{"id":942385,"date":"2026-03-05T13:24:26","date_gmt":"2026-03-05T18:24:26","guid":{"rendered":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-fires-up-culinary-innovation-with-five-new-menu-tests\/"},"modified":"2026-03-05T13:24:26","modified_gmt":"2026-03-05T18:24:26","slug":"el-pollo-loco-fires-up-culinary-innovation-with-five-new-menu-tests","status":"publish","type":"post","link":"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-fires-up-culinary-innovation-with-five-new-menu-tests\/","title":{"rendered":"El Pollo Loco\u00ae Fires Up Culinary Innovation with Five New Menu Tests"},"content":{"rendered":"<h2>\nA bold lineup of entr\u00e9es, beverages, and handhelds are being tested in approximately 60 restaurant locations<br \/>\n<\/h2>\n<div class=\"mw_release\">\n<p>COSTA MESA, Calif., March  05, 2026  (GLOBE NEWSWIRE) &#8212; <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=8QYEKb9Kw8NeQaERgfgiCwFMqU0-qcE6-rIa82rIu-p-pRrK5hNN6VkP4J32aq1gySzrONCkkRaM8r-YGEId9oufFGLB2usP-t_UX2Izzb-hHqLzylj59TR1BCZQu_jUAf7J9hDEYK_IM7710N3-LoMl1HD_NduKeaLRNudNELG9-DkoKX6VJ-HHWLl3PnDZ1jv5jT0JJylY3gjskoZKoCVHCJt9lF6kTSQ5yKaROOP1qcPN9E7snLKut3nBvbFu\" rel=\"nofollow\" target=\"_blank\"><u>El Pollo Loco<\/u><\/a>, the nation&#8217;s leading fire-grilled chicken restaurant chain, today announced it is testing five new menu innovations across approximately 60 restaurants, including locations in California and Utah. These market tests, running now through late April, reflect the brand\u2019s commitment to expanding flavor exploration, enhancing guest variety, and accelerating menu innovation in 2026.<\/p>\n<p>\u201cThe \u2018Let\u2019s Get Loco<sup>\u00ae<\/sup>\u2019 rebrand last year wasn\u2019t just a call to action for consumers,\u201d said Jill Adams, CMO of El Pollo Loco. \u201cIt\u2019s also a mantra for our internal teams to push the boundaries, test the limits and deliver truly unique culinary innovation to our customers in a way that only El Pollo Loco can.\u201d<\/p>\n<p>The market test products include a mix of bold entr\u00e9es, handhelds, beverages, and potential future platforms designed to meet evolving customer cravings. The items currently in\u2011market or entering the test phase this month include:<\/p>\n<ul type=\"disc\">\n<li>\n          <strong>Honey Chipotle BBQ: <\/strong>Our famous, citrus-marinated, fire-grilled chicken tossed in our new Honey Chipotle BBQ sauce for a sweet, smoky and slightly spicy kick. Served with our new BBQ Black Beans, Cole Slaw and King\u2019s Hawaiian<sup>\u00ae<\/sup> Original Sweet Rolls. Available in 2 pc or 10pc meals. <\/p>\n<\/li>\n<li>\n          <strong>Loco Tenders\u2122: <\/strong>Crispy 100% all white meat chicken tenders fried to perfection and seasoned in bold Mexican spices. Served with a choice of dipping sauces: Baja Lime, Pollo Loco Sauce\u2122 or House Ranch. Also available in Classic.<\/p>\n<\/li>\n<li>\n          <strong>Loaded Quesadillas:<\/strong> A warm flour tortilla loaded with citrus-marinated, fire-grilled chopped chicken breast, a generous portion of melted Jack cheese that is wrapped to seal in all the flavors and grilled until toasted for maximum portability. Available in two flavors: Queso with our delicious queso blanco, crunchy tortilla strips and our signature creamy cilantro sauce, or Street Corn with corn and red peppers, crumbled cotija cheese and our signature creamy chipotle sauce.