\"><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260305942087\/en\/2738782\/4\/Eduardo_Maytorena-1.jpg\" alt=\"Eduardo Maytorena, President of Entravision Audio\" \/><\/p>\n<p style=\"font-size:85%\">Eduardo Maytorena, President of Entravision Audio<\/p>\n<\/div>\n<ul class=\"bwlistdisc\">\n<li>\nMaria Martinez-Guzman to President of Entravision Media;<\/p>\n<\/li>\n<li>\nEduardo Maytorena to President of Entravision Audio; and<\/p>\n<\/li>\n<li>\nWinter Horton to Chief Revenue Officer<\/p>\n<\/li>\n<\/ul>\n<p>\nMartinez-Guzman, Maytorena and Horton will report directly to Chief Executive Officer Michael Christenson.<\/p>\n<p>\n\u201cThese promotions align our leadership with our core objectives: serve our Latino audience and advertisers, lead with sales, and modernize our operations,\u201d said Christenson. \u201cMaria, Eduardo and Winter are experienced leaders who will deliver on audience, client and revenue growth.\u201d<\/p>\n<p>\nMartinez-Guzman will lead television and digital video programming, local sales for television-only markets, and national sales. She started her career in Entravision\u2019s McAllen office, and rejoins Entravision after a 20-year career at Univision, where she served as EVP of News. \u201cI am honored and excited to step into this role,\u201d said Martinez-Guzman. \u201cVideo has always been at the heart of my career. It\u2019s how we inform, tell stories, and build trust. I look forward to working with our talented team to position Entravision as a leader in broadcast and streaming video.\u201d<\/p>\n<p>\nMaytorena will oversee radio and digital audio programming, local sales for radio-only markets, and network and national sales. He is formerly a Senior Vice President in Entravision&#8217;s Los Angeles market. \u201cI\u2019m energized to take this role,\u201d said Maytorena. \u201cEntravision has built one of the most influential platforms for Latino audiences, and I\u2019m proud to help lead its next phase of growth. We will change the audio game and transform it into a more integrated, dynamic platform. My goal is to position Entravision Audio as the most forward-thinking Latino audio platform, driving growth across our markets.\u201d<\/p>\n<p>\nHorton will lead sales for Entravision\u2019s combined markets and sales operations &amp; support for all markets. He most recently served as Entravision\u2019s Senior Advisor to the CEO, guiding the development of Entravision\u2019s new media model. Horton previously served as Chief Operating Officer at various media companies, including Liberman Broadcasting (the predecessor of Estrella Media and operator of the TelevisaUnivision affiliate in Puerto Rico) and Meruelo Media.<\/p>\n<p>\n\u201cI\u2019m thrilled to step into this role and collaborate with an exceptional team as we bring the full strength of our media platforms to market,\u201d said Horton. \u201cLeveraging our deep resources and unrivaled connection to our audiences, I am excited to sharpen our client focus and deploy innovative sales operations that will drive significant, accelerated, and more measurable growth than ever before.\u201d<\/p>\n<p>\nIn addition to these roles, other changes include:<\/p>\n<ul class=\"bwlistdisc\">\n<li>\nMark Boelke will serve as Chief Operating Officer in addition to Chief Financial Officer<\/p>\n<\/li>\n<li>\nJeff DeMartino has been promoted from General Counsel to Chief Legal Officer. He will lead the company\u2019s partnerships and have additional operational responsibilities.<\/p>\n<\/li>\n<li>\nJessica Martinez will serve as EVP of Digital Products &amp; Operations<\/p>\n<\/li>\n<li>\nLeaAnna Hernandez will serve as EVP of AI Strategy<\/p>\n<\/li>\n<li>\nFred Roggin will serve as President of Entravision Digital<\/p>\n<\/li>\n<\/ul>\n<p><b>About Entravision<\/b><\/p>\n<p>\nEntravision (NYSE: EVC) is a media and advertising technology company. In the U.S., we provide video, audio and digital marketing services to local and national advertisers through a portfolio of television and radio stations and digital advertising services that target Latino audiences. Our advertising technology business provides programmatic advertising technology and services to advertisers and app developers on a global basis. Entravision is the largest affiliate group of the Univision and UniM\u00e1s television networks. Shares of Entravision Class A Common Stock trade on the NYSE under the ticker: EVC. Learn more about us at <a rel=\"nofollow\" href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fentravision.com%2F&amp;esheet=54439206&amp;newsitemid=20260305942087&amp;lan=en-US&amp;anchor=entravision.com&amp;index=1&amp;md5=57f23182b63edd0ddd5deeea084feb26\">entravision.com<\/a>.