<\/p>\n<\/li>\n<li>\n          <strong>Crispy Grilled Chicken Sandwich: <\/strong>A crispy, breaded chicken breast filet, grilled to crispy perfection and topped with our signature Pollo Loco Sauce\u2122\u00a0and house slaw, served on a toasted bun.<\/p>\n<\/li>\n<li>\n          <strong>Horchata Coffee Drinks:<\/strong> Classic Horchata with an iced coffee twist. Made with iced coffee and our sweet &amp; creamy Mexican-style Horchata, flavored with cinnamon and vanilla, choose from the classic ChataCoffee\u2122 or ChataCoffee\u2122 Cream, which is topped with a delicious layer of vanilla cold foam.<\/li>\n<\/ul>\n<p>\u201cCulinary innovation continues to be a major focus for us in 2026,\u201d said Chef Rene Pisciotti, Sr. Director of Culinary Innovation at El Pollo Loco. \u201cThese market tests allow us to explore new flavor directions, bring more variety to our guests, and ensure every item we launch incorporates their feedback and reflects what our customers are craving most.\u201d<\/p>\n<p>El Pollo Loco has also committed to eight additional new menu item tests in 2026. Specifics of these items will be announced later in the year.<\/p>\n<p>To learn more about market test locations and dates, check with your local El Pollo Loco restaurant or follow El Pollo Loco on <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=d_lXhZQBIVcpM6hjdkI5zRDDvUMPOy1dYTkL-fLsx_vwW3v5cUlq0okHYuk8BfdgwKAcUq-XbUSfpqoM0GGsCzL4DZYwR2nZuaNGa3bZeto=\" rel=\"nofollow\" target=\"_blank\"><u>Instagram<\/u><\/a> for updates.<\/p>\n<p>\n        <strong>About El Pollo Loco<\/strong><br \/>\n        <br \/>El Pollo Loco (Nasdaq: LOCO) is the nation&#8217;s leading fire-grilled chicken restaurant known for its craveable, flavorful, and better-for-you offerings. Named by USA Today 10 Best Reader\u2019s Choice Awards as a \u201cBest Restaurant for Quick, Healthy Food\u201d two years in a row, our menu features innovative meals with Mexican-inspired flavors made daily in our restaurants using quality ingredients. At <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=8QYEKb9Kw8NeQaERgfgiC4Z9m1uPIjIRiTSqqx74-uCO9lwb67CvUCRguB0b2Vow7NrNi0hNKBKFEDNtqpP2X6XHtWgKQ6Y3sENJ7qJRjyMXp6kKRFjo1R5vhDdscP2g8_j33zAQJPKz7c99Szyjsjk8VYhPetNk36j1kB0yLZI_1RIURqpfC9ZCkktce5wilIFa6W3tHLP5vH8XA1BZqxOq3Lpy5XF_5c6OdQuentezeA_vrVHP9gMv8yYlBrd7OBNzaLectLTY91jAw2Wew2Ci-eGzbzNRKwZaZHNbZ-2ZNW2a_Pwa_iFTWisr5q5W8BcGh8QUfFicLvw8lk9XK-bfUf_v0kgE78igutp4DH1OnMjoajeeZwyFmPoFDKzsBhw3cm2Z2eab6GmdFESqIpZJu0dkWhdsw9nxUlnzy9OLT6C_Q5xsbofFM5ogAqc29JIFRkNXtnBwOUShOpbvXA==\" rel=\"nofollow\" target=\"_blank\"><u>El Pollo Loco<\/u><\/a>, inclusivity is at the heart of our culture. Our community of over 4,000 employees reflects our commitment to creating a workplace where everyone has a seat at our table. Since 1980, El Pollo Loco has successfully expanded its presence, operating more than 500 company-owned and franchised restaurants across nine U.S. states: Arizona, California, Colorado, Louisiana, Nevada, New