<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20260305942087r1&amp;sid=flmnd&amp;distro=nx&amp;lang=en\" style=\"width:0;height:0\" \/><span class=\"bwct31415\" \/><\/p>\n<p id=\"mmgallerylink\"><span id=\"mmgallerylink-phrase\">View source version on businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20260305942087\/en\/\" rel=\"nofollow\">https:\/\/www.businesswire.com\/news\/home\/20260305942087\/en\/<\/a><\/span><\/p>\n<p>\nEntravision Contact:<br \/>\n<br \/>Karina Cerda, EVP of Marketing<br \/>\n<br \/><a rel=\"nofollow\" href=\"mailto:kcerda@entravision.com\">kcerda@entravision.com<\/a><\/p>\n<p><b>KEYWORDS:<\/b> California United States North America<\/p>\n<p><b>INDUSTRY KEYWORDS:<\/b> Marketing Advertising Entertainment Communications Technology TV and Radio Audio\/Video<\/p>\n<p><b>MEDIA:<\/b><\/p>\n<table cellpadding=\"3\" cellspacing=\"3\">\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260305942087\/en\/2738782\/3\/Eduardo_Maytorena-1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Eduardo Maytorena, President of Entravision Audio<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260305942087\/en\/2739260\/3\/Maria_Martinez-Guzman.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Maria Martinez-Guzman, President of Entravision Media<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Photo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260305942087\/en\/2738779\/3\/Winter_Horton-1.jpg\" alt=\"Photo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\">Winter Horton, Chief Revenue Officer at Entravision<\/font><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><b>Logo<\/b><\/font><\/td>\n<\/tr>\n<tr>\n<td><img decoding=\"async\" src=\"https:\/\/mms.businesswire.com\/media\/20260305942087\/en\/2274024\/3\/Entravision_Logo_Color_1.jpg\" alt=\"Logo\" \/><\/td>\n<\/tr>\n<tr>\n<td><font face=\"Arial\" size=\"2\"><\/font><\/td>\n<\/tr>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Entravision Announces New Leaders for its US Media Business Promotions Focus on Customers, Sales and Operations LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Entravision, a global media and advertising technology company, announced three promotions in its US Media leadership team: This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260305942087\/en\/ Eduardo Maytorena, President of Entravision Audio Maria Martinez-Guzman to President of Entravision Media; Eduardo Maytorena to President of Entravision Audio; and Winter Horton to Chief Revenue Officer Martinez-Guzman, Maytorena and Horton will report directly to Chief Executive Officer Michael Christenson. \u201cThese promotions align our leadership with our core objectives: serve our Latino audience and advertisers, lead with sales, and modernize our operations,\u201d said Christenson. \u201cMaria, Eduardo and Winter are experienced leaders who will &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-announces-new-leaders-for-its-us-media-business\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Entravision Announces New Leaders for its US Media Business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-942430","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entravision Announces New Leaders for its US Media Business - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-announces-new-leaders-for-its-us-media-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entravision Announces New Leaders for its US Media Business - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"Entravision Announces New Leaders for its US Media Business Promotions Focus on Customers, Sales and Operations LOS ANGELES&#8211;(BUSINESS WIRE)&#8211; Entravision, a global media and advertising technology company, announced three promotions in its US Media leadership team: This press release features multimedia. View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260305942087\/en\/ Eduardo Maytorena, President of Entravision Audio Maria Martinez-Guzman to President of Entravision Media; Eduardo Maytorena to President of Entravision Audio; and Winter Horton to Chief Revenue Officer Martinez-Guzman, Maytorena and Horton will report directly to Chief Executive Officer Michael Christenson. \u201cThese promotions align our leadership with our core objectives: serve our Latino audience and advertisers, lead with sales, and modernize our operations,\u201d said Christenson. \u201cMaria, Eduardo and Winter are experienced leaders who will &hellip; Continue reading &quot;Entravision Announces New Leaders for its US Media Business&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-announces-new-leaders-for-its-us-media-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-05T21:09:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mms.businesswire.com\/media\/20260305942087\/en\/2738782\/4\/Eduardo_Maytorena-1.jpg\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/entravision-announces-new-leaders-for-its-us-media-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/entravision-announces-new-leaders-for-its-us-media-business\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"Entravision Announces New Leaders for its US Media Business\",\"datePublished\":\"2026-03-05T21:09:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/entravision-announces-new-leaders-for-its-us-media-business\\\/\"},\"wordCount\":706,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/entravision-announces-new-leaders-for-its-us-media-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mms.businesswire.com\\\/media\\\/20260305942087\\\/en\\\/2738782\\\/4\\\/Eduardo_Maytorena-1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/entravision-announces-new-leaders-for-its-us-media-business\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/entravision-announces-new-leaders-for-its-us-media-business\\\/\",\"name\":\"Entravision Announces New Leaders for its US Media Business - 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View the full release here: https:\/\/www.businesswire.com\/news\/home\/20260305942087\/en\/ Eduardo Maytorena, President of Entravision Audio Maria Martinez-Guzman to President of Entravision Media; Eduardo Maytorena to President of Entravision Audio; and Winter Horton to Chief Revenue Officer Martinez-Guzman, Maytorena and Horton will report directly to Chief Executive Officer Michael Christenson. \u201cThese promotions align our leadership with our core objectives: serve our Latino audience and advertisers, lead with sales, and modernize our operations,\u201d said Christenson. \u201cMaria, Eduardo and Winter are experienced leaders who will &hellip; Continue reading \"Entravision Announces New Leaders for its US Media Business\"","og_url":"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-announces-new-leaders-for-its-us-media-business\/","og_site_name":"Market Newsdesk","article_published_time":"2026-03-05T21:09:40+00:00","og_image":[{"url":"https:\/\/mms.businesswire.com\/media\/20260305942087\/en\/2738782\/4\/Eduardo_Maytorena-1.jpg","type":"","width":"","height":""}],"author":"Newsdesk","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Newsdesk","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-announces-new-leaders-for-its-us-media-business\/#article","isPartOf":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-announces-new-leaders-for-its-us-media-business\/"},"author":{"name":"Newsdesk","@id":"https:\/\/www.marketnewsdesk.com\/#\/schema\/person\/482f27a394d4fda80ecb5499e519d979"},"headline":"Entravision Announces New Leaders for its US Media Business","datePublished":"2026-03-05T21:09:40+00:00","mainEntityOfPage":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-announces-new-leaders-for-its-us-media-business\/"},"wordCount":706,"image":{"@id":"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-announces-new-leaders-for-its-us-media-business\/#primaryimage"},"thumbnailUrl":"https:\/\/mms.businesswire.com\/media\/20260305942087\/en\/2738782\/4\/Eduardo_Maytorena-1.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-announces-new-leaders-for-its-us-media-business\/","url":"https:\/\/www.marketnewsdesk.com\/index.php\/entravision-announces-new-leaders-for-its-us-media-business\/","name":"Entravision Announces New Leaders for its US Media Business - 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