Mexico, Texas, Utah, and Washington. The company has also extended its footprint internationally, with licensed restaurant locations in the Philippines. For more information or to place an <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=ZsfE0RWhW1jZkRdHZE3tn8Gvw-oZLxa2mFjlYzs7pvC89xz0hu8FYtCxuMQBJHd2BOfMThjgC-Na80yr4i_TCFk_VSrQ0RLlr7975vS4bxiCTn-96Hc4c-vTYknTuC7stqbrcqlfScS5A9NVHF3N-tLr7mjUAX5j1D8Eow-kNHWi86p88xHp8E7iOY9ug_ZsfAZb74m807CGRbq-dKrV0lOBDlvvX7RJIPOLky5PkLscYYdp093G6U8dp-UjU699z9f1g7R-owOWwDG-MJCEK7Zqg8l_Sb5cWG5ePv3-7yP0fmraCK8cPBAavHT71HkezibiyVYrK1emViZecelLYWAwv0XexfIFA7cXrok5a0ufZLoP9ne_yMkFjyPc1hJ30GRXoJ2gDFDqN9_NDTfjwh89XumGTRBzB3A3baVM3Z8=\" rel=\"nofollow\" target=\"_blank\"><u>order<\/u><\/a>, visit the Loco Rewards <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=uj7tWnzeFth6njkbAcDj7TqjJ9wykFssY8bbIX3ofBwWd9P19hTfb9_mM23RJHiBJiaxhTgCjtllvjG8454dwzSenmzZr-xIIZBXC_oaBRl4xiVJYefzzR7QputRYb4Fnd1wxYZf6Ak9BZbIPr8fGhcUv8JI_oHluRRKNI5CTmJH5cK2RGreiYKtnh_aCk52aC4ukoFd6nH2U72papUlC1efnYK4sck0Qiu0275TFJIwQriMMqFWKthr1kfR3QPEHdD81uefkgJXMsoDxZAlOpa6i0za2TD8uWNMmqym8Q_U2fnrP-Zj7a2v0hHyZKkEqfV5bUupoF7ClZsjlVa7RDdCLYH__8mxnWPamIqXChufNyzhHmJxAHeWJsI5V-3o3iQ2e-VtsOF9rwVW7HMjtAmAOCRcvJhhnzGLDo0orzg=\" rel=\"nofollow\" target=\"_blank\"><u>app<\/u><\/a> or <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=Iwk1J2xRsHLregbaGUeeahrWubWijr1HhS5Ay_BvCeaxyBl9rCR1Ccpo-7QD89K2ORfsbiYj33h_87Rkuvk9gHf35EOYFlwfPiqRjQMMZwrPukCWbBJz9IENMveQhEJOsBndzazPxnz6HQbGYJ4e12sbH8FTBQgovHu_ZBnn69uNU-tNKT5_NAkXyXeoevAesd5glBH5fNyU70RF31lMtQF_ohjbnfzjjMCk2XH8MbI12K2xFSUvo94dn_oxjT6Dk3-tf2O0j_WtwDYrdeTPVDvsF4i-ZLMSmVurUbh7B4N5fUtOOBcStWH-kgreXyzO1yRoqOWFJwH4Cuce2aKejxSYc40z1pscYyomo16urJXW7dLpqfwrEVMJR4EI4Rl_iPmwY_Pwu3DKxo-jsdcYN9YNqXlpev0-tt3MZCDokQzQXYM19ZEqXtkuvgshowRuKF-E1yzCPEPqGtRSH3m28R2COxy9dUN_s2l84-Ysh-k=\" rel=\"nofollow\" target=\"_blank\"><u>ElPolloLoco.com<\/u><\/a>. Follow us on <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=d_lXhZQBIVcpM6hjdkI5zcTtI9oLYAzwvlaFl3SUaAEj19ZmRdFgqVKtYKCtUOIHw5vW-kDoMAKjg3r1Q8ejWr2PJWfP-IJ-xqnvQSysTR6psX6z-juHpMFML_bqrmBMFMOWn2s6bgyCUXwzxK7VsoYM_JFwwMozMbgGe_t4jGQk0_EjnfvhR0L4_3iyA7_TGisI18UVlpXID4N7tQ3wjnwcKbASpGeZO6aohVawS06C4o54hHmGJRCMbDRO4YwupAOFOM4bMQcMBB_F-matbkwzMNVB54lauqO3GlOluMh9vVkIUqos6eO8Hw9z6ZFm5GbcQkjgdN4jUBvKt_kk77x0vA-ohl8yJLgsfaxxZDqqndcm1SB3MWGJjUjxY0zxskJC-OGnenk8d18qJz6-IG4WVioRPZ_pNli_Egyf2w_KJfrMjtf-f8sEiJGXkikF\" rel=\"nofollow\" target=\"_blank\"><u>Instagram<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=X_Bvo9OTjX9d766gfgjYNBonl8ys1Pz5rekjbIWOn0O8Yq42V3QmZrQWUs2Su27mAu3tu4LjrrWEdwVNx28277RX2YMtSkRI_vDGqAuf4v9z0b_0W6UKQ1sxD4od8DhOXTLJ9sMRPFkdTHlReQ0zrlsWzgVlZ-_MgZWSH2PynwkigYycTmIP-JLD4WlloCPWs4kEnGyBAdQezzh2ATH6IIRw8nwLmmd3mQcN4TpnoKq4mKhc-Pl9au3jSzKPoQ_MiKhDvEm2spKLSeKVuk9KBWqxRWdogCof_QASjM-AkssC4QS3W90hcdZOobCdUivM0BCQ6I7NZGbjtfKNbzSELNQ8L9N2WYdAPQjgfLkFEVpNpONtP1-J85wXVJVTCZ14zeG0rlLC-LrCXt7HtOT0qvroP4-EOFmTrbad5zDYPZ8dBXIDQZPGg-5mFi-aIZQI\" rel=\"nofollow\" target=\"_blank\"><u>TikTok<\/u><\/a>, <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=LrClbp5peVKmQoJv5UlTioGzfFx3FYHG7gNZFI1p8JxtzFa5SOrLVj2lvpFY7N3E559Szn4FQAPLBY7jDg5aLMKiHIU4f6LTIaQjUmaP2AVVZhPVGMndeJyyQEyas-SYOlHbrvJ3ZcarLpo3MIlRfzmFQ-BGc16BZ5KSkWs3GOr5-gwtljyHye1AmhnddjqVI9FZUP_BF7eNxFElfuo7-W5pU--epotF6z84Hxq_Xnt9dXP2xuWLnSE7wN-P7ACA-FCTkw6COwQ48wLnMwZC8X_4bxt2FekxCKnvCytAhQDYVOpBps79MEkGiRnQd8itU3K-2oknVMZ7z8fATR6TYcSo_AML6NQoI9SuB4X7VXwC-dmSUDS9BGLPSuvZBttyssVGxL8Oa2Qd06eMQg3YeDlpv40GCphyvBBbVmPECc1VT0fN0vym6PQLsXFVyL_v\" rel=\"nofollow\" target=\"_blank\"><u>Facebook<\/u><\/a>, or <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=P59bXEEmHwDLMrBqkemm0l-P3mvGaV-zrsj4eh3AjSgjM8w0OUNX1ahnEyBa_RtKKtynrws7LbhP-vqbGlcO0SPEWnfwX-1sjP9XtdXVNlsy6qzdP8ww_n-Ap2k-vTQUbmSrQKyRL1tEi4KZGZWN4LOBCO5gCe_miS33O1uKoGQZSHS0oq4qRI80gelklzr5DqXMG_OA7VT0nmyHmQe3pU49i7eGW-r-iJIOi4yVdzLLzGAW3exhAkyKtXXcAjcTbhX4zLhngPNs4d1JUyYMr3lLeeV_nsW2fGjr7mq4eSiJHCAd4Q08Eo4IvrVdwmuIMquXfPuqTmjROruh8I0xCNdN3nQVKnX1g_WFFW6zKMs15wbg8AgD0CkWC9_rzMQq\" rel=\"nofollow\" target=\"_blank\"><u>X<\/u><\/a>.<\/p>\n<p>\n        <strong>CONTACT<\/strong>: <br \/>DeVries Global <br \/><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=PufAxDl2HbavV5OClTmX7u_HNCLDuRYdcrTR5grcPbbjDzEdST3lWCfa9Opo3jPOGlaJp1Qk5Vo2hXAulbyOoquRWjSRD6KHwjOackuadH0=\" rel=\"nofollow\" target=\"_blank\"><u>media@elpolloloco.com<\/u><\/a><\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=eNEo2iv2jAUcCberNZJvsLlgKkzRZAmBJ_1NrWoUbUPIWPH0UvmyB4tIyZMjMcWDavJXzDIalpllSXsFWzo9IUeRpRxlthlNcvPw6uPWBrx9bsUZNxXsCzje7lhVeHLVhOKEMmH9YJWm0r92GOwpXlUij3Ax1ZEsQVTDRbMt9IP_cIctx2lO4pabt7N1aFw-xQXTIR7j3qsHBZWJSNBd54rjKM7aHdx6T3s7EZZTWzdzZ_Ipz3AKUiUevIn22-KSYxJissAyD7vk9Db2gmEXFA==\" rel=\"nofollow\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/2fa7e670-1704-43d4-8afc-2f77b4c2cf36<\/a><\/p>\n<p>      <img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY2Njc2NCM3NDcwMjU3IzIwMDU4MTg=\" \/><br \/>\n      <br \/>\n      <img decoding=\"async\" alt=\"\" src=\"https:\/\/ml.globenewswire.com\/media\/ZWY0ODQ1NWMtNTYwYi00NjhlLWE2MmItMTE4OWU4NDgwOGNkLTEwMTczOTEtMjAyNi0wMy0wNS1lbg==\/tiny\/El-Pollo-Loco-Holdings-Inc-.png\" \/>\n    <\/div>\n<div class=\"mw_contactinfo\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A bold lineup of entr\u00e9es, beverages, and handhelds are being tested in approximately 60 restaurant locations COSTA MESA, Calif., March 05, 2026 (GLOBE NEWSWIRE) &#8212; El Pollo Loco, the nation&#8217;s leading fire-grilled chicken restaurant chain, today announced it is testing five new menu innovations across approximately 60 restaurants, including locations in California and Utah. These market tests, running now through late April, reflect the brand\u2019s commitment to expanding flavor exploration, enhancing guest variety, and accelerating menu innovation in 2026. \u201cThe \u2018Let\u2019s Get Loco\u00ae\u2019 rebrand last year wasn\u2019t just a call to action for consumers,\u201d said Jill Adams, CMO of El Pollo Loco. \u201cIt\u2019s also a mantra for our internal teams to push the boundaries, test the limits and deliver truly &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-fires-up-culinary-innovation-with-five-new-menu-tests\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;El Pollo Loco\u00ae Fires Up Culinary Innovation with Five New Menu Tests&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-942385","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Pollo Loco\u00ae Fires Up Culinary Innovation with Five New Menu Tests - Market Newsdesk<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-fires-up-culinary-innovation-with-five-new-menu-tests\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Pollo Loco\u00ae Fires Up Culinary Innovation with Five New Menu Tests - Market Newsdesk\" \/>\n<meta property=\"og:description\" content=\"A bold lineup of entr\u00e9es, beverages, and handhelds are being tested in approximately 60 restaurant locations COSTA MESA, Calif., March 05, 2026 (GLOBE NEWSWIRE) &#8212; El Pollo Loco, the nation&#8217;s leading fire-grilled chicken restaurant chain, today announced it is testing five new menu innovations across approximately 60 restaurants, including locations in California and Utah. These market tests, running now through late April, reflect the brand\u2019s commitment to expanding flavor exploration, enhancing guest variety, and accelerating menu innovation in 2026. \u201cThe \u2018Let\u2019s Get Loco\u00ae\u2019 rebrand last year wasn\u2019t just a call to action for consumers,\u201d said Jill Adams, CMO of El Pollo Loco. \u201cIt\u2019s also a mantra for our internal teams to push the boundaries, test the limits and deliver truly &hellip; Continue reading &quot;El Pollo Loco\u00ae Fires Up Culinary Innovation with Five New Menu Tests&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marketnewsdesk.com\/index.php\/el-pollo-loco-fires-up-culinary-innovation-with-five-new-menu-tests\/\" \/>\n<meta property=\"og:site_name\" content=\"Market Newsdesk\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-05T18:24:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTY2Njc2NCM3NDcwMjU3IzIwMDU4MTg=\" \/>\n<meta name=\"author\" content=\"Newsdesk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Newsdesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-pollo-loco-fires-up-culinary-innovation-with-five-new-menu-tests\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-pollo-loco-fires-up-culinary-innovation-with-five-new-menu-tests\\\/\"},\"author\":{\"name\":\"Newsdesk\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/#\\\/schema\\\/person\\\/482f27a394d4fda80ecb5499e519d979\"},\"headline\":\"El Pollo Loco\u00ae Fires Up Culinary Innovation with Five New Menu Tests\",\"datePublished\":\"2026-03-05T18:24:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-pollo-loco-fires-up-culinary-innovation-with-five-new-menu-tests\\\/\"},\"wordCount\":716,\"image\":{\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-pollo-loco-fires-up-culinary-innovation-with-five-new-menu-tests\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.globenewswire.com\\\/newsroom\\\/ti?nf=OTY2Njc2NCM3NDcwMjU3IzIwMDU4MTg=\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-pollo-loco-fires-up-culinary-innovation-with-five-new-menu-tests\\\/\",\"url\":\"https:\\\/\\\/www.marketnewsdesk.com\\\/index.php\\\/el-pollo-loco-fires-up-culinary-innovation-with-five-new-menu-tests\\\/\",\"name\":\"El Pollo Loco\u00ae Fires Up Culinary Innovation with Five New Menu Tests - 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